News and insights about brands in the sporting goods industry – Page 240
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News briefs
Mizuno is moving into the lifestyle segment with a sneaker...
Mizuno is moving into the lifestyle segment with a sneaker version of its Wave Rider running shoe, first launched in 1998. Called Wave Rider 1, the new sneaker will be the first product in a new Sports Style category for the Japanese brand. It is being introduced selectively at retail ...
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News briefs
Kästle will be selling customized skis from the autumn/winter 2018/19...
Kästle will be selling customized skis from the autumn/winter 2018/19 season. They will only be available at selected retailers. The skis, which will be priced at €2,400 at retail, will be delivered to European customers in five days from the company's own production site in Austria. In the first year, ...
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News briefs
Ziener launched its first complete line of activewear at the...
Ziener launched its first complete line of activewear at the Ispo show in Munich, broadening its range beyond skiwear and bikewear. The collection comprises 20 items, each available in four different colors, for both men and women. The collection is partly made by Lithuanian manufacturers with whom it has been ...
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Article
The last Dassler leaves the Adidas Group
Frank Dassler, general counsel and chief compliance officer at the Adidas Group, left the company at the end of January, although he will continue to advise the group and to represent it in international organizations.Dassler's appointment at the Adidas Group in 2004 raised some eyebrows since he is the grandson ...
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News briefs
Adidas is teaming up with Zound Industries International to sell...
Adidas is teaming up with Zound Industries International to sell headphones. The two companies have entered into a licensing agreement for audio products that will extend until 2024. They did not disclose the financial terms of the deal. Under the terms of the agreement, Zound will design, develop, manufacture and ...
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News briefs
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are...
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are launching an exclusive capsule collection. The new line will comprise 17 items, for men and women, including clothes and a shoe named Predator Rugby, especially designed for the collection, featuring the Eden Park logo. Dan Carter, the rugby union player ...
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News briefs
Adidas and The Woolmark Company, a subsidiary of Australian Wool...
Adidas and The Woolmark Company, a subsidiary of Australian Wool Innovation, are launching The Woolmark Performance Challenge, a new annual design competition for tertiary students in Europe and North America. Through this new Challenge, students are offered the opportunity to develop innovative product applications within the sports and performance industry ...
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News briefs
Fanatics has signed a ten-year agreement with the Welsh Rugby...
Fanatics has signed a ten-year agreement with the Welsh Rugby Union (WRU) which gives Fanatics exclusive rights to operate the re-designed flagship store on Westgate Street in Cardiff, the existing concourse units within Principality Stadium in Cardiff, and the official online store at http://store.wru.co.uk. Fanatics will introduce two new rapid ...
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Short stops
Icepeak, the low-priced apparel brand of the L-Fashion Group, has...
Icepeak, the low-priced apparel brand of the L-Fashion Group, has become the official supplier of the Finnish Olympic Team, replacing Oy Sultrade's Kathmandu brand in time for the 2018 Winter Olympics in PyeongChang (more about this company soon)
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News briefs
Under Armour (UA) has unveiled a new footwear cushioning technology...
Under Armour (UA) has unveiled a new footwear cushioning technology called UA HOVR, which is said to return energy while protecting feet during workouts. The company said the new technology was inspired by the fact that every step a runner takes has an impact of 2-4 times their body weight. ...
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News briefs
The Movement brand of skies will partner with the House...
The Movement brand of skies will partner with the House of Switzerland, managed by Presence Switzerland, the unit of the Swiss Federal Department of Foreign Affairs in charge of promoting Switzerland's image abroad. The aim of the House of Switzerland is to increase general knowledge about the country by publishing ...
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Article
Columbia Sportswear gains traction in Europe
Columbia Sportswear raised its sales by 19 percent in Europe, the Middle East and Africa (EMEA) to $83.5 million for the fourth quarter of 2017, up by 14 percent in constant currencies. It was the strongest regional increase in a better-than-expected quarter for the U.S. outdoor company, which ended the ...
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News briefs
Stormberg has been named on the Top-10 list of the...
Stormberg has been named on the Top-10 list of the Norwegian Innovation Index, a ranking of companies in Norway compiled by the Norwegian Business School of Economics (NHH). The index, which is based on a survey of customers, aims to score a company's ability to be innovative. A total of ...
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News briefs
Recco has announced that 11 additional brands will be integrating...
Recco has announced that 11 additional brands will be integrating its rescue reflectors in their products starting next winter. The list includes Boeri (helmets), Cortez (ski clothes), Kanuk (winter jackets), Grivel (climbing helmets), Manby (helmets), Templa (ski clothes), Scarpa (Ski mountaineering boot), as well as four returning brands with a ...
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Short stops
K2 is offering three new ski boots for men and...
K2 is offering three new ski boots for men and women with 100% bootfitting
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News briefs
Sylvain Bouchès has been appointed as director for the Adidas...
Sylvain Bouchès has been appointed as director for the Adidas brand in France. He takes over from Nicolas Favre, who became general manager for Adidas France last November. Bouchès took up the position at the beginning of this year and he joined a seven-strong management committee. The Frenchman became part ...
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News briefs
Macron will replace Adidas as the kit sponsor of Real...
Macron will replace Adidas as the kit sponsor of Real Sociedad, the Spanish football club based in San Sebastián, in the Basque region. The club competes in La Liga, Spain's top football league. Based in Bologna, Italy, Macron is currently the technical sponsor of several European teams, including Crystal Palace ...
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News briefs
Ruffwear, the specialist in performance dog gear, has announced a...
Ruffwear, the specialist in performance dog gear, has announced a new partnership with the National Ski Patrol (NSP), the U.S.-based authority for on-mountain safety. Starting in winter 2017/18, the brand is serving as a partner of the NSP. Ruffwear's products can be used by the avalanche rescue dogs who work ...
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News briefs
Golfino has announced new contracts with four golfers, who complete...
Golfino has announced new contracts with four golfers, who complete its roster of sponsored players. The new contracts have been signed with Luca Cianchetti, Tomás Bessa, Raphael Marguery and Emily Collins. They add to Brandon Stone, who signed a three-year deal with Golfino in November 2017. Italian-born Cianchetti, 22, turned ...
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News briefs
Dakine is welcoming two new athletes – Sammy Carlson and...
Dakine is welcoming two new athletes – Sammy Carlson and Torin Yater-Wallace – to its Ski Accessories Team for winter 2018/19. Carlson, longtime Dakine athlete and a native of Oregon, where Dakine is headquartered, will be wearing his Signature Series Team Fillmore Trigger Mitt and his Signature Series Heli Pro 24L ...