News and insights about brands in the sporting goods industry – Page 239
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Maurath quits Under Armour
Charlie Maurath, who has built up Under Armour's international business in the last five years, is to retire from his function as chief revenue officer from the end of March.Kevin Plank, the company's chief executive, acknowledged in a statement that Maurath played a pivotal role in establishing Under Armour as ...
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Asics has signed a multi-year deal to become a global...
Asics has signed a multi-year deal to become a global development partner of the International Triathlon Union
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Uhlsport has become the new official supplier of Waasland Beveren,...
Uhlsport has become the new official supplier of Waasland Beveren, a Belgian first-league football club, under a contract lasting through 2022
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Canterbury, the brand owned by Pentland, has signed a multi-year...
Canterbury, the brand owned by Pentland, has signed a multi-year partnership with Rugby Canada, replacing Under Armour
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Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and...
Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and leisure brands are participating in a collection of co-branded garments, sneakers and glasses with Swarovski crystals
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Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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Vibram Fivefingers has signed a six-year sponsorship deal with the...
Vibram Fivefingers has signed a six-year sponsorship deal with the Leeds United football club through its British distributor, Charles Birch
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JD Sports Fashion has launched a new private label for...
JD Sports Fashion has launched a new private label for men's streetwear, Align, comprising 20 pieces including urban tech hoodies, T-shirts, joggers and windbrakers with special detailing
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The World Federation of the Sporting Goods Industry (WFSGI) has...
The World Federation of the Sporting Goods Industry (WFSGI) has developed the WFSGI Compliance Labelling Requirements (CLR) Database, an online tool providing worldwide information on labeling requirements for the sporting goods industry. The database is to help companies face the everyday challenge of unclear labeling information, and therefore to avoid ...
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Nike is launching a new women's sneaker platform and retail...
Nike is launching a new women's sneaker platform and retail concept called Nike Unlaced. The platform will offer female consumers customized styling services and VIP member experiences, such as same-day delivery or the opportunity to organize one-on-one appointments with guest stylists, among others. The new digital destination is part of ...
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While letting Puma take over the sponsorship of the Milan...
While letting Puma take over the sponsorship of the Milan AC club, Adidas has signed an endorsement contract with Regina Baresi, captain of the club's women's football team
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Amer Sports has cancelled 2,000,000 treasury shares, keeping only 1,486,696...
Amer Sports has cancelled 2,000,000 treasury shares, keeping only 1,486,696 of them. The number of outstanding shares in the company has thus been reduced to 116,517,285.
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Le Coq Sportif has announced a collaboration with Renault F1,...
Le Coq Sportif has announced a collaboration with Renault F1, the French Formula 1 team, for the next three years. For this partnership, the sportswear brand has created a collection of about fifty products, including jackets, t-shirts, sweatshirts, caps and polos. Le Coq Sportif will equip Renault F1's drivers, Nico ...
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Rossignol has issued a product recall for the 2017/18 series...
Rossignol has issued a product recall for the 2017/18 series of Look Pivot ski bindings purchased after Sept. 1, 2017. The company explains on its website that the heel piece may come loose and cause a skier to fall or crash. Customers are asked to arrange for an inspection and ...
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Starting from the 2017/18 winter season, Halti is sponsoring the...
Starting from the 2017/18 winter season, Halti is sponsoring the Nordic Combined Team of Finland. Several athletes of the team participated in the Nordic combined skiing competitions at Pyeongchang. In time for the 2018 Winter Olympics in Pyeongchang, Halti also expanded its collaboration with the International Ski Federation (FIS). Starting ...
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From 2019, Maloja will be the official suppliers of the...
From 2019, Maloja will be the official suppliers of the U.S. biathlon team, developing an exclusive design for the team
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Adidas says it has launched a new “employer branding campaign”...
Adidas says it has launched a new “employer branding campaign” as part of recruitment efforts aimed at strengthening its in-house digital expertise and talent. It is looking in particular for software engineers. The campaign follows the creation of more than 200 new positions at the end of 2017 in the ...
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Adidas has announced the release of a women's ready-to-wear collection...
Adidas has announced the release of a women's ready-to-wear collection in collaboration with Daniëlle Cathari, the 23-year-old fashion designer based in Amsterdam. The Adidas Originals by Daniëlle Cathari capsule collection for spring/summer 2018 debuted with a presentation at New York Fashion Week on Feb. 8. A year ago, Cathari designed ...
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Decathlon is launching in France a new advertising campaign, the...
Decathlon is launching in France a new advertising campaign, the first in collaboration with Roosbeef!, its new agency for the country. The campaign is meant to highlight the joy that sport is capable of conveying, while encouraging people to engage in collective sporting activities. The campaign debuted exclusively on TF1, ...
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In the wake of Amazon and fast-fashion retailers like H&M,...
In the wake of Amazon and fast-fashion retailers like H&M, Asos has its first label of activewear in January, with a good response from its customers. Called Asos 4505, the British online retailer's new range encompasses more than 100 styles for men and women in a segment situation between sports ...
