News and insights about brands in the sporting goods industry – Page 293
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News briefs
Intersport UK has formed a three-year partnership with parkrun UK,...
Intersport UK has formed a three-year partnership with parkrun UK, which organizes 375 free timed park runs of 5 kms each Saturday morning. The partnership between the retailer and the non-profit organization is to start at the beginning of next year. parkrun UK boasts about 1.3 million registered runners across ...
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News briefs
Icebreaker Merino has formed a three-year partnership with Travis Ganong,...
Icebreaker Merino has formed a three-year partnership with Travis Ganong, the 27-year-old World Cup alpine skier who competed for the U.S. at the 2014 Winter Olympics in Sochi, placing fifth in the men's downhill. He will represent Icebreaker in the U.S. and provide insights for future product design. Ganong won ...
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News briefs
Asics launched on Nov. 18 a limited edition of 60,000...
Asics launched on Nov. 18 a limited edition of 60,000 pairs of Metarun shoes. Described as the best long-distance running shoe in the company's history, the Metarun features five new technologies covered by four patents. A new FlyteFoam midsole uses organic fibers for cushioning. The shoe incorporates a new carbon-reinforced ...
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News briefs
More than 230 Sport 2000 stores in five countries have...
More than 230 Sport 2000 stores in five countries have been participating since November in a TV and radio campaign inviting consumers to get their ski boots custom-fitted. “You can leave your boots on,” says the campaign, which is running in Germany, Austria, Switzerland, France and even in the Netherlands, ...
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Article
Adidas projects buoyant football sales
Instead of the usual glitz and football stars on a podium, the Adidas ball for the group stages of the European championship finals in 2016 was unveiled by Zinedine Zidane on his Instagram account earlier this month. The blue, white and red color design of the Beau Jeu is reminiscent ...
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Article
Adidas CEO suggests Fifa reforms
Herbert Hainer, the Adidas Group's chief executive, suggested to Wirtschaftswoche earlier this month that Fifa ought to set limits to the age and terms of the Fifa president. He added that the global football organization's president should be more like a chief executive, operating under a supervisory board.It was the ...
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Article
Adidas gets India’s go-ahead for its own format stores
The Adidas Group has obtained approval from the Indian government to open fully owned Adidas-branded stores in the country. Dave Thomas, managing director of the Adidas Group in India, said in a statement that the company intends to start opening larger stores under full ownership in the second half of ...
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News briefs
The prospective change of chief executive at the Adidas Group,...
The prospective change of chief executive at the Adidas Group, scheduled for 2017 at the latest, is leading to increasing speculation, with a report in Der Spiegel that leading executives from several rival companies were approached for the job. Adidas confirmed in February that it had launched a formal search ...
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News briefs
Adidas has inked a five-year agreement with Louisiana Tech University...
Adidas has inked a five-year agreement with Louisiana Tech University Athletics to outfit its 16 men's and women's teams in Adidas uniforms, apparel, footwear and equipment through the 2021-22 season. The partnership starts in July, except for women's basketball because that team has one year left on a deal with ...
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Short stops
ISPO Shanghai is inviting prospective exhibitors to take advantage of...
ISPO Shanghai is inviting prospective exhibitors to take advantage of an Early Bird discount of 11% if they book their stand before Dec. 31
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News briefs
Icepeak, the affordable sportswear label of the L-Fashion Group, will...
Icepeak, the affordable sportswear label of the L-Fashion Group, will come out with its first line of winter boots and other types of footwear for everyday outdoor activities and functional trekking, starting with the autumn/winter 2016/17 season. The outsole of the shoes ensures efficient grip and good traction on difficult ...
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News briefs
Napapijri has announced that it is replacing down with Thermofibre...
Napapijri has announced that it is replacing down with Thermofibre insulation for autumn/winter 2015 in 99 percent of its outerwear collection. Thermofibre is an eco-friendly, anti-bacterial material made from ultra-lightweight microspheres which create a quilted texture offering insulation and temperature regulation. Thermofibre is exclusively developed and patented by VF Corp., ...
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News briefs
Arc'teryx, Castelli, Gore Bike Wear, Gore Running Wear and The...
Arc'teryx, Castelli, Gore Bike Wear, Gore Running Wear and The North Face will come out in December with road cycling and running garments made with a new Gore-Tex Active technology. It maximizes lightness and breathability by using a permanent beading surface that eliminates the need for a face fabric, which ...
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Short stops
Asics has struck a five-year deal as sponsor the International...
Asics has struck a five-year deal as sponsor the International Volleyball Federation, starting in 2016
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News briefs
Runtastic, the Austrian digital health company snapped up by the...
Runtastic, the Austrian digital health company snapped up by the Adidas Group earlier this year, has come up with a new app offering customized, twelve-week workout plans intended to build strength and reduce body fat. The Results app features workouts using more than 120 instructional exercise videos and weekly nutrition ...
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News briefs
Joma Sport has become the official sponsor of the Olympic...
Joma Sport has become the official sponsor of the Olympic Committee of Portugal (COP). The deal signed between the Spanish sports company and the Olympic and Paralympic committees earlier this month runs until 2020, including the Rio Games next year as well as the Tokyo Olympics in 2020. The partnership ...
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News briefs
Bench has signed a footwear license with Deichmann for Germany,...
Bench has signed a footwear license with Deichmann for Germany, Austria and Switzerland. With effect from the autumn/winter 2016/17 season, shoes will be sold under the Bench brand name in the upmarket Roland chain of the group in Germany and Austria and in its Ochsner Shoes chain in Switzerland. They ...
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News briefs
Let's Move for a Better World, the challenge organized by...
Let's Move for a Better World, the challenge organized by Technogym, is to take place for the third time from March 1 to 19. The idea is that gym members should challenge each other and make donations based on their movements to support the promotion of healthy lifestyles in their ...
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Short stops
Blizzard and Tecnica have signed up Elyse Saugstad, former champion...
Blizzard and Tecnica have signed up Elyse Saugstad, former champion of the Freeride World Tour, as ambassador for the their brands
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News briefs
One Way Sport, the Finnish Nordic sports brand, will be...
One Way Sport, the Finnish Nordic sports brand, will be the official supplier of apparel and accessories to the French world tour cycling team of AG2R La Mondiale. One Way is already a partner of the French Nordic Ski Federation.
