News and insights about brands in the sporting goods industry – Page 296
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News briefs
Reebok has joined forces with Bershka, one of Inditex' retail...
Reebok has joined forces with Bershka, one of Inditex' retail banners, for the design of a fitness footwear model. The exclusive shoe, which is called “City Maps,” comes in tricot fabric and breathable materials, and weighs less than 200 grams. The model is already available at selected Bershka stores and ...
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Just before the World Rugby Cup was under starters' orders...
Just before the World Rugby Cup was under starters' orders in England, Skins announced its partnership with USA Rugby. The Swiss-based brand of compression garments already sponsors the Australian Wallabies and the national teams from the Pacific islands of Samoa and Tonga. Skins will thus have four of the 20 ...
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Bayer MaterialScience is changing its name to Covestro
Bayer MaterialScience is changing its name to Covestro
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News briefs
Peak Sports, the Chinese athletic footwear brand, has signed Dwight...
Peak Sports, the Chinese athletic footwear brand, has signed Dwight Howard, a basketball player with the Houston Rockets, to an endorsement deal reportedly worth a minimum of $15.7 million. The value could grow to as much as $31.5 million through performance bonuses and other options. The player's previous contract with ...
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News briefs
Suunto, a subsidiary of Amer Sports, has opened a new...
Suunto, a subsidiary of Amer Sports, has opened a new Mobile Competence Center in Tampere, Finland. The facility, which was inaugurated on Aug. 10, is focused on the development of digital services and native applications for both iOS and Android. Suunto said it decided to start the center because of ...
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News briefs
Precor, part of Amer Sports, and Mad Dogg Athletics, the...
Precor, part of Amer Sports, and Mad Dogg Athletics, the creators of the spinning indoor cycling program and Spinner line of bikes, have announced an exclusive worldwide distribution agreement under which Precor will assume all commercial Spinner bike production for a brand-new range of Spinner indoor cycling equipment. The financial terms ...
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Alpargatas has signed a global, five-year licensing agreement for its...
Alpargatas has signed a global, five-year licensing agreement for its Havaianas brand with the Safilo Group
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Article
New sports marketing initiatives by Adidas
Adidas is said to be prepared to pay about one billion euros to renew its sponsorship of the German Football Federation for ten years, after the contract expires at the end of 2018. Company officials decline to comment, but the figure seems to be high, although the national German football ...
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Adidas hired Egon Zehnder last February to head-hunt a new...
Adidas hired Egon Zehnder last February to head-hunt a new chief executive to take over the place of Herbert Hainer after his present contract expires in March 2017, according to Bloomberg. The 61-year-old Hainer has been running the group since 2001. Bloomberg quoted a couple of institutional shareholders of Adidas ...
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Adidas filed a suit against Skechers USA in Portland's district...
Adidas filed a suit against Skechers USA in Portland's district court on Sept. 14, charging that one of its shoe styles is a knock-offs of its Stan Smith model, and that others use its Supernova trademark and its Three-Stripe mark. The two companies have already squared off and reached settlements ...
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News briefs
Fusalp, the French skiwear company recently acquired by members of...
Fusalp, the French skiwear company recently acquired by members of the Lacoste family, has resurrected its dormant brand of knitted sweaters, Montant, which was worn by members of the French ski team between 1952 and 1970. Made in France with merino wool, the four styles of Montant sweaters will be ...
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News briefs
The North Face (TNF) has entered into a four-year license...
The North Face (TNF) has entered into a four-year license deal with Intelligent Fabric Technologies to use ProTX2 in its outdoor apparel, footwear and equipment products. Under the terms of the agreement, TNF will exclusively use ProTX2 in all its products that integrate antimicrobial technologies. The deal also provides for ...
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Pep Guardiola has signed a personal endorsement deal with Gore-Tex...
Pep Guardiola has signed a personal endorsement deal with Gore-Tex as brand ambassador. The Spanish football coach, who is currently the trainer of FC Bayern München, will represent the Gore-Tex brand and Gore branded apparel and footwear globally for the next four years. During this period, Guardiola will also be ...
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JD has signed a two-year stadium partnership deal with Crystal...
JD has signed a two-year stadium partnership deal with Crystal Palace FC. In the past season, the south London football club secured its highest finish in the English Premier League's top ten clubs. At the first home match against Arsenal on Aug. 16, fans could see a JD promo team ...
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Rafael Nadal creates a sensation on a video by dressing...
Rafael Nadal creates a sensation on a video by dressing down from a pair of Tommy Hilfiger underwear shorts as part of an international multi-media campaign
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News briefs
Craft has signed a five-year deal to become the new...
Craft has signed a five-year deal to become the new official partner and clothing supplier to the Swedish athletics national team. The team was set to wear the new Craft collection for the first time at the current World Athletics Championships in Beijing. After focusing traditionally on winter sports, Craft ...
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Skechers USA's performance division will replace Asics as the title...
Skechers USA's performance division will replace Asics as the title sponsor of the Los Angeles Marathon next Feb. 26. The popular race, one of the largest in the U.S. with 22,000 finishers, will be held the day after an Olympic marathon trial over a different course in the same city. ...
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News briefs
Under Armour has signed a multi-year global partnership deal with...
Under Armour has signed a multi-year global partnership deal with the National Basketball Association (NBA) focusing on the youth market. The brand has become the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. In addition, Under Armour and the ...
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News briefs
Kempa, the handball and volleyball brand of Uhlsport, has announced...
Kempa, the handball and volleyball brand of Uhlsport, has announced two new sports marketing contracts. It has signed up Martin Ströbel, a member of the Germany's national handball team who plays for the Balingen-Weilstetten club. It has also signed a two-year partnership with the United Volleys club, in combination with ...
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Deuter has finalized the roster of its “brand ambassadors” for...
Deuter has finalized the roster of its “brand ambassadors” for the 2015/16 marketing season. Mirroring the variety of the company's backpack users, the 21 members of the team are hikers, mountain bike racers, skiers and other outdoor enthusiasts. They will share their travels and outdoor adventures on Deuter's informative and ...
