News and insights about brands in the sporting goods industry – Page 238
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News briefs
Decathlon is launching in France a new advertising campaign, the...
Decathlon is launching in France a new advertising campaign, the first in collaboration with Roosbeef!, its new agency for the country. The campaign is meant to highlight the joy that sport is capable of conveying, while encouraging people to engage in collective sporting activities. The campaign debuted exclusively on TF1, ...
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News briefs
Adidas says it has launched a new “employer branding campaign”...
Adidas says it has launched a new “employer branding campaign” as part of recruitment efforts aimed at strengthening its in-house digital expertise and talent. It is looking in particular for software engineers. The campaign follows the creation of more than 200 new positions at the end of 2017 in the ...
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News briefs
Adidas has announced the release of a women's ready-to-wear collection...
Adidas has announced the release of a women's ready-to-wear collection in collaboration with Daniëlle Cathari, the 23-year-old fashion designer based in Amsterdam. The Adidas Originals by Daniëlle Cathari capsule collection for spring/summer 2018 debuted with a presentation at New York Fashion Week on Feb. 8. A year ago, Cathari designed ...
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Short stops
From 2019, Maloja will be the official suppliers of the...
From 2019, Maloja will be the official suppliers of the U.S. biathlon team, developing an exclusive design for the team
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News briefs
Rossignol has issued a product recall for the 2017/18 series...
Rossignol has issued a product recall for the 2017/18 series of Look Pivot ski bindings purchased after Sept. 1, 2017. The company explains on its website that the heel piece may come loose and cause a skier to fall or crash. Customers are asked to arrange for an inspection and ...
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News briefs
Starting from the 2017/18 winter season, Halti is sponsoring the...
Starting from the 2017/18 winter season, Halti is sponsoring the Nordic Combined Team of Finland. Several athletes of the team participated in the Nordic combined skiing competitions at Pyeongchang. In time for the 2018 Winter Olympics in Pyeongchang, Halti also expanded its collaboration with the International Ski Federation (FIS). Starting ...
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News briefs
Le Coq Sportif has announced a collaboration with Renault F1,...
Le Coq Sportif has announced a collaboration with Renault F1, the French Formula 1 team, for the next three years. For this partnership, the sportswear brand has created a collection of about fifty products, including jackets, t-shirts, sweatshirts, caps and polos. Le Coq Sportif will equip Renault F1's drivers, Nico ...
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News briefs
Amer Sports has cancelled 2,000,000 treasury shares, keeping only 1,486,696...
Amer Sports has cancelled 2,000,000 treasury shares, keeping only 1,486,696 of them. The number of outstanding shares in the company has thus been reduced to 116,517,285.
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Article
Columbia Sportswear gains traction in Europe
Columbia Sportswear raised its sales by 19 percent in Europe, the Middle East and Africa (EMEA) to $83.5 million for the fourth quarter of 2017, up by 14 percent in constant currencies. It was the strongest regional increase in a better-than-expected quarter for the U.S. outdoor company, which ended the ...
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News briefs
The Movement brand of skies will partner with the House...
The Movement brand of skies will partner with the House of Switzerland, managed by Presence Switzerland, the unit of the Swiss Federal Department of Foreign Affairs in charge of promoting Switzerland's image abroad. The aim of the House of Switzerland is to increase general knowledge about the country by publishing ...
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News briefs
Under Armour (UA) has unveiled a new footwear cushioning technology...
Under Armour (UA) has unveiled a new footwear cushioning technology called UA HOVR, which is said to return energy while protecting feet during workouts. The company said the new technology was inspired by the fact that every step a runner takes has an impact of 2-4 times their body weight. ...
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Short stops
Icepeak, the low-priced apparel brand of the L-Fashion Group, has...
Icepeak, the low-priced apparel brand of the L-Fashion Group, has become the official supplier of the Finnish Olympic Team, replacing Oy Sultrade's Kathmandu brand in time for the 2018 Winter Olympics in PyeongChang (more about this company soon)
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News briefs
Fanatics has signed a ten-year agreement with the Welsh Rugby...
Fanatics has signed a ten-year agreement with the Welsh Rugby Union (WRU) which gives Fanatics exclusive rights to operate the re-designed flagship store on Westgate Street in Cardiff, the existing concourse units within Principality Stadium in Cardiff, and the official online store at http://store.wru.co.uk. Fanatics will introduce two new rapid ...
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Article
The last Dassler leaves the Adidas Group
Frank Dassler, general counsel and chief compliance officer at the Adidas Group, left the company at the end of January, although he will continue to advise the group and to represent it in international organizations.Dassler's appointment at the Adidas Group in 2004 raised some eyebrows since he is the grandson ...
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News briefs
Adidas is teaming up with Zound Industries International to sell...
Adidas is teaming up with Zound Industries International to sell headphones. The two companies have entered into a licensing agreement for audio products that will extend until 2024. They did not disclose the financial terms of the deal. Under the terms of the agreement, Zound will design, develop, manufacture and ...
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News briefs
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are...
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are launching an exclusive capsule collection. The new line will comprise 17 items, for men and women, including clothes and a shoe named Predator Rugby, especially designed for the collection, featuring the Eden Park logo. Dan Carter, the rugby union player ...
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News briefs
Adidas and The Woolmark Company, a subsidiary of Australian Wool...
Adidas and The Woolmark Company, a subsidiary of Australian Wool Innovation, are launching The Woolmark Performance Challenge, a new annual design competition for tertiary students in Europe and North America. Through this new Challenge, students are offered the opportunity to develop innovative product applications within the sports and performance industry ...
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News briefs
Ziener launched its first complete line of activewear at the...
Ziener launched its first complete line of activewear at the Ispo show in Munich, broadening its range beyond skiwear and bikewear. The collection comprises 20 items, each available in four different colors, for both men and women. The collection is partly made by Lithuanian manufacturers with whom it has been ...
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News briefs
Kästle will be selling customized skis from the autumn/winter 2018/19...
Kästle will be selling customized skis from the autumn/winter 2018/19 season. They will only be available at selected retailers. The skis, which will be priced at €2,400 at retail, will be delivered to European customers in five days from the company's own production site in Austria. In the first year, ...
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Short stops
Hi-Tec has a new running shoe with rolling gait and...
Hi-Tec has a new running shoe with rolling gait and a Vibram sole
