News and insights about brands in the sporting goods industry – Page 302
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News briefs
Macron has signed a new five-year kit partnership with Acqua...
Macron has signed a new five-year kit partnership with Acqua Vitasnella Cantù, a basketball team which plays in the Italian Lega Basket Serie A. The agreement is effective from the 2015-16 season until the end of the 2020-21. Acqua Vitasnella Cantù is one of the most historic teams in Italy ...
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Article
Nike overtakes Adidas in apparel
For the first time in its history, the Swoosh overtook the Three Stripes last year in terms of invoiced sales in the global sports apparel market, whose growth accelerated to 4.3 percent from 0.9 percent in 2013. Both companies, as well as the sports apparel market overall, benefited from the ...
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News briefs
After more than two years of sponsorship, New Balance has...
After more than two years of sponsorship, New Balance has extended and reinforced its collaboration with Milos Raonic in product development, marketing and communication for the length of his professional playing career and beyond. New Balance will continue to supply Raonic with its tennis shoes and apparel. It will continue ...
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Short stops
++ Carven, the French fashion brand, has struck an agreement...
++ Carven, the French fashion brand, has struck an agreement with Albisetti International for a line of beachwear and activewear being launched for the spring/summer 2016 season
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Erima, which is already the official supplier of the Austrian...
Erima, which is already the official supplier of the Austrian Canoe Federation, has signed up Corinna Kuhnle, an Austrian champion of wild water canoeing
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News briefs
eVent fabrics and Northwave have announced a new partnership for...
eVent fabrics and Northwave have announced a new partnership for 2015, as the eVent air permeable ePTFE (expanded polytetrafluoroethylene) membrane technology, called DVstretch, will be used in Northwave's winter apparel for the first time this year. The Northwave Arctic Jacket will be on the market in October 2015, the manufacturers ...
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News briefs
New Balance has unveiled its first range of football boots....
New Balance has unveiled its first range of football boots. It consists of two styles, both suited for attack-minded players who run long distances on the pitch. The Visaro boot is for players who “make chances,” while the Furon boot is for those who “take chances.” The American brand is ...
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Brooks Running has selected Leo Burnett as its global creative...
Brooks Running has selected Leo Burnett as its global creative agency of record, taking the place of The Great Society
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News briefs
Millet will outfit the Spanish mountain skiing team, which comprises...
Millet will outfit the Spanish mountain skiing team, which comprises 23 sportsmen and seven technicians. The team members collected four gold medals in the latest World Championships and two in the Ski World Cup.
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News briefs
Speedo has signed a sponsorship deal with Missy Franklin, shortly...
Speedo has signed a sponsorship deal with Missy Franklin, shortly after the 19-year-old American swimming star engaged IMG as its sports marketing agent. Franklin, who has already won five Olympic medals, turned professional last March 23 after leading the women's team of the University of Califonia at Berkeley in the ...
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News briefs
Joma is entering the French Football League by signing up...
Joma is entering the French Football League by signing up the first-division Toulouse FC team for the next four seasons. Meanwhile, the Spanish brand continues to invest in sports sponsorships in distant markets, focusing on football. It has presented its first collection of uniforms developed as technical sponsor of the ...
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News briefs
Intersport Finland, part of Kesko Group, has signed a multi-year...
Intersport Finland, part of Kesko Group, has signed a multi-year cooperation agreement with the Finnish Ski Association to become the main partner of the national cross-country skiing team. Nordic skiing is the largest product group in winter for Intersport Finland, with around 200,000 pairs of cross-country skis and ski boots ...
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Adidas has signed up a 21-year-old French tennisman, Lucas Pouille...
Adidas has signed up a 21-year-old French tennisman, Lucas Pouille
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Babolat has signed up a 23-year-old British tenniswoman, Heather Watson...
Babolat has signed up a 23-year-old British tenniswoman, Heather Watson
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News briefs
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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News briefs
The Adidas Group appeared puzzled this week by a lengthy...
The Adidas Group appeared puzzled this week by a lengthy German newspaper report containing allegations that workers contracted through temporary work agencies at a logistical center in Rieste, Germany, were treated unfairly. The article in Die Zeit reports complaints from workers that they were asked to be permanently on call without ...
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News briefs
Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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News briefs
Columbia Sportswear has adjusted its team for sourcing, supply chain...
Columbia Sportswear has adjusted its team for sourcing, supply chain and finance. Lisa Kulok, who has served as vice president of global marketplace planning and customer operations since October 2009, has been promoted to senior vice president of global supply chain operations. Steve Woodside, who joined the company in August ...
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Marchon has extended its exclusive licensing agreement with Nike for...
Marchon has extended its exclusive licensing agreement with Nike for sunglasses and prescription frames
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News briefs
Skechers continues to sign major sports sponsorship agreements. This time,...
Skechers continues to sign major sports sponsorship agreements. This time, the deal is with Colin Montgomerie, the 52-year-old Scottish golf legend. Montgomerie will act as brand ambassador for Skechers' Go Golf line of shoes.
