News and insights about brands in the sporting goods industry – Page 238
-
News briefs
Lotto has announced “Life's for living” as the tagline for...
Lotto has announced “Life's for living” as the tagline for its spring/summer 2018 campaign. Lotto's Life's collection is a range of footwear and apparel dedicated to being active both in sporting activities and elsewhere. The multi-channel advertising campaign will be featured across multiple digital media, including the launch of a ...
-
News briefs
Dakine has announced the launch of a new brand campaign,...
Dakine has announced the launch of a new brand campaign, entitled Fear the Known. The campaign is meant to encourage consumers to break free from their daily routine and seek new adventure, across different sports. The new brand motto will be carried across categories and seasons, the company said.
-
News briefs
VF Corp. has appointed Velia Carboni as chief digital officer,...
VF Corp. has appointed Velia Carboni as chief digital officer, a new position which has been created by the company in view of expanding its investments across its digital platform. Carboni will report directly to Steve Rendle, the group's chairman, president and chief executive. She will serve on VF Corp.'s ...
-
Article
Maurath quits Under Armour
Charlie Maurath, who has built up Under Armour's international business in the last five years, is to retire from his function as chief revenue officer from the end of March.Kevin Plank, the company's chief executive, acknowledged in a statement that Maurath played a pivotal role in establishing Under Armour as ...
-
Short stops
Asics has signed a multi-year deal to become a global...
Asics has signed a multi-year deal to become a global development partner of the International Triathlon Union
-
Short stops
Uhlsport has become the new official supplier of Waasland Beveren,...
Uhlsport has become the new official supplier of Waasland Beveren, a Belgian first-league football club, under a contract lasting through 2022
-
Short stops
Canterbury, the brand owned by Pentland, has signed a multi-year...
Canterbury, the brand owned by Pentland, has signed a multi-year partnership with Rugby Canada, replacing Under Armour
-
Short stops
Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and...
Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and leisure brands are participating in a collection of co-branded garments, sneakers and glasses with Swarovski crystals
-
News briefs
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
-
Short stops
Vibram Fivefingers has signed a six-year sponsorship deal with the...
Vibram Fivefingers has signed a six-year sponsorship deal with the Leeds United football club through its British distributor, Charles Birch
-
Short stops
JD Sports Fashion has launched a new private label for...
JD Sports Fashion has launched a new private label for men's streetwear, Align, comprising 20 pieces including urban tech hoodies, T-shirts, joggers and windbrakers with special detailing
-
News briefs
The World Federation of the Sporting Goods Industry (WFSGI) has...
The World Federation of the Sporting Goods Industry (WFSGI) has developed the WFSGI Compliance Labelling Requirements (CLR) Database, an online tool providing worldwide information on labeling requirements for the sporting goods industry. The database is to help companies face the everyday challenge of unclear labeling information, and therefore to avoid ...
-
News briefs
Nike is launching a new women's sneaker platform and retail...
Nike is launching a new women's sneaker platform and retail concept called Nike Unlaced. The platform will offer female consumers customized styling services and VIP member experiences, such as same-day delivery or the opportunity to organize one-on-one appointments with guest stylists, among others. The new digital destination is part of ...
-
Short stops
While letting Puma take over the sponsorship of the Milan...
While letting Puma take over the sponsorship of the Milan AC club, Adidas has signed an endorsement contract with Regina Baresi, captain of the club's women's football team
-
News briefs
Amer Sports has cancelled 2,000,000 treasury shares, keeping only 1,486,696...
Amer Sports has cancelled 2,000,000 treasury shares, keeping only 1,486,696 of them. The number of outstanding shares in the company has thus been reduced to 116,517,285.
-
News briefs
Le Coq Sportif has announced a collaboration with Renault F1,...
Le Coq Sportif has announced a collaboration with Renault F1, the French Formula 1 team, for the next three years. For this partnership, the sportswear brand has created a collection of about fifty products, including jackets, t-shirts, sweatshirts, caps and polos. Le Coq Sportif will equip Renault F1's drivers, Nico ...
-
News briefs
Rossignol has issued a product recall for the 2017/18 series...
Rossignol has issued a product recall for the 2017/18 series of Look Pivot ski bindings purchased after Sept. 1, 2017. The company explains on its website that the heel piece may come loose and cause a skier to fall or crash. Customers are asked to arrange for an inspection and ...
-
News briefs
Starting from the 2017/18 winter season, Halti is sponsoring the...
Starting from the 2017/18 winter season, Halti is sponsoring the Nordic Combined Team of Finland. Several athletes of the team participated in the Nordic combined skiing competitions at Pyeongchang. In time for the 2018 Winter Olympics in Pyeongchang, Halti also expanded its collaboration with the International Ski Federation (FIS). Starting ...
-
Short stops
From 2019, Maloja will be the official suppliers of the...
From 2019, Maloja will be the official suppliers of the U.S. biathlon team, developing an exclusive design for the team
-
News briefs
Adidas says it has launched a new “employer branding campaign”...
Adidas says it has launched a new “employer branding campaign” as part of recruitment efforts aimed at strengthening its in-house digital expertise and talent. It is looking in particular for software engineers. The campaign follows the creation of more than 200 new positions at the end of 2017 in the ...
