News and insights about brands in the sporting goods industry – Page 361
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Puma has signed a deal with the South African rugby...
Puma has signed a deal with the South African rugby player Francois Hougard to run through the 2015 IRB Rugby World Cup
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Puma has agreed on a multi-year licensing deal with the...
Puma has agreed on a multi-year licensing deal with the Mini, the iconic small car manufactured and marketed by BMW. The two brands are joining forces to develop a collection of cars, shoes, apparel and accessories named Mini by Puma. A joint statement says the two new partners share values ...
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New Balance has signed several new licensing agreements in Europe....
New Balance has signed several new licensing agreements in Europe. Star Sock, a company based in the Netherlands, has the license for New Balance sports socks, covering the whole Europe, Middle East and Africa (EMEA) region, starting this year. Two other licensees have been signed up for the Italian market. ...
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Amer Sports announced yesterday that Vincent Wauters has been appointed...
Amer Sports announced yesterday that Vincent Wauters has been appointed general manager of Arc'teryx, starting immediately. Taking the place of Tyler Jordan, he will be based at the brand's head office in Vancouver. He will report to Andy Towne, president of Amer's sports apparel division, with the goal of driving ...
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BioLogic has launched an Android version of its weatherproof Bike...
BioLogic has launched an Android version of its weatherproof Bike Mount case for smartphones. The Taiwanese company had already introduced a similar case for iPhones, enabling cyclists to use them as cycling computers. Thanks to its hardshell case, smartphones can be securely attached to the handlebar of a bicycle or ...
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Two top ski champions, Werner Heel and Antonio Fantino, have...
Two top ski champions, Werner Heel and Antonio Fantino, have joined the Atomic squad, and they will use the company's skis, ski boots and ski bindings during the next season
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Vaude's commitment to the environment was applauded by the German...
Vaude's commitment to the environment was applauded by the German Environmental Management Association (BAUM), which gave its award for small and medium-sized enterprises to Antje von Dewitz, chief executive of the German outdoor company. She received the award at a reception with Germany's federal president, Joachim Gauck. Vaude has set ...
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Puma was honored by the Guardian Sustainable Business Awards as...
Puma was honored by the Guardian Sustainable Business Awards as the overall winner, beating out 35 other companies. It also took home the award in the biodiversity category for its environmental profit and loss account, which analyzes environmental factors such as water consumption and greenhouse gas emissions throughout its operations ...
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Teva has signed the mountain bike freerider Paul Basagoitia of...
Teva has signed the mountain bike freerider Paul Basagoitia of Nevada to its team
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MiTAC Europe is entering the bicycle market through a new...
MiTAC Europe is entering the bicycle market through a new collaboration with Shimano for its range of bike GPS, Mio Cyclo. Shimano will distribute the new range in France, the Netherlands, Belgium, Luxembourg, Poland, Norway, Finland and Sweden.
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Technogym, the big Italian manufacturer of fitness and wellness equipment,...
Technogym, the big Italian manufacturer of fitness and wellness equipment, has unveiled its latest product, called the mywellness Cloud. It combines cloud computing technology with a “mywellness” platform. The aim of the product is to ensure that operators are always in touch with their customers and to help users manage ...
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Garmont's Masterlite ski mountaineering boot has won the Premio dei...
Garmont's Masterlite ski mountaineering boot has won the Premio dei Premi, the Italian national award for innovation given by the Association for Industrial Design. The Masterlite is a lightweight, streamlined boot with a Pebax WebFrame shell and a G-Fit Light liner. It is designed by MM Design.
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Canterbury will be the official kit supplier of the Sale...
Canterbury will be the official kit supplier of the Sale Sharks, an English rugby team with a history going back to 1861
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Nike Golf has signed up Cheyenne Woods, the niece of...
Nike Golf has signed up Cheyenne Woods, the niece of Tiger Woods, who started her professional golfing career clad entirely in Nike at Wegman's LPGA Championship this week. Woods is using Nike Golf's clubs, balls and accessories, and wearing the brand's apparel, footwear and headwear. A recent graduate of Wake ...
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Jeremy Moon, the founder and chief executive of Icebreaker, won...
Jeremy Moon, the founder and chief executive of Icebreaker, won the World Class New Zealand Award for Manufacturing, Design and Innovation. The World Class New Zealand Awards, given by Kea New Zealand, honor those who have contributed to the country's growth, development and reputation. Icebreaker was called “an iconic international brand ...
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Oakley has extended its role as official eyewear supplier to...
Oakley has extended its role as official eyewear supplier to American Olympic athletes beyond the previous deal, which ran through this year's Games in London. The new partnership with the U.S. Olympic Committee runs through 2020 and gives Oakley licensing rights for protective, active, lifestyle and corrective eyewear. Athletes from ...
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Sunderland of Scotland has launched a new range of golf...
Sunderland of Scotland has launched a new range of golf shirts designed to keep the golfer cool and dry while providing ultraviolet protection. Its new Arizona shirts boast UPF 40+ (UV protection factor) and feature Coolmax Active technology. The shirts are available in six colors in sizes S-XXL and have ...
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Through a new partnership, Zoggs will provide poolside and swim...
Through a new partnership, Zoggs will provide poolside and swim teaching equipment for David Lloyd Leisure, a sports, health and leisure group with 90 clubs in the U.K. and Europe. The brand's name will be displayed on swim caps and uniforms of lifeguards and swim coaches. The two companies will ...
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Crocs is celebrating its 10th anniversary with the “Crocs Around...
Crocs is celebrating its 10th anniversary with the “Crocs Around the World” campaign. It has its own website, crocsaroundtheworld.com, where fans can share Crocs stories, shop for limited-edition products and get a feel for how the brand has evolved in the last decade. The site is available in 11 languages.
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The Ryder Cup European Development Trust has reportedly donated 30...
The Ryder Cup European Development Trust has reportedly donated 30 sets of start-up golf equipment by SNAG Golf to the Hungarian Golf Federation for its junior program, which relies on PGA professionals as coaches. The federation is planning to launch a golf program in Hungarian schools.
