News and insights about brands in the sporting goods industry – Page 296
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Anta invests in Chinese football
Anta Sports, the leading Chinese sports brand, wants to turn global football into one of the most important categories for its development in the coming years. It has adopted a “Play is All” strategy that ranges from the development of adjusted products for China's young players to increased investments to ...
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Strong results at Columbia, except in Russia and Asia
A slump of more than 30 percent in sales to distributors in Europe, the Middle East and Africa hurt Columbia Sportswear's performance in the region for the third quarter. Chiefly attributed to Russia, where Columbia works through Sportmaster, this decline could not be entirely compensated with sales expansion at a ...
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News briefs
W.L. Gore will restructure its various labels for items being...
W.L. Gore will restructure its various labels for items being introduced by manufacturers for the autumn/winter 2016/17 season, in connection with the launch of two new products, Gore Thermium and Gore Windstopper with Insulation. Designed to protect insulated fabrics from cold rain and snow, Gore Thermium has been adopted by ...
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Moncler launched a new capsule collection in collaboration with FriendsWithYou...
Moncler launched a new capsule collection in collaboration with FriendsWithYou to celebrate the opening of its flagship store in Tokyo. FriendsWithYou, an art duo based in Los Angeles, will enliven Moncler's down jackets, t-shirts, sweaters and sneakers with pop images reproducing their art works. The new Moncler collection is entitled ...
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Rossignol has signed a five-year partnership deal with CEA Tech...
Rossignol has signed a five-year partnership deal with CEA Tech for the development of innovative products for winter sports. CEA Tech is a French-based R&D organization, which develops technologies of interest to all industries. Like Rossignol, CEA Tech is also based in Grenoble, in southeastern France. Around 30 Rossignol staff ...
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Briko's Protetto System 2.0, a new safety system for Briko's...
Briko's Protetto System 2.0, a new safety system for Briko's Vulcano FIS 6.8 helmet, has been approved by the equipment committee of the International Ski Federation (FIS). Following this approval, it is now possible for Briko athletes to use the system during all FIS and World Cup races for this ...
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Under Armour will replace Adidas in 2016/17 as the all-school...
Under Armour will replace Adidas in 2016/17 as the all-school supplier to the Badgers collegiate team in Wisconsin. Reportedly, it will pay an annual fee of $4 million for ten years, compared with $800,000 for Adidas. Additionally, it will supply products worth of $3.33 million in the first year, rising ...
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New Balance has signed up a 20-year-old American sprinter, Travyon...
New Balance has signed up a 20-year-old American sprinter, Travyon Bromel, the world's junior 100-meter record holder. He is training to be part of Team USA at next year's Olympic Games.
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Eleven employees of Sport 2000 stores in Germany took part...
Eleven employees of Sport 2000 stores in Germany took part in the filming of a 35-second advertising spot for movie theaters. The video shows them practicing their favorite sport, as part of a campaign around the German buying group's new slogan, “Von Sportler zu Sportler” (from one sports enthusiast to ...
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News briefs
Puma, which emphasizes speed in its brand message, has added...
Puma, which emphasizes speed in its brand message, has added two more running champions, Asafa Powell and Pierre-Ambroise Bosse, to its stable of sponsored athletes. Powell has run more 100-meter races in less than ten seconds than any other champion, a total of 93. Bosse is a French athlete who ...
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Nike and Adidas lead a manufacturing revolution
The two giants of the sporting goods industry indicated last week that they plan to introduce shortly new technologies that will enable consumers to get customized shoes, using sophisticated software, 3D printing and other new technologies that will revolutionize the traditional manufacturing process.At its meeting with investors last week, Nike ...
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Adidas doesn't join call for Blatter's resignation
Adidas has declined to support four other leading Fifa sponsors who called for Sepp Blatter's immediate resignation earlier this month, after Swiss prosecutors opened criminal proceedings against the football organization's president on allegations of criminal mismanagement and, alternatively, misappropriation. Blatter subsequently received a provisional suspension of 90 days from the ...
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News briefs
Adidas is expected to put an end to its involvement...
Adidas is expected to put an end to its involvement in table-tennis equipment by the end of this year. Greenmaster, which has been its licensee for this product category, has reportedly agreed to stop it by then. Frank Koch, the former executive of Kettler who started the project at Greenmaster, ...
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Adidas filed a suit against Skechers USA in Portland's district...
Adidas filed a suit against Skechers USA in Portland's district court on Sept. 14, charging that one of its shoe styles is a knock-offs of its Stan Smith model, and that others use its Supernova trademark and its Three-Stripe mark. The two companies have already squared off and reached settlements ...
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Adidas has announced the signature of a multi-year partnership deal...
Adidas has announced the signature of a multi-year partnership deal with Sidney Crosby. The terms of the agreement were not disclosed. The National Hockey League (NHL) star will represent Adidas at major international sporting events and brand initiatives around the world. He will also consult with the brand on apparel ...
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News briefs
Nike has launched Aero React, a fabric that responds to...
Nike has launched Aero React, a fabric that responds to moisture vapor by opening its structure to become more breathable. In other words, the bi-component yarn supports natural thermal-regulation. When the wearer gets warm, it reacts by augmenting the ventilation. Aero React has been developed with insights from the Nike ...
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News briefs
New Era, the American brand best known for its baseball...
New Era, the American brand best known for its baseball cap, has announced a new multi-year partnership with Manchester United for the production of club-branded leisure headwear. The Manchester United product line will include various headwear styles, from caps to baseball caps, visors, hats, bobble hats and beanies, all targeted ...
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News briefs
Columbia Sportswear has announced a new partnership with the IBU...
Columbia Sportswear has announced a new partnership with the IBU World Championships Biathlon Oslo 2016 through its Columbia brand. The sports event, where the organizers are expecting 350 athletes from 40 nations, will take place at the Holmenkollen ski arena in Oslo, Norway on March 3-13 next year. Columbia will ...
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Puma has announced a long-term contract with Michael Bradley. The...
Puma has announced a long-term contract with Michael Bradley. The American soccer star, who is nicknamed “General” Bradley for his authoritative style of play and leadership, will wear Puma's latest offerings of footwear while playing and captaining the Toronto FC and the U.S. Men's National Team (USMNT). The midfielder will ...
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News briefs
Zoot Sports is to become the official performance apparel and...
Zoot Sports is to become the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 Ironman North American Series. Zoot was established in 1983 in Kona, Hawaii, which is the home of the Ironman World Championships. It has turned into a multi-sports brand but began making ...
