News and insights about brands in the sporting goods industry – Page 301
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News briefs
Puma has teamed up with the Cuban Olympic Committee, so...
Puma has teamed up with the Cuban Olympic Committee, so that Cuban athletes will be wearing the brand's apparel and footwear at the 2016 Summer Olympics in Rio, as leisurewear when they are not competing and as sportswear for various ceremonies. The brand already has separate deals with the Cuban ...
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A European research team claims to have created the first...
A European research team claims to have created the first example of a transparent and flexible electrode fully embedded in a yarn, which could open up new applications for wearable technologies. Their technique involves the transfer of monolayer graphene, grown by chemical vapor deposition on copper foil, to fibers commonly ...
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Head has launched a digital marketing campaign featuring a junior...
Head has launched a digital marketing campaign featuring a junior Serbian player, Stefan Bojic, who performs 15 tricks with his racquet. In the “Frame & Play” video created for this campaign, the youngster challenges well-known, established players like Novak Djokovic, Maria Sharapova and Andy Murray.
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Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
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Callaway Golf is boosting its marketing campaign through Sky Sports...
Callaway Golf is boosting its marketing campaign through Sky Sports
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Majestic Athletic, one of the sportswear companies owned by VF...
Majestic Athletic, one of the sportswear companies owned by VF Corporation, makes a remarkable entry into the world of football with an agreement to design and make replica fanwear for the Liverpool Football Club. The players' uniforms will continue to be supplied by New Balance, which has replaced Warrior Sports ...
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Vans has announced a collaboration with Takashi Murakami, the multi-faceted...
Vans has announced a collaboration with Takashi Murakami, the multi-faceted Japanese artist
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Skechers continues to sign major sports sponsorship agreements. This time,...
Skechers continues to sign major sports sponsorship agreements. This time, the deal is with Colin Montgomerie, the 52-year-old Scottish golf legend. Montgomerie will act as brand ambassador for Skechers' Go Golf line of shoes.
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Marchon has extended its exclusive licensing agreement with Nike for...
Marchon has extended its exclusive licensing agreement with Nike for sunglasses and prescription frames
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Columbia Sportswear has adjusted its team for sourcing, supply chain...
Columbia Sportswear has adjusted its team for sourcing, supply chain and finance. Lisa Kulok, who has served as vice president of global marketplace planning and customer operations since October 2009, has been promoted to senior vice president of global supply chain operations. Steve Woodside, who joined the company in August ...
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The Adidas Group appeared puzzled this week by a lengthy...
The Adidas Group appeared puzzled this week by a lengthy German newspaper report containing allegations that workers contracted through temporary work agencies at a logistical center in Rieste, Germany, were treated unfairly. The article in Die Zeit reports complaints from workers that they were asked to be permanently on call without ...
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Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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News briefs
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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Babolat has signed up a 23-year-old British tenniswoman, Heather Watson...
Babolat has signed up a 23-year-old British tenniswoman, Heather Watson
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Adidas has signed up a 21-year-old French tennisman, Lucas Pouille...
Adidas has signed up a 21-year-old French tennisman, Lucas Pouille
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News briefs
As the tennis industry is gearing up for the French...
As the tennis industry is gearing up for the French Open, Asics has started a global advertising campaign with Gael Monfils hitting back balls fired at him in a gritty urban environment. Asics has been investing increasingly in the European tennis market, providing particularly striking outfits for Monfils. Aligned with ...
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Luxottica expects to release the first product stemming from its...
Luxottica expects to release the first product stemming from its partnership with Intel in February or March of next year, with a campaign being timed with the Olympic Games in Rio de Janeiro
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Dupont has unveiled a new range of “stretchable electronic ink...
Dupont has unveiled a new range of “stretchable electronic ink materials” that can be used in smart clothing for heart monitoring, counting calories burnt and other wearable electronics applications, creating thin, form-fitting circuits that can be seamlessly bonded into many standard fabrics. The inks are printed on thermoplastic polyurethane in ...
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Joma Sport will dress the Mexican teams at the Panamerican...
Joma Sport will dress the Mexican teams at the Panamerican Games in Toronto later this year and at the Olympic Games in Rio de Janeiro in 2016. The Spanish brand has already been the sponsor of the Mexican Athletics Federation for the past two years. In connection with the signature ...
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Perry Ellis, which is gearing up to distribute Nike Swim...
Perry Ellis, which is gearing up to distribute Nike Swim products in Europe, has stopped marketing the elite portion of the line in the U.S., saying that it isn't profitable
