News and insights about brands in the sporting goods industry – Page 243
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News briefs
Kasper Rorsted, chief executive at the Adidas Group, was quoted...
Kasper Rorsted, chief executive at the Adidas Group, was quoted as saying in Bild am Sonntag during the weekend that the company would have a problem if one of its partners was found guilty of breaking the law. The quote was placed in the context of the Adidas group's partnership ...
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Adidas is a winner of the second Stop Slavery Award,...
Adidas is a winner of the second Stop Slavery Award, an initiative by the Thomson Reuters Foundation to honor companies that have taken concrete steps to eradicate forced labor from their supply chains. Adidas leads a group of four winning companies which also includes C&A, Intel and The Co-Operative Group. ...
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Article
Amazon launches private label activewear
Amazon has gone ahead with the launch of its private labels for sports products, with three brands at three distinct price points – at least one of them at price levels in the same range as some of the international brands sold by the online retailer.The three brands include Goodsport ...
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Pentland has been honored with the 22nd annual Global Family...
Pentland has been honored with the 22nd annual Global Family Business Award by IMD, a top-ranked business school. The group received the award on the occasion of the 28th Summit of the Family Business Network International (FBN-I), which took place in Gran Canaria on Nov. 8-11. The Global Family Business ...
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Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
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Moncler has decided to eliminate its two top-of-the-range collections, which...
Moncler has decided to eliminate its two top-of-the-range collections, which it has been presenting at fashion shows. The two lines, Gamme Rouge and Gamme Bleu, were designed by Giambattista Valli and Thom Browne, who are going to stop working for Moncler to concentrate on on their own fashion collections.
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Article
VF buys Icebreaker
VF Corp. has announced a definitive agreement for the takeover of Icebreaker Holdings, the merino wool apparel specialist from New Zealand. The transaction should be completed early next year. The price of the acquisition has not been disclosed, but VF said that it will be immediately accretive.Icebreaker will nicely complement ...
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Henri Lloyd, best known for its sailing range, is launching...
Henri Lloyd, best known for its sailing range, is launching a new multi-activity section of sports apparel, for both men and women. The line will be called Henri Lloyd Sport, and will be launched in spring 2018. Some products in the range will feature odor control technology from Polygiene. Henri ...
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ATK Binding, the Italian producer of producer of bindings for...
ATK Binding, the Italian producer of producer of bindings for ski touring and free-ride skiing, is developing its website, adding a store locator, tutorial videos and other features
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News briefs
Bruno Sälzer, supervisory board chairman at Amer Sports, has told...
Bruno Sälzer, supervisory board chairman at Amer Sports, has told Handelsblatt that the Finnish group wants to grow through organic expansion as well as acquisitions, for which it has “a few hundred million” euro at its disposal. The company owns 12 brands, and its latest acquisition was Armada, the U.S. ...
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News briefs
Peter Schlickenrieder is the new brand ambassador for Suunto, the...
Peter Schlickenrieder is the new brand ambassador for Suunto, the sports instruments brand owned by the Amer Sports group. Schlickenrieder has already been brand ambassador for Salomon, which is part of the same group, since 2007. He started to promote Suunto's Spartan Ultra GPS watch for athletic and adventure multisport ...
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W.L. Gore & Associates has signed up AKQA, an international...
W.L. Gore & Associates has signed up AKQA, an international communication agency that has worked with many global consumer brands such as Audi, Caterpillar and Levi's, to focus on a more holistic view of the Gore-Tex brand in future B2B and B2C brand positioning work. Gore says the new arrangement ...
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Nike's Jordan brand has signed a sponsorship agreement with the...
Nike's Jordan brand has signed a sponsorship agreement with the French Basketball Federation, taking the place of Adidas, at least until 2020. According to L'Equipe, the deal is rumored to be worth €2.2 million. Nike had already been the official supplier between 2001 and 2013.
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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Article
Adidas outperforms in North America
The Adidas Group's expansion has been hampered by weakening retail trends in Europe and infrastructure bottlenecks in North America in the third quarter, leading to a sales increase at the lower end of its projection, but the company still delivered ample rises in sales and profits.The German group's turnover jumped ...
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Article
Adidas appoints three European country managers
After the reshuffle implemented in the Adidas Group's European management structure nearly two months ago, the company has appointed three of its own staff as country managers in France, Iberia and Italy.Nicolas Favre has taken over at the start of this month as country manager in France. He joined the ...
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News briefs
Adidas has unveiled a new app that is meant to...
Adidas has unveiled a new app that is meant to deliver a personalized shopping experience. The Adidas Sports & Style app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud. The app gets to know the consumer's preferences, and proposes personalized news stories, blog posts, articles, videos and ...
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Adidas announced on Instagram that it has teamed up with...
Adidas announced on Instagram that it has teamed up with N.E.R.D., an American funk rock band, to launch what it has called the Training Gear collection. The company indicates that the range was inspired from the styles of the band members Pharrell Williams, Chad Hugo and Shay Hayley. Williams already ...
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Adidas signs a three-year sponsorship deal with the Derry City...
Adidas signs a three-year sponsorship deal with the Derry City football team in Northern Ireland
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News briefs
Adidas presented the official match ball for the 2018 World...
Adidas presented the official match ball for the 2018 World Cup in Moscow, in the presence of Lionel Messi. The Telstar 18 is a re-edition of Adidas' first match ball for the World Cup, which it developed for the tournament in Mexico in 1970.
