News and insights about brands in the sporting goods industry – Page 303
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Erima, which is already the official supplier of the Austrian...
Erima, which is already the official supplier of the Austrian Canoe Federation, has signed up Corinna Kuhnle, an Austrian champion of wild water canoeing
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eVent fabrics and Northwave have announced a new partnership for...
eVent fabrics and Northwave have announced a new partnership for 2015, as the eVent air permeable ePTFE (expanded polytetrafluoroethylene) membrane technology, called DVstretch, will be used in Northwave's winter apparel for the first time this year. The Northwave Arctic Jacket will be on the market in October 2015, the manufacturers ...
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New Balance has unveiled its first range of football boots....
New Balance has unveiled its first range of football boots. It consists of two styles, both suited for attack-minded players who run long distances on the pitch. The Visaro boot is for players who “make chances,” while the Furon boot is for those who “take chances.” The American brand is ...
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Brooks Running has selected Leo Burnett as its global creative...
Brooks Running has selected Leo Burnett as its global creative agency of record, taking the place of The Great Society
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Millet will outfit the Spanish mountain skiing team, which comprises...
Millet will outfit the Spanish mountain skiing team, which comprises 23 sportsmen and seven technicians. The team members collected four gold medals in the latest World Championships and two in the Ski World Cup.
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Speedo has signed a sponsorship deal with Missy Franklin, shortly...
Speedo has signed a sponsorship deal with Missy Franklin, shortly after the 19-year-old American swimming star engaged IMG as its sports marketing agent. Franklin, who has already won five Olympic medals, turned professional last March 23 after leading the women's team of the University of Califonia at Berkeley in the ...
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Joma is entering the French Football League by signing up...
Joma is entering the French Football League by signing up the first-division Toulouse FC team for the next four seasons. Meanwhile, the Spanish brand continues to invest in sports sponsorships in distant markets, focusing on football. It has presented its first collection of uniforms developed as technical sponsor of the ...
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Intersport Finland, part of Kesko Group, has signed a multi-year...
Intersport Finland, part of Kesko Group, has signed a multi-year cooperation agreement with the Finnish Ski Association to become the main partner of the national cross-country skiing team. Nordic skiing is the largest product group in winter for Intersport Finland, with around 200,000 pairs of cross-country skis and ski boots ...
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Adidas has signed up a 21-year-old French tennisman, Lucas Pouille...
Adidas has signed up a 21-year-old French tennisman, Lucas Pouille
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Babolat has signed up a 23-year-old British tenniswoman, Heather Watson...
Babolat has signed up a 23-year-old British tenniswoman, Heather Watson
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Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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The Adidas Group appeared puzzled this week by a lengthy...
The Adidas Group appeared puzzled this week by a lengthy German newspaper report containing allegations that workers contracted through temporary work agencies at a logistical center in Rieste, Germany, were treated unfairly. The article in Die Zeit reports complaints from workers that they were asked to be permanently on call without ...
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Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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Columbia Sportswear has adjusted its team for sourcing, supply chain...
Columbia Sportswear has adjusted its team for sourcing, supply chain and finance. Lisa Kulok, who has served as vice president of global marketplace planning and customer operations since October 2009, has been promoted to senior vice president of global supply chain operations. Steve Woodside, who joined the company in August ...
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Marchon has extended its exclusive licensing agreement with Nike for...
Marchon has extended its exclusive licensing agreement with Nike for sunglasses and prescription frames
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Skechers continues to sign major sports sponsorship agreements. This time,...
Skechers continues to sign major sports sponsorship agreements. This time, the deal is with Colin Montgomerie, the 52-year-old Scottish golf legend. Montgomerie will act as brand ambassador for Skechers' Go Golf line of shoes.
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Vans has announced a collaboration with Takashi Murakami, the multi-faceted...
Vans has announced a collaboration with Takashi Murakami, the multi-faceted Japanese artist
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Majestic Athletic, one of the sportswear companies owned by VF...
Majestic Athletic, one of the sportswear companies owned by VF Corporation, makes a remarkable entry into the world of football with an agreement to design and make replica fanwear for the Liverpool Football Club. The players' uniforms will continue to be supplied by New Balance, which has replaced Warrior Sports ...
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Callaway Golf is boosting its marketing campaign through Sky Sports...
Callaway Golf is boosting its marketing campaign through Sky Sports
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Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
