News and insights about brands in the sporting goods industry – Page 305
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News briefs
While selling Rockport, the Adidas Group is said to be...
While selling Rockport, the Adidas Group is said to be investing in Bucketfeet, a new and innovative American brand of canvas sneakers along with Gordon Segal, founder of Crate & Barrell, and others. Adidas, which is apparently making the investment through a fund called Hydra Ventures, declined to comment on ...
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The Adidas Group confirms reports that Tina Rolén, brand director...
The Adidas Group confirms reports that Tina Rolén, brand director at Adidas Nordic, is leaving the company. She joined Adidas in 2005 and has been in her latest job since 2012. Rolén was distinguished by Sportfack as Businesswoman of the Year in 2014 and she is the highest-ranking woman in the ...
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News briefs
Adidas has teamed up with Spotify to create the first...
Adidas has teamed up with Spotify to create the first running app that matches a runner's speed. The new Adidas Go uses the smartphone's accelerometer to monitor the user's stride and then automatically plays tracks with matching beats per minute from Spotify's music library. The app also allows runners to ...
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Adidas' partnership with Bayern Munich FC, which was due to...
Adidas' partnership with Bayern Munich FC, which was due to expire in 2020, has already been extended for another ten years until 2030. The Wall Street Journal estimates that the deal with the new German Bundesliga winners is worth about €900 million, which reportedly compares with €25 million per season ...
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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News briefs
After one and a half years of research conducted together...
After one and a half years of research conducted together with Lenovo, the Chinese-owned computer company, and another Chinese partner, Vibram has presented the prototype of a smart sneaker whose sole integrates a device that can interact with the user's smartphone via Bluetooth. LED screens on the upper can display ...
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Article
Wilson supports quarterly growth at Amer Sports
The year got off to a strong start for Amer Sports, which lifted its turnover by 5 percent in constant currencies for the first quarter. The rise was driven by increased apparel and footwear sales as well as winter sports equipment and sports instruments, while restructuring measures in ball sports ...
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BNS Bergal, Nico & Solitaire has signed a global license...
BNS Bergal, Nico & Solitaire has signed a global license for shoe care products with Adidas, involving dedicated packaging of the products
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Magnum, the work shoe brand of Hi-Tec Sports, has announced...
Magnum, the work shoe brand of Hi-Tec Sports, has announced a three-year contract with the Civil Nuclear Constabulary, the armed police force in charge of protecting civil nuclear sites and materials in Great Britain
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News briefs
Puma has announced a new marketing and global licensing deal...
Puma has announced a new marketing and global licensing deal with Infiniti Red Bull Racing. The sports brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to Infiniti Red Bull Racing. Puma will outfit the Formula 1 team with performance racewear, teamwear and footwear. In ...
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News briefs
Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales...
Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales organizations or dealers to submit their new products for the 10th OutDoor Industry Award before June 16. Anyone can take part, regardless of whether they will exhibit at the OutDoor trade show running from July 15 to 18. The awards ...
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News briefs
Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
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JRC Reflex has developed its retroreflective trimmings for application to...
JRC Reflex has developed its retroreflective trimmings for application to the leather uppers of shoes
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Trek Bicycle has become the official bike partner of the...
Trek Bicycle has become the official bike partner of the Tour de Suisse under a three-year partnership deal negotiated by Infront Ringier Sports & Entertainment
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Dainese has become the official clothing supplier of the International...
Dainese has become the official clothing supplier of the International Motorcycling Federation (FIM)
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Outlast Universe, a blend of climate-regulating Outlast viscose fibers and...
Outlast Universe, a blend of climate-regulating Outlast viscose fibers and down, has won one of the ten Top Innovation Awards presented by the FabricLink Network in California
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News briefs
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board...
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board of the county's Gaelic Athletic Association (GAA). The sponsorship deal covers both the hurling and football codes and includes all grades for the next two years, starting with the 2015 season. The kit features the Intersport brand name on the ...
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News briefs
Skechers has teamed up with Sugar Ray Leonard, the boxing...
Skechers has teamed up with Sugar Ray Leonard, the boxing champion, for a multimedia campaign to promote its Relaxed Fit range from the second half of this year until December 2016. Other stars that featured in campaigns for this range include Pete Rose, Joe Montana, Joe Namath and Ringo Starr. ...
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News briefs
Nike has launched a campaign which it describes as its...
Nike has launched a campaign which it describes as its largest initiative to support women practicing sports, with a strong emphasis on digital media. Dubbed #Betterforit and started earlier this month, the campaign voices the inner thoughts of women taking part in yoga, spinning, running and weight training – often ...
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News briefs
Columbia Sportswear is launching its Performance Fishing Gear range in...
Columbia Sportswear is launching its Performance Fishing Gear range in Germany through Fisherman's Partner, which has 45 stores around the country as well as an online store. The American outdoor group's brand of fishing products is sold exclusively through this retailer's franchises in Germany. Fisherman's Partner has about 60 stores ...
