News and insights about brands in the sporting goods industry – Page 351
-
News briefs
Shock Doctor, the American supplier of mouthguards and other protection...
Shock Doctor, the American supplier of mouthguards and other protection products for sports, is moving into a new category by launching a range of insoles targeted at athletes. It includes insoles for cleated shoes, for sports from football to baseball and soccer; and for court sports, skating and running footwear. ...
-
News briefs
A study published in the Scandinavian Journal of Medicine &...
A study published in the Scandinavian Journal of Medicine & Science in Sports suggests that running economy improves significantly when the runner wears Vibram's FiveFingers instead of regular running shoes, with the condition that the runner has been familiarized with wearing FiveFingers over a period of four weeks. The study, ...
-
News briefs
New Balance and Walt Disney Parks & Resorts have partnered...
New Balance and Walt Disney Parks & Resorts have partnered on a deal that will see New Balance as the “official athletic shoe” of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. It will also be the official running shoe for runDisney race weekends, and ...
-
News briefs
Patagonia has announced the introduction of its new water-repellent down...
Patagonia has announced the introduction of its new water-repellent down called Encapsil. On March 1, a limited edition of apparel containing the down will hit selected stores and internet shops in the U.S., Europe and Japan. The new material is a result of the Californian brand's partnership with the specialty ...
-
News briefs
John Wall, a basketball player for the Washington Wizards, has...
John Wall, a basketball player for the Washington Wizards, has signed a long-term deal with Adidas, switching from its sister brand Reebok. In addition to appearing in marketing materials, Wall will help develop footwear and apparel for basketball for Adidas.
-
News briefs
Tomas Berdych, the Czech tennis player, is to become a...
Tomas Berdych, the Czech tennis player, is to become a brand ambassador for H&M, the Swedish fashion chain. Not unlike the partnership sealed last year between Novak Djokovic and Uniqlo, a Japanese fashion retailer, the deal between Berdych and H&M will reportedly include the development of a range inspired by ...
-
Short stops
Red Bull, the energy drink company, has signed its first...
Red Bull, the energy drink company, has signed its first endorsement deal with a tennis player, Victoria Azarenka from Belarus, who is currently ranked as the world's No. 1 female player
-
News briefs
While Nike Golf was making headlines with Rory McIlroy, Callaway...
While Nike Golf was making headlines with Rory McIlroy, Callaway has signed up a slew of young players alongside its established endorsees, such as Phil Mickelson and Ernie Els. The new Callaway endorsees include Gary Woodland, an American player known for his powerful drive; Ryo Ishikawa, the Japanese player who ...
-
Short stops
As it continues to sharpen its focus on fitness, Reebok...
As it continues to sharpen its focus on fitness, Reebok has switched to DDB Worldwide as its new global advertising agency, to deal with its digital, social and advertising campaigns, while media will still be handled by Carat
-
News briefs
At Ispo Munich, Odlo will present its latest development, the...
At Ispo Munich, Odlo will present its latest development, the Muscle Force line. The line of base layers has been developed mainly for winter sports enthusiasts. The innovation in Muscle Force is the saving and conservation of energy through the reduction of vibrations in the body's key areas in order ...
-
News briefs
Tony Parker inaugurated his new Peak-branded shoes as the San...
Tony Parker inaugurated his new Peak-branded shoes as the San Antonio Spurs defeated the Los Angeles Lakers last week. The French basketball player ended his relationship with Nike to sign a deal with Peak Sports, a Chinese company that has been investing heavily in the U.S. basketball market. The high-profile switch ...
-
News briefs
Dare2b, a brand of the Regatta Group that is growing...
Dare2b, a brand of the Regatta Group that is growing strongly in Spain, has signed a sponsorship deal with the Sierra Nevada ski resort. The brand will have excellent visibility at key spots including the Sulayr Snow Park, which hosts Europe's highest halfpipe. Dare2b will also act as official supplier ...
-
News briefs
Brunswick Corporation has announced that its DV8 brand of bowling...
Brunswick Corporation has announced that its DV8 brand of bowling balls has signed up Ryan Ciminelli and Bob Learn Jr. to its pro staff. Ciminelli, from Cheektowaga, New York, won his first Professional Bowlers Association (PBA) national title in 2011, when he won the One-a-Day Earl Anthony Memorial in Dublin, California. ...
-
News briefs
Garmin will act as official sponsor of the FIS World...
Garmin will act as official sponsor of the FIS World Championship in Nordic skiing taking place in Val di Fiemme, Italy, from Feb. 20 through March 3. Organizers expect 300,000 spectators to visit the Italian ski resort to watch the world's top athletes in ski jumping, cross-country skiing and Nordic ...
-
News briefs
Columbia Sportswear has secured a sponsorship agreement with the Russian...
Columbia Sportswear has secured a sponsorship agreement with the Russian national freestyle ski team for its Columbia brand, which is widely distributed in Russia by Sportmaster. The brand has similar deals in place with the national teams of the U.S. and Canada.
-
News briefs
Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed...
Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed a four-year sponsorship deal with a French athlete, Benjamin Malaty, which took effect on Jan. 1. The 26-year-old runner, who will also help in product development, is due to represent Kalenji in the Prom'Classic race in Nice, scheduled for Jan. 6, ...
-
News briefs
Dunlop was the sponsor of the World Championship of Ping...
Dunlop was the sponsor of the World Championship of Ping Pong held this past weekend in London. It was the official equipment supplier of the event, providing its EVO 8000 Master Edition table, and officials wore Dunlop apparel.
-
News briefs
Outlast Technologies, the Colorado-based company specializing in technical materials with...
Outlast Technologies, the Colorado-based company specializing in technical materials with heat and moisture management, unveiled a new brand identity for the start of the year. Outlast, whose ownership changed hands last year, has switched to an updated red and silver logo: The font has been modernized, while the diamond has ...
-
News briefs
Dynastar and Lange will be the presenting sponsors of the...
Dynastar and Lange will be the presenting sponsors of the Big Mountain Hochfügen Freeride Week. The event, starting on Feb. 7, will be the only competition in Austria to be part of the 4-Star World Tour qualifying tournament. This is the first time the two brands of the Rossignol group ...
-
News briefs
Replacing Li-Ning, which is going through a major streamlining process,...
Replacing Li-Ning, which is going through a major streamlining process, Adidas has agreed to a four-year kit sponsorship deal with Celta Vigo, after a gap of 25 years since the German brand last supplied the kits of the Spanish football club. The new partnership, which covers all the sportswear of ...
