News and insights about brands in the sporting goods industry – Page 304
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News briefs
Puma has announced a new marketing and global licensing deal...
Puma has announced a new marketing and global licensing deal with Infiniti Red Bull Racing. The sports brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to Infiniti Red Bull Racing. Puma will outfit the Formula 1 team with performance racewear, teamwear and footwear. In ...
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BNS Bergal, Nico & Solitaire has signed a global license...
BNS Bergal, Nico & Solitaire has signed a global license for shoe care products with Adidas, involving dedicated packaging of the products
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Wilson supports quarterly growth at Amer Sports
The year got off to a strong start for Amer Sports, which lifted its turnover by 5 percent in constant currencies for the first quarter. The rise was driven by increased apparel and footwear sales as well as winter sports equipment and sports instruments, while restructuring measures in ball sports ...
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After one and a half years of research conducted together...
After one and a half years of research conducted together with Lenovo, the Chinese-owned computer company, and another Chinese partner, Vibram has presented the prototype of a smart sneaker whose sole integrates a device that can interact with the user's smartphone via Bluetooth. LED screens on the upper can display ...
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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Adidas Group regains impetus
The Adidas Group has delivered a vigorous sales and profit increase for the first quarter, with improvements in all markets other than Russia and the golf business. The group's sales jumped by 17.3 percent to €4,083 million, which was an increase of 9 percent in constant currencies, and its underlying ...
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New Adidas reporting reveals regional margins
A new reporting structure adopted by the Adidas Group delivers unprecedented details about the company's sales and profit margins by brand and by regional unit – revealing just how juicy its business is in Russia and China and the distance between the Adidas and Under Armour brands in North America ...
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Adidas stores to phase out plastic bags
The Adidas Group has inked a partnership with Parley for the Oceans, an initiative that is meant to preserve oceans through education and research as well as direct actions against plastic pollution in the oceans.It should lead to the creation of materials made out of ocean plastic waste, to be ...
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News briefs
While selling Rockport, the Adidas Group is said to be...
While selling Rockport, the Adidas Group is said to be investing in Bucketfeet, a new and innovative American brand of canvas sneakers along with Gordon Segal, founder of Crate & Barrell, and others. Adidas, which is apparently making the investment through a fund called Hydra Ventures, declined to comment on ...
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The Adidas Group confirms reports that Tina Rolén, brand director...
The Adidas Group confirms reports that Tina Rolén, brand director at Adidas Nordic, is leaving the company. She joined Adidas in 2005 and has been in her latest job since 2012. Rolén was distinguished by Sportfack as Businesswoman of the Year in 2014 and she is the highest-ranking woman in the ...
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Adidas has teamed up with Spotify to create the first...
Adidas has teamed up with Spotify to create the first running app that matches a runner's speed. The new Adidas Go uses the smartphone's accelerometer to monitor the user's stride and then automatically plays tracks with matching beats per minute from Spotify's music library. The app also allows runners to ...
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Adidas' partnership with Bayern Munich FC, which was due to...
Adidas' partnership with Bayern Munich FC, which was due to expire in 2020, has already been extended for another ten years until 2030. The Wall Street Journal estimates that the deal with the new German Bundesliga winners is worth about €900 million, which reportedly compares with €25 million per season ...
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The Adizero 99g was launched by Adidas last month as...
The Adizero 99g was launched by Adidas last month as the world's lightest football boot. The retail launch consisted of just 299 pairs of men's shoes in size 9, as part of the Limited Collection series of super-small drops. With about half the weight of standard football cleats and less ...
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News briefs
The North Face and Inov-8 have both won Red Dot...
The North Face and Inov-8 have both won Red Dot design awards this year. The judging panel, which comprised 38 design professionals, selected Inov-8's Terraclaw 220 shoe and the Fuse Brigandine 3L jacket by TNF.
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Joma will dress up the Spanish Olympic Committee through 2020...
Joma will dress up the Spanish Olympic Committee through 2020
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Compex has won the European Consumers Award 2015 for Fit...
Compex has won the European Consumers Award 2015 for Fit 5.0 electric muscle stimulator. Released by the Swiss company last November, it is the first wireless fitness device of the kind that uses a unique “muscle intelligence” technology to adapt to each muscle. It is easy to carry around.
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Vans' European Shop Riot, which is intended to find the...
Vans' European Shop Riot, which is intended to find the best skateboarders among the salesmen of 15 shops, will take place at St. Albans' Pioneer Skatepark in the U.K. and at Aalst's Flesh & Bones Skatepark in Belgium on April 25 and 26
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News briefs
VF Corp. has struck a strategic partnership with FibeRio Technology...
VF Corp. has struck a strategic partnership with FibeRio Technology Corporation for the joint development of proprietary, high-performance nanofiber materials for the group's apparel, footwear and jeanswear. VF notes that FibeRio's Forcespinning technology has the unique advantage of producing advanced nanofiber textiles in high volumes, using a melt spinning process ...
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News briefs
The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
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L.L. Bean and Craft Sportswear have inked a multi-year partnership...
L.L. Bean and Craft Sportswear have inked a multi-year partnership with the U.S. cross-country ski team and the U.S. Nordic combined ski team. As official supplier, L.L. Bean is to provide insulated outerwear and rainwear, along with casual products and hats. Craft, the Swedish company specialized in base layers and ...
