News and insights about brands in the sporting goods industry – Page 306
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Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
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Puma has signed a two-year global licensing deal with Sesame...
Puma has signed a two-year global licensing deal with Sesame Workshop, formerly known as the Children's Television Workshop, an American non-profit educational organization behind the production of several educational children's programs, including its best-known Sesame Street. Under the terms of the agreement, Puma will launch co-branded apparel, footwear and accessories ...
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Sergio Tacchini has signed a three-year deal as a supplier...
Sergio Tacchini has signed a three-year deal as a supplier to the tennis school of the Royal Polo Club of Barcelona, which has been expanding into other sports such as horse-riding and tennis
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Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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Technogym will be the official fitness equipment supplier of the...
Technogym will be the official fitness equipment supplier of the Chelsea FC club
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The North Face has unveiled “Five to Nine,” a three-minute...
The North Face has unveiled “Five to Nine,” a three-minute film featuring Fearghal O'Nuallain, a London-based geography teacher, as well as a like-minded community of after-hours explorers who do not let their daily urban routine interfere with their passion for the outdoors. Fearghal and his peers hold nine-to-five jobs and ...
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Nike has teamed up with the Nigerian Football Federation (NFF),...
Nike has teamed up with the Nigerian Football Federation (NFF), to supply performance and training kit for the nine men's and women's national teams at all levels from the start of April 2015 until 2018. The Nike outfits for NFF will be debuted by the men's under-20 team at a ...
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Head is the latest supplier of tennis gear to offer...
Head is the latest supplier of tennis gear to offer racquets that are compatible with Sony's Smart Tennis Sensor, in the Graphene XT Speed and Graphene XT Instinct ranges. To be attached to the butt-end of the racquet, the sensor allows players to garner stats on their own game, to ...
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Srixon will be the title sponsor of the TGI Golf...
Srixon will be the title sponsor of the TGI Golf Amateur Championship this summer, ending at The Belfry near Birmingham on Sept. 3
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Asics engaged its own team of 30 women in last...
Asics engaged its own team of 30 women in last Sunday's Schneider Electric Marathon of Paris, after coaching them for four months. Meanwhile, the Japanese brand is recruiting 15 amateur runners from all over the world to participate in its annual “Beat the Sun” relay running race around the Mont ...
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Article
Adidas wants to run faster in two-horse race against Nike
While unveiling its latest five-year strategic plan at an investor day three weeks ago, the Adidas Group implicitly admitted that it could not catch up with its bigger American rival in the next few years – but the plan and the new management that will implement it could infuse ...
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Article
Duo takes the lead at Adidas Group
The investor day held in Herzogenaurach three weeks ago enabled the company to push forward two new executive board members. Herbert Hainer, the Adidas Group's chief executive, who has been under some pressure since the company's profit warning last year, made it clear a few weeks ago that he will ...
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Adidas has sued Marc Jacobs in an Oregon court for...
Adidas has sued Marc Jacobs in an Oregon court for the designer's use of four parallel stripes along the sleeves of some knitted garments. Adidas claims that they are confusingly similar to the three stripes used in two garments designed in cooperation with Yohji Yamamoto for its own Y-3 line.
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Adidas Golf is launching what it describes as the first...
Adidas Golf is launching what it describes as the first fully asymmetrical golf shoe, the Asym Energy Boost. The distinctive right and left shoes are meant to guide weight transfer, stability and power through the swing. Adidas used heat map and force plate pressure studies to measure the different vertical ...
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Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
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Jack Nicklaus, the famous American golf player who was nicknamed...
Jack Nicklaus, the famous American golf player who was nicknamed the Golden Bear, received a Congressional Gold Medal in the U.S. Capitol's Rotunda in Washington on March 24. Meanwhile, Allen Edmonds, a leading American manufacturer of goodyear-welted men's shoes, has put out a Jack Nicklaus Signature Collection of four styles ...
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Maui Jim, the American brand of sunglasses, has signed an...
Maui Jim, the American brand of sunglasses, has signed an endorsement contract with Meb Keflezighi, the refugee from Eritrea who has won the New York Marathon, the Boston Marathon and an Olympic medal. He will act as an ambassador of the brand along with David Ferrer and several other tennis ...
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American Golf, the big British golf retailer, is launching a...
American Golf, the big British golf retailer, is launching a spate of initiatives to support This Girl Can, the campaign initiated by Sport England aiming to stimulate sports activity among women aged 14 to 40. American Golf particularly wants to make it less intimidating for girls and women to try ...
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Saucony has announced the launch of Seeker, a new multimedia...
Saucony has announced the launch of Seeker, a new multimedia global brand campaign, which revolves around the idea that people have to seek their uniquely personal strength to discover it. This new campaign is a continuation of the brand's Find Your Strong initiative, to which it adds a further call ...
