News and insights about brands in the sporting goods industry – Page 295
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News briefs
Briko's Protetto System 2.0, a new safety system for Briko's...
Briko's Protetto System 2.0, a new safety system for Briko's Vulcano FIS 6.8 helmet, has been approved by the equipment committee of the International Ski Federation (FIS). Following this approval, it is now possible for Briko athletes to use the system during all FIS and World Cup races for this ...
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Zeal Optics has developed a new polarized and photochromic lens,...
Zeal Optics has developed a new polarized and photochromic lens, the Automatic, building on its technological heritage in goggles
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Memphis Depay from Manchester United is one of the players...
Memphis Depay from Manchester United is one of the players starring in the first global football campaign by Under Armour (UA), Slay Your Next Giant, which was launched last week. The campaign features top players and young up-and-coming players, united by the pay-off: You're Just Getting Started. An unusual feature ...
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Cross Sportswear is offering a vastly expanded line of technical...
Cross Sportswear is offering a vastly expanded line of technical men's golf clothing for the spring 2016 season
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Marchon Eyewear is releasing an expanded collection of Nike Vision...
Marchon Eyewear is releasing an expanded collection of Nike Vision sunglasses signed by Kevin Durant, the popular NBA basketball player sponsored by Nike
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News briefs
Jack Wolfskin launched a major new TV campaign in the...
Jack Wolfskin launched a major new TV campaign in the German-speaking countries on Aug. 26. A 30-second spot will run on major German TV networks through to the end of November. A similar 20-second spot will be aired in Austria and Switzerland. Asking viewers the question “Do you feel it, ...
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Snowsports Industries of Great Britain (SIGB) has launched “Go UK,...
Snowsports Industries of Great Britain (SIGB) has launched “Go UK, Buy UK,” a new campaign to encourage British skiers and snowboarders to buy their kit and equipment in the U.K. The campaign raises awareness of some of the advantages associated with buying homemade items, and specifically from retailers who are ...
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News briefs
Wilson, the racquet sports, team sports and equipment brand, is...
Wilson, the racquet sports, team sports and equipment brand, is preparing a major brand marketing campaign starring Serena Williams and Roger Federer. It will initially run in the U.S. The company says the “My Wilson” campaign is meant to cast the spotlight on the relationships between athletes and their equipment. ...
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Laird Hamilton, the legendary big-wave waterman, has developed a line...
Laird Hamilton, the legendary big-wave waterman, has developed a line of surf and surf-inspired clothing for surfing and stand-up paddling, including neoprene suits, boardshorts and lifestyle and training products, according to shopeatsurf.com. It is being launched on his website in October, with a bigger collection to follow for retail sales ...
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Columbia Sportswear has appointed Richelle T. Luther as senior vice...
Columbia Sportswear has appointed Richelle T. Luther as senior vice president and chief human resources officer. She has been the company's deputy general counsel since 2008. Columbia has also named David M. Brulé as general manager of the company's wholly owned Canadian subsidiary. A former director of Reebok Canada, he ...
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Technogym has developed an application for its Artis treadmill, connected...
Technogym has developed an application for its Artis treadmill, connected with Google Glass eyewear, which allows the runner to control the speed of the equipment with voice commands, to see the running data on the headset and to communicate with a personal trainer or a friend through a webcam. The ...
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News briefs
In another initiative that is confined for the moment to...
In another initiative that is confined for the moment to the U.S. market, New Balance has put together a 72-page catalog of sports and lifestyle products developed exclusively for women. Apparel takes up 70 percent of the space in the new booklet, which was set to come out in three ...
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The Marcolin Group announced last week the signing of a...
The Marcolin Group announced last week the signing of a global exclusive license agreement with Moncler, the fast-growing Italian brand of down-filled jackets, which previously had a collaboration with Allison. The contract will become effective next January and will run through 2020, with an option for a 5-year renewal. It ...
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Aqua Sphere has announced a new ambassador for its swim...
Aqua Sphere has announced a new ambassador for its swim goggles and related products, Alain Bernard. Like Michael Phelps, with whom it announced a strategic agreement for an MP line of products at the Ispo Munich show, Bernard has a glorious past in swim competitions. The 32-year-old French champion had ...
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Article
Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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News briefs
Adidas France is to transfer its French head office to...
Adidas France is to transfer its French head office to Strasbourg toward the end of 2017, in the new business area of Wacken. It will thus leave the village of Landersheim near Saverne, where it was established in 1973. Despite repeated renovations, the office complex was apparently no longer suitable. ...
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The Cycling Sports Group (CSG) of Dorel Sports is recalling...
The Cycling Sports Group (CSG) of Dorel Sports is recalling about 23,000 Cannondale mountain bikes sold in the U.S. because their OPI tem/steering tube assemblies can fail, posing a risk of injury from a fall. About 800 additional units were sold in Canada. This recall involves all model years 2011 ...
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Italia Independent has signed a four-year contract to develop, produce...
Italia Independent has signed a four-year contract to develop, produce and distribute the Adidas Originals line of eyewear. The news helped the eight-year-old Italian company to gain nine percentage points on the Italian stock exchange. The Adidas Originals eyewear line was previously produced by Silhouette International, a much bigger Austrian ...
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Leki has signed up Ted Ligety, a downhill ski champions...
Leki has signed up Ted Ligety, a downhill ski champions who has claimed 24 victories and 49 podiums in World Cup competitions. A native of Park City, Utah, he won gold medals at the 2006 Olympics in Turin and the 2014 Olympics in Tokyo. Ligety will race with Leki's Trigger ...
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News briefs
Poc, the Swedish company owned by Black Diamond, has partnered...
Poc, the Swedish company owned by Black Diamond, has partnered with Light Flex Technology to explore an innovative printed light technology which uses active light to make riders visible, as opposed to the passive reflective technology used on most bike apparel. According to Light Flex, its new printed light technology ...
