News and insights about brands in the sporting goods industry – Page 356
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Through its Swiss subsidiary, Erima is going to be the...
Through its Swiss subsidiary, Erima is going to be the official supplier of Lichtenstein's ski federation (LSV) for the training clothing and the official uniforms of its athletes
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News briefs
Taking its inspiration from the famous Oktoberfest in Munich, Scott...
Taking its inspiration from the famous Oktoberfest in Munich, Scott has create a replica near its U.S. headquarters in Idaho, calling it the Crosstoberfest and targeting bike lovers who are also beer fans. A group of about 120 racers participated in the cyclocross event in Old Cutters Park, competing for ...
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Kelme is planning to introduce a special interactive system for...
Kelme is planning to introduce a special interactive system for runners in 2015. The Spanish firm says it is developing an innovative running shoe with a special device that will allow the user to better plan his or her training routine and to avoid possible injuries – taking into account ...
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Nike has signed an 11-year extension of its sponsorship deal...
Nike has signed an 11-year extension of its sponsorship deal with Football Federation Australia (FFA). It is the third consecutive agreement between the two organizations over nine years, continuing a partnership that began in 2004, and the largest single commitment between an Australian national sports team and an apparel manufacturer. ...
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Mimi Anderson, the 50-year-old English ultra runner, has been added...
Mimi Anderson, the 50-year-old English ultra runner, has been added to X-Bionic's list of sponsored athletes
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EA7 Emporio Armani will dress up the ski instructors of...
EA7 Emporio Armani will dress up the ski instructors of the Italian region of Valle d'Aosta for the next four years. Providing these professionals with the technical clothing that they will be wearing all through the season, the large product line developed by EA7 aims to combine technical needs with ...
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Reusch has announced a new winter sponsoring partnership with Daron...
Reusch has announced a new winter sponsoring partnership with Daron Rahlves. The American alpine ski racer, who retired from World Cup racing at the end of the 2006 season, participated in three Olympic Games - 1998, 2002 and 2006 - where he already wore Reusch gloves. In his career, Rahlves ...
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Speedo has signed up Brittany Elmslie, an Australian swimmer and...
Speedo has signed up Brittany Elmslie, an Australian swimmer and gold medalist at the London Olympics, as the brand's newest ambassador
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News briefs
Jochen Zeitz, the former chief executive of Puma, and his...
Jochen Zeitz, the former chief executive of Puma, and his successor since July last year, Franz Koch, have received the prestigious Deutsche Image Award, along with Ulf Santjer, the company's long-time director of corporate communications. Since 2002, the prize has been rewarding the German executives and communication teams who best ...
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Nike confirms that it has obtained a deal to take...
Nike confirms that it has obtained a deal to take over as the official apparel supplier of the International Olympic Committee (IOC) until the end of 2016, covering the 2014 Winter Olympics and Paralympics in Sochi, as well as the 2016 Summer Games in Rio de Janeiro. The agreement was ...
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Prince has extended its sponsorship deal with David Ferrer, the...
Prince has extended its sponsorship deal with David Ferrer, the Spanish tennis player
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Spalding has signed a five-season deal to provide the official...
Spalding has signed a five-season deal to provide the official basketball for the Turkish Airlines Euroleague and Eurocup
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While re-signing Jan McIntosh and Nick Goepper, Marker Völkl...
While re-signing Jan McIntosh and Nick Goepper, Marker Völkl adds Matt Margetts to its men's freeskiing team for the current winter season
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News briefs
Some U.S. and golf media are reporting that Rory McIlroy,...
Some U.S. and golf media are reporting that Rory McIlroy, the Northern Irish golfer, is about to sign a 10-year, $250 million deal with Nike. McIlroy's contract with Titleist and FootJoy expires at the end of this year.
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Abacus has reached an agreement with the UBS Hong Kong...
Abacus has reached an agreement with the UBS Hong Kong Open Tournament to become its official clothing supplier for this year. The Swedish company will provide the clothing for the staff, volunteers and officials at the event, scheduled for Nov. 15-18. During the week of the tournament, the brand will ...
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News briefs
Arena provided all the participants in the Garmin Barcelona Triathlon...
Arena provided all the participants in the Garmin Barcelona Triathlon with 7,000 swim caps. Prior to the race, which took place on Oct. 7 in the Catalan capital, the swimwear brand presented its new triathlon collection. Arena was partnering with the event for the second consecutive year.
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Manchester City has announced that Hugo Boss will become the...
Manchester City has announced that Hugo Boss will become the exclusive fashion and clothing partner of its first team, for an undisclosed amount. The German brand will design the player's club suits, worn during official Manchester City engagements and cup finals. The deal is limited to off-pitch apparel only, as ...
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Molten has announced that it is to renew its sponsorship...
Molten has announced that it is to renew its sponsorship deal with the British Basketball League (BBL) for a third term. Molten's distinctive BGG7 basketball will be the exclusive and official ball of the BBL for use in league, club and championship matches, in addition to junior development and community ...
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News briefs
The Pentland Group is working together with Arts Thread to...
The Pentland Group is working together with Arts Thread to support a unique national design competition launched by the Churchill Centre among design students and recent graduates, which may go international one year later. The candidates will have to submit an inspiring piece of work in 2D format – a ...
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News briefs
The Russian Golf Association and Poodle have signed a sponsorship...
The Russian Golf Association and Poodle have signed a sponsorship agreement running through 2016. The Amsterdam-based women's golf brand will supply the women's national team of Russia with clothing from its range of golf gear, which in addition to the Team Russia and RGA logos will be co-branded with the ...
