News and insights about brands in the sporting goods industry – Page 266
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Short stops
Sammy Calson is returning to the snow team of Dakine...
Sammy Calson is returning to the snow team of Dakine
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News briefs
Tyr Sport is helping to rehabilitate the image of Ryan...
Tyr Sport is helping to rehabilitate the image of Ryan Lochte through a new marketing campaign, “Just Let Me Work,” focusing on his charitable endeavors in the areas of muscular dystrophy and drowning awareness. Speedo and other brands decided to stop sponsoring the American swimming champion after he exaggerated an ...
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News briefs
Tiger Woods has returned to the PGA Tour with Taylormade...
Tiger Woods has returned to the PGA Tour with Taylormade clubs, after Nike decided to pull out of the golf equipment market, but the U.S. player remains a Nike partner for apparel and footwear. The Adidas Group decided last year to divest Taylormade equipment and other parts of its golf ...
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The 2016/17 edition of the Vendée Globe, a round-the-world solo...
The 2016/17 edition of the Vendée Globe, a round-the-world solo sailing race, non-stop and without assistance, has been won by Armel Le Cléac'h. The Breton navigator, who wore Race 2.0 a performance eyewear model by Julbo, also achieved the new record time for the race of 74 days, three hours ...
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The new K2 line of snow sports apparel will use...
The new K2 line of snow sports apparel will use eVent fabrics and membranes
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Article
Industry stocks were flat in 2016
After rising by 22.7 percent in 2015, the stock market capitalization of public companies in the sporting goods sector declined by 0.5 percent on a currency-neutral basis in 2016, dragged down by double-digit declines for major players like Nike, VF Corp. and Under Armour. Nike alone represented nearly 25 percent ...
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News briefs
Technogym has announced the 2017 edition of “Let's Move for...
Technogym has announced the 2017 edition of “Let's Move for a Better World,” a global campaign against obesity and sedentary lifestyles. The 2016 edition saw 513 fitness clubs and 122,000 participants across 21 countries taking part in the campaign and completing more than 400 million MOVEs, the company's unit for ...
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News briefs
Observers are wondering about Amazon's intentions in the sporting goods...
Observers are wondering about Amazon's intentions in the sporting goods sector. The American e-commerce giant is advertising its search for talent “to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation.” A year ago, Amazon quietly came out with some 2,000 ...
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News briefs
Adidas has unveiled a new multi-season partnership between its football...
Adidas has unveiled a new multi-season partnership between its football division and Gosha Rubchinskiy, the fashion maker from Moscow. The Adidas Football x Gosha Rubchinskiy collection debuted on the runway of the former Königsberg Stock Exchange in Kaliningrad, Russia on Jan. 12, at Rubchinskiy's fashion show for autumn-winter 2017/18. Adidas ...
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News briefs
The Adidas Group has teamed up with two popular young...
The Adidas Group has teamed up with two popular young Chinese athletes to launch One in a Billion, an advertising campaign made for the Chinese market. The two athletes are Ning Zetao, a freestyle swimmer, and Hui Ruoqi, a volleyball champion. The campaign fits with Creating the New, the five-year ...
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News briefs
Callaway Golf has signed a staff-pro agreement with Daniel Berger,...
Callaway Golf has signed a staff-pro agreement with Daniel Berger, a 23-year-old Florida native who turned pro at the age of 20 and moved inside the top 35 PGA Tour players last year. Callaway already has seven other players in their 20s under contract.
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News briefs
Rossignol has signed two new license agreements with Disney to...
Rossignol has signed two new license agreements with Disney to offer Star Wars and Frozen products – for boys and girls, respectively - for the 2017/18 season. The French brand is offering Minion products during the current season.
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News briefs
Joma has signed up another Spanish tennis player, Albert Ramos,...
Joma has signed up another Spanish tennis player, Albert Ramos, as well as Thiago Monteiro, 22, who is described as a promising Brazilian tennis player. The Spanish company already sponsors five other tennis players: Alex Dolgopolov, Pablo Carreño, Nicolás Almagro, Marcel Granollers and Iñigo Cervantes.
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News briefs
VF Corp. has announced the appointment of Joe Alkire as...
VF Corp. has announced the appointment of Joe Alkire as vice president of investor relations and financial planning & analysis, with immediate effect. In this role, he will report to Scott Roe, VF's chief financial officer. He replaces Lance Allega, the former vice president of investor relations & strategic accounts, ...
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News briefs
Lance Allega will be the new vice president of investor...
Lance Allega will be the new vice president of investor relations for Under Armour. He was vice president of investor relations and strategic accounts at VF Corp. for the past five years. A former manager at Andersen Consulting, he has been handling investor relations, marketing and other operations at other ...
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News briefs
Salomon, a subsidiary of Amer Sports, has appointed Guillaume Meyzenq...
Salomon, a subsidiary of Amer Sports, has appointed Guillaume Meyzenq as vice president in charge of the brand's footwear category. Meyzenq has been with Salomon since 1996. Most recently, he held the position of vice president of commercial footwear. In his new role, he will be responsible for innovation, design, ...
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News briefs
Nike and Jason Day have announced the signing of a...
Nike and Jason Day have announced the signing of a new multi-year contract. The No. 1 golfer in the world will be wearing the brand's footwear, apparel, headwear and gloves. Day was formerly a longtime apparel ambassador of Adidas Golf, and he will continue to play TaylorMade clubs and balls. The ...
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News briefs
Arena has announced a new apparel deal with Swimming Australia....
Arena has announced a new apparel deal with Swimming Australia. Starting in January 2017, the brand will become the official swimwear supplier of the Australian Dolphins Swim Team for the next four years. Arena's endorsement of Swimming Australia follows a summer in which its Dolphins – the Australian team – ...
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News briefs
Rip Curl has announced that Conner Coffin has joined its...
Rip Curl has announced that Conner Coffin has joined its elite team. The 23-year-old pro surfer, who was born and raised in Santa Barbara, California, competes on the Top-34 World Surf League World Tour. In 2016, he finished 17th in the rankings. The surfer said he will be targeting the ...
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Chervò is launching a new Chervò Sportswear line, centered around...
Chervò is launching a new Chervò Sportswear line, centered around knitwear, under a licensing agreement with an Italian specialist in the segment, Second Project, which will distribute it worldwide except in Japan and the Americas
