News and insights about brands in the sporting goods industry – Page 359
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Erima has extended its 10-year-old cooperation with the Austrian football...
Erima has extended its 10-year-old cooperation with the Austrian football federation
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O'Neill 365 is launching the Natalie Coughlin Collection, designed by...
O'Neill 365 is launching the Natalie Coughlin Collection, designed by Natalie Coughlin, an American swimmer and an 11-time Olympic medalist. O'Neill 365 is an extension of the O'Neill brand and focuses on workout apparel that merges fashion and function. 2012 marks the 60th anniversary of O'Neill.
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The Swedish sportswear company Abacus will be the official apparel...
The Swedish sportswear company Abacus will be the official apparel partner of the Asian Tour, the region's elite professional golf circuit, under a two-and-a-half year agreement running until the end of 2014. Abacus is available in over twenty countries, with strong market positions in Sweden, Denmark, the Netherlands, Germany and ...
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After the launch of its golf apparel and footwear, Louis...
After the launch of its golf apparel and footwear, Louis Vuitton, the French luxury brand, is introducing a light but resistant and practical golf bag bearing its famous logo and intended to retail at more than €7,500
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Amazon has entered into a sponsorship agreement with Andy Macdonald,...
Amazon has entered into a sponsorship agreement with Andy Macdonald, the eight-time world skateboard champion from Melrose, Massachusetts. A well-known athlete within the action sports sphere, Macdonald has a record 21 medals from the X Games, the annual sports events arranged by the U.S. sports broadcaster ESPN focusing on action ...
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Amer Sports is restructuring its management in central Europe, splitting...
Amer Sports is restructuring its management in central Europe, splitting the functions of country manager and regional manager. Armin Fuchs, former country manager in Germany, has been appointed general manager for Amer Sports in central Europe. His function as country manager for Germany has been taken over by Daniel Sprung, former ...
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Macron and Section Paloise, a French rugby club, have announced...
Macron and Section Paloise, a French rugby club, have announced the signing of a three-year technical sponsorship deal starting from the 2012-13 season. The Bologna-based teamwear supplier will be the official licensee of first team and replica merchandise. The new kit will be launched in August and will go on ...
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New Era will launch an app for smartphones at the...
New Era will launch an app for smartphones at the beginning of August and move the “New Era Introducing” art contest, which took place from January to April in Europe, to New York at the end of August
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News briefs
Fifa has approved the use of a system using the...
Fifa has approved the use of a system using the world's first “intelligent” football – it can communicate that it has crossed the goal line. The Select iBall used in the GoalRef system has been tested by the football organization for several months, and has one final test left to ...
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Babolat will become the official footwear brand at Wimbledon from...
Babolat will become the official footwear brand at Wimbledon from the start of next year and for five years, so that all ball boys and girls will wear the French brand's shoes
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Molten has renewed its partnership with Basketball Ireland from September,...
Molten has renewed its partnership with Basketball Ireland from September, so that the Japanese brand will be the official supplier of balls for all Irish and international games including schools, colleges and universities
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Scientists at the Hohenstein Institute in Bönnigheim, Germany, are working...
Scientists at the Hohenstein Institute in Bönnigheim, Germany, are working to create virtual hand models and hand measurement tables that will be provided for glove manufacturers to aid in making customized ergonomic gloves. The scientists have compiled actual hand measurements in a database, inputting them with 3D scanners to make ...
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Brunotti, the Dutch surf brand, has come up with quick-dry...
Brunotti, the Dutch surf brand, has come up with quick-dry boardshorts featuring the famous “Sunflowers” painting by Vincent van Gogh, which will be sold through usual sports stores as well as museums such as the Van Gogh Museum in Amsterdam, the Metropolitan Museum of Art in New York and the ...
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Kari Traa, the Norwegian brand of women's ski and outdoor...
Kari Traa, the Norwegian brand of women's ski and outdoor apparel, received 505 applications when it created a website to search for a fun-loving and healthy woman to represent the brand
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“Brett vorm Kopf,” an independent film charting the story of...
“Brett vorm Kopf,” an independent film charting the story of Titus Dittmann, a former teacher who shaped the German skateboarding market, was introduced in Germany last month
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Puma has launched its largest ever campaign with a football...
Puma has launched its largest ever campaign with a football club to kick off its partnership with Borussia Dortmund. The team has topped the Bundesliga rankings in the last two seasons and achieved a double in the last season by also winning the DFB-Pokal. The Puma jerseys for Borussia Dortmund ...
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Hummel launched a new marketing campaign at this year's summer...
Hummel launched a new marketing campaign at this year's summer edition of the Bread & Butter show in Berlin. The title of the campaign, which is aimed to be ongoing, is “Change the world through sport.” The campaign will be communicated and activated across major international events and activities such ...
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Lotto Sport Italy and the Genoa Cricket and Football Club,...
Lotto Sport Italy and the Genoa Cricket and Football Club, commonly referred to as Genoa, have signed a new partnership agreement for the next four years, until June 30, 2016. Lotto becomes the technical sponsor and official supplier for Genoa's main team, the youth teams and its school of football, ...
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Vans has come out with a recyclable sandal in a...
Vans has come out with a recyclable sandal in a new partnership with Plus Compound Technologies, the maker of PLUSfoam recyclable material. The Nexpa sandal is available worldwide through select retailers. Michael Carr, the associate general manager at Plus Compound Technologies, noted that for the manufacturing run of Nexpa sandals, ...
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News briefs
On the eve of the first day of the U.S....
On the eve of the first day of the U.S. Olympic Swim Trials in Omaha, Nebraska, Arena North America announced that it would donate funds to the U.S.-based Edith Sanford Breast Cancer Foundation. For the first world record that is broken between now and the end of 2012, in any ...
