News and insights about brands in the sporting goods industry – Page 303
-
Short stops
Srixon will be the title sponsor of the TGI Golf...
Srixon will be the title sponsor of the TGI Golf Amateur Championship this summer, ending at The Belfry near Birmingham on Sept. 3
-
News briefs
Head is the latest supplier of tennis gear to offer...
Head is the latest supplier of tennis gear to offer racquets that are compatible with Sony's Smart Tennis Sensor, in the Graphene XT Speed and Graphene XT Instinct ranges. To be attached to the butt-end of the racquet, the sensor allows players to garner stats on their own game, to ...
-
News briefs
Nike has teamed up with the Nigerian Football Federation (NFF),...
Nike has teamed up with the Nigerian Football Federation (NFF), to supply performance and training kit for the nine men's and women's national teams at all levels from the start of April 2015 until 2018. The Nike outfits for NFF will be debuted by the men's under-20 team at a ...
-
News briefs
The North Face has unveiled “Five to Nine,” a three-minute...
The North Face has unveiled “Five to Nine,” a three-minute film featuring Fearghal O'Nuallain, a London-based geography teacher, as well as a like-minded community of after-hours explorers who do not let their daily urban routine interfere with their passion for the outdoors. Fearghal and his peers hold nine-to-five jobs and ...
-
Short stops
Technogym will be the official fitness equipment supplier of the...
Technogym will be the official fitness equipment supplier of the Chelsea FC club
-
Short stops
Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
-
News briefs
Puma has signed a two-year global licensing deal with Sesame...
Puma has signed a two-year global licensing deal with Sesame Workshop, formerly known as the Children's Television Workshop, an American non-profit educational organization behind the production of several educational children's programs, including its best-known Sesame Street. Under the terms of the agreement, Puma will launch co-branded apparel, footwear and accessories ...
-
Short stops
Sergio Tacchini has signed a three-year deal as a supplier...
Sergio Tacchini has signed a three-year deal as a supplier to the tennis school of the Royal Polo Club of Barcelona, which has been expanding into other sports such as horse-riding and tennis
-
News briefs
Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
-
News briefs
Columbia Sportswear is launching its Performance Fishing Gear range in...
Columbia Sportswear is launching its Performance Fishing Gear range in Germany through Fisherman's Partner, which has 45 stores around the country as well as an online store. The American outdoor group's brand of fishing products is sold exclusively through this retailer's franchises in Germany. Fisherman's Partner has about 60 stores ...
-
News briefs
Nike has launched a campaign which it describes as its...
Nike has launched a campaign which it describes as its largest initiative to support women practicing sports, with a strong emphasis on digital media. Dubbed #Betterforit and started earlier this month, the campaign voices the inner thoughts of women taking part in yoga, spinning, running and weight training – often ...
-
News briefs
Skechers has teamed up with Sugar Ray Leonard, the boxing...
Skechers has teamed up with Sugar Ray Leonard, the boxing champion, for a multimedia campaign to promote its Relaxed Fit range from the second half of this year until December 2016. Other stars that featured in campaigns for this range include Pete Rose, Joe Montana, Joe Namath and Ringo Starr. ...
-
News briefs
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board...
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board of the county's Gaelic Athletic Association (GAA). The sponsorship deal covers both the hurling and football codes and includes all grades for the next two years, starting with the 2015 season. The kit features the Intersport brand name on the ...
-
Short stops
Outlast Universe, a blend of climate-regulating Outlast viscose fibers and...
Outlast Universe, a blend of climate-regulating Outlast viscose fibers and down, has won one of the ten Top Innovation Awards presented by the FabricLink Network in California
-
Short stops
Trek Bicycle has become the official bike partner of the...
Trek Bicycle has become the official bike partner of the Tour de Suisse under a three-year partnership deal negotiated by Infront Ringier Sports & Entertainment
-
Short stops
Dainese has become the official clothing supplier of the International...
Dainese has become the official clothing supplier of the International Motorcycling Federation (FIM)
-
Short stops
JRC Reflex has developed its retroreflective trimmings for application to...
JRC Reflex has developed its retroreflective trimmings for application to the leather uppers of shoes
-
News briefs
Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
-
News briefs
Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales...
Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales organizations or dealers to submit their new products for the 10th OutDoor Industry Award before June 16. Anyone can take part, regardless of whether they will exhibit at the OutDoor trade show running from July 15 to 18. The awards ...
-
Short stops
Magnum, the work shoe brand of Hi-Tec Sports, has announced...
Magnum, the work shoe brand of Hi-Tec Sports, has announced a three-year contract with the Civil Nuclear Constabulary, the armed police force in charge of protecting civil nuclear sites and materials in Great Britain
