News and insights about brands in the sporting goods industry – Page 243
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Massimo Baratto moves from Oberalp to Under Armour
Massimo Baratto, the 55-year-old Italian brand-building expert who is running Oberalp, is going to leave the South Tirolean company at the end of April to run the European operations of Under Armour, the big American sports brand, replacing the incumbent vice president and European managing director, Chris Bates. He and ...
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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This month Stadium began sponsoring FC St. Pauli, the well-known...
This month Stadium began sponsoring FC St. Pauli, the well-known football club in Hamburg. The Swedish sports retailer entered the German market in 2014 with a store in the city. It plans to organize two events with the FC St. Pauli next year, focusing on sustainability. One of the events ...
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Nike has extended its contract with a leading Brazilian football...
Nike has extended its contract with a leading Brazilian football team, Sport Club Corinthian Paulista, through 2029 with a one-time payment of 25 million Brazilian reais (€6.3m-$7.5m). The current contract, which was originally set to expire in 2025, continues to pay the team R$30 million (€7.6m-$9.1m) per year.
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Puma has launched a disruptive shoe model with a camouflage...
Puma has launched a disruptive shoe model with a camouflage pattern signed by Antoine Griezmann, the 26-year-old French football player who plays for Atletico Madrid and in the French national football team
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Columbia Sportswear has released three limited-edition, premium jackets inspired by...
Columbia Sportswear has released three limited-edition, premium jackets inspired by the clothing worn by three characters playing in the movie “Star Wars: The Empire Strikes Back.” Called Echo Base like the secret base on their ice plant, Hoth, the collection has been on sale at select retail stores and on ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Umbro has signed a contract to be the official supplier...
Umbro has signed a contract to be the official supplier of jerseys for the Reggae Boyz (sic) of the Jamaican football team, taking the place of Romai Sports, a sports brand based in the United Arab Emirates. The contract, which is reportedly worth $4 million, will run from 2018 through ...
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Joma has signed a contract to dress up Spain's national...
Joma has signed a contract to dress up Spain's national men's and women's handball teams, which are respectively known as the Hispanics and the Warriors, for an undisclosed duration starting in 2018
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Article
VF Corp. launches a new sustainability and CSR strategy
The owner of The North Face, Timberland and other brands has announced its new global sustainability and responsibility strategy, called “Made for Change.” The strategy was announced in conjunction with VF's Sustainability and Responsibility Performance Report, on Dec. 11. The new strategy commits VF Corp. to reduce its global environmental ...
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Nike has signed up an exclusive supply deal with Zotefoams,...
Nike has signed up an exclusive supply deal with Zotefoams, a U.K.-based specialist in cellular material technology. UNader the terms of the contract, Zotefoams will supply high-performance foam materials exclusively to Nike within the footwear industry. The foams can be formulated to specific customer needs. Zotefoams produces lightweight Azote polyolefin ...
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Eastpak is teaming up for the first time with Maison...
Eastpak is teaming up for the first time with Maison Kitsuné, the French label founded by Gildas Loaëc and Masaya Kuroki, on a capsule collection of travel bags and backpacks. The Maison Kitsuné X Eastpak collection features the iconic “Camo Fox” print of the French-Japanese brand on five Eastpak models. ...
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Rio Ferdinand, a retired English football player, has teamed up...
Rio Ferdinand, a retired English football player, has teamed up with Sports Direct to launch Five, a range of hoodies, tee-shirts, sweat pants and snapbacks with prices starting from £8 (€9-$11). The range is named after the number worn by Ferdinand, who played as center back in the England team ...
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Michal Zbierajewski, a former manager of Sanita's production facilities in...
Michal Zbierajewski, a former manager of Sanita's production facilities in Poland, has teamed up with a Danish partner for the launch in Europe of a a new disc-based shoe lacing system, called Uturn. Developed by a Korean sports technology company, ShinKyung, it is said to be more stable, functional and ...
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Puma has re-signed the Senegalese Football Federation for a four-year...
Puma has re-signed the Senegalese Football Federation for a four-year term for a reported €2.5 million per year
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Ortovox has released a new film that illustrates the origin...
Ortovox has released a new film that illustrates the origin and the values of the brand
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News briefs
Fischer Sports says its Skiletics videos have triggered at least...
Fischer Sports says its Skiletics videos have triggered at least three times more clicks than any other campaign aired at the same time. The videos, which are available free of charge on the company's website and through youtube, propose a total body conditioning program for cross-country skiers. It shows a ...
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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Head will be the official supplier of Spain's Royal Tennis...
Head will be the official supplier of Spain's Royal Tennis Federation for the next three years
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Head will be the technical sponsor of the six ski...
Head will be the technical sponsor of the six ski races of the Audi Quattro Cup in Spain in 2018
