News and insights about brands in the sporting goods industry – Page 296
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News briefs
New Era, the American brand best known for its baseball...
New Era, the American brand best known for its baseball cap, has announced a new multi-year partnership with Manchester United for the production of club-branded leisure headwear. The Manchester United product line will include various headwear styles, from caps to baseball caps, visors, hats, bobble hats and beanies, all targeted ...
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Columbia Sportswear has announced a new partnership with the IBU...
Columbia Sportswear has announced a new partnership with the IBU World Championships Biathlon Oslo 2016 through its Columbia brand. The sports event, where the organizers are expecting 350 athletes from 40 nations, will take place at the Holmenkollen ski arena in Oslo, Norway on March 3-13 next year. Columbia will ...
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Puma has announced a long-term contract with Michael Bradley. The...
Puma has announced a long-term contract with Michael Bradley. The American soccer star, who is nicknamed “General” Bradley for his authoritative style of play and leadership, will wear Puma's latest offerings of footwear while playing and captaining the Toronto FC and the U.S. Men's National Team (USMNT). The midfielder will ...
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News briefs
Zoot Sports is to become the official performance apparel and...
Zoot Sports is to become the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 Ironman North American Series. Zoot was established in 1983 in Kona, Hawaii, which is the home of the Ironman World Championships. It has turned into a multi-sports brand but began making ...
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News briefs
England Netball has signed a partnership with BLK, the Australian...
England Netball has signed a partnership with BLK, the Australian team sports apparel company, to outfit all of its representative teams for the next four years. BLK is to provide a range of leisure and on-court apparel ahead of next year's home test series against the Australian world champions in ...
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New Balance has become the official footwear supplier for...
New Balance has become the official footwear supplier for USRowing, the national U.S. rowing team
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News briefs
Wilson Sporting Goods is moving into “smart basketball” with the...
Wilson Sporting Goods is moving into “smart basketball” with the Wilson X Connected basketball and app, using proprietary technology to track made and missed shots in real time. The ball, which is only being launched in North America for the time being, was developed in a partnership between Wilson and Sport IQ, ...
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Mountain Hardwear, the premium outdoor brand of Columbia Sportswear, and...
Mountain Hardwear, the premium outdoor brand of Columbia Sportswear, and Outerknown, the new apparel brand launched by Kelly Slater, are among the new members of Bluesign Technologies
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News briefs
Cimalp, which has developed a patented quick-dry polypropylene fabric coupled...
Cimalp, which has developed a patented quick-dry polypropylene fabric coupled with Coolmax for its T-shirts and jackets, was one of the two French companies that got the French Outdoor Award at Camp de Base, the collective French exhibition at the OutDoor trade show in Friedrichshafen in July. Cimalp claims that ...
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Zoot Sports has signed a contract as the official performance...
Zoot Sports has signed a contract as the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 Ironman North American series
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
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Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
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News briefs
Nike has extended its partnership with the National Women's Soccer...
Nike has extended its partnership with the National Women's Soccer League (NWSL), the women's professional soccer league, through the 2019 season. As part of a wide relationship that started in 2012, Nike is the official uniform, apparel and equipment provider for all nine NWSL clubs, and it will outfit any ...
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Kevin Rolland has joined the Völkl team. The French freestyle...
Kevin Rolland has joined the Völkl team. The French freestyle skier, aged 26, won the gold medal at the 2009 FIS Freestyle World Ski and was a bronze medalist at the winter Olympics in Sochi in 2014. The ski-boots-bindings sponsorship is a three-year contract starting with the 2015-2016 winter season ...
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Article
Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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News briefs
Adidas France is to transfer its French head office to...
Adidas France is to transfer its French head office to Strasbourg toward the end of 2017, in the new business area of Wacken. It will thus leave the village of Landersheim near Saverne, where it was established in 1973. Despite repeated renovations, the office complex was apparently no longer suitable. ...
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Aqua Sphere has announced a new ambassador for its swim...
Aqua Sphere has announced a new ambassador for its swim goggles and related products, Alain Bernard. Like Michael Phelps, with whom it announced a strategic agreement for an MP line of products at the Ispo Munich show, Bernard has a glorious past in swim competitions. The 32-year-old French champion had ...
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The Marcolin Group announced last week the signing of a...
The Marcolin Group announced last week the signing of a global exclusive license agreement with Moncler, the fast-growing Italian brand of down-filled jackets, which previously had a collaboration with Allison. The contract will become effective next January and will run through 2020, with an option for a 5-year renewal. It ...
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News briefs
In another initiative that is confined for the moment to...
In another initiative that is confined for the moment to the U.S. market, New Balance has put together a 72-page catalog of sports and lifestyle products developed exclusively for women. Apparel takes up 70 percent of the space in the new booklet, which was set to come out in three ...
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Technogym has developed an application for its Artis treadmill, connected...
Technogym has developed an application for its Artis treadmill, connected with Google Glass eyewear, which allows the runner to control the speed of the equipment with voice commands, to see the running data on the headset and to communicate with a personal trainer or a friend through a webcam. The ...
