News and insights about brands in the sporting goods industry – Page 266
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The 2016/17 edition of the Vendée Globe, a round-the-world solo...
The 2016/17 edition of the Vendée Globe, a round-the-world solo sailing race, non-stop and without assistance, has been won by Armel Le Cléac'h. The Breton navigator, who wore Race 2.0 a performance eyewear model by Julbo, also achieved the new record time for the race of 74 days, three hours ...
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Umbro has received an outpouring of orders for the shirts...
Umbro has received an outpouring of orders for the shirts of the Chapecoense club after an air crash killed nearly the whole team in early December. Only three players survived the crash outside Medellin, which occurred on the eve of their Copa Sudamericana final against Atletico Nacional. Umbro representatives met ...
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Joma will be the official supplier of the Spanish Rugby...
Joma will be the official supplier of the Spanish Rugby Federation for the next five years
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Protest is launching a line of fashionable and technical women's...
Protest is launching a line of fashionable and technical women's garments for stand-up paddling. Lokahi, a producer of SUP boards, has developed a color-coordinated inflated model, the Air 10'4, which replicates the same prints. The board can go into a bag for transportation when deflated.
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Gore has developed a new technology for running shoes that...
Gore has developed a new technology for running shoes that is said to offer the benefits of protective footwear technology with the feeling of regular road running shoes. In the Gore Invisible Fit shoe, wrinkles and folds have been eliminated and pressure marks are reduced. Heel and ankle abrasion is ...
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Diadora has signed a partnership with Daddato for a line...
Diadora has signed a partnership with Daddato for a line of technical children's wear under its own name that can be worn for skiing and other outdoor activities as well as in the city. Addressing toddlers and kids between the ages of 0 and 14, it will be shown for ...
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TYR Sport is the new partner of British Swimming, starting...
TYR Sport is the new partner of British Swimming, starting Jan. 1
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Bridgestone Golf has signed up Tiger Woods to a multi-year...
Bridgestone Golf has signed up Tiger Woods to a multi-year partnership agreement. Under the terms of the deal, the American golf star will exclusively play with and promote Bridgestone's golf balls. Woods will be featured in print, broadcast, digital and social marketing campaigns globally as a Bridgestone Golf ambassador. The ...
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Fischer and Rossignol, two prominent brands in the Nordic skiing...
Fischer and Rossignol, two prominent brands in the Nordic skiing market, have joined forces to produce cross-country boot soles and bindings under the Turnamic brand. To be launched for the 2017/18 season, the soles and bindings are compatible with Rottefella's NNN system. More broadly, the Austrian and French companies have ...
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Fendi, a fashion brand owned by LVMH that is famous...
Fendi, a fashion brand owned by LVMH that is famous for its luxurious fur coats, has launched a line of colorful winter sports apparel and accessories that combine technical and fashionable elements. The garments are being sold on its website and at selected retail stores in alpine ski resorts such ...
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Mund, the Spanish brand of sports socks, will present a...
Mund, the Spanish brand of sports socks, will present a new corporate identity at the Ispo Munich show in February
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Rossignol has put on the back-burner its previous project to...
Rossignol has put on the back-burner its previous project to come out with a line of lifestyle-oriented sunglasses under its own name following a French court's decision to liquidate the assets of its prospective licensee, Logo Eyewear, after its failure to lure a new investor. Logo went bankrupt in May ...
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have signed up a new multiple-year partnership which makes Asics an Official IAAF Partner. The Japanese firm will become the new top-tier sports brand sponsor, and will replace Adidas, which has prematurely ended its relationship with IAAF. The 11-year sponsorship deal ...
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Reef has enrolled Hailee Steinfeld, a platinum recording artist who...
Reef has enrolled Hailee Steinfeld, a platinum recording artist who has been nominated for the Academy Awards, to be the face of its new Espace collection of women's sandals, due to be launched next spring
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News briefs
Under Armour will present three new “smart shoes” at the...
Under Armour will present three new “smart shoes” at the Consumer Electronics Show in Las Vegas next month. The three UA Record Equipped running shoes will provide digital tracking of cadence, real-time pace, lifetime mileage and other statistics, extending the capabilities of the company's MapMyRun app.
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Under Armour, Fanatics and Major League Baseball (MLB) have signed...
Under Armour, Fanatics and Major League Baseball (MLB) have signed a 10-year partnership that makes Under Armour (UA) the official uniform provider to MLB. The agreement marks UA's first-ever uniform deal for a professional league. The partnership will begin in the 2020 MLB season. Majestic Athletic, which has long been ...
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Marmot has appointed Patrice Christensen as its new director of...
Marmot has appointed Patrice Christensen as its new director of brand. Most recently, Christensen managed key components of marketing at VF Corp.'s Lucy brand, which specializes in women's athleisure apparel. She has also served in marketing management positions at The North Face, PowerBar and Chevron. Christensen is herself an outdoor ...
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Oxbow, the surf and surf-inspired apparel brand of the Lafuma...
Oxbow, the surf and surf-inspired apparel brand of the Lafuma Group, is adding a line of stand-up paddle boards that will be made by Bic Sport based on its own designs. Oxbow already has a specific line of SUP apparel. Martin Vitry, an 18-year-old French athlete who became the French ...
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The global footwear and apparel sectors have made significant progress...
The global footwear and apparel sectors have made significant progress as far as labor practices across their supply chains are concerned. However, according to a study released by KnowTheChain (KTC), many Western firms still show minimal commitment to addressing labor issues within their factories and across the supply chains, despite ...
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Kempa has announced several new sponsorship deals. The German brand,...
Kempa has announced several new sponsorship deals. The German brand, which is owned by Uhlsport, will be the new official supplier of the Russian Handball Federation. The brand will also sponsor Robert Weber, the record-winning goalkeeper of the SC Magdeburg handball team, as well as Marius Steinhauser, who plays for ...
