News and insights about brands in the sporting goods industry – Page 298
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News briefs
Adidas is looking for a successor for Jan Brecht, who...
Adidas is looking for a successor for Jan Brecht, who became chief information officer and head of its global supply chain last November, is returning to Daimler in the role of chief information officer. Brecht had already worked for Daimler for 12 years. He joined Adidas as CIO in 2009, ...
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Adidas filed a suit against Sears in the U.S. District...
Adidas filed a suit against Sears in the U.S. District Court of Portland, Oregon on July 28, charging that the two- and four-striped shoes offered by the retailer have been infringing on the Big a's Three-Stripe logo. The lawsuit seeks injunctions, compensation and damages for alleged trademark infringement and dilution, ...
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News briefs
Amer Sports has announced the acquisition of the main assets...
Amer Sports has announced the acquisition of the main assets of Queenax, a provider of modular, functional fitness training machines based near Teramo, in central Italy. Queenax will be integrated into Precor as a component of Amer's fitness division. The inclusion of functional training, one of the fastest growing segments ...
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News briefs
AGV has launched a dedicated website for its K-5 helmet,...
AGV has launched a dedicated website for its K-5 helmet, the most recent addition by the Italian company to its series of high-performance helmets. Among other things the K-5 helmet features the IVS ventilation system and is set up for the Share communication system. Additional information on the helmet, including ...
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Article
Adidas buys Runtastic for €220m
Based in Austria, Runtastic is said to be one of the three key digital app companies in the sports sector, with 70 million registered users around the world and 15 million active participants every month who use its 20-plus applications, offered in 18 different languages for a variety of endurance, ...
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News briefs
Beijing has won the bid to host the 2022 Winter...
Beijing has won the bid to host the 2022 Winter Olympic Games. It was not a big surprise, considering the Chinese government's determination to grow the country's involvement in sports and the fact that the Chinese capital will be able to use some of the facilities already built for the ...
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News briefs
Adidas is launching Standard 19, a new premium training collection...
Adidas is launching Standard 19, a new premium training collection for young urban consumers, which marks the return of the German brand in the premium sportswear niche just over a year after it discontinued SLVR. The new line is made up of materials including polyester, elasthane and merino wool. Climacool, ...
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News briefs
Merrell, which had double-digit growth in the European outdoor sector...
Merrell, which had double-digit growth in the European outdoor sector last year, is going to invest a seven-digit figure in marketing in the region during the spring/summer 2016 season, with a doubling in the consumer spend. It will concentrate on an advertising campaign around the tagline “Do What's Natural,” which ...
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News briefs
Toyota has reportedly developed a skateboard that floats in the...
Toyota has reportedly developed a skateboard that floats in the air, like the one used by Marty McFly in the pioneering “Return to the Future” movie. Its “hoverboard” is powered by magnetic levitation through a combination of permanent magnets and supraconductors cooled down by liquid azote. It's a concept model ...
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News briefs
Vans has teamed up with Eley Kishimoto on a collection...
Vans has teamed up with Eley Kishimoto on a collection of wearable art, apparel and accessories. Mark Eley and Wakako Kishimoto, the husband-and-wife design duo, founded Eley Kishimoto in 1992. The maxim of the fashion house is “Print the World.” Working with the Vans' design team, Eley Kishimoto have applied ...
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News briefs
Speedo has signed up a ski champion, Felix Neureuther, for...
Speedo has signed up a ski champion, Felix Neureuther, for its “Speedo-Fit” campaign. The message is that swimming in the pool is a form of training that makes you fit to perform any other type of sport.
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News briefs
Icebreaker is launching the Icebreaker Challenge, an international digital campaign...
Icebreaker is launching the Icebreaker Challenge, an international digital campaign covering 40 countries. It calls on retailers and consumers to select the sport offering the most fun ever and publishing a video on Icebreaker's website before Aug. 31 and asking for “likes” on social networks. The winner will get a ...
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News briefs
Thermore says it is launching its Thermore Thermal Booster, described...
Thermore says it is launching its Thermore Thermal Booster, described as a “breakthrough” insulation that provides extra heat when the outer temperature declines by up to 20 percent. The insulation comes in two weights. It incorporates the company's anti-fiber migration treatment, which protects from repeated washing and extensive wear.
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News briefs
New Balance has sealed an endorsement deal with Reilly Opelka,...
New Balance has sealed an endorsement deal with Reilly Opelka, a promising 17-year American tennis player, who became Wimbledon Juniors champion this year. The American brand will be Opelka's official apparel and footwear provider for competition, training and lifestyle. Raised in Florida, Opelka has been part of the USTA Player ...
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News briefs
Babolat, the French racquet sports company, has become an official...
Babolat, the French racquet sports company, has become an official supplier of shuttlecocks and other equipment for Badminton England, across all its community programs. From this month, Babolat has been supplying shuttlecocks for all domestic tournaments and circuit events for juniors, seniors and masters, including the National Schools Championships. Badminton ...
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Short stops
Speedo has re-signed Greg Hackett, the Australian swimming legend, who...
Speedo has re-signed Greg Hackett, the Australian swimming legend, who has returned to the pool for competitions after seven years of retirement
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News briefs
Under Armour is launching a line of sports bras, segmented...
Under Armour is launching a line of sports bras, segmented for application to high-, mid- and low-impact sports. Gisele Bündchen, the famous Brazilian supermodel, and various sponsored athletes such as Lindsey Vonn, Misty Copeland and Kelley O'Hara will be shown wearing one of the bras. The launch will also be ...
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News briefs
Brooks Running has become the exclusive footwear and apparel sponsor...
Brooks Running has become the exclusive footwear and apparel sponsor for the 23rd European Athletics Championships, which will take place in July 2016 in Amsterdam. That is where Brooks relocated its European head office earlier this year: The brand's facilities are based in the Olympic stadium, where most of the ...
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Short stops
Callaway Golf has announced a staff pro agreement with Julien...
Callaway Golf has announced a staff pro agreement with Julien Brun, a young French player who became a “college golf phenomenon” while attending university in Texas
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News briefs
Maui Jim has agreed to be a “Silver European Sponsor”...
Maui Jim has agreed to be a “Silver European Sponsor” of Optometry Giving Sight, the international charity, starting from July 6. The American brand of sunglasses made the announcement at Wimbledon in the presence of one of the brand's ambassadors, Martina Hingis, and the head coach of the All England ...
