News and insights about brands in the sporting goods industry – Page 353
-
Short stops
Adidas is taking the place of Li Ning as technical...
Adidas is taking the place of Li Ning as technical sponsor of the Spanish Celta team
-
News briefs
Giant will no longer act as the main sponsor of...
Giant will no longer act as the main sponsor of the Rabobank cycling team in 2013. When the Dutch bank made the announcement that it was ending its sponsorship of the team on Oct. 19, Giant was touted as a possible replacement but the Taiwan-based bike maker finally decided not ...
-
Short stops
The 44-year-old Darren Clarke will continue to use TaylorMade golf...
The 44-year-old Darren Clarke will continue to use TaylorMade golf equipment until his 50th birthday
-
Short stops
The Scottish Golf Union has extended its 12-year-old endorsement deal...
The Scottish Golf Union has extended its 12-year-old endorsement deal with TaylorMade-Adidas Golf for four more years
-
News briefs
Kelme is planning to introduce a special interactive system for...
Kelme is planning to introduce a special interactive system for runners in 2015. The Spanish firm says it is developing an innovative running shoe with a special device that will allow the user to better plan his or her training routine and to avoid possible injuries – taking into account ...
-
News briefs
Taking its inspiration from the famous Oktoberfest in Munich, Scott...
Taking its inspiration from the famous Oktoberfest in Munich, Scott has create a replica near its U.S. headquarters in Idaho, calling it the Crosstoberfest and targeting bike lovers who are also beer fans. A group of about 120 racers participated in the cyclocross event in Old Cutters Park, competing for ...
-
Short stops
Through its Swiss subsidiary, Erima is going to be the...
Through its Swiss subsidiary, Erima is going to be the official supplier of Lichtenstein's ski federation (LSV) for the training clothing and the official uniforms of its athletes
-
Short stops
Hummel will outfit the Spanish team in the Davis Cup...
Hummel will outfit the Spanish team in the Davis Cup (more on the Danbish company shortly)
-
Short stops
Kappa is the new technical sponsor of the Xerex Club...
Kappa is the new technical sponsor of the Xerex Club Deportivo in Andalusia
-
News briefs
Ramon Navarro, the Chilean surfer, has joined the team of...
Ramon Navarro, the Chilean surfer, has joined the team of surf ambassadors for Patagonia. He and his fellow Patagonia team member Kohl Christensen will work with Fletcher Chouinard of FCD Surfboards to develop boards for big waves.
-
News briefs
New Balance is extending its footprint in the cricket sector...
New Balance is extending its footprint in the cricket sector by signing a three-year sponsorship contract with Jonathan Trott, England's Test cricketer. The contract is the first to encompass both footwear and equipment for cricket. The brand already sponsors two other leading batsmen: Dale Steyn from South Africa and Pat ...
-
Short stops
Russell Athletic will be the official supplier of on-field uniforms...
Russell Athletic will be the official supplier of on-field uniforms for the Australian Baseball League over the next three years
-
News briefs
Head has extended its long-standing sponsorship with the Association of...
Head has extended its long-standing sponsorship with the Association of Tennis Professionals (ATP), which began in 1994. The brand will continue to supply the official ball for the ATP World Tour and the World Tour Finals for five more years.
-
News briefs
Following the cancellation of the New York Marathon, Asics America...
Following the cancellation of the New York Marathon, Asics America said it would donate to the American Red Cross 100 percent of the proceeds from the sale of its apparel and accessories for the race made at the ING NYC Marathon Expo on the eve of the event. Two days ...
-
News briefs
Oakley is unveiling a very sophisticated Airwave snow goggle, available...
Oakley is unveiling a very sophisticated Airwave snow goggle, available immediately on Oakley.com and Apple.com and in Oakley stores, that features advanced head-up displays and integrate GPS and Bluetooth technologies, linked with various onboard sensors to check the outside temperature and other parameters. The viewer can visualize the slopes from ...
-
Short stops
Reusch has agreed on an extension of its contract with...
Reusch has agreed on an extension of its contract with the national Brazilian goalkeeper, Diego Alves, through the 2014 World Cup in Brazil
-
News briefs
Our previous report (SGI Europe, Vol. 23, No. 44+45) on...
Our previous report (SGI Europe, Vol. 23, No. 44+45) on rumors that Rory McIlroy, the pro golfer, was going to sign a sponsorship deal with Nike has been realized. With the deal for £156 million (€195.1m-$248.0m), McIlroy becomes the second-highest-paid British athlete after David Beckham. McIlroy, from Northern Ireland, will ...
-
Short stops
Décathlon has more than 1 million fans on Facebook in...
Décathlon has more than 1 million fans on Facebook in Spain
-
News briefs
Some U.S. and golf media are reporting that Rory McIlroy,...
Some U.S. and golf media are reporting that Rory McIlroy, the Northern Irish golfer, is about to sign a 10-year, $250 million deal with Nike. McIlroy's contract with Titleist and FootJoy expires at the end of this year.
-
Short stops
While re-signing Jan McIntosh and Nick Goepper, Marker Völkl...
While re-signing Jan McIntosh and Nick Goepper, Marker Völkl adds Matt Margetts to its men's freeskiing team for the current winter season
