News and insights about brands in the sporting goods industry – Page 304
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News briefs
Head has launched a digital marketing campaign featuring a junior...
Head has launched a digital marketing campaign featuring a junior Serbian player, Stefan Bojic, who performs 15 tricks with his racquet. In the “Frame & Play” video created for this campaign, the youngster challenges well-known, established players like Novak Djokovic, Maria Sharapova and Andy Murray.
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A European research team claims to have created the first...
A European research team claims to have created the first example of a transparent and flexible electrode fully embedded in a yarn, which could open up new applications for wearable technologies. Their technique involves the transfer of monolayer graphene, grown by chemical vapor deposition on copper foil, to fibers commonly ...
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News briefs
Puma has teamed up with the Cuban Olympic Committee, so...
Puma has teamed up with the Cuban Olympic Committee, so that Cuban athletes will be wearing the brand's apparel and footwear at the 2016 Summer Olympics in Rio, as leisurewear when they are not competing and as sportswear for various ceremonies. The brand already has separate deals with the Cuban ...
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Joma has moved into cricket as official sponsor of the...
Joma has moved into cricket as official sponsor of the West Indies Cricket Board, under a deal lasting until 2017
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News briefs
Amer Sports has invested about €150,000 in its production and...
Amer Sports has invested about €150,000 in its production and logistic operations for winter sports products in Altenmarkt, Austria, according to various German media. The investments concern mainly new ergonomic and partially automated transportation and lifting equipment and are meant to increase productivity and quality control. The Alternmarkt production unit ...
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News briefs
Keen has launched a global $5,000 photo contest on Instagram,...
Keen has launched a global $5,000 photo contest on Instagram, running through June 30, to support sales of its Uneek line of shoes, which was released in March. Participants will be given a chance to win $1,000 each week for the most unique photo.
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News briefs
The 150-year-old Bath rugby team has been without an official...
The 150-year-old Bath rugby team has been without an official kit supplier for the past two years, following the termination of a contract with Puma. From next September and until 2018, Canterbury will fill the role. The former Canterbury of New Zealand belongs to the Pentland Group.
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News briefs
Garmin has unveiled the Forerunner 225, a GPS watch for...
Garmin has unveiled the Forerunner 225, a GPS watch for runners that measures heart rate at the wrist, and Garmin's first device with an integrated optical heart-rate sensor. Thanks to this technology, heart-rate tracking does not require the typical wireless chest strap. The optical heart-rate sensor on the back of ...
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Valentina Ferrer, the 23-year-old incumbent Miss Argentina, will be the...
Valentina Ferrer, the 23-year-old incumbent Miss Argentina, will be the face of Naffta, the Spanish activewear brand, for its autumn/winter 2015/16 collection
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Amer Sports has completed the acquisition of Sports Tracker...
Amer Sports has completed the acquisition of Sports Tracker
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Avia is launching its first line of activity trackers, digital...
Avia is launching its first line of activity trackers, digital pedometers and other wearables in partnership with Lifeworks
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Article
Adidas is urged to speak out over Qatar
Campaigners are stepping up pressure on the sponsors of Fifa, the global football organization, to speak out about the conditions faced by migrant workers on World Cup infrastructure construction sites in Qatar, where the football World Cup is to be held in 2022.The latest campaign was launched at a press conference ...
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News briefs
The Adidas Group reiterated this week that it has no...
The Adidas Group reiterated this week that it has no intention of selling Reebok, after the owner of CrossFit told a reporter that he would like the fitness brand to come under fresh ownership. Reebok became a partner for CrossFit under a ten-year agreement started in 2010, and the huge ...
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The Adidas Group's chief executive, Herbert Hainer, said at the...
The Adidas Group's chief executive, Herbert Hainer, said at the company's shareholders meeting on May 7 that it has appointed Perella Weinberg Partners as an adviser. The move comes after reports of interest by activist hedge funds. Southeastern Asset Management (SAM), which owns just over 3 percent of Adidas, has ...
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News briefs
Macron has signed a new agreement to supply kit to...
Macron has signed a new agreement to supply kit to Budapest Honvéd FC. The deal with the Hungarian football club, the financial terms of which were not released, will run from the 2015/16 season until the end of the 2019/20 season. The team currently plays in the NB I, the ...
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Under Armour has announced a sponsorship deal with another European...
Under Armour has announced a sponsorship deal with another European football club, AZ Alkmaar in the Netherlands
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News briefs
Under Armour is stepping up investments in European rugby through...
Under Armour is stepping up investments in European rugby through a kit sponsorship deal with the Wasps. As the English club's official technical apparel partner, Under Armour gets to supply match day and training gear, with new outfits to be presented this summer. It has also obtained commercial rights and ...
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Jo-Wilfried Tsonga and Babolat are creating a tennis camp for...
Jo-Wilfried Tsonga and Babolat are creating a tennis camp for young people, the first ever in France led by a professional player still playing competitively. The camp, which will be held at the Tennis Club de Lyon on July 26-30 this year, will be open to 100 young players aged ...
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News briefs
DyStar, a supplier of dyestuffs based in Singapore, has made...
DyStar, a supplier of dyestuffs based in Singapore, has made a commitment to develop new products that are suitable for the waterless dyeing technology of DyeCoo, collaborating with the Dutch company for their development. The two companies will work together to improve suitable dyes and extend their range for application ...
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News briefs
Brooks Running has teamed up with Eurosport to become its...
Brooks Running has teamed up with Eurosport to become its broadcast partner for the marathons and IAAF World Championships, as part of a wider multi-media campaign launching this month. Apart from advertising the brand, the pan-European broadcaster will host a branded hub for Brooks Running on its website, with exclusive ...
