News and insights about brands in the sporting goods industry – Page 307
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Short stops
Inosport, the European sports innovation platform, will hold its annual...
Inosport, the European sports innovation platform, will hold its annual convention in the French city of Voiron on June 11
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News briefs
Glenmuir, the Scottish golf brand, has become the official apparel...
Glenmuir, the Scottish golf brand, has become the official apparel sponsor of the Icons Cup, a two-day team competition that is held this year for the first time at the Jumeirah Golf Estates' Earth Course in Dubai on April 22-24. The competition will pit Team USA against Team Rest of ...
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News briefs
Swix will be the official apparel supplier to Cross Country...
Swix will be the official apparel supplier to Cross Country Canada (CCC) through 2018 and will supply all training and racing apparel. CCC has also announced that Canadians will have an opportunity to design the first Swix National Ski Team race suit through a contest being launched on April 13 ...
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News briefs
The Arsenal Football Club pulled a nice April Fool's Day...
The Arsenal Football Club pulled a nice April Fool's Day prank by announced to its fans that it has developed the world's first “left-footed football” with its sponsor, Puma, accompanying the revelation with a convincing video featuring some of its star players - Santi Cazorla, Mesut Ozil, Nacho Monreal and ...
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Arena has signed a sponsorship deal with Bruno Fratus, the...
Arena has signed a sponsorship deal with Bruno Fratus, the 25-year-old Brazilian swimmer who is the current Pan Pacific 50-meter freestyle champion and record holder. Fratus is expected to be a major contender at the 2016 Olympics in his home country. He has regularly been one of the top contenders ...
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News briefs
Asics has been picked as the tenth Gold Partner of...
Asics has been picked as the tenth Gold Partner of the organizing committee for the 2020 Olympic Games in Tokyo. Asics is to supply the uniforms for the Japanese national Olympic and Paralympic teams, as well as the volunteers for the Games. The 2020 Olympics will take place in the ...
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News briefs
New Balance continues to invest in sports marketing, this time...
New Balance continues to invest in sports marketing, this time by signing up a popular baseball player, Robinson Cano of the Seattle Mariners, and adding another nation in global football. Costa Rica's national football teams, which were previously sponsored by Lotto, will don New Balance jerseys, starting immediately, including the ...
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News briefs
L.L. Bean and Craft Sportswear have inked a multi-year partnership...
L.L. Bean and Craft Sportswear have inked a multi-year partnership with the U.S. cross-country ski team and the U.S. Nordic combined ski team. As official supplier, L.L. Bean is to provide insulated outerwear and rainwear, along with casual products and hats. Craft, the Swedish company specialized in base layers and ...
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News briefs
The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
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News briefs
VF Corp. has struck a strategic partnership with FibeRio Technology...
VF Corp. has struck a strategic partnership with FibeRio Technology Corporation for the joint development of proprietary, high-performance nanofiber materials for the group's apparel, footwear and jeanswear. VF notes that FibeRio's Forcespinning technology has the unique advantage of producing advanced nanofiber textiles in high volumes, using a melt spinning process ...
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Vans' European Shop Riot, which is intended to find the...
Vans' European Shop Riot, which is intended to find the best skateboarders among the salesmen of 15 shops, will take place at St. Albans' Pioneer Skatepark in the U.K. and at Aalst's Flesh & Bones Skatepark in Belgium on April 25 and 26
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News briefs
Puma has extended its 12-year-old partnership with the Italian Footwear...
Puma has extended its 12-year-old partnership with the Italian Footwear Federation (FIGC) for an unspecified number years into the next decade. The new contract, which is reportedly going to cost about €4.9 million a year, calls for increased marketing rights, while retaining the exclusive master license to actively manage FIGC's ...
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News briefs
After screening more than 2,500 brands nominated across all sectors,...
After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 ...
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Article
Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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News briefs
Amer Sports has transferred 290,596 of its treasury shares to...
Amer Sports has transferred 290,596 of its treasury shares to its personnel who participate in various performance share and stock incentive programs instituted in 2010 and 2013. This leaves Amer with 1,131,756 own shares, or 0.95 percent of the whole equity. Meanwhile, Amer's board of directors has approved a new ...
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Romain Barnier, the 38-year-old coach of the French swimming team,...
Romain Barnier, the 38-year-old coach of the French swimming team, has agreed to endorse Speedo
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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Article
Amer Sports to acquire Louisville Slugger
Wilson Sporting Goods, a division of the Finnish conglomerate Amer Sports, has acquired the global rights to the Louisville Slugger bat from Hillerich & Bradsby Co. (H&B) for $70 million in an all-cash transaction. The closing of the deal is expected in the second quarter of 2015. Founded in 1884, ...
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Lululemon is making a statement in action sports with the...
Lululemon is making a statement in action sports with the sponsorship of Maya Gabeira, a 27-year-old Brazilian big wave surfer
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Article
Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
