News and insights about brands in the sporting goods industry – Page 299
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News briefs
A Tony Hawk line of eyewear, named after the famous...
A Tony Hawk line of eyewear, named after the famous American skater, will come out in August, followed by additional styles of prescription frames and sunglasses in October. Intended to appeal to boys and young men, the line has been developed by Eyewear Designs of Bethpage, New York, under a ...
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News briefs
Aku, Asolo, Garmont and Viking have adopted W.L. Gore's new...
Aku, Asolo, Garmont and Viking have adopted W.L. Gore's new Surround waterproof/breathable technology for the first time, incorporating it into their spring/summer 2016 lines. They are joining 25 other international sports and outdoor brands that have already started using Gore-Tex Surround, excluding some Asian brands. Furthermore, Meindl has come out ...
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Article
German buying groups oppose Adidas‘s new payment terms
Adidas is trying to implement new payment terms on its retail customers in Germany – and the local buying groups are not pleased. Both Intersport and Sport 2000 have been negotiating with their top supplier who aims to reduce the traditional cashback discount granted to early payers to only 1 ...
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News briefs
According to the Oregonian, Adidas is considering the establishment of...
According to the Oregonian, Adidas is considering the establishment of a factory in Detroit to make sneakers for the North American market. The rumor, which could not be confirmed, follows a statement by Nike that it would create 10,000 jobs in the U.S. if the Trans-Pacific Partnership with Vietnam and ...
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Short stops
In a deal said to be worth £4.5 million (€6.5m-$7.0m),...
In a deal said to be worth £4.5 million (€6.5m-$7.0m), Kooga will be the official kit supplier of the Leicester Tigers rugby team for the next years
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Peak Performance will be the skiwear sponsor of the Freeride...
Peak Performance will be the skiwear sponsor of the Freeride World Tour
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Quiksilver is sponsoring Ezekiel Lau, the Hawaiian surfer who won...
Quiksilver is sponsoring Ezekiel Lau, the Hawaiian surfer who won the Vans World Cup at Sunset Beach in 2013, when he was only 20
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Tennis Warehouse, which has e-commerce operations in the U.S., Europe...
Tennis Warehouse, which has e-commerce operations in the U.S., Europe and Australia, will continue as the official online tennis store of the ATP World Tour until 2017
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News briefs
Puma will come out next year with a new line...
Puma will come out next year with a new line of distinctive and functional sunglasses and other eyewear products that will include specific models for running and golf. They are being developed through a new partnership with Kering Eyewear, a new subsidiary of the eponymous French group that owns the ...
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News briefs
The flagship store of the Galeries Lafayette department store chain...
The flagship store of the Galeries Lafayette department store chain in Paris presented the new American Hickies lacing system with a dedicated fitting station last month as an eye-catcher for the inauguration of its new sneaker section. The system has also been adopted by the Intersport voluntary group in Germany, ...
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News briefs
Dwight Howard, the star center of the Houston Rockets, is...
Dwight Howard, the star center of the Houston Rockets, is reportedly switching to Peak Sport, the Chinese sports brand, after an endorsement agreement of about a decade with Adidas. Peak Sport has built its brand recognition around basketball, investing in sponsorship deals with players such as Tony Parker, George Hill ...
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News briefs
Bushnell has become the official rangefinder of the Ladies European...
Bushnell has become the official rangefinder of the Ladies European Tour (LET). Bushnell Outdoor Products claims that its laser rangefinders have made it the most recognized brand in distance-measuring devices for golf. More than 300 women from 36 countries are expected to participate in at least 24 tournaments in 18 ...
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News briefs
Slazenger is to continue as official tennis ball supplier for...
Slazenger is to continue as official tennis ball supplier for the tennis championship at Wimbledon, extending its partnership for four years. It has already being going for 113 years, making it probably the longest-standing commercial partnership in sport. Slazenger is to provide canvas, umpire chairs, nets and tennis for the ...
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Smith Sports Optics has won a Red Dot Award for...
Smith Sports Optics has won a Red Dot Award for its new light and aerodynamic bike helmet, the Overtake
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News briefs
Columbia is putting its OutDry Extreme membrane technology into apparel...
Columbia is putting its OutDry Extreme membrane technology into apparel for the first time. The new technology, which will be incorporated in Columbia's clothing starting in spring 2016, is said to create an ideal balance of waterproofing and breathability. The material on the outside of the new line of clothing ...
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News briefs
Reebok received two Silver Lions at the Annual Cannes Lions...
Reebok received two Silver Lions at the Annual Cannes Lions International advertising festival. The company bagged the awards in the Cyber category for the digital part of its Be More Human campaign, which was created in collaboration with Venables Bell & Partners in San Francisco. Reebok won the Silver Lions ...
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News briefs
Helly Hansen has announced a new outerwear and apparel partnership...
Helly Hansen has announced a new outerwear and apparel partnership with Alpine Canada Alpin (ACA), the national governing body for alpine, para-alpine and ski cross racing in Canada. Beginning July 2015, the apparel provider for ski professionals will outfit Canada's alpine and para-alpine ski teams, including alpine ski star Dustin ...
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TaylorMade has signed up a British amateur champion, Bradley Neil,...
TaylorMade has signed up a British amateur champion, Bradley Neil, who has made several appearances at major tournaments lately
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News briefs
“Always in Beta” is the tagline of a new global...
“Always in Beta” is the tagline of a new global marketing platform launched by New Balance. It highlights the athlete's desire to reset his or her performance goals all the time, without resting on past successes. The new platform reinforces the technical image of a sports brand that is more ...
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News briefs
Joma has signed new sponsorship agreements with Romania's national football...
Joma has signed new sponsorship agreements with Romania's national football team and with two local teams in Spain and Italy, RCD Espanyol and Sampdoria. The deal with the Espanyol club of Barcelona is for the next three seasons. Puma recently took over the sponsorship of Espanyol from Li Ning, but ...
