News and insights about brands in the sporting goods industry – Page 306
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Short stops
Kempa is extending its sponsorship deal with the German Buxtehuder...
Kempa is extending its sponsorship deal with the German Buxtehuder SV handball club
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News briefs
TomTom has become an Official Supplier of the Nissan Electrique...
TomTom has become an Official Supplier of the Nissan Electrique Marathon de Bordeaux Métropole, which will take place in Bordeaux, in southwestern France, on April 18. Organizers will welcome 18,000 participants, who have already registered for the first ever edition of this marathon. It will be the first night marathon ...
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News briefs
TomTom has become official technology partner of Sure Run to...
TomTom has become official technology partner of Sure Run to the Beat, the music-focused 10k race that will be held in London on Sept. 13. Best known for its navigation and mapping products, TomTom also makes GPS sport watches, which help runners track information including time, distance, pace speed and ...
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News briefs
Polar Bottle has become an official licensee of the...
Polar Bottle has become an official licensee of the U.S. Olympic team for water bottles. The American company, which showed at Ispo Munich for the first time last month, has developed a unique insulated water bottle with the Team USA logo, which will be available to the team's athletes ...
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Spalding will supply the official ball for the basketball, baseball,...
Spalding will supply the official ball for the basketball, baseball, football and softball competitions of the Amateur Athletic Union in the U.S.
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News briefs
Gone are the days when New Balance was not doing...
Gone are the days when New Balance was not doing any advertising. The company has produced its first soccer-related advertising film to celebrate its return to the global football business. The powerful #NBFootball spot, which can be viewed on youtube, has been directed by Marie Schuller. It features seven newly ...
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News briefs
New Balance has launched in the U.K. the Blackout Squad...
New Balance has launched in the U.K. the Blackout Squad competition. Through this scheme, amateur football players are offered a chance to join a select group who will trial the brand's football boots, just like professional players sponsored by New Balance. The competition is run in partnership with www.prodirectsoccer.com. The ...
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Columbia Sportswear is asking shareholders to elect Malia Wesson, former...
Columbia Sportswear is asking shareholders to elect Malia Wesson, former president of the U.S. Bank of Oregon, to a full term on its board of directors, which would be expanded to 11 members
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News briefs
Under Armour has signed a multi-year technical partnership deal with...
Under Armour has signed a multi-year technical partnership deal with the São Paulo football club, starting in May, to support its growing commitment to global football and the establishment of its Brazilian subsidiary prior to the latest World Cup. The team was said to have the third-largest number of Brazilian ...
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News briefs
Rip Curl has announced the signing of Mason Ho to...
Rip Curl has announced the signing of Mason Ho to its professional surf team. The Hawaiian star, son of legendary Hawaiian surfer, Michael Ho, has just signed a multi-year endorsement deal with the Australian surfwear company. Mason Ho, 26, has already won the Backdoor Shootout and placed second at the ...
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GoPro has announced that The GoPro Channel app has been...
GoPro has announced that The GoPro Channel app has been downloaded more than one million times from Microsoft's Xbox video game and entertainment consoles. The company also said that users are watching an average of 25 minutes of GoPro videos during each viewing session. The GoPro Channel allows users to ...
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Skullcandy has announced a partnership for the next car racing...
Skullcandy has announced a partnership for the next car racing season with the Sahara Force India, a Formula One racing squad based in Silverstone, England
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Bestseller, owner of Jack & Jones and other brands, has...
Bestseller, owner of Jack & Jones and other brands, has decided to donate the proceeds of all the wholesale and retail revenues collected on April 10 to various charities
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News briefs
Macron has signed a five-year partnership agreement with Brose Baskets...
Macron has signed a five-year partnership agreement with Brose Baskets Bamberg, the first German club to enter the Euroleague Top Sixteen and winner of six of the last 11 national championships. The team was previously with Adidas. The deal will start from the 2015/2016 season. Macron recently became the technical ...
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News briefs
New Balance has announced a multi-year sponsorship agreement with England...
New Balance has announced a multi-year sponsorship agreement with England Athletics, the governing body for athletics in England, which supports athletics and running clubs. The brand will supply performance uniforms for all its representative teams, developing new designs across all disciplines and age groups. It will also offer exclusive discounts ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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Article
Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
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Article
Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
