News and insights about brands in the sporting goods industry – Page 305
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Berneda, the Spanish company that owns the Munich brand of...
Berneda, the Spanish company that owns the Munich brand of sneakers, is reportedly going to launch another brand, called Duuo, for the women's market
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A young Swiss bike producer, Bold Cycles, has presented a...
A young Swiss bike producer, Bold Cycles, has presented a model with “Internal Suspension Technology” where the suspension is fully built into the seat frame
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News briefs
Lotto has overhauled the design of its Zhero Gravity boot...
Lotto has overhauled the design of its Zhero Gravity boot for the 2015/2016 football season. The new Zhero Gravity VII 200, top of the range of the Zhero Gravity line and the boot's seventh generation, comes with updated aesthetics and technology advancements. The new upper is a single-piece Kurim foot ...
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Colette, the iconic Paris fashion boutique, and Nike.com are offering...
Colette, the iconic Paris fashion boutique, and Nike.com are offering to exclusive Nike styles of tennis shoes associated with Maria Sharapova in connection with the French Open
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Perry Ellis, which is gearing up to distribute Nike Swim...
Perry Ellis, which is gearing up to distribute Nike Swim products in Europe, has stopped marketing the elite portion of the line in the U.S., saying that it isn't profitable
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Joma Sport will dress the Mexican teams at the Panamerican...
Joma Sport will dress the Mexican teams at the Panamerican Games in Toronto later this year and at the Olympic Games in Rio de Janeiro in 2016. The Spanish brand has already been the sponsor of the Mexican Athletics Federation for the past two years. In connection with the signature ...
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Dupont has unveiled a new range of “stretchable electronic ink...
Dupont has unveiled a new range of “stretchable electronic ink materials” that can be used in smart clothing for heart monitoring, counting calories burnt and other wearable electronics applications, creating thin, form-fitting circuits that can be seamlessly bonded into many standard fabrics. The inks are printed on thermoplastic polyurethane in ...
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Luxottica expects to release the first product stemming from its...
Luxottica expects to release the first product stemming from its partnership with Intel in February or March of next year, with a campaign being timed with the Olympic Games in Rio de Janeiro
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As the tennis industry is gearing up for the French...
As the tennis industry is gearing up for the French Open, Asics has started a global advertising campaign with Gael Monfils hitting back balls fired at him in a gritty urban environment. Asics has been investing increasingly in the European tennis market, providing particularly striking outfits for Monfils. Aligned with ...
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Compex has won the European Consumers Award 2015 for Fit...
Compex has won the European Consumers Award 2015 for Fit 5.0 electric muscle stimulator. Released by the Swiss company last November, it is the first wireless fitness device of the kind that uses a unique “muscle intelligence” technology to adapt to each muscle. It is easy to carry around.
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Joma will dress up the Spanish Olympic Committee through 2020...
Joma will dress up the Spanish Olympic Committee through 2020
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The North Face and Inov-8 have both won Red Dot...
The North Face and Inov-8 have both won Red Dot design awards this year. The judging panel, which comprised 38 design professionals, selected Inov-8's Terraclaw 220 shoe and the Fuse Brigandine 3L jacket by TNF.
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The Adizero 99g was launched by Adidas last month as...
The Adizero 99g was launched by Adidas last month as the world's lightest football boot. The retail launch consisted of just 299 pairs of men's shoes in size 9, as part of the Limited Collection series of super-small drops. With about half the weight of standard football cleats and less ...
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Adidas Group regains impetus
The Adidas Group has delivered a vigorous sales and profit increase for the first quarter, with improvements in all markets other than Russia and the golf business. The group's sales jumped by 17.3 percent to €4,083 million, which was an increase of 9 percent in constant currencies, and its underlying ...
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New Adidas reporting reveals regional margins
A new reporting structure adopted by the Adidas Group delivers unprecedented details about the company's sales and profit margins by brand and by regional unit – revealing just how juicy its business is in Russia and China and the distance between the Adidas and Under Armour brands in North America ...
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Adidas stores to phase out plastic bags
The Adidas Group has inked a partnership with Parley for the Oceans, an initiative that is meant to preserve oceans through education and research as well as direct actions against plastic pollution in the oceans.It should lead to the creation of materials made out of ocean plastic waste, to be ...
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While selling Rockport, the Adidas Group is said to be...
While selling Rockport, the Adidas Group is said to be investing in Bucketfeet, a new and innovative American brand of canvas sneakers along with Gordon Segal, founder of Crate & Barrell, and others. Adidas, which is apparently making the investment through a fund called Hydra Ventures, declined to comment on ...
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The Adidas Group confirms reports that Tina Rolén, brand director...
The Adidas Group confirms reports that Tina Rolén, brand director at Adidas Nordic, is leaving the company. She joined Adidas in 2005 and has been in her latest job since 2012. Rolén was distinguished by Sportfack as Businesswoman of the Year in 2014 and she is the highest-ranking woman in the ...
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Adidas has teamed up with Spotify to create the first...
Adidas has teamed up with Spotify to create the first running app that matches a runner's speed. The new Adidas Go uses the smartphone's accelerometer to monitor the user's stride and then automatically plays tracks with matching beats per minute from Spotify's music library. The app also allows runners to ...
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Adidas' partnership with Bayern Munich FC, which was due to...
Adidas' partnership with Bayern Munich FC, which was due to expire in 2020, has already been extended for another ten years until 2030. The Wall Street Journal estimates that the deal with the new German Bundesliga winners is worth about €900 million, which reportedly compares with €25 million per season ...
