News and insights about brands in the sporting goods industry – Page 292
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News briefs
2XU has become the official compression equipment supplier to Great...
2XU has become the official compression equipment supplier to Great Britain and England Hockey. The company will also provide opportunities for school and club players to learn about its compression products, to help players at all levels enjoy the sport while decreasing the risk of injury. In 2016 London will ...
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News briefs
Puma has signed a long-term endorsement contract with the 20...
Puma has signed a long-term endorsement contract with the 20 year-old Canadian sprinter Andre De Grasse, who came third in the 100 meters at the World Championships in Beijing in August. De Grasse is the reigning 100 and 200 meter champion at the U.S. National Collegiate Athletic Association (NCAA). He ...
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News briefs
Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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News briefs
Footwear News has given this year's Lifestyle Achievement Award to...
Footwear News has given this year's Lifestyle Achievement Award to Robert Greenberg, founder of LA Gear and Skechers USA. He invested initially in hair salons, denim and roller skates. He then moved into the footwear sector after relocating from Boston to Los Angeles in 1978. Founded in 1979, LA Gear ...
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News briefs
Adidas has announced the acquisition of a new building next...
Adidas has announced the acquisition of a new building next to its campus in North Portland, Oregon as part of an expansion of its North American operations. It will accommodate about 150 employees on 25,000 square feet of office space, adding to the five existing buildings of the local Adidas ...
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Article
Adidas tries to deal with margin pressure
As labor costs are seen rising at a compound annual rate of 13 to 15 percent, and material costs by between one and four percent a year through 2020, the Adidas Group has told investors that it is rearranging its sourcing strategy, while adjusting its product mix and planning significant ...
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News briefs
Herbert Hainer, chief executive at the Adidas Group, denied a...
Herbert Hainer, chief executive at the Adidas Group, denied a report in The New York Post that it was preparing a sale of Reebok CCM Hockey in another effort to simplify its business. He acknowledged in a press briefing earlier this month that several parties were interested in the ice ...
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News briefs
Adidas has plans to open a flagship store opposite the…
Adidas has plans to open a flagship store opposite the Selfridges department store on Oxford Street in London. Pre-letting agreement has been inked and consultations have started with the local community and stakeholders. If the plans are approved, the flagship store in this prestigious location could open in 2018. The ...
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News briefs
After re-launching its Montant line of pullovers, made in France,...
After re-launching its Montant line of pullovers, made in France, Fusalp is adding a ski helmet in three colors to its product range, starting immediately, at a retail price of €395. The A-certified helmet comes with an integrated multi-color and photochromic goggle and with removable leather ear protectors. An Italian ...
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News briefs
Umbro has signed a sponsorship agreement with FC Nürnberg, a...
Umbro has signed a sponsorship agreement with FC Nürnberg, a second-division team in Germany, for the next five years, taking the place of Adidas. The team had already been wearing Umbro jerseys until 1968. The brand is currently outfitting more than 100 professional teams including PSV Eindhoven, FC Everton, West ...
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News briefs
Amer Sports' board of directors has approved a Performance Share...
Amer Sports' board of directors has approved a Performance Share Plan and a Restricted Stock Plan as incentives for key employees. The first one will allow about 250 people to earn rewards in cash and Amer shares, up to a maximum of 1.1 million shares, based on the ...
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News briefs
Brunotti has announced two new members for its team riders:...
Brunotti has announced two new members for its team riders: the big wave rider Brett Burcher from Austria and this year's freestyle world champion of the Professional Windsurf Association (PWA), Dieter van der Eyken from Belgium. Along with other members of the team, they will help develop the new ...
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Short stops
Skechers will partner with Fitbit to create a new app...
Skechers will partner with Fitbit to create a new app for its sponsored Los Angeles Marathon, with a GPS-enabled map for runners and spectators
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News briefs
Arc'teryx is entering two new product categories. The brand has...
Arc'teryx is entering two new product categories. The brand has introduced an anti-avalanche backpack, called Voltair, which is equipped with an airbag with a centrifugal blow. The airbag is powered by a rechargeable battery that allows it to be used many times over. Arc'teryx is also coming up with a ...
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News briefs
New Balance is taking over as official athletic footwear and...
New Balance is taking over as official athletic footwear and apparel partner of the New York City Marathon from 2017, as part of an agreement that involves support of many other activities by New York Road Runners (NYRR), the marathon's organizers. This will put an end to a sponsorship deal ...
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News briefs
New Balance has kicked off a month-long campaign for December...
New Balance has kicked off a month-long campaign for December in recognition of Giving Tuesday, a global day of giving fueled by social media, now in its fourth year. For each #NBgivesback Twitter or Instagram post presenting a consumer's shoe donation to an organization of their choice, the brand will ...
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News briefs
Bollé is launching its first line of cycling helmets, starting...
Bollé is launching its first line of cycling helmets, starting with two models, one for serious riders and the other for urban riders and commuters. The two products can be combined with the brand's high-performance sports eyewear and with its more casually styled models.
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News briefs
Nike has teamed up with Stone Island to celebrate in...
Nike has teamed up with Stone Island to celebrate in 2016 “The Year of the Windrunner.” It was back in 1978 that Nike created the Windrunner jacket, which was regarded as revolutionary at the time for its raglan sleeves and 26-degree chevron yoke. NikeLab and Stone Island are now launching ...
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News briefs
Nike has signed a lifetime deal with LeBron James, with...
Nike has signed a lifetime deal with LeBron James, with media speculating that it may have reached more than $300 million and USA Today even putting it at more than $500 million. Nike said that it built up a strong business around the Cleveland Cavaliers player in the last twelve ...
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News briefs
Macron has signed a three-year partnership with Miami FC, a...
Macron has signed a three-year partnership with Miami FC, a club in which two former stars of AC Milan - Paolo Maldini and Alessandro Nesta - are involved. The sponsorship deal, its first with an American team, will start next April with the new season of the North American Soccer ...
