News and insights about brands in the sporting goods industry – Page 303
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Vans has announced a collaboration with Takashi Murakami, the multi-faceted...
Vans has announced a collaboration with Takashi Murakami, the multi-faceted Japanese artist
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Majestic Athletic, one of the sportswear companies owned by VF...
Majestic Athletic, one of the sportswear companies owned by VF Corporation, makes a remarkable entry into the world of football with an agreement to design and make replica fanwear for the Liverpool Football Club. The players' uniforms will continue to be supplied by New Balance, which has replaced Warrior Sports ...
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Callaway Golf is boosting its marketing campaign through Sky Sports...
Callaway Golf is boosting its marketing campaign through Sky Sports
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Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
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Head has launched a digital marketing campaign featuring a junior...
Head has launched a digital marketing campaign featuring a junior Serbian player, Stefan Bojic, who performs 15 tricks with his racquet. In the “Frame & Play” video created for this campaign, the youngster challenges well-known, established players like Novak Djokovic, Maria Sharapova and Andy Murray.
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A European research team claims to have created the first...
A European research team claims to have created the first example of a transparent and flexible electrode fully embedded in a yarn, which could open up new applications for wearable technologies. Their technique involves the transfer of monolayer graphene, grown by chemical vapor deposition on copper foil, to fibers commonly ...
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Puma has teamed up with the Cuban Olympic Committee, so...
Puma has teamed up with the Cuban Olympic Committee, so that Cuban athletes will be wearing the brand's apparel and footwear at the 2016 Summer Olympics in Rio, as leisurewear when they are not competing and as sportswear for various ceremonies. The brand already has separate deals with the Cuban ...
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Joma has moved into cricket as official sponsor of the...
Joma has moved into cricket as official sponsor of the West Indies Cricket Board, under a deal lasting until 2017
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Amer Sports has invested about €150,000 in its production and...
Amer Sports has invested about €150,000 in its production and logistic operations for winter sports products in Altenmarkt, Austria, according to various German media. The investments concern mainly new ergonomic and partially automated transportation and lifting equipment and are meant to increase productivity and quality control. The Alternmarkt production unit ...
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Keen has launched a global $5,000 photo contest on Instagram,...
Keen has launched a global $5,000 photo contest on Instagram, running through June 30, to support sales of its Uneek line of shoes, which was released in March. Participants will be given a chance to win $1,000 each week for the most unique photo.
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The 150-year-old Bath rugby team has been without an official...
The 150-year-old Bath rugby team has been without an official kit supplier for the past two years, following the termination of a contract with Puma. From next September and until 2018, Canterbury will fill the role. The former Canterbury of New Zealand belongs to the Pentland Group.
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Garmin has unveiled the Forerunner 225, a GPS watch for...
Garmin has unveiled the Forerunner 225, a GPS watch for runners that measures heart rate at the wrist, and Garmin's first device with an integrated optical heart-rate sensor. Thanks to this technology, heart-rate tracking does not require the typical wireless chest strap. The optical heart-rate sensor on the back of ...
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Valentina Ferrer, the 23-year-old incumbent Miss Argentina, will be the...
Valentina Ferrer, the 23-year-old incumbent Miss Argentina, will be the face of Naffta, the Spanish activewear brand, for its autumn/winter 2015/16 collection
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Amer Sports has completed the acquisition of Sports Tracker...
Amer Sports has completed the acquisition of Sports Tracker
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Avia is launching its first line of activity trackers, digital...
Avia is launching its first line of activity trackers, digital pedometers and other wearables in partnership with Lifeworks
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Adidas is urged to speak out over Qatar
Campaigners are stepping up pressure on the sponsors of Fifa, the global football organization, to speak out about the conditions faced by migrant workers on World Cup infrastructure construction sites in Qatar, where the football World Cup is to be held in 2022.The latest campaign was launched at a press conference ...
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The Adidas Group reiterated this week that it has no...
The Adidas Group reiterated this week that it has no intention of selling Reebok, after the owner of CrossFit told a reporter that he would like the fitness brand to come under fresh ownership. Reebok became a partner for CrossFit under a ten-year agreement started in 2010, and the huge ...
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The Adidas Group's chief executive, Herbert Hainer, said at the...
The Adidas Group's chief executive, Herbert Hainer, said at the company's shareholders meeting on May 7 that it has appointed Perella Weinberg Partners as an adviser. The move comes after reports of interest by activist hedge funds. Southeastern Asset Management (SAM), which owns just over 3 percent of Adidas, has ...
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Macron has signed a new agreement to supply kit to...
Macron has signed a new agreement to supply kit to Budapest Honvéd FC. The deal with the Hungarian football club, the financial terms of which were not released, will run from the 2015/16 season until the end of the 2019/20 season. The team currently plays in the NB I, the ...
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Under Armour has announced a sponsorship deal with another European...
Under Armour has announced a sponsorship deal with another European football club, AZ Alkmaar in the Netherlands
