News and insights about brands in the sporting goods industry – Page 293
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Article
Hainer says Adidas is untarnished by football scandals
While savoring the company's performance for the third quarter, the Adidas Group's chief executive, Herbert Hainer, had to brave questions about the turbulence at Fifa and the German football federation (DFB), which are both Adidas partners.Hainer said in a conference call that the uptick in Adidas' sales indicated that consumers ...
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News briefs
Adidas is offering design resources and financial assistance to high...
Adidas is offering design resources and financial assistance to high schools in the U.S. that want to change their mascot names and identities, to move away from mascots with “potentially harmful” Native American imagery or symbolism. Aligned with the Adidas Group's “open source” strategy, the voluntary initiative was announced in ...
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News briefs
Authentic Brands Group, which recently acquired the Tretorn brand from...
Authentic Brands Group, which recently acquired the Tretorn brand from Puma, has appointed Marc Fisher Footwear as its footwear licensee. For Authentic Brands, which is more specialized in apparel, the deal indicates that the Tretorn brand will move more into the luxury market, especially in footwear.
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Article
Sneaker trends and key accounts lift Adidas’ sales in Europe
As detailed above, the strong performance of the Adidas Group in the third quarter was lifted by a 20.1 percent jump in the sales of the Adidas and Reebok brands in Western Europe. Their turnover in the region reached €1,404 million, up by 18.0 percent in local currencies. The management ...
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News briefs
MBT, the company reportedly acquired by Star 360 of Singapore...
MBT, the company reportedly acquired by Star 360 of Singapore for $10 million three years ago, is introducing next spring its own line of running shoes, consisting of three styles, accompanies by branded compression apparel and socks. The shoes feature the brand's rocker construction and use a proprietary sensor technology ...
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News briefs
Jack Wolfskin won one of the 15 German Design Awards...
Jack Wolfskin won one of the 15 German Design Awards given for 2016 in the sports, outdoor and leisure activities for its ergo-dynamic EDS backpack technology. The company's Texapore Downshell Tec jacket got a “special mention.”
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News briefs
Rossignol has signed a five-year partnership deal with CEA Tech...
Rossignol has signed a five-year partnership deal with CEA Tech for the development of innovative products for winter sports. CEA Tech is a French-based R&D organization, which develops technologies of interest to all industries. Like Rossignol, CEA Tech is also based in Grenoble, in southeastern France. Around 30 Rossignol staff ...
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News briefs
Moncler launched a new capsule collection in collaboration with FriendsWithYou...
Moncler launched a new capsule collection in collaboration with FriendsWithYou to celebrate the opening of its flagship store in Tokyo. FriendsWithYou, an art duo based in Los Angeles, will enliven Moncler's down jackets, t-shirts, sweaters and sneakers with pop images reproducing their art works. The new Moncler collection is entitled ...
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News briefs
W.L. Gore will restructure its various labels for items being...
W.L. Gore will restructure its various labels for items being introduced by manufacturers for the autumn/winter 2016/17 season, in connection with the launch of two new products, Gore Thermium and Gore Windstopper with Insulation. Designed to protect insulated fabrics from cold rain and snow, Gore Thermium has been adopted by ...
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Article
Strong results at Columbia, except in Russia and Asia
A slump of more than 30 percent in sales to distributors in Europe, the Middle East and Africa hurt Columbia Sportswear's performance in the region for the third quarter. Chiefly attributed to Russia, where Columbia works through Sportmaster, this decline could not be entirely compensated with sales expansion at a ...
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Article
Anta invests in Chinese football
Anta Sports, the leading Chinese sports brand, wants to turn global football into one of the most important categories for its development in the coming years. It has adopted a “Play is All” strategy that ranges from the development of adjusted products for China's young players to increased investments to ...
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News briefs
Reebok has announced a sponsorship deal with Chris Weidman, the...
Reebok has announced a sponsorship deal with Chris Weidman, the undefeated American mixed martial artist who is the current UFC (Ultimate Fighting Championship) middleweight champion. Weidman, 31, who is also known as the “All American,” was presented with his own customized Reebok shoe, decked out in an American-flag decor. He ...
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Article
Strategic changes pay off at Amer Sports
Following strategic changes begun last year, the balls sports business at Amer Sports contributed a sharp rise in the group's sales for the third quarter, while the company's turnover continued to advance briskly in apparel, footwear, own retailing and China.The Finnish group's sales increased by 11 percent to €713.7 million ...
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News briefs
Nike has created an expensive version of its Air Jordan...
Nike has created an expensive version of its Air Jordan to mark the 30th anniversary of the brand, which has been generating an increasing amount of cash for the company. The new model, called Air Jordan 1 Pinnacle, features full-grain leather and 24-carat gold plating on the eyelets and other ...
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News briefs
Pádel is a big sports activity in Spain. Both Asics...
Pádel is a big sports activity in Spain. Both Asics and Kelme have decided to move into the pádel equipment segment in the country. Kelme, which has its base in Spain, has announced the launch of its first line of sports-specific shoes and racquets. Asics Iberia says it will introduce ...
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News briefs
Asics will celebrate the 2015 TCS New York City Marathon...
Asics will celebrate the 2015 TCS New York City Marathon with the “World's Biggest Selfie Stick,” an eight-story-tall interactive structure at Gansevoort Plaza in Manhattan. Asics America is the official footwear and apparel partner of the marathon, while Tata Consulting Services (TCS) is premier partner and the title sponsor. Asics' ...
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News briefs
Kevin Rolland has joined the Völkl team. The French freestyle...
Kevin Rolland has joined the Völkl team. The French freestyle skier, aged 26, won the gold medal at the 2009 FIS Freestyle World Ski and was a bronze medalist at the winter Olympics in Sochi in 2014. The ski-boots-bindings sponsorship is a three-year contract starting with the 2015-2016 winter season ...
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News briefs
Nike has extended its partnership with the National Women's Soccer...
Nike has extended its partnership with the National Women's Soccer League (NWSL), the women's professional soccer league, through the 2019 season. As part of a wide relationship that started in 2012, Nike is the official uniform, apparel and equipment provider for all nine NWSL clubs, and it will outfit any ...
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Short stops
Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
