News and insights about brands in the sporting goods industry – Page 241
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Puma has re-signed the Senegalese Football Federation for a four-year...
Puma has re-signed the Senegalese Football Federation for a four-year term for a reported €2.5 million per year
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Michal Zbierajewski, a former manager of Sanita's production facilities in...
Michal Zbierajewski, a former manager of Sanita's production facilities in Poland, has teamed up with a Danish partner for the launch in Europe of a a new disc-based shoe lacing system, called Uturn. Developed by a Korean sports technology company, ShinKyung, it is said to be more stable, functional and ...
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Rio Ferdinand, a retired English football player, has teamed up...
Rio Ferdinand, a retired English football player, has teamed up with Sports Direct to launch Five, a range of hoodies, tee-shirts, sweat pants and snapbacks with prices starting from £8 (€9-$11). The range is named after the number worn by Ferdinand, who played as center back in the England team ...
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Eastpak is teaming up for the first time with Maison...
Eastpak is teaming up for the first time with Maison Kitsuné, the French label founded by Gildas Loaëc and Masaya Kuroki, on a capsule collection of travel bags and backpacks. The Maison Kitsuné X Eastpak collection features the iconic “Camo Fox” print of the French-Japanese brand on five Eastpak models. ...
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Nike has signed up an exclusive supply deal with Zotefoams,...
Nike has signed up an exclusive supply deal with Zotefoams, a U.K.-based specialist in cellular material technology. UNader the terms of the contract, Zotefoams will supply high-performance foam materials exclusively to Nike within the footwear industry. The foams can be formulated to specific customer needs. Zotefoams produces lightweight Azote polyolefin ...
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Article
VF Corp. launches a new sustainability and CSR strategy
The owner of The North Face, Timberland and other brands has announced its new global sustainability and responsibility strategy, called “Made for Change.” The strategy was announced in conjunction with VF's Sustainability and Responsibility Performance Report, on Dec. 11. The new strategy commits VF Corp. to reduce its global environmental ...
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Umbro has signed a contract to be the official supplier...
Umbro has signed a contract to be the official supplier of jerseys for the Reggae Boyz (sic) of the Jamaican football team, taking the place of Romai Sports, a sports brand based in the United Arab Emirates. The contract, which is reportedly worth $4 million, will run from 2018 through ...
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Joma has signed a contract to dress up Spain's national...
Joma has signed a contract to dress up Spain's national men's and women's handball teams, which are respectively known as the Hispanics and the Warriors, for an undisclosed duration starting in 2018
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Columbia Sportswear has released three limited-edition, premium jackets inspired by...
Columbia Sportswear has released three limited-edition, premium jackets inspired by the clothing worn by three characters playing in the movie “Star Wars: The Empire Strikes Back.” Called Echo Base like the secret base on their ice plant, Hoth, the collection has been on sale at select retail stores and on ...
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Puma has launched a disruptive shoe model with a camouflage...
Puma has launched a disruptive shoe model with a camouflage pattern signed by Antoine Griezmann, the 26-year-old French football player who plays for Atletico Madrid and in the French national football team
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Nike has extended its contract with a leading Brazilian football...
Nike has extended its contract with a leading Brazilian football team, Sport Club Corinthian Paulista, through 2029 with a one-time payment of 25 million Brazilian reais (€6.3m-$7.5m). The current contract, which was originally set to expire in 2025, continues to pay the team R$30 million (€7.6m-$9.1m) per year.
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This month Stadium began sponsoring FC St. Pauli, the well-known...
This month Stadium began sponsoring FC St. Pauli, the well-known football club in Hamburg. The Swedish sports retailer entered the German market in 2014 with a store in the city. It plans to organize two events with the FC St. Pauli next year, focusing on sustainability. One of the events ...
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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Article
Massimo Baratto moves from Oberalp to Under Armour
Massimo Baratto, the 55-year-old Italian brand-building expert who is running Oberalp, is going to leave the South Tirolean company at the end of April to run the European operations of Under Armour, the big American sports brand, replacing the incumbent vice president and European managing director, Chris Bates. He and ...
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Columbia Sportswear has announced the appointment of Christian Buss as...
Columbia Sportswear has announced the appointment of Christian Buss as director of investor relations, reporting to Jim Swanson, senior vice president and chief financial officer of the group. Buss, who has been involved in equity analysis since 2005, comes from Credit Suisse, where he was director of global apparel research. ...
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Sympatex has announced new partnerships in the fields of ski,...
Sympatex has announced new partnerships in the fields of ski, snowboard and freestyle. The new partners for autumn-winter 2018/19 in the use of its 100 percent recyclable and climate-neutral membrane include Chiemsee, Billabong, DC Shoes, Rossignol, Pyrenex, Tierra and Woods. Sympatex said the new partnerships were formed through its “Sympathy ...
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Pony has announced a collaboration with Michael Michalsky, a well-known...
Pony has announced a collaboration with Michael Michalsky, a well-known German fashion designers who served many years ago as creative director of Adidas. The fruits of the collaboration will be shown at the Seek trade show during next month's Berlin Fashion Week. The presentation will coincide with the establishment of ...
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Roxy has announced that Tess Ledeux has joined the brand's...
Roxy has announced that Tess Ledeux has joined the brand's roster of testimonials. In 2017, at the age of 14, the athlete won a gold medal in slopestyle at the Freestyle Ski and Snowboarding World Championships in Sierra Nevada, Spain, where she competed for France. Also in 2017, she won ...
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Article
Adidas reorganizes its digital sports operations
Adidas appears to be tossing in the towel on wrist-based fitness devices, following similar moves by Nike and Under Armour. The company's North American office announced a few days ago that it is discontinuing its dedicated Digital Sports business unit, which has been marketing its branded GPS running watches, fitness ...
