News and insights about brands in the sporting goods industry – Page 291
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Adidas tries to deal with margin pressure
As labor costs are seen rising at a compound annual rate of 13 to 15 percent, and material costs by between one and four percent a year through 2020, the Adidas Group has told investors that it is rearranging its sourcing strategy, while adjusting its product mix and planning significant ...
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Herbert Hainer, chief executive at the Adidas Group, denied a...
Herbert Hainer, chief executive at the Adidas Group, denied a report in The New York Post that it was preparing a sale of Reebok CCM Hockey in another effort to simplify its business. He acknowledged in a press briefing earlier this month that several parties were interested in the ice ...
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Adidas has plans to open a flagship store opposite the…
Adidas has plans to open a flagship store opposite the Selfridges department store on Oxford Street in London. Pre-letting agreement has been inked and consultations have started with the local community and stakeholders. If the plans are approved, the flagship store in this prestigious location could open in 2018. The ...
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Adidas has announced the acquisition of a new building next...
Adidas has announced the acquisition of a new building next to its campus in North Portland, Oregon as part of an expansion of its North American operations. It will accommodate about 150 employees on 25,000 square feet of office space, adding to the five existing buildings of the local Adidas ...
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Footwear News has given this year's Lifestyle Achievement Award to...
Footwear News has given this year's Lifestyle Achievement Award to Robert Greenberg, founder of LA Gear and Skechers USA. He invested initially in hair salons, denim and roller skates. He then moved into the footwear sector after relocating from Boston to Los Angeles in 1978. Founded in 1979, LA Gear ...
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Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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Puma has signed a long-term endorsement contract with the 20...
Puma has signed a long-term endorsement contract with the 20 year-old Canadian sprinter Andre De Grasse, who came third in the 100 meters at the World Championships in Beijing in August. De Grasse is the reigning 100 and 200 meter champion at the U.S. National Collegiate Athletic Association (NCAA). He ...
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2XU has become the official compression equipment supplier to Great...
2XU has become the official compression equipment supplier to Great Britain and England Hockey. The company will also provide opportunities for school and club players to learn about its compression products, to help players at all levels enjoy the sport while decreasing the risk of injury. In 2016 London will ...
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Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating...
Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating the 110th anniversary of the Japanese brand. It will also introduce at Ispo Munich next month a new shop concept that will be rolled out throughout the Europe, Middle East and Africa region with key retailers and through corporate single-brand ...
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Spyder has extended its long-standing partnership with the United States...
Spyder has extended its long-standing partnership with the United States Ski Team (USST) for four years until June 2020. Under the deal, the U.S. ski apparel brand will be the team's official apparel supplier for the 2018 Winter Olympics in PyeongChang, in South Korea. Spyder has been the U.S. ski ...
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Pertex, known for its lightweight but durable performance fabrics, has...
Pertex, known for its lightweight but durable performance fabrics, has announced the launch of a new fabric technology called CS10, which is claimed to offer increased abrasion and water resistance. CS10 technology uses yarns with unique diamond shaped filaments that tightly lock together to provide a stable construction and give ...
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Vibram is launching the FiveFingers CVT Wool, a new model...
Vibram is launching the FiveFingers CVT Wool, a new model in its FiveFingers five-toe shoe range. The new product features an upper made from wool, to keep warm on the coldest days, as well as the company's proprietary Icetrek rubber inserts, for grip and stability on slippery surfaces.
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Millet has signed a contract to be the official supplier...
Millet has signed a contract to be the official supplier of the Spanish mountain skiing team for the next three years
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Uhlsport, the German team sports company, is to supply the...
Uhlsport, the German team sports company, is to supply the official game ball for the Ligue 1, the top French football league, from the 17/18 season. The company says the deal will strengthen its business in its second largest global market. It has started working on the design of an ...
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Rossignol has launched Skiing Heroes, which is claimed to be...
Rossignol has launched Skiing Heroes, which is claimed to be the first website to reward connected skiers. The platform is supposed to encourage skiing at all levels, from beginners to advanced, both in Alpine and cross-country skiing. It has been developed in partnership with Move4more, a Paris-based start-up. Skiers can ...
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News briefs
Gabriel Medina, the surfing world champion, has prolonged his relationship...
Gabriel Medina, the surfing world champion, has prolonged his relationship with Rip Curl. The 21 year-old joined the Rip Curl team when he was just 14. He went on to win the 2014 World Surf League, becoming the first-ever Brazilian men's world surfing champion and the youngest to win the ...
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Lee Dickson, captain of the Northampton Saints rugby team, will...
Lee Dickson, captain of the Northampton Saints rugby team, will act as an ambassador for the Glenbrae brand of knitwear
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Canterbury will be the official supplier of the British and...
Canterbury will be the official supplier of the British and Irish Lions rugby teams
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News briefs
One Way Sport, the Finnish Nordic sports brand, will be...
One Way Sport, the Finnish Nordic sports brand, will be the official supplier of apparel and accessories to the French world tour cycling team of AG2R La Mondiale. One Way is already a partner of the French Nordic Ski Federation.
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Blizzard and Tecnica have signed up Elyse Saugstad, former champion...
Blizzard and Tecnica have signed up Elyse Saugstad, former champion of the Freeride World Tour, as ambassador for the their brands
