News and insights about brands in the sporting goods industry – Page 240
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News briefs
While the Nike group has pulled out of the golf...
While the Nike group has pulled out of the golf equipment category, it continues to sign up endorsees for its golf apparel and footwear. Sport Industry Group reports that the latest players on board of Nike's team include Alex Norén, a Swedish player who was 18th in world golf rankings ...
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News briefs
Leki, the German pole specialist, is cooperating with Boa Technology, the maker...
Leki, the German pole specialist, is cooperating with Boa Technology, the maker of the patented Boa Closure System, for its winter 2018/19 collection of Leki Trigger gloves. The Boa system, which was originally developed for shoes, has for the first time been integrated in another product category.*
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
“Find --- me!” - an Austrian invention designed for snow...
“Find --- me!” - an Austrian invention designed for snow tourers and free riders to find their skis in deep snow and to assist searchers after avalanches - has won the 2017 German Design Award for its functionality. Developed by Heinz Polak, an inventor and mountain specialist, the avalanche and ...
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Article
Under Armour starts delayed expansion in Ukraine’s depressed market
Under Armour announced the opening of the brand's first stores in Ukraine at the end of December. They are both located in Kiev and operated by Under Armour's exclusive distributor in the country, the MD Fashion group.MD Fashion is one of the biggest multi-brand distributors in the Ukrainian fashion market, ...
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Two important brands, Columbia and Arc'teryx, are reportedly staying out...
Two important brands, Columbia and Arc'teryx, are reportedly staying out of the new Outdoor Retailer + Snow Show in Denver later this month
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News briefs
The Hohenstein Group has announced the development of HOSYcan, the...
The Hohenstein Group has announced the development of HOSYcan, the next generation of its compression testing device. HOSYcan is said to allow for accurate compression measurements during movement, and to measure the interaction between different materials. Compression garments, which are widely used in the sports and medical sectors, typically come ...
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News briefs
Pony has announced a collaboration with Michael Michalsky, a well-known...
Pony has announced a collaboration with Michael Michalsky, a well-known German fashion designers who served many years ago as creative director of Adidas. The fruits of the collaboration will be shown at the Seek trade show during this week's Berlin Fashion Week. The presentation will coincide with the establishment of ...
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News briefs
Ruffwear, the specialist in performance dog gear, has announced a...
Ruffwear, the specialist in performance dog gear, has announced a new partnership with the National Ski Patrol (NSP), the U.S.-based authority for on-mountain safety. Starting in winter 2017/18, the brand is serving as a partner of the NSP. Ruffwear's products can be used by the avalanche rescue dogs who work ...
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News briefs
Callaway Golf has announced that Sergio Garcia, the reigning Masters...
Callaway Golf has announced that Sergio Garcia, the reigning Masters champion, has become part of its players' team. Garcia played with TaylorMade for most of his professional career, but the two parties confirmed that they were parting ways in October and since then Garcia has already competed with Callaway clubs ...
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News briefs
Sloane Stephens announced on Instagram and Twitter that she has...
Sloane Stephens announced on Instagram and Twitter that she has teamed up with Nike, just four months after her triumph at the U.S. Open in Under Armour gear. The 24 year-old Stephens has been sponsored by Under Armour since 2010, when she was a little-known player. She turned into the ...
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News briefs
Macron is the technical partner of the new Running &...
Macron is the technical partner of the new Running & Walking center, La Mandria, located inside the historical Reggia di Venaria compound near Turin. The new training center is open for all running and walking activities, both high level and amateur. The project was officially launched on Jan. 4. Macron ...
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Umbro will replace Adidas as the technical supplier of an...
Umbro will replace Adidas as the technical supplier of an Argentinian football team, Newell's Old Boys, for three years
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News briefs
Adidas is joining many other investors in a new $200...
Adidas is joining many other investors in a new $200 million round of financing for Carbon that placed a $1.7 billion valuation on the company, higher than the $1.1 billion valuation of two other public supplier of 3D equipment and software, 3D Systems and Stratasys. Carbon's Digital Light Synthesis technology, ...
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Article
Industry stocks jump by 19.3%
After a relatively flat performance in 2016, the stock market capitalization of the sporting goods sector rose by 19.3 percent in terms of local currencies in the course of 2017, in tune with a generally buoyant trend in the stock exchanges. In dollars, the total market capitalization of the 81 ...
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Head will be the official supplier of Spain's Royal Tennis...
Head will be the official supplier of Spain's Royal Tennis Federation for the next three years
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Head will be the technical sponsor of the six ski...
Head will be the technical sponsor of the six ski races of the Audi Quattro Cup in Spain in 2018
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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News briefs
Fischer Sports says its Skiletics videos have triggered at least...
Fischer Sports says its Skiletics videos have triggered at least three times more clicks than any other campaign aired at the same time. The videos, which are available free of charge on the company's website and through youtube, propose a total body conditioning program for cross-country skiers. It shows a ...
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Ortovox has released a new film that illustrates the origin...
Ortovox has released a new film that illustrates the origin and the values of the brand
