News and insights about brands in the sporting goods industry – Page 307
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Lululemon is making a statement in action sports with the...
Lululemon is making a statement in action sports with the sponsorship of Maya Gabeira, a 27-year-old Brazilian big wave surfer
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Article
Amer Sports to acquire Louisville Slugger
Wilson Sporting Goods, a division of the Finnish conglomerate Amer Sports, has acquired the global rights to the Louisville Slugger bat from Hillerich & Bradsby Co. (H&B) for $70 million in an all-cash transaction. The closing of the deal is expected in the second quarter of 2015. Founded in 1884, ...
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Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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Romain Barnier, the 38-year-old coach of the French swimming team,...
Romain Barnier, the 38-year-old coach of the French swimming team, has agreed to endorse Speedo
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Amer Sports has transferred 290,596 of its treasury shares to...
Amer Sports has transferred 290,596 of its treasury shares to its personnel who participate in various performance share and stock incentive programs instituted in 2010 and 2013. This leaves Amer with 1,131,756 own shares, or 0.95 percent of the whole equity. Meanwhile, Amer's board of directors has approved a new ...
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Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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After screening more than 2,500 brands nominated across all sectors,...
After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 ...
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Puma has extended its 12-year-old partnership with the Italian Footwear...
Puma has extended its 12-year-old partnership with the Italian Footwear Federation (FIGC) for an unspecified number years into the next decade. The new contract, which is reportedly going to cost about €4.9 million a year, calls for increased marketing rights, while retaining the exclusive master license to actively manage FIGC's ...
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Nike says it has forged new partnerships with Garmin, TomTom,...
Nike says it has forged new partnerships with Garmin, TomTom, Wahoo Fitness and Netpulse, allowing their devices to connect with its evolving Nike+ application. The app was first launched in cooperation with Apple a year ago. Nike made the fresh announcement on the eve of the public release of the ...
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Glenmuir will be the title sponsor of the Foremost Golf...
Glenmuir will be the title sponsor of the Foremost Golf Championship, scheduled to be played at the Oxfordshire Golf Club on May 18. The event is organized every year by Foremost Golf among its retail members, who manage more than 950 golf stores across the U.K. Participants will receive a ...
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Ecco Golf has signed up five LPGA Tour players -...
Ecco Golf has signed up five LPGA Tour players - Jennifer Johnson, Pernilla Lindberg, Sadena Parks, Kendall Dye and Therese Koelbaek
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Kelme has signed an important sponsorship deal with the Professional...
Kelme has signed an important sponsorship deal with the Professional Futsal League (PFL) of the U.S. The Spanish company will act as official footwear supplier for the American league. It has a similar agreement with the Spanish futsal league (LNFS) since 2013.
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Diadora will sponsor the Norwegian women's national cycling team under...
Diadora will sponsor the Norwegian women's national cycling team under an agreement signed in February with the Norwegian Cycling Federation (NCF). The initial contract is for three years and can be extended for another two. Diadora will now supply all the clothing for the female riders as well as the ...
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The Pump technology that contributed to Reebok's rise in the...
The Pump technology that contributed to Reebok's rise in the early nineties is making a comeback. The ZPump Fusion, which hit the stores a few days ago, was described as a reinvention of the Pump, adjusting the technology of this classic for an entirely new performance running shoe. The familiar ...
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Sergio Tacchini has launched a new commercial spot on the...
Sergio Tacchini has launched a new commercial spot on the Italian Super Tennis TV channel under the “Dress the Passion” tagline. Building up on a print campaign launched last year, the video features Tommy Robredo, one of the 20 top ATP Tour champions, playing elegantly in slow motion, accompanied by ...
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Mark McMorris from Canada and Silje Norendal from Norway, gold...
Mark McMorris from Canada and Silje Norendal from Norway, gold medal winners at the 2015 Winter X-Games, are the first snowboarders to be sponsored by Garmin. They will be equipped with the brand's VIRB action camera, the Fénix 3 multisport watch and the Vivofit activity tracker. Garmin is also acting ...
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Buff launches a collection of headbands, neck-warmers and helmet linings...
Buff launches a collection of headbands, neck-warmers and helmet linings inspired by the colorful jerseys worn by the riders of the Tour de France cycling race
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Muriel Bouhet, a French mountain bike racer, will endorse Polar...
Muriel Bouhet, a French mountain bike racer, will endorse Polar over the next few years
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K-Way, one of the brands of Basicnet, has worked with...
K-Way, one of the brands of Basicnet, has worked with Fiat Chrysler Automobiles to develop a special model of its Panda car that features a foldable Visibag safety device, consisting of a high-visibility sleeveless jacket stored inside a dedicated pouch in the seats. Basicnet's president and founder, Marco Boglione, has ...
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Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini,...
Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini, the well-known Italian producer of sports cars, for a line of sports apparel and footwear featuring the carmaker's shield that will be on the market from next autumn. The deal was disclosed during the Geneva Motor Show that began on ...
