News and insights about brands in the sporting goods industry – Page 300
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The franchised Columbia store in Chamonix has reopened after a...
The franchised Columbia store in Chamonix has reopened after a major refitting, a few weeks before the Ultra'Trail du Mont Blanc (UTMB), the big race of which the brand has become main sponsor
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Article
Adidas wants to double in running
The Adidas Group has outlined plans to double its sales in the running market in constant currencies by 2020, which would amount to more than €3 billion, with a stronger focus on fewer franchises and marked investments in the U.S. market. The details were provided at the group's first investor ...
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Adidas celebrated its partnership with Parley for the Oceans at...
Adidas celebrated its partnership with Parley for the Oceans at the United Nations headquarters in New York on June 29, at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. The event was the showcase for the ...
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Nike is to replace Adidas as the sponsor of the...
Nike is to replace Adidas as the sponsor of the University of Michigan for its sports uniforms. The organization issued a statement saying that Nike was to become the Michigan Wolverines' official athletic footwear, apparel and equipment provider, starting from the beginning of August 2016 and until 2027, but with ...
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Nike Golf has signed up Jordan Smith, a 22-year-old English...
Nike Golf has signed up Jordan Smith, a 22-year-old English golf player who represented the U.K. and Ireland in the 2013 Walker Cup
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K2 has expanded its K2 Skate Ambassadors, selecting new sponsored...
K2 has expanded its K2 Skate Ambassadors, selecting new sponsored athletes from a list of more than 300 applicants. They are expected to drive greater awareness for inline skating in the recreational, fitness, cross-training, marathon racing, urban and aggressive segments.
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Intersport Finland, part of Kesko Group, has signed a multi-year...
Intersport Finland, part of Kesko Group, has signed a multi-year cooperation agreement with the Finnish Ski Association to become the main partner of the national cross-country skiing team. Nordic skiing is the largest product group in winter for Intersport Finland, with around 200,000 pairs of cross-country skis and ski boots ...
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Joma is entering the French Football League by signing up...
Joma is entering the French Football League by signing up the first-division Toulouse FC team for the next four seasons. Meanwhile, the Spanish brand continues to invest in sports sponsorships in distant markets, focusing on football. It has presented its first collection of uniforms developed as technical sponsor of the ...
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Speedo has signed a sponsorship deal with Missy Franklin, shortly...
Speedo has signed a sponsorship deal with Missy Franklin, shortly after the 19-year-old American swimming star engaged IMG as its sports marketing agent. Franklin, who has already won five Olympic medals, turned professional last March 23 after leading the women's team of the University of Califonia at Berkeley in the ...
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Millet will outfit the Spanish mountain skiing team, which comprises...
Millet will outfit the Spanish mountain skiing team, which comprises 23 sportsmen and seven technicians. The team members collected four gold medals in the latest World Championships and two in the Ski World Cup.
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Brooks Running has selected Leo Burnett as its global creative...
Brooks Running has selected Leo Burnett as its global creative agency of record, taking the place of The Great Society
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New Balance has unveiled its first range of football boots....
New Balance has unveiled its first range of football boots. It consists of two styles, both suited for attack-minded players who run long distances on the pitch. The Visaro boot is for players who “make chances,” while the Furon boot is for those who “take chances.” The American brand is ...
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News briefs
eVent fabrics and Northwave have announced a new partnership for...
eVent fabrics and Northwave have announced a new partnership for 2015, as the eVent air permeable ePTFE (expanded polytetrafluoroethylene) membrane technology, called DVstretch, will be used in Northwave's winter apparel for the first time this year. The Northwave Arctic Jacket will be on the market in October 2015, the manufacturers ...
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Erima, which is already the official supplier of the Austrian...
Erima, which is already the official supplier of the Austrian Canoe Federation, has signed up Corinna Kuhnle, an Austrian champion of wild water canoeing
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++ Carven, the French fashion brand, has struck an agreement...
++ Carven, the French fashion brand, has struck an agreement with Albisetti International for a line of beachwear and activewear being launched for the spring/summer 2016 season
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After more than two years of sponsorship, New Balance has...
After more than two years of sponsorship, New Balance has extended and reinforced its collaboration with Milos Raonic in product development, marketing and communication for the length of his professional playing career and beyond. New Balance will continue to supply Raonic with its tennis shoes and apparel. It will continue ...
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Article
Nike overtakes Adidas in apparel
For the first time in its history, the Swoosh overtook the Three Stripes last year in terms of invoiced sales in the global sports apparel market, whose growth accelerated to 4.3 percent from 0.9 percent in 2013. Both companies, as well as the sports apparel market overall, benefited from the ...
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Macron has signed a new five-year kit partnership with Acqua...
Macron has signed a new five-year kit partnership with Acqua Vitasnella Cantù, a basketball team which plays in the Italian Lega Basket Serie A. The agreement is effective from the 2015-16 season until the end of the 2020-21. Acqua Vitasnella Cantù is one of the most historic teams in Italy ...
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News briefs
Lotto and 1. FSV Mainz 05, the German Bundesliga club,...
Lotto and 1. FSV Mainz 05, the German Bundesliga club, have announced that they are resuming their former collaboration with a new sponsorship agreement. Starting from the 2015-16 season, and for five years, Lotto Sport Italia will become technical sponsor and official supplier to all the Mainz teams, including the ...
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Joma has moved into cricket as official sponsor of the...
Joma has moved into cricket as official sponsor of the West Indies Cricket Board, under a deal lasting until 2017
