News and insights about brands in the sporting goods industry – Page 301
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News briefs
A Tony Hawk line of eyewear, named after the famous...
A Tony Hawk line of eyewear, named after the famous American skater, will come out in August, followed by additional styles of prescription frames and sunglasses in October. Intended to appeal to boys and young men, the line has been developed by Eyewear Designs of Bethpage, New York, under a ...
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News briefs
Maui Jim has agreed to be a “Silver European Sponsor”...
Maui Jim has agreed to be a “Silver European Sponsor” of Optometry Giving Sight, the international charity, starting from July 6. The American brand of sunglasses made the announcement at Wimbledon in the presence of one of the brand's ambassadors, Martina Hingis, and the head coach of the All England ...
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Short stops
Callaway Golf has announced a staff pro agreement with Julien...
Callaway Golf has announced a staff pro agreement with Julien Brun, a young French player who became a “college golf phenomenon” while attending university in Texas
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News briefs
Brooks Running has become the exclusive footwear and apparel sponsor...
Brooks Running has become the exclusive footwear and apparel sponsor for the 23rd European Athletics Championships, which will take place in July 2016 in Amsterdam. That is where Brooks relocated its European head office earlier this year: The brand's facilities are based in the Olympic stadium, where most of the ...
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News briefs
Under Armour is launching a line of sports bras, segmented...
Under Armour is launching a line of sports bras, segmented for application to high-, mid- and low-impact sports. Gisele Bündchen, the famous Brazilian supermodel, and various sponsored athletes such as Lindsey Vonn, Misty Copeland and Kelley O'Hara will be shown wearing one of the bras. The launch will also be ...
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Speedo has re-signed Greg Hackett, the Australian swimming legend, who...
Speedo has re-signed Greg Hackett, the Australian swimming legend, who has returned to the pool for competitions after seven years of retirement
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News briefs
Babolat, the French racquet sports company, has become an official...
Babolat, the French racquet sports company, has become an official supplier of shuttlecocks and other equipment for Badminton England, across all its community programs. From this month, Babolat has been supplying shuttlecocks for all domestic tournaments and circuit events for juniors, seniors and masters, including the National Schools Championships. Badminton ...
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News briefs
New Balance has sealed an endorsement deal with Reilly Opelka,...
New Balance has sealed an endorsement deal with Reilly Opelka, a promising 17-year American tennis player, who became Wimbledon Juniors champion this year. The American brand will be Opelka's official apparel and footwear provider for competition, training and lifestyle. Raised in Florida, Opelka has been part of the USTA Player ...
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News briefs
Thermore says it is launching its Thermore Thermal Booster, described...
Thermore says it is launching its Thermore Thermal Booster, described as a “breakthrough” insulation that provides extra heat when the outer temperature declines by up to 20 percent. The insulation comes in two weights. It incorporates the company's anti-fiber migration treatment, which protects from repeated washing and extensive wear.
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News briefs
Icebreaker is launching the Icebreaker Challenge, an international digital campaign...
Icebreaker is launching the Icebreaker Challenge, an international digital campaign covering 40 countries. It calls on retailers and consumers to select the sport offering the most fun ever and publishing a video on Icebreaker's website before Aug. 31 and asking for “likes” on social networks. The winner will get a ...
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News briefs
Speedo has signed up a ski champion, Felix Neureuther, for...
Speedo has signed up a ski champion, Felix Neureuther, for its “Speedo-Fit” campaign. The message is that swimming in the pool is a form of training that makes you fit to perform any other type of sport.
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News briefs
Vans has teamed up with Eley Kishimoto on a collection...
Vans has teamed up with Eley Kishimoto on a collection of wearable art, apparel and accessories. Mark Eley and Wakako Kishimoto, the husband-and-wife design duo, founded Eley Kishimoto in 1992. The maxim of the fashion house is “Print the World.” Working with the Vans' design team, Eley Kishimoto have applied ...
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News briefs
Toyota has reportedly developed a skateboard that floats in the...
Toyota has reportedly developed a skateboard that floats in the air, like the one used by Marty McFly in the pioneering “Return to the Future” movie. Its “hoverboard” is powered by magnetic levitation through a combination of permanent magnets and supraconductors cooled down by liquid azote. It's a concept model ...
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News briefs
Merrell, which had double-digit growth in the European outdoor sector...
Merrell, which had double-digit growth in the European outdoor sector last year, is going to invest a seven-digit figure in marketing in the region during the spring/summer 2016 season, with a doubling in the consumer spend. It will concentrate on an advertising campaign around the tagline “Do What's Natural,” which ...
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News briefs
K2 has expanded its K2 Skate Ambassadors, selecting new sponsored...
K2 has expanded its K2 Skate Ambassadors, selecting new sponsored athletes from a list of more than 300 applicants. They are expected to drive greater awareness for inline skating in the recreational, fitness, cross-training, marathon racing, urban and aggressive segments.
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Nike Golf has signed up Jordan Smith, a 22-year-old English...
Nike Golf has signed up Jordan Smith, a 22-year-old English golf player who represented the U.K. and Ireland in the 2013 Walker Cup
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Article
Adidas wants to double in running
The Adidas Group has outlined plans to double its sales in the running market in constant currencies by 2020, which would amount to more than €3 billion, with a stronger focus on fewer franchises and marked investments in the U.S. market. The details were provided at the group's first investor ...
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News briefs
Adidas celebrated its partnership with Parley for the Oceans at...
Adidas celebrated its partnership with Parley for the Oceans at the United Nations headquarters in New York on June 29, at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. The event was the showcase for the ...
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News briefs
Nike is to replace Adidas as the sponsor of the...
Nike is to replace Adidas as the sponsor of the University of Michigan for its sports uniforms. The organization issued a statement saying that Nike was to become the Michigan Wolverines' official athletic footwear, apparel and equipment provider, starting from the beginning of August 2016 and until 2027, but with ...
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The franchised Columbia store in Chamonix has reopened after a...
The franchised Columbia store in Chamonix has reopened after a major refitting, a few weeks before the Ultra'Trail du Mont Blanc (UTMB), the big race of which the brand has become main sponsor
