News and insights about brands in the sporting goods industry – Page 243
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Short stops
Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
Leki, the German pole specialist, is cooperating with Boa Technology, the maker...
Leki, the German pole specialist, is cooperating with Boa Technology, the maker of the patented Boa Closure System, for its winter 2018/19 collection of Leki Trigger gloves. The Boa system, which was originally developed for shoes, has for the first time been integrated in another product category.*
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News briefs
While the Nike group has pulled out of the golf...
While the Nike group has pulled out of the golf equipment category, it continues to sign up endorsees for its golf apparel and footwear. Sport Industry Group reports that the latest players on board of Nike's team include Alex Norén, a Swedish player who was 18th in world golf rankings ...
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News briefs
Head Ski will be the official sponsor of the upcoming...
Head Ski will be the official sponsor of the upcoming Eldorado Freeride Junior Tour, the Freeride World Qualifier and the Freeride Junior World Tour. The Eldorado Freeride Junior Tour will take place at three locations in the Pyrenee mountains on Jan. 20 and 21. It is for youngsters between the ...
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News briefs
Sensoria unveiled a new pressure sensing running shoe at the...
Sensoria unveiled a new pressure sensing running shoe at the Consumer Electronics Show (CES) in Las Vegas, the annual trade show on new products and technologies in the consumer electronics industry, which took place this year on Jan. 9-12. The shoe, which has been developed for Vivobarefoot, features a new ...
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News briefs
Clim8, an ingredient brand offering a self-regulating thermal function, reached...
Clim8, an ingredient brand offering a self-regulating thermal function, reached consumers for the first time in November in a range launched by K2, the South Korean outdoor brand. Clim8 is the ingredient brand that was launched last year by partners including Florian Miguet, formerly in charge of the Salewa and ...
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News briefs
The Hickies shoe lacing system is acquiring a new dimension...
The Hickies shoe lacing system is acquiring a new dimension with the launch of a new series of elastic straps decorated with Swarovski crystals. Intended to fit and adorn any kind of sneakers, they are being made available worldwide in three base colors. Each set of 14 elastic bands, which ...
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To support its diversification into activewear, Superdry will act as...
To support its diversification into activewear, Superdry will act as the official clothing supplier of the U.K. delegation at the Invictus Games, a paralympic-style event taking place next October in Sydney, Australia
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News briefs
O'Neill, the action sports brand, has signed a sponsorship deal...
O'Neill, the action sports brand, has signed a sponsorship deal with the Bavarian snowboard team for the winter 2017/18 season. All the members of the team - 19 children and young adults aged between 10 and 15 - will be supplied with O'Neill apparel. The team participates in various freestyle, ...
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Article
Adidas reorganizes its digital sports operations
Adidas appears to be tossing in the towel on wrist-based fitness devices, following similar moves by Nike and Under Armour. The company's North American office announced a few days ago that it is discontinuing its dedicated Digital Sports business unit, which has been marketing its branded GPS running watches, fitness ...
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News briefs
The Adidas brand took advantage of virtual reality technology to...
The Adidas brand took advantage of virtual reality technology to enable customers to try on boots in a virtual Champions League game between Bayern Munich and Real Madrid. For three days earlier this month, at the renovated Adidas flagship store in Paris, customers wearing VR goggles and sensors on their ...
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News briefs
Adidas has reportedly reached an out-of-court settlement with M Design...
Adidas has reportedly reached an out-of-court settlement with M Design & Manufacturing, one of Forever 21's suppliers, in a trademark case claiming that Forever 21, a Los-Angeles based fast-fashion retailer, had violated trademark law by using Adidas' three-stripe mark. The terms of the settlement were not immediately disclosed. The lawsuit, ...
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Adidas has signed a ball sponsorship contract with the Austrian...
Adidas has signed a ball sponsorship contract with the Austrian Football Association for three years, starting with the 2018/19 season
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News briefs
Columbia Sportswear has announced the appointment of Christian Buss as...
Columbia Sportswear has announced the appointment of Christian Buss as director of investor relations, reporting to Jim Swanson, senior vice president and chief financial officer of the group. Buss, who has been involved in equity analysis since 2005, comes from Credit Suisse, where he was director of global apparel research. ...
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News briefs
Sympatex has announced new partnerships in the fields of ski,...
Sympatex has announced new partnerships in the fields of ski, snowboard and freestyle. The new partners for autumn-winter 2018/19 in the use of its 100 percent recyclable and climate-neutral membrane include Chiemsee, Billabong, DC Shoes, Rossignol, Pyrenex, Tierra and Woods. Sympatex said the new partnerships were formed through its “Sympathy ...
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News briefs
Pony has announced a collaboration with Michael Michalsky, a well-known...
Pony has announced a collaboration with Michael Michalsky, a well-known German fashion designers who served many years ago as creative director of Adidas. The fruits of the collaboration will be shown at the Seek trade show during next month's Berlin Fashion Week. The presentation will coincide with the establishment of ...
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News briefs
Roxy has announced that Tess Ledeux has joined the brand's...
Roxy has announced that Tess Ledeux has joined the brand's roster of testimonials. In 2017, at the age of 14, the athlete won a gold medal in slopestyle at the Freestyle Ski and Snowboarding World Championships in Sierra Nevada, Spain, where she competed for France. Also in 2017, she won ...
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Article
Massimo Baratto moves from Oberalp to Under Armour
Massimo Baratto, the 55-year-old Italian brand-building expert who is running Oberalp, is going to leave the South Tirolean company at the end of April to run the European operations of Under Armour, the big American sports brand, replacing the incumbent vice president and European managing director, Chris Bates. He and ...
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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News briefs
This month Stadium began sponsoring FC St. Pauli, the well-known...
This month Stadium began sponsoring FC St. Pauli, the well-known football club in Hamburg. The Swedish sports retailer entered the German market in 2014 with a store in the city. It plans to organize two events with the FC St. Pauli next year, focusing on sustainability. One of the events ...
