News and insights about brands in the sporting goods industry – Page 291
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News briefs
Nike has signed up Brooks Koepka and Tony Finau, two...
Nike has signed up Brooks Koepka and Tony Finau, two of the youngest golfers on the PGA Tour, along with 12 other elite golfers. Koepka, 25, is ranked 16th in the Official World Golf Rankings. He turned pro in 2012. Finau, who is ranked 80th, turned pro in 2007, upon ...
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News briefs
Fitbit and Casio moved into the smartwatch category, presenting cheaper...
Fitbit and Casio moved into the smartwatch category, presenting cheaper alternatives to the Apple Watch. The Fitbit Blaze is already available in North America and should become available globally in March. Casio's Android-powered Smart Outdoor Watch WSD-F10 comes with dedicated apps that measure and display information for outdoor activities such ...
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Short stops
Merino Ultimate, a Chinese producer of merino wool circular fabrics...
Merino Ultimate, a Chinese producer of merino wool circular fabrics who won an Ispo Gold Award last year, is introducing a new moisture management system and Wooloft, a new line of polyester/wool filling materials
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News briefs
Wilson Sporting Goods has come up with the Wilson Glide,...
Wilson Sporting Goods has come up with the Wilson Glide, which it describes as the first tennis shoe designed to support players whose game involves sliding on hard court surfaces. The racquet and team sports brand owned by the Amer Sports Group claims that the technology allows these players to ...
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News briefs
Intel Corp. provided a first look at a new concept...
Intel Corp. provided a first look at a new concept in smart sports eyewear in collaboration with Oakley, called “Radar Pace.” It is based on a voice-activated, real-time coaching system for runners and cyclists, designed to provide instant feedback and analytics to track their progress and improve their performance. The ...
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News briefs
For the second consecutive year, Craft is reportedly involved in...
For the second consecutive year, Craft is reportedly involved in the nomination for a sponsorship prize due to be given to a testimonial in Norway. This time it is for a glove campaign with Marit Bjoergen, the cross-country skier. The annual award goes to the person who best took advantage ...
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News briefs
Manchester United has reached a deal with Sina Sports, a...
Manchester United has reached a deal with Sina Sports, a leading digital media platform for sports enthusiasts in China, giving it exclusive rights to broadcast the English club's dedicated 24-hour MUTV channel. ManU boasts 108 million supporters in China. Sina is to make MUTV programs available across the full spectrum ...
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News briefs
W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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News briefs
Vibram is launching a new grip technology for use on...
Vibram is launching a new grip technology for use on ice, especially wet ice, called Vibram Arctic Grip. The sole features special thermochromic lugs that are activated when the temperature falls below 0 degrees Celsius. In contrast with existing ice grip systems, which use metal support devices inserted into the ...
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Short stops
A young Spanish trail runner, Pere Rullán, will wear Rudy...
A young Spanish trail runner, Pere Rullán, will wear Rudy Project's sports glasses with photochromic lenses
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News briefs
Robin Stalker, chief financial officer at the Adidas Group, told...
Robin Stalker, chief financial officer at the Adidas Group, told The Financial Times that the company was not facing pressure to divest activities. Speculation has been reported about such pressure after several influential investors built up stakes in Adidas this year: Southern Asset Management (SAM) in the U.S. and investment ...
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News briefs
Adidas has signed up Nick Young from the Los Angeles...
Adidas has signed up Nick Young from the Los Angeles Lakers, as part of its latest drive to invest in prominent U.S. team sports players. Young announced the deal when he turned up at a game against the Houston Rockets donning a pair of Adidas Yeezys, the shoes designed for ...
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News briefs
Foot Locker Europe has signed a sponsorship deal with Anthony...
Foot Locker Europe has signed a sponsorship deal with Anthony Martial, the French 19-year-old footballer who has played for the Manchester United team since last summer. He will be involved in various brand initiatives and programs on behalf of the chain over the next 12 months.
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News briefs
Asics has signed a ten-year endorsement deal with Candace Hill,...
Asics has signed a ten-year endorsement deal with Candace Hill, a 16 year-old U.S. sprinter who is regarded as one of the most promising athletes for the next years. According to a feature in The New York Times, Hill became the youngest American female sprinter to turn professional, as her ...
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News briefs
Bianchi, part of Cycleurope, has partnered with Ducati Motor Holding...
Bianchi, part of Cycleurope, has partnered with Ducati Motor Holding to produce a new range of Ducati bicycles. The new product line will include junior, MTB, sport and city models. Ducati Motor Holding has been in the bicycle market for several years. The bicycles will be distributed to independent bicycle ...
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News briefs
Working in collaboration with two other organizations, Eurosima and Sporaltec,...
Working in collaboration with two other organizations, Eurosima and Sporaltec, Outdoor Sports Valley has sponsored and published the first research study on ceramics-lined garments, comparing their effect during exercise to placebo garments. The purpose was to determine whether ceramics-lined apparel modifies skin temperature, improving the feeling of comfort, and whether ...
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News briefs
OIC Columbia Sportswear is making a significant expansion into the...
OIC Columbia Sportswear is making a significant expansion into the performance underwear category through an exclusive global licensing agreement with Delta Galil Industries. Under the contract, the Israeli firm, which is already Columbia's global licensee for socks, will produce a range of Columbia branded products including men's and women's underwear ...
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News briefs
Primaloft is coming out with a new insulation for high-output...
Primaloft is coming out with a new insulation for high-output sports activities, called Primaloft Gold Insulation Active, as a step-up to the Primaloft Silver Insulation Active solution introduced one year ago. Both use proprietary manufacturing and finishing processes that lock its fibers in place, preventing them from migrating through fabrics. ...
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Short stops
Julbo is supporting Snowboard Germany by supplying sunglasses and helmets...
Julbo is supporting Snowboard Germany by supplying sunglasses and helmets for the members of its national team
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News briefs
Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating...
Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating the 110th anniversary of the Japanese brand. It will also introduce at Ispo Munich next month a new shop concept that will be rolled out throughout the Europe, Middle East and Africa region with key retailers and through corporate single-brand ...
