News and insights about brands in the sporting goods industry – Page 242
-
News briefs
The Adidas brand took advantage of virtual reality technology to...
The Adidas brand took advantage of virtual reality technology to enable customers to try on boots in a virtual Champions League game between Bayern Munich and Real Madrid. For three days earlier this month, at the renovated Adidas flagship store in Paris, customers wearing VR goggles and sensors on their ...
-
News briefs
Adidas has reportedly reached an out-of-court settlement with M Design...
Adidas has reportedly reached an out-of-court settlement with M Design & Manufacturing, one of Forever 21's suppliers, in a trademark case claiming that Forever 21, a Los-Angeles based fast-fashion retailer, had violated trademark law by using Adidas' three-stripe mark. The terms of the settlement were not immediately disclosed. The lawsuit, ...
-
Short stops
Adidas has signed a ball sponsorship contract with the Austrian...
Adidas has signed a ball sponsorship contract with the Austrian Football Association for three years, starting with the 2018/19 season
-
News briefs
O'Neill, the action sports brand, has signed a sponsorship deal...
O'Neill, the action sports brand, has signed a sponsorship deal with the Bavarian snowboard team for the winter 2017/18 season. All the members of the team - 19 children and young adults aged between 10 and 15 - will be supplied with O'Neill apparel. The team participates in various freestyle, ...
-
Short stops
To support its diversification into activewear, Superdry will act as...
To support its diversification into activewear, Superdry will act as the official clothing supplier of the U.K. delegation at the Invictus Games, a paralympic-style event taking place next October in Sydney, Australia
-
News briefs
The Hickies shoe lacing system is acquiring a new dimension...
The Hickies shoe lacing system is acquiring a new dimension with the launch of a new series of elastic straps decorated with Swarovski crystals. Intended to fit and adorn any kind of sneakers, they are being made available worldwide in three base colors. Each set of 14 elastic bands, which ...
-
News briefs
Clim8, an ingredient brand offering a self-regulating thermal function, reached...
Clim8, an ingredient brand offering a self-regulating thermal function, reached consumers for the first time in November in a range launched by K2, the South Korean outdoor brand. Clim8 is the ingredient brand that was launched last year by partners including Florian Miguet, formerly in charge of the Salewa and ...
-
Short stops
Icepeak will dress the Finnish team at next February's Winter...
Icepeak will dress the Finnish team at next February's Winter Olympic Games in South Korea
-
Short stops
Schoeller Textil has won the Swiss Design Prize for its...
Schoeller Textil has won the Swiss Design Prize for its heated E-soft-shell fabric technology
-
News briefs
Puma has finalized a contract to be the official supplier...
Puma has finalized a contract to be the official supplier of the jerseys for the AC Milan team for five years, starting with the 2018/19 season, replacing Adidas ahead of schedule after a partnership of 20 years. Reportedly, the Leaping Cat will be paying an annual sponsorship fee of €12 ...
-
Short stops
Lewis Hamilton, the world champion in Formula One racing, will...
Lewis Hamilton, the world champion in Formula One racing, will be the face of Puma's new 24/7 campaign for men's training
-
Short stops
Nike signs up Kyle Edmund, a British tennis player ranked...
Nike signs up Kyle Edmund, a British tennis player ranked in 50th place, with a four-year contract reported to be worth £2 million a year
-
News briefs
Three Norwegian sporting goods brands have been named winners of...
Three Norwegian sporting goods brands have been named winners of the prestigious DOGA design award by Design and Architecture organization in Oslo. Northern Playground was recognized for the design of its zipped collection of baselayers. The Bjørn Dæhlie brand of sports clothing won an award for its recent re-branding project ...
-
Short stops
Wilson has appointed a professional women's squash player, Nicol David,...
Wilson has appointed a professional women's squash player, Nicol David, to its advisory staff
-
News briefs
Joma has announced a global online marketing campaign to congratulate...
Joma has announced a global online marketing campaign to congratulate its best tennis players of the year. At the end of the tennis season, the brand said it wanted to thank its sponsored tennis players for the results they achieved during the season. The campaign targets an audience aged between ...
-
News briefs
Intersport France has launched a new WeLoveSki pass that allows...
Intersport France has launched a new WeLoveSki pass that allows the holder to rent skis, snowboards, boots and ski poles throughout the snow season. The pass is sold exclusively by Intersport at www.intersport-rent.fr. The company will make available only 2,000 passes for this winter. The price for the pass is ...
-
News briefs
After confirming the high degree of its reputation in Norway...
After confirming the high degree of its reputation in Norway through a survey among retailers and customers, Rottefella has decided to launch its first full-fledged collection of clothing. The Norwegian brand of cross-country ski bindings says the new brand-building initiative will not be restricted to apparel for Nordic skiing. The ...
-
Article
World Cup qualifiers favor Adidas and Nike
Adidas has taken an early lead in the World Cup, at least in terms of the number of teams to be outfitted by the German brand, after the last qualifications for the finals were played last week.With eleven teams to wear the Three stripes, Adidas is slightly ahead of Nike ...
-
News briefs
As part of the partnership between Adidas and Zalando, customers...
As part of the partnership between Adidas and Zalando, customers can create their own sneakers through Zalando.de. This has been an option for several years on the Adidas brand's online store with Miadidas, which enables consumers to pick their own colors, materials and soles. That same option has become available ...
-
News briefs
Adidas, Nike and Rapha Racing were among the winners this...
Adidas, Nike and Rapha Racing were among the winners this year at the International Retail Property Market (Mapic) in Cannes earlier this month. Nike was named “Retailer of the Year.” Adidas' new flagship store on New York's Fifth Avenue was crowned for “Best Store Design.” Rapha's “clubhouse” cycling stores were ...
