News and insights about brands in the sporting goods industry – Page 359
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Dainese is equipping three competitors in equestrian events during the...
Dainese is equipping three competitors in equestrian events during the London Olympics with a new range of protective equipment designed for the participants' needs. They are an Italian police officer, Stefano Brecciaroli, and two Colombians, Rodrigo Diaz and Daniel Bluman. Brecciaroli, who participated in the Olympics in Athens and Beijing, ...
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Surfersvillage has launched a new version of its website, with...
Surfersvillage has launched a new version of its website, with a new design, new functions and other new elements
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Nike has secured a patent for Nike+ TM, a technology...
Nike has secured a patent for Nike+ TM, a technology that uses a computerized radar system with transmitters embedded in a soccer ball. The technology can be expanded to track performance in basketball, baseball, hockey and other sports.
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Go Sport will act as the official retail partner for...
Go Sport will act as the official retail partner for the next two seasons of the Paris Saint-Germain football club, and the French retailer's logo will appear in the club's stadium and in its media
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Adidas and Major League Soccer (MLS) have announced that MLS...
Adidas and Major League Soccer (MLS) have announced that MLS will integrate the Adidas Micoach Elite System league-wide as from the 2013 season, making it the first “smart league” in the world. The data-tracking technology provides coaches, trainers and players with real-time performance metrics including heart rate, acceleration, speed, distance, ...
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Vibram began to advertise its FiveFingers brand of minimalist shoes...
Vibram began to advertise its FiveFingers brand of minimalist shoes on some London buses on July 24. The branded buses were supposed to crisscross Central London for four weeks in connection with the Olympics.
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After H&M announced the opening of a couple of sports...
After H&M announced the opening of a couple of sports fashion stores in London for the Olympics, Mango announced that it is considering the development of a new line of sportswear and “homewear” within the next two-three years. This adds to recent announcements by the company in May about a ...
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Cristian Deville has had a gondola named after him at...
Cristian Deville has had a gondola named after him at the Austrian skiing resort of Kitzbuehel. Cristian won the slalom there in January and tradition has it that the winner of the Kitzbuehel round of the Alpine Skiing World Cup is awarded this special prize. One of the red gondolas ...
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Kappa has signed a sponsorship agreement with U.E. Santboiana, the...
Kappa has signed a sponsorship agreement with U.E. Santboiana, the rugby team of Sant Boi de Llobregat in Catalonia, covering the next two seasons. The Italian brand will supply sportswear to all the teams of the Spanish club as well as its rugby school. Kappa started its presence on Spain's ...
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Rossignol has signed a partnership with Best of the Alps...
Rossignol has signed a partnership with Best of the Alps – The Classic Mountain Resorts, to produce a limited edition of alpine skis that will only be available through authorized dealers at member resorts. Best of the Alps is a group of prestigious alpine resorts, from Chamonix Mont-Blanc to Cortina ...
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Oakley is making a big splash at the London Olympics,...
Oakley is making a big splash at the London Olympics, where it is supplying more than 80 percent of the athletes who are wearing sunglasses. It has deals with more 700 athletes competing in the Games in 19 disciplines and coming from more than 200 countries. They are being invited ...
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The Bos Group has obtained a license to source and...
The Bos Group has obtained a license to source and distribute O'Neill footwear all around Europe, Sport Partner reports. The deal covers footwear for men, women and children in all seasons, and the first delivery is expected for the second half of 2013. It also involves O'Neill branded socks. Entities ...
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Warrior Sports has signed Vinnie Jones as the brand's latest...
Warrior Sports has signed Vinnie Jones as the brand's latest football ambassador. He will also become the face of “Face Off,” the new online Premier League prediction game that the American company is launching. Jones is an English actor and retired footballer who represented and captained the Welsh national football ...
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Mizuno has opened a pop-up Mizuno Performance Center at London's...
Mizuno has opened a pop-up Mizuno Performance Center at London's iconic Center Point building, running from July 24 to Aug. 12 in connection with the Olympics. The center will feature activity zones based around sprinting, football and handball, with athletes dropping in. It will also host artwork by Hidekichi Shigemoto, ...
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Joma will sponsor Santiago Giraldo, a Colombian tennis player, until...
Joma will sponsor Santiago Giraldo, a Colombian tennis player, until the end of 2014
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Erima has extended its 10-year-old cooperation with the Austrian football...
Erima has extended its 10-year-old cooperation with the Austrian football federation
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O'Neill 365 is launching the Natalie Coughlin Collection, designed by...
O'Neill 365 is launching the Natalie Coughlin Collection, designed by Natalie Coughlin, an American swimmer and an 11-time Olympic medalist. O'Neill 365 is an extension of the O'Neill brand and focuses on workout apparel that merges fashion and function. 2012 marks the 60th anniversary of O'Neill.
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The Swedish sportswear company Abacus will be the official apparel...
The Swedish sportswear company Abacus will be the official apparel partner of the Asian Tour, the region's elite professional golf circuit, under a two-and-a-half year agreement running until the end of 2014. Abacus is available in over twenty countries, with strong market positions in Sweden, Denmark, the Netherlands, Germany and ...
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After the launch of its golf apparel and footwear, Louis...
After the launch of its golf apparel and footwear, Louis Vuitton, the French luxury brand, is introducing a light but resistant and practical golf bag bearing its famous logo and intended to retail at more than €7,500
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Amazon has entered into a sponsorship agreement with Andy Macdonald,...
Amazon has entered into a sponsorship agreement with Andy Macdonald, the eight-time world skateboard champion from Melrose, Massachusetts. A well-known athlete within the action sports sphere, Macdonald has a record 21 medals from the X Games, the annual sports events arranged by the U.S. sports broadcaster ESPN focusing on action ...
