News and insights about brands in the sporting goods industry – Page 304
-
News briefs
Under Armour is stepping up investments in European rugby through...
Under Armour is stepping up investments in European rugby through a kit sponsorship deal with the Wasps. As the English club's official technical apparel partner, Under Armour gets to supply match day and training gear, with new outfits to be presented this summer. It has also obtained commercial rights and ...
-
News briefs
Jo-Wilfried Tsonga and Babolat are creating a tennis camp for...
Jo-Wilfried Tsonga and Babolat are creating a tennis camp for young people, the first ever in France led by a professional player still playing competitively. The camp, which will be held at the Tennis Club de Lyon on July 26-30 this year, will be open to 100 young players aged ...
-
News briefs
DyStar, a supplier of dyestuffs based in Singapore, has made...
DyStar, a supplier of dyestuffs based in Singapore, has made a commitment to develop new products that are suitable for the waterless dyeing technology of DyeCoo, collaborating with the Dutch company for their development. The two companies will work together to improve suitable dyes and extend their range for application ...
-
News briefs
Brooks Running has teamed up with Eurosport to become its...
Brooks Running has teamed up with Eurosport to become its broadcast partner for the marathons and IAAF World Championships, as part of a wider multi-media campaign launching this month. Apart from advertising the brand, the pan-European broadcaster will host a branded hub for Brooks Running on its website, with exclusive ...
-
Short stops
Berneda, the Spanish company that owns the Munich brand of...
Berneda, the Spanish company that owns the Munich brand of sneakers, is reportedly going to launch another brand, called Duuo, for the women's market
-
Short stops
A young Swiss bike producer, Bold Cycles, has presented a...
A young Swiss bike producer, Bold Cycles, has presented a model with “Internal Suspension Technology” where the suspension is fully built into the seat frame
-
News briefs
Lotto has overhauled the design of its Zhero Gravity boot...
Lotto has overhauled the design of its Zhero Gravity boot for the 2015/2016 football season. The new Zhero Gravity VII 200, top of the range of the Zhero Gravity line and the boot's seventh generation, comes with updated aesthetics and technology advancements. The new upper is a single-piece Kurim foot ...
-
Short stops
Colette, the iconic Paris fashion boutique, and Nike.com are offering...
Colette, the iconic Paris fashion boutique, and Nike.com are offering to exclusive Nike styles of tennis shoes associated with Maria Sharapova in connection with the French Open
-
Short stops
Perry Ellis, which is gearing up to distribute Nike Swim...
Perry Ellis, which is gearing up to distribute Nike Swim products in Europe, has stopped marketing the elite portion of the line in the U.S., saying that it isn't profitable
-
News briefs
Joma Sport will dress the Mexican teams at the Panamerican...
Joma Sport will dress the Mexican teams at the Panamerican Games in Toronto later this year and at the Olympic Games in Rio de Janeiro in 2016. The Spanish brand has already been the sponsor of the Mexican Athletics Federation for the past two years. In connection with the signature ...
-
News briefs
Dupont has unveiled a new range of “stretchable electronic ink...
Dupont has unveiled a new range of “stretchable electronic ink materials” that can be used in smart clothing for heart monitoring, counting calories burnt and other wearable electronics applications, creating thin, form-fitting circuits that can be seamlessly bonded into many standard fabrics. The inks are printed on thermoplastic polyurethane in ...
-
Short stops
Luxottica expects to release the first product stemming from its...
Luxottica expects to release the first product stemming from its partnership with Intel in February or March of next year, with a campaign being timed with the Olympic Games in Rio de Janeiro
-
News briefs
As the tennis industry is gearing up for the French...
As the tennis industry is gearing up for the French Open, Asics has started a global advertising campaign with Gael Monfils hitting back balls fired at him in a gritty urban environment. Asics has been investing increasingly in the European tennis market, providing particularly striking outfits for Monfils. Aligned with ...
-
News briefs
Compex has won the European Consumers Award 2015 for Fit...
Compex has won the European Consumers Award 2015 for Fit 5.0 electric muscle stimulator. Released by the Swiss company last November, it is the first wireless fitness device of the kind that uses a unique “muscle intelligence” technology to adapt to each muscle. It is easy to carry around.
-
Short stops
Joma will dress up the Spanish Olympic Committee through 2020...
Joma will dress up the Spanish Olympic Committee through 2020
-
News briefs
The North Face and Inov-8 have both won Red Dot...
The North Face and Inov-8 have both won Red Dot design awards this year. The judging panel, which comprised 38 design professionals, selected Inov-8's Terraclaw 220 shoe and the Fuse Brigandine 3L jacket by TNF.
-
News briefs
The Adizero 99g was launched by Adidas last month as...
The Adizero 99g was launched by Adidas last month as the world's lightest football boot. The retail launch consisted of just 299 pairs of men's shoes in size 9, as part of the Limited Collection series of super-small drops. With about half the weight of standard football cleats and less ...
-
Article
Adidas Group regains impetus
The Adidas Group has delivered a vigorous sales and profit increase for the first quarter, with improvements in all markets other than Russia and the golf business. The group's sales jumped by 17.3 percent to €4,083 million, which was an increase of 9 percent in constant currencies, and its underlying ...
-
Article
New Adidas reporting reveals regional margins
A new reporting structure adopted by the Adidas Group delivers unprecedented details about the company's sales and profit margins by brand and by regional unit – revealing just how juicy its business is in Russia and China and the distance between the Adidas and Under Armour brands in North America ...
-
Article
Adidas stores to phase out plastic bags
The Adidas Group has inked a partnership with Parley for the Oceans, an initiative that is meant to preserve oceans through education and research as well as direct actions against plastic pollution in the oceans.It should lead to the creation of materials made out of ocean plastic waste, to be ...
