News and insights about brands in the sporting goods industry – Page 356
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News briefs
Arena provided all the participants in the Garmin Barcelona Triathlon...
Arena provided all the participants in the Garmin Barcelona Triathlon with 7,000 swim caps. Prior to the race, which took place on Oct. 7 in the Catalan capital, the swimwear brand presented its new triathlon collection. Arena was partnering with the event for the second consecutive year.
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News briefs
Manchester City has announced that Hugo Boss will become the...
Manchester City has announced that Hugo Boss will become the exclusive fashion and clothing partner of its first team, for an undisclosed amount. The German brand will design the player's club suits, worn during official Manchester City engagements and cup finals. The deal is limited to off-pitch apparel only, as ...
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News briefs
Molten has announced that it is to renew its sponsorship...
Molten has announced that it is to renew its sponsorship deal with the British Basketball League (BBL) for a third term. Molten's distinctive BGG7 basketball will be the exclusive and official ball of the BBL for use in league, club and championship matches, in addition to junior development and community ...
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News briefs
The Pentland Group is working together with Arts Thread to...
The Pentland Group is working together with Arts Thread to support a unique national design competition launched by the Churchill Centre among design students and recent graduates, which may go international one year later. The candidates will have to submit an inspiring piece of work in 2D format – a ...
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News briefs
The Russian Golf Association and Poodle have signed a sponsorship...
The Russian Golf Association and Poodle have signed a sponsorship agreement running through 2016. The Amsterdam-based women's golf brand will supply the women's national team of Russia with clothing from its range of golf gear, which in addition to the Team Russia and RGA logos will be co-branded with the ...
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News briefs
Puma has signed partnership deals with Gael Clichy, the French...
Puma has signed partnership deals with Gael Clichy, the French international and Manchester City left back defender, and Rui Patricio, the Portuguese national and Sporting Lisbon goalkeeper. Clichy, who previously wore Umbro boots, will wear the Puma evoSPEED 1FG boot. In addition to the Puma evoSPEED 1FG boot, Patricio will ...
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News briefs
Mike Tyson has launched his new official clothing range, featuring...
Mike Tyson has launched his new official clothing range, featuring T-shirts influenced by his career and body art, at the Lillywhites store in London. The former U.S. heavyweight champion hosted a special event and Q&A session on Oct. 6 at the London Fight Zone of the Lillywhites store on Piccadilly ...
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News briefs
ProQuip has joined forces with Colin Montgomerie to create a...
ProQuip has joined forces with Colin Montgomerie to create a new performance rain suit called “Colin Montgomerie by ProQuip.” According to ProQuip, the Scottish golfer, victorious 2010 Ryder Cup captain and the winner of a record eight European Tour Order of Merit titles, inspired and co-designed the new line, which ...
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News briefs
Pepe has signed an endorsement deal with Nike. The Real...
Pepe has signed an endorsement deal with Nike. The Real Madrid defender will wear Nike boots rather than his usual Umbro pair for the duration of the deal's tenure. The 29-year-old champion becomes the seventh player at Real Madrid to agree to a deal with the U.S. brand, joining fellow ...
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News briefs
Gilbert has signed a sponsorship deal with the Welsh Rugby...
Gilbert has signed a sponsorship deal with the Welsh Rugby Union. The Sussex-based brand will supply the league with a range of domestic and international balls until 2018.
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News briefs
Reusch has signed up two more goalkeepers, Javi Varas of...
Reusch has signed up two more goalkeepers, Javi Varas of Real Club Celta de Vigo and Robert Green from QPR, after extending its sponsoring contracts with the goalkeepers of three Italian football teams: Andrea Consigli of Atlanta, Antonio Mirante of Parma, and Michael Agazzi of Cagliari. The German brand of ...
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News briefs
Killy has launched a new website at www.killy.com for its...
Killy has launched a new website at www.killy.com for its sportswear, which is licensed by the Lafuma Group via Eider. The site includes a store locator and allows users to access information on the founder of the eponymous brand, Jean-Claude Killy. The French skiing legend won three gold medals at ...
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News briefs
Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000...
Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000 bicycles because it received reports of front forks breaking, posing fall and injury hazards to riders. The recall involves some 2008 and 2009 women's and men's Globe model bicycles manufactured by Kinesis in China. Recalled models include the Globe Elite, ...
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News briefs
After its painful split with the French football team, Adidas...
After its painful split with the French football team, Adidas has lost another French partner of four decades as the country's athletics federation switched to Asics. The Japanese brand is to provide outfits for French track and field athletes for four years from the start of January in all international ...
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News briefs
Apparently as the first company within the outdoor industry, Jack...
Apparently as the first company within the outdoor industry, Jack Wolfskin has agreed to join the “Zero Discharge of Hazardous Chemicals” project. In the framework of the program, a member company is required to follow a special collective roadmap for sustainability from now until the year 2020. The to-do list requires ...
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Short stops
The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes...
The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes
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News briefs
Shimano and BMC will join forces in mountain bike racing...
Shimano and BMC will join forces in mountain bike racing starting next season. The BMC mountain bike racing team will use Shimano's XTR components, wheels and pedals. The two companies will also extend their partnership on the BMC road racing team, which has used Shimano's Dura Ace components for the ...
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News briefs
Head has granted a license for the development and the...
Head has granted a license for the development and the sale of Head branded bikes in Austria and some Eastern European countries, according to velobiz.de, the German online news service for the bicycle industry. The collection was presented at the first edition of a new Austrian trade show, Best of Bike, in ...
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News briefs
Reebok has partnered with The Echo Nest, a music intelligence...
Reebok has partnered with The Echo Nest, a music intelligence platform, to release a new Spotify app. The Reebok FitList app, aimed at providing fitness exercisers with a soundtrack for their workout sessions, is free to use within Spotify. Users select an activity, an intensity level, the duration of the ...
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News briefs
The surfing legend Laird Hamilton has partnered with Nidecker to...
The surfing legend Laird Hamilton has partnered with Nidecker to develop Laird StandUp and other stand-up paddleboards. Bob Pearson, of Pearson Arrow, is creating the initial line. Laird StandUp was first unveiled at the Surf Expo in Orlando earlier this month, and made its European debut Sept. 18-20 at Paddle ...
