News and insights about brands in the sporting goods industry – Page 294
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Adidas projects buoyant football sales
Instead of the usual glitz and football stars on a podium, the Adidas ball for the group stages of the European championship finals in 2016 was unveiled by Zinedine Zidane on his Instagram account earlier this month. The blue, white and red color design of the Beau Jeu is reminiscent ...
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Article
Adidas CEO suggests Fifa reforms
Herbert Hainer, the Adidas Group's chief executive, suggested to Wirtschaftswoche earlier this month that Fifa ought to set limits to the age and terms of the Fifa president. He added that the global football organization's president should be more like a chief executive, operating under a supervisory board.It was the ...
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Adidas gets India’s go-ahead for its own format stores
The Adidas Group has obtained approval from the Indian government to open fully owned Adidas-branded stores in the country. Dave Thomas, managing director of the Adidas Group in India, said in a statement that the company intends to start opening larger stores under full ownership in the second half of ...
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News briefs
The prospective change of chief executive at the Adidas Group,...
The prospective change of chief executive at the Adidas Group, scheduled for 2017 at the latest, is leading to increasing speculation, with a report in Der Spiegel that leading executives from several rival companies were approached for the job. Adidas confirmed in February that it had launched a formal search ...
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Adidas has inked a five-year agreement with Louisiana Tech University...
Adidas has inked a five-year agreement with Louisiana Tech University Athletics to outfit its 16 men's and women's teams in Adidas uniforms, apparel, footwear and equipment through the 2021-22 season. The partnership starts in July, except for women's basketball because that team has one year left on a deal with ...
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ISPO Shanghai is inviting prospective exhibitors to take advantage of...
ISPO Shanghai is inviting prospective exhibitors to take advantage of an Early Bird discount of 11% if they book their stand before Dec. 31
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News briefs
Icepeak, the affordable sportswear label of the L-Fashion Group, will...
Icepeak, the affordable sportswear label of the L-Fashion Group, will come out with its first line of winter boots and other types of footwear for everyday outdoor activities and functional trekking, starting with the autumn/winter 2016/17 season. The outsole of the shoes ensures efficient grip and good traction on difficult ...
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News briefs
Napapijri has announced that it is replacing down with Thermofibre...
Napapijri has announced that it is replacing down with Thermofibre insulation for autumn/winter 2015 in 99 percent of its outerwear collection. Thermofibre is an eco-friendly, anti-bacterial material made from ultra-lightweight microspheres which create a quilted texture offering insulation and temperature regulation. Thermofibre is exclusively developed and patented by VF Corp., ...
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News briefs
Arc'teryx, Castelli, Gore Bike Wear, Gore Running Wear and The...
Arc'teryx, Castelli, Gore Bike Wear, Gore Running Wear and The North Face will come out in December with road cycling and running garments made with a new Gore-Tex Active technology. It maximizes lightness and breathability by using a permanent beading surface that eliminates the need for a face fabric, which ...
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Asics has struck a five-year deal as sponsor the International...
Asics has struck a five-year deal as sponsor the International Volleyball Federation, starting in 2016
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News briefs
Runtastic, the Austrian digital health company snapped up by the...
Runtastic, the Austrian digital health company snapped up by the Adidas Group earlier this year, has come up with a new app offering customized, twelve-week workout plans intended to build strength and reduce body fat. The Results app features workouts using more than 120 instructional exercise videos and weekly nutrition ...
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News briefs
Joma Sport has become the official sponsor of the Olympic...
Joma Sport has become the official sponsor of the Olympic Committee of Portugal (COP). The deal signed between the Spanish sports company and the Olympic and Paralympic committees earlier this month runs until 2020, including the Rio Games next year as well as the Tokyo Olympics in 2020. The partnership ...
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News briefs
Bench has signed a footwear license with Deichmann for Germany,...
Bench has signed a footwear license with Deichmann for Germany, Austria and Switzerland. With effect from the autumn/winter 2016/17 season, shoes will be sold under the Bench brand name in the upmarket Roland chain of the group in Germany and Austria and in its Ochsner Shoes chain in Switzerland. They ...
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News briefs
Let's Move for a Better World, the challenge organized by...
Let's Move for a Better World, the challenge organized by Technogym, is to take place for the third time from March 1 to 19. The idea is that gym members should challenge each other and make donations based on their movements to support the promotion of healthy lifestyles in their ...
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Blizzard and Tecnica have signed up Elyse Saugstad, former champion...
Blizzard and Tecnica have signed up Elyse Saugstad, former champion of the Freeride World Tour, as ambassador for the their brands
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News briefs
One Way Sport, the Finnish Nordic sports brand, will be...
One Way Sport, the Finnish Nordic sports brand, will be the official supplier of apparel and accessories to the French world tour cycling team of AG2R La Mondiale. One Way is already a partner of the French Nordic Ski Federation.
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Canterbury will be the official supplier of the British and...
Canterbury will be the official supplier of the British and Irish Lions rugby teams
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Lee Dickson, captain of the Northampton Saints rugby team, will...
Lee Dickson, captain of the Northampton Saints rugby team, will act as an ambassador for the Glenbrae brand of knitwear
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News briefs
Gabriel Medina, the surfing world champion, has prolonged his relationship...
Gabriel Medina, the surfing world champion, has prolonged his relationship with Rip Curl. The 21 year-old joined the Rip Curl team when he was just 14. He went on to win the 2014 World Surf League, becoming the first-ever Brazilian men's world surfing champion and the youngest to win the ...
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News briefs
Rossignol has launched Skiing Heroes, which is claimed to be...
Rossignol has launched Skiing Heroes, which is claimed to be the first website to reward connected skiers. The platform is supposed to encourage skiing at all levels, from beginners to advanced, both in Alpine and cross-country skiing. It has been developed in partnership with Move4more, a Paris-based start-up. Skiers can ...
