News and insights about brands in the sporting goods industry – Page 359
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News briefs
Galvin Green has a new contract with Ryder Cup Europe...
Galvin Green has a new contract with Ryder Cup Europe to be a licensee and to provide part of a new “exclusive collection” for the golf event. The agreement, signed to last through the 2014 Ryder Cup, sees Galvin Green offering its apparel with the official Ryder Cup logo throughout ...
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Eastpak has introduced its first collection of footwear for the...
Eastpak has introduced its first collection of footwear for the fall/winter 2012 season, adding to its daypacks and backpacks, under a licensing contract signed with Sugi International last year. Some of the shoes use the same materials as the backpacks. A larger collection has been developed for spring/summer 2013, which ...
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News briefs
While the Euro Cup football championships was in full swing,...
While the Euro Cup football championships was in full swing, Puma was already preparing its on-site marketing for the London Olympics. The sports lifestyle brand is building the Puma Yard at the Boiler House, part of the Old Truman brewery on Brick Lane, to draw thousands of consumers with music ...
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A British producer of squash racquets, Mantis, will be the...
A British producer of squash racquets, Mantis, will be the official racquet partner of the 2012 Subway World Squash Masters Championships in Birmingham
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News briefs
Through a new partnership, Zoggs will provide poolside and swim...
Through a new partnership, Zoggs will provide poolside and swim teaching equipment for David Lloyd Leisure, a sports, health and leisure group with 90 clubs in the U.K. and Europe. The brand's name will be displayed on swim caps and uniforms of lifeguards and swim coaches. The two companies will ...
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News briefs
Sunderland of Scotland has launched a new range of golf...
Sunderland of Scotland has launched a new range of golf shirts designed to keep the golfer cool and dry while providing ultraviolet protection. Its new Arizona shirts boast UPF 40+ (UV protection factor) and feature Coolmax Active technology. The shirts are available in six colors in sizes S-XXL and have ...
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News briefs
Oakley has extended its role as official eyewear supplier to...
Oakley has extended its role as official eyewear supplier to American Olympic athletes beyond the previous deal, which ran through this year's Games in London. The new partnership with the U.S. Olympic Committee runs through 2020 and gives Oakley licensing rights for protective, active, lifestyle and corrective eyewear. Athletes from ...
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News briefs
Jeremy Moon, the founder and chief executive of Icebreaker, won...
Jeremy Moon, the founder and chief executive of Icebreaker, won the World Class New Zealand Award for Manufacturing, Design and Innovation. The World Class New Zealand Awards, given by Kea New Zealand, honor those who have contributed to the country's growth, development and reputation. Icebreaker was called “an iconic international brand ...
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News briefs
Nike Golf has signed up Cheyenne Woods, the niece of...
Nike Golf has signed up Cheyenne Woods, the niece of Tiger Woods, who started her professional golfing career clad entirely in Nike at Wegman's LPGA Championship this week. Woods is using Nike Golf's clubs, balls and accessories, and wearing the brand's apparel, footwear and headwear. A recent graduate of Wake ...
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Canterbury will be the official kit supplier of the Sale...
Canterbury will be the official kit supplier of the Sale Sharks, an English rugby team with a history going back to 1861
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News briefs
Garmont's Masterlite ski mountaineering boot has won the Premio dei...
Garmont's Masterlite ski mountaineering boot has won the Premio dei Premi, the Italian national award for innovation given by the Association for Industrial Design. The Masterlite is a lightweight, streamlined boot with a Pebax WebFrame shell and a G-Fit Light liner. It is designed by MM Design.
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News briefs
Technogym, the big Italian manufacturer of fitness and wellness equipment,...
Technogym, the big Italian manufacturer of fitness and wellness equipment, has unveiled its latest product, called the mywellness Cloud. It combines cloud computing technology with a “mywellness” platform. The aim of the product is to ensure that operators are always in touch with their customers and to help users manage ...
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News briefs
MiTAC Europe is entering the bicycle market through a new...
MiTAC Europe is entering the bicycle market through a new collaboration with Shimano for its range of bike GPS, Mio Cyclo. Shimano will distribute the new range in France, the Netherlands, Belgium, Luxembourg, Poland, Norway, Finland and Sweden.
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Teva has signed the mountain bike freerider Paul Basagoitia of...
Teva has signed the mountain bike freerider Paul Basagoitia of Nevada to its team
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News briefs
Puma was honored by the Guardian Sustainable Business Awards as...
Puma was honored by the Guardian Sustainable Business Awards as the overall winner, beating out 35 other companies. It also took home the award in the biodiversity category for its environmental profit and loss account, which analyzes environmental factors such as water consumption and greenhouse gas emissions throughout its operations ...
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News briefs
Vaude's commitment to the environment was applauded by the German...
Vaude's commitment to the environment was applauded by the German Environmental Management Association (BAUM), which gave its award for small and medium-sized enterprises to Antje von Dewitz, chief executive of the German outdoor company. She received the award at a reception with Germany's federal president, Joachim Gauck. Vaude has set ...
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Two top ski champions, Werner Heel and Antonio Fantino, have...
Two top ski champions, Werner Heel and Antonio Fantino, have joined the Atomic squad, and they will use the company's skis, ski boots and ski bindings during the next season
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News briefs
BioLogic has launched an Android version of its weatherproof Bike...
BioLogic has launched an Android version of its weatherproof Bike Mount case for smartphones. The Taiwanese company had already introduced a similar case for iPhones, enabling cyclists to use them as cycling computers. Thanks to its hardshell case, smartphones can be securely attached to the handlebar of a bicycle or ...
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News briefs
Amer Sports announced yesterday that Vincent Wauters has been appointed...
Amer Sports announced yesterday that Vincent Wauters has been appointed general manager of Arc'teryx, starting immediately. Taking the place of Tyler Jordan, he will be based at the brand's head office in Vancouver. He will report to Andy Towne, president of Amer's sports apparel division, with the goal of driving ...
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News briefs
New Balance has signed several new licensing agreements in Europe....
New Balance has signed several new licensing agreements in Europe. Star Sock, a company based in the Netherlands, has the license for New Balance sports socks, covering the whole Europe, Middle East and Africa (EMEA) region, starting this year. Two other licensees have been signed up for the Italian market. ...
