News and insights about brands in the sporting goods industry – Page 353
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News briefs
Jørgen Jørgensen, chief executive of Norrøna Sport, was recently awarded...
Jørgen Jørgensen, chief executive of Norrøna Sport, was recently awarded a prize as the Norwegian “Entrepreneur of the Year” for 2012 in the trade segment. The prize was awarded by Ernst & Young to Jørgensen for an impressive ability and unique competence for developing innovative products, establishing distribution channels and being one of ...
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News briefs
Warrior, the team sports brand of New Balance, has signed...
Warrior, the team sports brand of New Balance, has signed a sponsorship deal for its new Skreamer line of football boots with Marouane Fellaini, the Belgian midfield player of the British Everton team. It has also made a move into Spanish football by becoming the official supplier of the uniforms ...
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News briefs
Helly Hansen will be the official supplier of baselayers to...
Helly Hansen will be the official supplier of baselayers to the U.S. Alpine Ski Team until the end of 2016 season. The collaboration reportedly began last Nov. 30 when the 48 athletes of the team wore Helly Hansen baselayers at a World Cup event at Beaver Creek, Colorado. The Norwegian ...
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News briefs
Speedo is supporting a new project that will combine biotechnology...
Speedo is supporting a new project that will combine biotechnology and laser technology to develop new and sustainable textile processing techniques as well as new creative patterns and design ideas. The idea is to use lasers as a design tool on fabrics before and after they are treated with enzymes ...
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News briefs
With a new skiwear collection, Isbjörn of Sweden will enter...
With a new skiwear collection, Isbjörn of Sweden will enter the 8-12-year-old segment. Previously, the company specializing in children's activewear focused only on products for children aged 0 to 7 years.
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News briefs
Sportart, the German company led by Frank Koch, has decided...
Sportart, the German company led by Frank Koch, has decided to intensify its collaboration with Adidas in the area of boxing equipment, holding regular product meetings. The decision follows an extension of Adidas' supply contract with the German Boxing Federation (DBV) for a further four years.
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News briefs
The seventh edition of the World Snowboard Day is planned...
The seventh edition of the World Snowboard Day is planned for Sunday, Dec. 30. Organized by EuroSIMA, the World Snowboard Federation and Outdoor Sports Valley, it can be described as a free celebration day for the sport, where veterans and neophytes alike are welcomed to the slopes to enjoy and ...
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Short stops
The Scottish Golf Union has extended its 12-year-old endorsement deal...
The Scottish Golf Union has extended its 12-year-old endorsement deal with TaylorMade-Adidas Golf for four more years
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Short stops
The 44-year-old Darren Clarke will continue to use TaylorMade golf...
The 44-year-old Darren Clarke will continue to use TaylorMade golf equipment until his 50th birthday
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News briefs
Giant will no longer act as the main sponsor of...
Giant will no longer act as the main sponsor of the Rabobank cycling team in 2013. When the Dutch bank made the announcement that it was ending its sponsorship of the team on Oct. 19, Giant was touted as a possible replacement but the Taiwan-based bike maker finally decided not ...
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News briefs
Adidas has chosen Selena Gomez as the new global ambassador...
Adidas has chosen Selena Gomez as the new global ambassador for its Neo label through 2015. The 20-year-old actress, recording artist and designer is set to appear over the next three years in a series of print, digital, retail and outdoor campaigns. Gomez stars in a video released by the ...
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News briefs
Adidas has turned its recently signed five-year sponsorship deal with...
Adidas has turned its recently signed five-year sponsorship deal with the Italian Rugby Federation (FIR) into a master license. The company will manage a new online store for the Italian rugby team and look for licensees in Italy and abroad that will design, develop and produce FIR branded products that ...
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Short stops
Adidas is taking the place of Li Ning as technical...
Adidas is taking the place of Li Ning as technical sponsor of the Spanish Celta team
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Short stops
Callaway has agreed on a four-year extension of its partnership...
Callaway has agreed on a four-year extension of its partnership with Annika Sorenstam
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Aksel Lund Svindal, a Norwegian-born ski racer who has...
Aksel Lund Svindal, a Norwegian-born ski racer who has won gold in the Olympics and two victories in the World Cup, is joining Oakley's family of sponsored athletes
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News briefs
Head Tennis has already begun to make a big buzz...
Head Tennis has already begun to make a big buzz out about Novak Djokovic' new Speed racquet, which will premier at the Australian Open next January. In a James-Bond-like film on Youtube, the Serbian tennis star is shown secretely testing a black prototype of the new product, but it cannot be ...
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News briefs
Norrøna has contracted Christine Hargin as new ambassador for the...
Norrøna has contracted Christine Hargin as new ambassador for the Norwegian brand. The Swedish freeride champion won the Freeride World Tour (FWT) in March. With her years of experience, the 32-year-old will also support the company's research & development team.
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News briefs
Canterbury announced that Geoff Parling, who plays for the Leicester...
Canterbury announced that Geoff Parling, who plays for the Leicester Tigers team and for the national England rugby team – both sponsored by the company – has become its newest brand ambassador. Meanwhile, Canterbury is using a new interactive 3D photo booth at the Twickenham stadium that allows fans of the ...
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News briefs
China's Peak Sport Products announced the signing of a sponsorship...
China's Peak Sport Products announced the signing of a sponsorship agreement with the German Basketball Federation (DBB), replacing Nike in the role. Starting next Jan. 1, Peak will act as the exclusive “premium partner & official supplier” of the DBB, which features several NBA players and has qualified for the ...
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Short stops
Nike is taking over from Umbro the sponsorship of another...
Nike is taking over from Umbro the sponsorship of another Spanish football team, Athletic
