News and insights about brands in the sporting goods industry – Page 351
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News briefs
The board of Amer Sports Corp. has approved two new...
The board of Amer Sports Corp. has approved two new share-based incentive plans for key personnel of the group. A new Performance Share Plan, directed at about 80 people including members of the executive board, allocates a maximum total of 1.2 million shares that can be obtained based on operating ...
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News briefs
Polartec is introducing Polartec Alpha, a new synthetic insulation technology...
Polartec is introducing Polartec Alpha, a new synthetic insulation technology developed for the U.S. Army that makes puffy garments breathable and more comfortable during active use. The technology, which will be showcased at trade shows in January and February, has already been adopted by 16 outdoor brands – five in ...
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Erima has signed a sponsorship agreement with the handball team...
Erima has signed a sponsorship agreement with the handball team of Flensburg in Germany
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News briefs
Nike is investing more in football after its divestiture of...
Nike is investing more in football after its divestiture of Umbro. The Swoosh has taken over from the former Nike subsidiary the sponsorship of the United Soccer Leagues (USL). This organization groups a variety of professional and amateur men's and women's soccer leagues in the U.S., Canada and the Caribbean, including ...
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News briefs
Odlo will be unveiling Muscle Force, the newest addition to...
Odlo will be unveiling Muscle Force, the newest addition to its base-layer collection at Ispo Munich next February. The latest product line from the maker of functional sports underwear is designed specifically for skiers and snowboarders. It helps keep their energy up by reducing muscle vibration with zoned muscle support, ...
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News briefs
Lotto Sport Italia will provide footwear, clothing and accessories for...
Lotto Sport Italia will provide footwear, clothing and accessories for Nicolás Almagro, the Spanish tennis champion, through a new three-year technical sponsorship. The deal, which takes effect next year, will see Almagro outfitted in Lotto for competitions as well as leisure time. He will play wearing the Raptro Ulta IV ...
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EA7 Emporio Armani is the new technical sponsor of L'Usine,...
EA7 Emporio Armani is the new technical sponsor of L'Usine, a high-end sports club in Paris
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News briefs
The seventh edition of the World Snowboard Day is planned...
The seventh edition of the World Snowboard Day is planned for Sunday, Dec. 30. Organized by EuroSIMA, the World Snowboard Federation and Outdoor Sports Valley, it can be described as a free celebration day for the sport, where veterans and neophytes alike are welcomed to the slopes to enjoy and ...
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News briefs
Sportart, the German company led by Frank Koch, has decided...
Sportart, the German company led by Frank Koch, has decided to intensify its collaboration with Adidas in the area of boxing equipment, holding regular product meetings. The decision follows an extension of Adidas' supply contract with the German Boxing Federation (DBV) for a further four years.
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News briefs
With a new skiwear collection, Isbjörn of Sweden will enter...
With a new skiwear collection, Isbjörn of Sweden will enter the 8-12-year-old segment. Previously, the company specializing in children's activewear focused only on products for children aged 0 to 7 years.
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News briefs
Speedo is supporting a new project that will combine biotechnology...
Speedo is supporting a new project that will combine biotechnology and laser technology to develop new and sustainable textile processing techniques as well as new creative patterns and design ideas. The idea is to use lasers as a design tool on fabrics before and after they are treated with enzymes ...
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News briefs
Helly Hansen will be the official supplier of baselayers to...
Helly Hansen will be the official supplier of baselayers to the U.S. Alpine Ski Team until the end of 2016 season. The collaboration reportedly began last Nov. 30 when the 48 athletes of the team wore Helly Hansen baselayers at a World Cup event at Beaver Creek, Colorado. The Norwegian ...
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News briefs
Warrior, the team sports brand of New Balance, has signed...
Warrior, the team sports brand of New Balance, has signed a sponsorship deal for its new Skreamer line of football boots with Marouane Fellaini, the Belgian midfield player of the British Everton team. It has also made a move into Spanish football by becoming the official supplier of the uniforms ...
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News briefs
Jørgen Jørgensen, chief executive of Norrøna Sport, was recently awarded...
Jørgen Jørgensen, chief executive of Norrøna Sport, was recently awarded a prize as the Norwegian “Entrepreneur of the Year” for 2012 in the trade segment. The prize was awarded by Ernst & Young to Jørgensen for an impressive ability and unique competence for developing innovative products, establishing distribution channels and being one of ...
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News briefs
Sport Partner reports that Arena has signed a four-year sponsorship...
Sport Partner reports that Arena has signed a four-year sponsorship deal with the Dutch Swimming Federation. Announced during the European championships held in Chartres, the deal relates to all categories from swimming to diving, synchronized swimming, water polo and disabled swimming. Starting from the beginning of next year, the agreement ...
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News briefs
Arc'teryx has obtained the involvement of the local police in...
Arc'teryx has obtained the involvement of the local police in Vancouver to distribute more than 700 waterproof capes to the homeless population of the Canadian city, where the brand has its head office. The capes are made with excess or discontinued raw materials from the Arc'teryx factory in nearby Burnaby, ...
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News briefs
The Ideas Active Sports Design Network has selected the word...
The Ideas Active Sports Design Network has selected the word “Find” as the tagline for its Winter 2014/15 color card, stressing the current demand for something innovative and surprising in a world gripped by problems that require new paths and solutions. The new Ideas color card, whose preview can be ordered ...
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News briefs
Stöckli, the Swiss manufacturer of snow and outdoor products, makes...
Stöckli, the Swiss manufacturer of snow and outdoor products, makes inroads into “cross-country cycling,” which is now also an Olympic discipline. The company has sealed a sponsoring agreement with Mathias Flückiger, Switzerland's best biker in this category and third in world championships.
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The members of the Italian freestyle ski and snowboard teams...
The members of the Italian freestyle ski and snowboard teams will wear FiveFingers shoes as part of their training under a contract between Vibram and Fisi, the Italian ski federation
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Nicolas Sarkozy, former president of France, was spotted on French...
Nicolas Sarkozy, former president of France, was spotted on French television running with On Cloudrunner shoes
