News and insights about brands in the sporting goods industry – Page 354
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Rossignol has updated and broadened a free app enabling skiers...
Rossignol has updated and broadened a free app enabling skiers to visualize their runs and to measure their performance: Ski Pursuit has already been used by 32,000 skiers since the French ski company launched it for iPhones earlier this year but Rossignol is certain that the numbers will surge as ...
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Nike will continue to sponsor the Football Association of Singapore...
Nike will continue to sponsor the Football Association of Singapore until 2016
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The Backenger backpack won this year's edition of the Oxylane...
The Backenger backpack won this year's edition of the Oxylane Innovation Awards. Every year, the prize showcases the most innovative products and services developed by any of the exclusive brands of Oxylane, the parent company of Décathlon and other smaller retail chains. The Backenger is one of the items offered ...
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Li-Ning, the leading Chinese sports brand, has just begun...
Li-Ning, the leading Chinese sports brand, has just begun a test in the outdoor sector by launching its own line of outdoor products, called Li-Ning Adventure. In late October, the first Li-Ning Adventure single-brand store dedicated to the new offer was opened at the group's headquarters in Beijing. The selling ...
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Lacoste was reportedly the only brand that issued a bid...
Lacoste was reportedly the only brand that issued a bid to outfit French athletes outside the field of play at the Olympics, after the French Olympic Committee decided to no longer attribute all-encompassing rights to a single brand. For many years that brand was Adidas, which provided outfits for French ...
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Body Glove has partnered with a Guinness world record holder,...
Body Glove has partnered with a Guinness world record holder, Garrett McNamara, to create a new flotation wetsuit designed for big-wave, cold-water surfing, to help surfers in potentially life-threatening conditions. Facilitating a faster surfacing time, the interior of the new suit comprises a system of modular foam inserts that are ...
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Lotto has extended its endorsement contract with David Ferrer, ranked...
Lotto has extended its endorsement contract with David Ferrer, ranked fifth in the ATP Tour, for four more years
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The Vegam division of Spac, an Italian developer and manufacturer...
The Vegam division of Spac, an Italian developer and manufacturer of technical fabrics and components near Vicenza, is partnering with the eVent division of General Electric to bring a new line of permeable and bi-component waterproof fabrics to European shoe companies. Spac will produce both three- and four-layer laminates for ...
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Matrix Fitness, one of the divisions of Johnson Health Tech,...
Matrix Fitness, one of the divisions of Johnson Health Tech, has become the official supplier of fitness equipment to the Red Bull Racing automotive team. Matrix has equipped an on-site gym in the team's head office for use by the drivers and team employees.
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Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly...
Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly alternative to neoprene products. It was developed in partnership with Yulex Corporation, a company focusing on clean technologies using agriculture-based biomaterials. The new Patagonia wetsuit is made at 60 percent of biorubber issued from guayule, a renewable crop which requires little ...
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Flow Snowboarding will return as the title sponsor for Tailgate...
Flow Snowboarding will return as the title sponsor for Tailgate Alaska, the yearly gathering of elite riders on Alaska's Thompson Pass. Heading into its sixth year, the snowboarding festival will take place from March 29 to April 7, 2013. Flow Snowboarding will also be sponsoring the Flow World Freeriding Championships, ...
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Nicolas Sarkozy, former president of France, was spotted on French...
Nicolas Sarkozy, former president of France, was spotted on French television running with On Cloudrunner shoes
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The members of the Italian freestyle ski and snowboard teams...
The members of the Italian freestyle ski and snowboard teams will wear FiveFingers shoes as part of their training under a contract between Vibram and Fisi, the Italian ski federation
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Stöckli, the Swiss manufacturer of snow and outdoor products, makes...
Stöckli, the Swiss manufacturer of snow and outdoor products, makes inroads into “cross-country cycling,” which is now also an Olympic discipline. The company has sealed a sponsoring agreement with Mathias Flückiger, Switzerland's best biker in this category and third in world championships.
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Décathlon has more than 1 million fans on Facebook in...
Décathlon has more than 1 million fans on Facebook in Spain
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Our previous report (SGI Europe, Vol. 23, No. 44+45) on...
Our previous report (SGI Europe, Vol. 23, No. 44+45) on rumors that Rory McIlroy, the pro golfer, was going to sign a sponsorship deal with Nike has been realized. With the deal for £156 million (€195.1m-$248.0m), McIlroy becomes the second-highest-paid British athlete after David Beckham. McIlroy, from Northern Ireland, will ...
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Reusch has agreed on an extension of its contract with...
Reusch has agreed on an extension of its contract with the national Brazilian goalkeeper, Diego Alves, through the 2014 World Cup in Brazil
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Oakley is unveiling a very sophisticated Airwave snow goggle, available...
Oakley is unveiling a very sophisticated Airwave snow goggle, available immediately on Oakley.com and Apple.com and in Oakley stores, that features advanced head-up displays and integrate GPS and Bluetooth technologies, linked with various onboard sensors to check the outside temperature and other parameters. The viewer can visualize the slopes from ...
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Following the cancellation of the New York Marathon, Asics America...
Following the cancellation of the New York Marathon, Asics America said it would donate to the American Red Cross 100 percent of the proceeds from the sale of its apparel and accessories for the race made at the ING NYC Marathon Expo on the eve of the event. Two days ...
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Head has extended its long-standing sponsorship with the Association of...
Head has extended its long-standing sponsorship with the Association of Tennis Professionals (ATP), which began in 1994. The brand will continue to supply the official ball for the ATP World Tour and the World Tour Finals for five more years.
