News and insights about brands in the sporting goods industry – Page 354
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Sportart, the German company led by Frank Koch, has decided...
Sportart, the German company led by Frank Koch, has decided to intensify its collaboration with Adidas in the area of boxing equipment, holding regular product meetings. The decision follows an extension of Adidas' supply contract with the German Boxing Federation (DBV) for a further four years.
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The seventh edition of the World Snowboard Day is planned...
The seventh edition of the World Snowboard Day is planned for Sunday, Dec. 30. Organized by EuroSIMA, the World Snowboard Federation and Outdoor Sports Valley, it can be described as a free celebration day for the sport, where veterans and neophytes alike are welcomed to the slopes to enjoy and ...
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The Scottish Golf Union has extended its 12-year-old endorsement deal...
The Scottish Golf Union has extended its 12-year-old endorsement deal with TaylorMade-Adidas Golf for four more years
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The 44-year-old Darren Clarke will continue to use TaylorMade golf...
The 44-year-old Darren Clarke will continue to use TaylorMade golf equipment until his 50th birthday
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Giant will no longer act as the main sponsor of...
Giant will no longer act as the main sponsor of the Rabobank cycling team in 2013. When the Dutch bank made the announcement that it was ending its sponsorship of the team on Oct. 19, Giant was touted as a possible replacement but the Taiwan-based bike maker finally decided not ...
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Adidas has chosen Selena Gomez as the new global ambassador...
Adidas has chosen Selena Gomez as the new global ambassador for its Neo label through 2015. The 20-year-old actress, recording artist and designer is set to appear over the next three years in a series of print, digital, retail and outdoor campaigns. Gomez stars in a video released by the ...
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Adidas has turned its recently signed five-year sponsorship deal with...
Adidas has turned its recently signed five-year sponsorship deal with the Italian Rugby Federation (FIR) into a master license. The company will manage a new online store for the Italian rugby team and look for licensees in Italy and abroad that will design, develop and produce FIR branded products that ...
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Adidas is taking the place of Li Ning as technical...
Adidas is taking the place of Li Ning as technical sponsor of the Spanish Celta team
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Callaway has agreed on a four-year extension of its partnership...
Callaway has agreed on a four-year extension of its partnership with Annika Sorenstam
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Aksel Lund Svindal, a Norwegian-born ski racer who has...
Aksel Lund Svindal, a Norwegian-born ski racer who has won gold in the Olympics and two victories in the World Cup, is joining Oakley's family of sponsored athletes
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News briefs
Head Tennis has already begun to make a big buzz...
Head Tennis has already begun to make a big buzz out about Novak Djokovic' new Speed racquet, which will premier at the Australian Open next January. In a James-Bond-like film on Youtube, the Serbian tennis star is shown secretely testing a black prototype of the new product, but it cannot be ...
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Norrøna has contracted Christine Hargin as new ambassador for the...
Norrøna has contracted Christine Hargin as new ambassador for the Norwegian brand. The Swedish freeride champion won the Freeride World Tour (FWT) in March. With her years of experience, the 32-year-old will also support the company's research & development team.
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Canterbury announced that Geoff Parling, who plays for the Leicester...
Canterbury announced that Geoff Parling, who plays for the Leicester Tigers team and for the national England rugby team – both sponsored by the company – has become its newest brand ambassador. Meanwhile, Canterbury is using a new interactive 3D photo booth at the Twickenham stadium that allows fans of the ...
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News briefs
China's Peak Sport Products announced the signing of a sponsorship...
China's Peak Sport Products announced the signing of a sponsorship agreement with the German Basketball Federation (DBB), replacing Nike in the role. Starting next Jan. 1, Peak will act as the exclusive “premium partner & official supplier” of the DBB, which features several NBA players and has qualified for the ...
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Nike is taking over from Umbro the sponsorship of another...
Nike is taking over from Umbro the sponsorship of another Spanish football team, Athletic
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Rossignol has updated and broadened a free app enabling skiers...
Rossignol has updated and broadened a free app enabling skiers to visualize their runs and to measure their performance: Ski Pursuit has already been used by 32,000 skiers since the French ski company launched it for iPhones earlier this year but Rossignol is certain that the numbers will surge as ...
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Nike will continue to sponsor the Football Association of Singapore...
Nike will continue to sponsor the Football Association of Singapore until 2016
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The Backenger backpack won this year's edition of the Oxylane...
The Backenger backpack won this year's edition of the Oxylane Innovation Awards. Every year, the prize showcases the most innovative products and services developed by any of the exclusive brands of Oxylane, the parent company of Décathlon and other smaller retail chains. The Backenger is one of the items offered ...
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News briefs
Li-Ning, the leading Chinese sports brand, has just begun...
Li-Ning, the leading Chinese sports brand, has just begun a test in the outdoor sector by launching its own line of outdoor products, called Li-Ning Adventure. In late October, the first Li-Ning Adventure single-brand store dedicated to the new offer was opened at the group's headquarters in Beijing. The selling ...
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Lacoste was reportedly the only brand that issued a bid...
Lacoste was reportedly the only brand that issued a bid to outfit French athletes outside the field of play at the Olympics, after the French Olympic Committee decided to no longer attribute all-encompassing rights to a single brand. For many years that brand was Adidas, which provided outfits for French ...
