News and insights about brands in the sporting goods industry – Page 354
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Spalding has signed a five-season deal to provide the official...
Spalding has signed a five-season deal to provide the official basketball for the Turkish Airlines Euroleague and Eurocup
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Prince has extended its sponsorship deal with David Ferrer, the...
Prince has extended its sponsorship deal with David Ferrer, the Spanish tennis player
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Nike confirms that it has obtained a deal to take...
Nike confirms that it has obtained a deal to take over as the official apparel supplier of the International Olympic Committee (IOC) until the end of 2016, covering the 2014 Winter Olympics and Paralympics in Sochi, as well as the 2016 Summer Games in Rio de Janeiro. The agreement was ...
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Jochen Zeitz, the former chief executive of Puma, and his...
Jochen Zeitz, the former chief executive of Puma, and his successor since July last year, Franz Koch, have received the prestigious Deutsche Image Award, along with Ulf Santjer, the company's long-time director of corporate communications. Since 2002, the prize has been rewarding the German executives and communication teams who best ...
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Speedo has signed up Brittany Elmslie, an Australian swimmer and...
Speedo has signed up Brittany Elmslie, an Australian swimmer and gold medalist at the London Olympics, as the brand's newest ambassador
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Reusch has announced a new winter sponsoring partnership with Daron...
Reusch has announced a new winter sponsoring partnership with Daron Rahlves. The American alpine ski racer, who retired from World Cup racing at the end of the 2006 season, participated in three Olympic Games - 1998, 2002 and 2006 - where he already wore Reusch gloves. In his career, Rahlves ...
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EA7 Emporio Armani will dress up the ski instructors of...
EA7 Emporio Armani will dress up the ski instructors of the Italian region of Valle d'Aosta for the next four years. Providing these professionals with the technical clothing that they will be wearing all through the season, the large product line developed by EA7 aims to combine technical needs with ...
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Mimi Anderson, the 50-year-old English ultra runner, has been added...
Mimi Anderson, the 50-year-old English ultra runner, has been added to X-Bionic's list of sponsored athletes
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Nike has signed an 11-year extension of its sponsorship deal...
Nike has signed an 11-year extension of its sponsorship deal with Football Federation Australia (FFA). It is the third consecutive agreement between the two organizations over nine years, continuing a partnership that began in 2004, and the largest single commitment between an Australian national sports team and an apparel manufacturer. ...
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Killy has launched a new website at www.killy.com for its...
Killy has launched a new website at www.killy.com for its sportswear, which is licensed by the Lafuma Group via Eider. The site includes a store locator and allows users to access information on the founder of the eponymous brand, Jean-Claude Killy. The French skiing legend won three gold medals at ...
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Reusch has signed up two more goalkeepers, Javi Varas of...
Reusch has signed up two more goalkeepers, Javi Varas of Real Club Celta de Vigo and Robert Green from QPR, after extending its sponsoring contracts with the goalkeepers of three Italian football teams: Andrea Consigli of Atlanta, Antonio Mirante of Parma, and Michael Agazzi of Cagliari. The German brand of ...
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Pepe has signed an endorsement deal with Nike. The Real...
Pepe has signed an endorsement deal with Nike. The Real Madrid defender will wear Nike boots rather than his usual Umbro pair for the duration of the deal's tenure. The 29-year-old champion becomes the seventh player at Real Madrid to agree to a deal with the U.S. brand, joining fellow ...
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Gilbert has signed a sponsorship deal with the Welsh Rugby...
Gilbert has signed a sponsorship deal with the Welsh Rugby Union. The Sussex-based brand will supply the league with a range of domestic and international balls until 2018.
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ProQuip has joined forces with Colin Montgomerie to create a...
ProQuip has joined forces with Colin Montgomerie to create a new performance rain suit called “Colin Montgomerie by ProQuip.” According to ProQuip, the Scottish golfer, victorious 2010 Ryder Cup captain and the winner of a record eight European Tour Order of Merit titles, inspired and co-designed the new line, which ...
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Mike Tyson has launched his new official clothing range, featuring...
Mike Tyson has launched his new official clothing range, featuring T-shirts influenced by his career and body art, at the Lillywhites store in London. The former U.S. heavyweight champion hosted a special event and Q&A session on Oct. 6 at the London Fight Zone of the Lillywhites store on Piccadilly ...
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Puma has signed partnership deals with Gael Clichy, the French...
Puma has signed partnership deals with Gael Clichy, the French international and Manchester City left back defender, and Rui Patricio, the Portuguese national and Sporting Lisbon goalkeeper. Clichy, who previously wore Umbro boots, will wear the Puma evoSPEED 1FG boot. In addition to the Puma evoSPEED 1FG boot, Patricio will ...
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News briefs
The Russian Golf Association and Poodle have signed a sponsorship...
The Russian Golf Association and Poodle have signed a sponsorship agreement running through 2016. The Amsterdam-based women's golf brand will supply the women's national team of Russia with clothing from its range of golf gear, which in addition to the Team Russia and RGA logos will be co-branded with the ...
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The Pentland Group is working together with Arts Thread to...
The Pentland Group is working together with Arts Thread to support a unique national design competition launched by the Churchill Centre among design students and recent graduates, which may go international one year later. The candidates will have to submit an inspiring piece of work in 2D format – a ...
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Manchester City has announced that Hugo Boss will become the...
Manchester City has announced that Hugo Boss will become the exclusive fashion and clothing partner of its first team, for an undisclosed amount. The German brand will design the player's club suits, worn during official Manchester City engagements and cup finals. The deal is limited to off-pitch apparel only, as ...
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News briefs
Molten has announced that it is to renew its sponsorship...
Molten has announced that it is to renew its sponsorship deal with the British Basketball League (BBL) for a third term. Molten's distinctive BGG7 basketball will be the exclusive and official ball of the BBL for use in league, club and championship matches, in addition to junior development and community ...
