News and insights about brands in the sporting goods industry – Page 306
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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News briefs
After one and a half years of research conducted together...
After one and a half years of research conducted together with Lenovo, the Chinese-owned computer company, and another Chinese partner, Vibram has presented the prototype of a smart sneaker whose sole integrates a device that can interact with the user's smartphone via Bluetooth. LED screens on the upper can display ...
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Wilson supports quarterly growth at Amer Sports
The year got off to a strong start for Amer Sports, which lifted its turnover by 5 percent in constant currencies for the first quarter. The rise was driven by increased apparel and footwear sales as well as winter sports equipment and sports instruments, while restructuring measures in ball sports ...
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BNS Bergal, Nico & Solitaire has signed a global license...
BNS Bergal, Nico & Solitaire has signed a global license for shoe care products with Adidas, involving dedicated packaging of the products
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Magnum, the work shoe brand of Hi-Tec Sports, has announced...
Magnum, the work shoe brand of Hi-Tec Sports, has announced a three-year contract with the Civil Nuclear Constabulary, the armed police force in charge of protecting civil nuclear sites and materials in Great Britain
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News briefs
Puma has announced a new marketing and global licensing deal...
Puma has announced a new marketing and global licensing deal with Infiniti Red Bull Racing. The sports brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to Infiniti Red Bull Racing. Puma will outfit the Formula 1 team with performance racewear, teamwear and footwear. In ...
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Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales...
Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales organizations or dealers to submit their new products for the 10th OutDoor Industry Award before June 16. Anyone can take part, regardless of whether they will exhibit at the OutDoor trade show running from July 15 to 18. The awards ...
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News briefs
Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
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JRC Reflex has developed its retroreflective trimmings for application to...
JRC Reflex has developed its retroreflective trimmings for application to the leather uppers of shoes
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Trek Bicycle has become the official bike partner of the...
Trek Bicycle has become the official bike partner of the Tour de Suisse under a three-year partnership deal negotiated by Infront Ringier Sports & Entertainment
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Dainese has become the official clothing supplier of the International...
Dainese has become the official clothing supplier of the International Motorcycling Federation (FIM)
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Outlast Universe, a blend of climate-regulating Outlast viscose fibers and...
Outlast Universe, a blend of climate-regulating Outlast viscose fibers and down, has won one of the ten Top Innovation Awards presented by the FabricLink Network in California
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News briefs
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board...
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board of the county's Gaelic Athletic Association (GAA). The sponsorship deal covers both the hurling and football codes and includes all grades for the next two years, starting with the 2015 season. The kit features the Intersport brand name on the ...
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News briefs
Skechers has teamed up with Sugar Ray Leonard, the boxing...
Skechers has teamed up with Sugar Ray Leonard, the boxing champion, for a multimedia campaign to promote its Relaxed Fit range from the second half of this year until December 2016. Other stars that featured in campaigns for this range include Pete Rose, Joe Montana, Joe Namath and Ringo Starr. ...
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Nike has launched a campaign which it describes as its...
Nike has launched a campaign which it describes as its largest initiative to support women practicing sports, with a strong emphasis on digital media. Dubbed #Betterforit and started earlier this month, the campaign voices the inner thoughts of women taking part in yoga, spinning, running and weight training – often ...
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Columbia Sportswear is launching its Performance Fishing Gear range in...
Columbia Sportswear is launching its Performance Fishing Gear range in Germany through Fisherman's Partner, which has 45 stores around the country as well as an online store. The American outdoor group's brand of fishing products is sold exclusively through this retailer's franchises in Germany. Fisherman's Partner has about 60 stores ...
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Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
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News briefs
Puma has signed a two-year global licensing deal with Sesame...
Puma has signed a two-year global licensing deal with Sesame Workshop, formerly known as the Children's Television Workshop, an American non-profit educational organization behind the production of several educational children's programs, including its best-known Sesame Street. Under the terms of the agreement, Puma will launch co-branded apparel, footwear and accessories ...
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Sergio Tacchini has signed a three-year deal as a supplier...
Sergio Tacchini has signed a three-year deal as a supplier to the tennis school of the Royal Polo Club of Barcelona, which has been expanding into other sports such as horse-riding and tennis
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Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
