News and insights about brands in the sporting goods industry – Page 298
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News briefs
Jack Wolfskin launched a major new TV campaign in the...
Jack Wolfskin launched a major new TV campaign in the German-speaking countries on Aug. 26. A 30-second spot will run on major German TV networks through to the end of November. A similar 20-second spot will be aired in Austria and Switzerland. Asking viewers the question “Do you feel it, ...
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Marchon Eyewear is releasing an expanded collection of Nike Vision...
Marchon Eyewear is releasing an expanded collection of Nike Vision sunglasses signed by Kevin Durant, the popular NBA basketball player sponsored by Nike
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Cross Sportswear is offering a vastly expanded line of technical...
Cross Sportswear is offering a vastly expanded line of technical men's golf clothing for the spring 2016 season
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News briefs
Memphis Depay from Manchester United is one of the players...
Memphis Depay from Manchester United is one of the players starring in the first global football campaign by Under Armour (UA), Slay Your Next Giant, which was launched last week. The campaign features top players and young up-and-coming players, united by the pay-off: You're Just Getting Started. An unusual feature ...
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Zeal Optics has developed a new polarized and photochromic lens,...
Zeal Optics has developed a new polarized and photochromic lens, the Automatic, building on its technological heritage in goggles
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Fusalp, the French skiwear company recently acquired by members of...
Fusalp, the French skiwear company recently acquired by members of the Lacoste family, has resurrected its dormant brand of knitted sweaters, Montant, which was worn by members of the French ski team between 1952 and 1970. Made in France with merino wool, the four styles of Montant sweaters will be ...
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Article
New sports marketing initiatives by Adidas
Adidas is said to be prepared to pay about one billion euros to renew its sponsorship of the German Football Federation for ten years, after the contract expires at the end of 2018. Company officials decline to comment, but the figure seems to be high, although the national German football ...
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Adidas hired Egon Zehnder last February to head-hunt a new...
Adidas hired Egon Zehnder last February to head-hunt a new chief executive to take over the place of Herbert Hainer after his present contract expires in March 2017, according to Bloomberg. The 61-year-old Hainer has been running the group since 2001. Bloomberg quoted a couple of institutional shareholders of Adidas ...
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Adidas filed a suit against Skechers USA in Portland's district...
Adidas filed a suit against Skechers USA in Portland's district court on Sept. 14, charging that one of its shoe styles is a knock-offs of its Stan Smith model, and that others use its Supernova trademark and its Three-Stripe mark. The two companies have already squared off and reached settlements ...
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Alpargatas has signed a global, five-year licensing agreement for its...
Alpargatas has signed a global, five-year licensing agreement for its Havaianas brand with the Safilo Group
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News briefs
Suunto, a subsidiary of Amer Sports, has opened a new...
Suunto, a subsidiary of Amer Sports, has opened a new Mobile Competence Center in Tampere, Finland. The facility, which was inaugurated on Aug. 10, is focused on the development of digital services and native applications for both iOS and Android. Suunto said it decided to start the center because of ...
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News briefs
Precor, part of Amer Sports, and Mad Dogg Athletics, the...
Precor, part of Amer Sports, and Mad Dogg Athletics, the creators of the spinning indoor cycling program and Spinner line of bikes, have announced an exclusive worldwide distribution agreement under which Precor will assume all commercial Spinner bike production for a brand-new range of Spinner indoor cycling equipment. The financial terms ...
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News briefs
Peak Sports, the Chinese athletic footwear brand, has signed Dwight...
Peak Sports, the Chinese athletic footwear brand, has signed Dwight Howard, a basketball player with the Houston Rockets, to an endorsement deal reportedly worth a minimum of $15.7 million. The value could grow to as much as $31.5 million through performance bonuses and other options. The player's previous contract with ...
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Bayer MaterialScience is changing its name to Covestro
Bayer MaterialScience is changing its name to Covestro
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News briefs
Just before the World Rugby Cup was under starters' orders...
Just before the World Rugby Cup was under starters' orders in England, Skins announced its partnership with USA Rugby. The Swiss-based brand of compression garments already sponsors the Australian Wallabies and the national teams from the Pacific islands of Samoa and Tonga. Skins will thus have four of the 20 ...
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Reebok has joined forces with Bershka, one of Inditex' retail...
Reebok has joined forces with Bershka, one of Inditex' retail banners, for the design of a fitness footwear model. The exclusive shoe, which is called “City Maps,” comes in tricot fabric and breathable materials, and weighs less than 200 grams. The model is already available at selected Bershka stores and ...
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News briefs
Poc, the Swedish company owned by Black Diamond, has partnered...
Poc, the Swedish company owned by Black Diamond, has partnered with Light Flex Technology to explore an innovative printed light technology which uses active light to make riders visible, as opposed to the passive reflective technology used on most bike apparel. According to Light Flex, its new printed light technology ...
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Leki has signed up Ted Ligety, a downhill ski champions...
Leki has signed up Ted Ligety, a downhill ski champions who has claimed 24 victories and 49 podiums in World Cup competitions. A native of Park City, Utah, he won gold medals at the 2006 Olympics in Turin and the 2014 Olympics in Tokyo. Ligety will race with Leki's Trigger ...
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News briefs
Italia Independent has signed a four-year contract to develop, produce...
Italia Independent has signed a four-year contract to develop, produce and distribute the Adidas Originals line of eyewear. The news helped the eight-year-old Italian company to gain nine percentage points on the Italian stock exchange. The Adidas Originals eyewear line was previously produced by Silhouette International, a much bigger Austrian ...
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News briefs
The Cycling Sports Group (CSG) of Dorel Sports is recalling...
The Cycling Sports Group (CSG) of Dorel Sports is recalling about 23,000 Cannondale mountain bikes sold in the U.S. because their OPI tem/steering tube assemblies can fail, posing a risk of injury from a fall. About 800 additional units were sold in Canada. This recall involves all model years 2011 ...
