News and insights about brands in the sporting goods industry – Page 351
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News briefs
Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett,...
Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett, will add a 5-kilometer run to the festivities at its annual shareholder weekend this coming May. In celebration of the race, Brooks Running, a subsidiary of Berkshire Hathaway, has produced a limited edition of its PureCadence 2 sneaker featuring a ...
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BMC has joined the list of cycling teams sponsored by...
BMC has joined the list of cycling teams sponsored by Shimano
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News briefs
As part of a sub-licensing deal with Puma, Centauro has...
As part of a sub-licensing deal with Puma, Centauro has become the official retail partner of four African football federations. The leading sports retailer in Latin America obtained the right to put its logo on the training kit used by the football teams of the Ivory Coast, Senegal, Cameroon and ...
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Kajsa Claesson, sales manager of Stadium, the large sporting goods retail...
Kajsa Claesson, sales manager of Stadium, the large sporting goods retail chain in Sweden, won an award for Businesswoman of the Year at the recent Swesport trade show in Stockholm. The award was presented by an organization called Divas, which chose Claesson due to her track record as an effective leader with ...
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News briefs
Newton Running will be the official footwear and run course...
Newton Running will be the official footwear and run course sponsor of the Ironman triathlon in the U.S. for three years. The connection between Newton Running and Ironman is particularly strong, as the company sold its first pair of running shoes ever at the Ironman 70.3 California event in 2007. ...
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News briefs
Cristiano Ronaldo is signing a line of men's leisure socks...
Cristiano Ronaldo is signing a line of men's leisure socks and underwear developed by a Danish company, JBS. The star of the Real Madrid football team will continue its sponsorship deal with Nike. JBS has already put out a line of underwear named after Caroline Wozniacki, the Swedish tennis champion.
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News briefs
XBlades Sports and England's Rugby Football League (RFL), the governing...
XBlades Sports and England's Rugby Football League (RFL), the governing body of the rugby league in the U.K., have entered a 12-month partnership deal under which the firm will supply its boots to the RFL's referees and touch judges. The financial terms of the deal were not disclosed. Established in Australia ...
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News briefs
Injinji has revamped its website for an improved experience for...
Injinji has revamped its website for an improved experience for customers of its toe socks for runners and outdoor enthusiasts. The site now includes informative videos, a sponsored-athlete team and advice to help consumers pick – and then buy – the Injinji product best for them. The relaunch was timed ...
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News briefs
The YKK Fastening Products Group, famous for its zippers, has...
The YKK Fastening Products Group, famous for its zippers, has become a Bluesign system partner. The company's manufacturing facilities already operate under ISO 14001 standards and the main product lines comply with Oeko-Tex standards.
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News briefs
Kappa will be the new official supplier of the German...
Kappa will be the new official supplier of the German Borussia Mönchengladbach football team for five years, starting with the next playing season. Lotto was the previous sponsor of the team.
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Xtep International is named the official uniform sponsor of The...
Xtep International is named the official uniform sponsor of The University of Hong Kong Marathon Team
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News briefs
Puma will no longer be the kit provider of the...
Puma will no longer be the kit provider of the Irish Rugby Union (IRFU), and it will stop sponsoring rugby in Europe altogether. According to Reuters, the German firm will continue to supply kits to cover the 2013-14 rugby season, leaving 18 months for the IRFU to replace Puma before the ...
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News briefs
Puma has teamed up with Totalsports, one of the leading...
Puma has teamed up with Totalsports, one of the leading sporting goods retailers in South Africa, to sell merchandise for the Orange Africa Cup of Nations (ACN) that started in the country on Jan. 19 and will end on Feb. 10. Puma is the official fan supplier of the tournament, ...
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Vans signs up Pat Moore, a snowboarder who placed third...
Vans signs up Pat Moore, a snowboarder who placed third in the Real Snow video contest at the X Games last year
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Hurley has signed a five-year sponsorship agreement with John John...
Hurley has signed a five-year sponsorship agreement with John John Florence, the 20-year-old Hawaiian surf prodigy
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News briefs
Shock Doctor, the American supplier of mouthguards and other protection...
Shock Doctor, the American supplier of mouthguards and other protection products for sports, is moving into a new category by launching a range of insoles targeted at athletes. It includes insoles for cleated shoes, for sports from football to baseball and soccer; and for court sports, skating and running footwear. ...
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News briefs
A study published in the Scandinavian Journal of Medicine &...
A study published in the Scandinavian Journal of Medicine & Science in Sports suggests that running economy improves significantly when the runner wears Vibram's FiveFingers instead of regular running shoes, with the condition that the runner has been familiarized with wearing FiveFingers over a period of four weeks. The study, ...
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News briefs
New Balance and Walt Disney Parks & Resorts have partnered...
New Balance and Walt Disney Parks & Resorts have partnered on a deal that will see New Balance as the “official athletic shoe” of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. It will also be the official running shoe for runDisney race weekends, and ...
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News briefs
Patagonia has announced the introduction of its new water-repellent down...
Patagonia has announced the introduction of its new water-repellent down called Encapsil. On March 1, a limited edition of apparel containing the down will hit selected stores and internet shops in the U.S., Europe and Japan. The new material is a result of the Californian brand's partnership with the specialty ...
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News briefs
John Wall, a basketball player for the Washington Wizards, has...
John Wall, a basketball player for the Washington Wizards, has signed a long-term deal with Adidas, switching from its sister brand Reebok. In addition to appearing in marketing materials, Wall will help develop footwear and apparel for basketball for Adidas.
