News and insights about brands in the sporting goods industry – Page 298
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News briefs
Poc, the Swedish company owned by Black Diamond, has partnered...
Poc, the Swedish company owned by Black Diamond, has partnered with Light Flex Technology to explore an innovative printed light technology which uses active light to make riders visible, as opposed to the passive reflective technology used on most bike apparel. According to Light Flex, its new printed light technology ...
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Leki has signed up Ted Ligety, a downhill ski champions...
Leki has signed up Ted Ligety, a downhill ski champions who has claimed 24 victories and 49 podiums in World Cup competitions. A native of Park City, Utah, he won gold medals at the 2006 Olympics in Turin and the 2014 Olympics in Tokyo. Ligety will race with Leki's Trigger ...
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Italia Independent has signed a four-year contract to develop, produce...
Italia Independent has signed a four-year contract to develop, produce and distribute the Adidas Originals line of eyewear. The news helped the eight-year-old Italian company to gain nine percentage points on the Italian stock exchange. The Adidas Originals eyewear line was previously produced by Silhouette International, a much bigger Austrian ...
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News briefs
The Cycling Sports Group (CSG) of Dorel Sports is recalling...
The Cycling Sports Group (CSG) of Dorel Sports is recalling about 23,000 Cannondale mountain bikes sold in the U.S. because their OPI tem/steering tube assemblies can fail, posing a risk of injury from a fall. About 800 additional units were sold in Canada. This recall involves all model years 2011 ...
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News briefs
Sport 2000 International and Adidas have been running since Aug....
Sport 2000 International and Adidas have been running since Aug. 1 an exclusive marketing campaign on Youtube to introduce the brand's X and Ace series of football boots, pushing traffic and sell-through of the products to the specialist dealers affiliated with the group.
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Short stops
Nike has paid Michael Jordan $480 million since 2002, according...
Nike has paid Michael Jordan $480 million since 2002, according to court documents provided by CNBC
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Article
Adidas makes new waves in American team sports
Anxious to improve its low market share in the U.S., Adidas has signed two important basketball sponsorship deals, focusing on individual players, after walking off from a previous marketing contract with the NBA, which is going to be in the hands of Nike from the 2015/16 playing season.The German brand ...
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News briefs
Adidas has completed the purchase of a new warehouse outside...
Adidas has completed the purchase of a new warehouse outside Moscow at a price estimated by local sources at between $70 million and $100 million. Located in a warehousing complex where it has been renting more than 65,000 square meters of space since 2012, the new warehouse is nearly double ...
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News briefs
Adidas is testing different workplace concepts at its headquarters in...
Adidas is testing different workplace concepts at its headquarters in Herzogenaurach in a new office building named “Pitch,” where 300 of its brand management employees were moved at the beginning of the month. The new office space does not embody any finished concept but is the flexible beta version of ...
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News briefs
Adidas and Manchester United have declared that the launch of...
Adidas and Manchester United have declared that the launch of the team's new kit has been the most successful in both the club and the brand's history. The German sporting goods giant replaced Nike as the team's kit supplier on Aug. 1, after signing a ten-year, $1.28 billion partnership deal ...
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News briefs
Adidas has agreed a three-year partnership deal with the Chinese...
Adidas has agreed a three-year partnership deal with the Chinese education ministry to support the growth of football at grassroots level across the country. The program will involve 20,000 primary and middle schools and train 50,000 teachers. Adidas will also fund summer football camps for more than 400 students. The ...
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News briefs
Puma has launched its second “Forever Faster” campaign ahead of...
Puma has launched its second “Forever Faster” campaign ahead of the current World Athletic Championships in Beijing. The international multi-media campaign focuses on training. It utilizes endorsing athletes like Usain Bolt and Sergio Aguero as well as the Cuban boxing team, the Arsenal football club and Rihanna to support the ...
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News briefs
Deuter has finalized the roster of its “brand ambassadors” for...
Deuter has finalized the roster of its “brand ambassadors” for the 2015/16 marketing season. Mirroring the variety of the company's backpack users, the 21 members of the team are hikers, mountain bike racers, skiers and other outdoor enthusiasts. They will share their travels and outdoor adventures on Deuter's informative and ...
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News briefs
Kempa, the handball and volleyball brand of Uhlsport, has announced...
Kempa, the handball and volleyball brand of Uhlsport, has announced two new sports marketing contracts. It has signed up Martin Ströbel, a member of the Germany's national handball team who plays for the Balingen-Weilstetten club. It has also signed a two-year partnership with the United Volleys club, in combination with ...
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News briefs
Under Armour has signed a multi-year global partnership deal with...
Under Armour has signed a multi-year global partnership deal with the National Basketball Association (NBA) focusing on the youth market. The brand has become the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. In addition, Under Armour and the ...
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News briefs
Skechers USA's performance division will replace Asics as the title...
Skechers USA's performance division will replace Asics as the title sponsor of the Los Angeles Marathon next Feb. 26. The popular race, one of the largest in the U.S. with 22,000 finishers, will be held the day after an Olympic marathon trial over a different course in the same city. ...
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News briefs
Craft has signed a five-year deal to become the new...
Craft has signed a five-year deal to become the new official partner and clothing supplier to the Swedish athletics national team. The team was set to wear the new Craft collection for the first time at the current World Athletics Championships in Beijing. After focusing traditionally on winter sports, Craft ...
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Short stops
Rafael Nadal creates a sensation on a video by dressing...
Rafael Nadal creates a sensation on a video by dressing down from a pair of Tommy Hilfiger underwear shorts as part of an international multi-media campaign
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News briefs
JD has signed a two-year stadium partnership deal with Crystal...
JD has signed a two-year stadium partnership deal with Crystal Palace FC. In the past season, the south London football club secured its highest finish in the English Premier League's top ten clubs. At the first home match against Arsenal on Aug. 16, fans could see a JD promo team ...
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News briefs
Pep Guardiola has signed a personal endorsement deal with Gore-Tex...
Pep Guardiola has signed a personal endorsement deal with Gore-Tex as brand ambassador. The Spanish football coach, who is currently the trainer of FC Bayern München, will represent the Gore-Tex brand and Gore branded apparel and footwear globally for the next four years. During this period, Guardiola will also be ...
