News and insights about brands in the sporting goods industry – Page 361
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News briefs
Eastpak has introduced its first collection of footwear for the...
Eastpak has introduced its first collection of footwear for the fall/winter 2012 season, adding to its daypacks and backpacks, under a licensing contract signed with Sugi International last year. Some of the shoes use the same materials as the backpacks. A larger collection has been developed for spring/summer 2013, which ...
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Galvin Green has a new contract with Ryder Cup Europe...
Galvin Green has a new contract with Ryder Cup Europe to be a licensee and to provide part of a new “exclusive collection” for the golf event. The agreement, signed to last through the 2014 Ryder Cup, sees Galvin Green offering its apparel with the official Ryder Cup logo throughout ...
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Macron, the Italian teamwear supplier, has inked a sponsorship deal...
Macron, the Italian teamwear supplier, has inked a sponsorship deal with Vicenza Calcio, starting with the opening of this year's football season
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News briefs
Shock Doctor, the maker of mouthguards and other protective gear...
Shock Doctor, the maker of mouthguards and other protective gear for performance sports, has relaunched its website, ShockDoctor.com. The company boasts that the reimagined site improves the user experience. It features Shock Doctor athletes and has an improved and streamlined shopping process. Customers can search by product, sport or technology. ...
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News briefs
GE is introducing a new fabric, eVent DVL. DVL stands...
GE is introducing a new fabric, eVent DVL. DVL stands for Direct Venting Lite, and is an extension of the award-winning eVent fabric. eVent DVL promises to be an extremely light, air-permeable and waterproof material for three-season apparel.
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Hummel is taking over from the next football season as...
Hummel is taking over from the next football season as kit supplier for the Dutch football team of FC Utrecht, which is currently sponsored by Kappa
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News briefs
Oakley is partnering with its sponsored golfer Rory McIlroy, who...
Oakley is partnering with its sponsored golfer Rory McIlroy, who is also a Unicef ambassador, to help raise money for that organization during this year's U.S. Open. Any time a fan or viewer “tweets” on Twitter using the hashtag #RoryReturns, Oakley will donate $1 to Unicef, up to a total ...
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Joma Sport will be the new kit sponsor for Italian...
Joma Sport will be the new kit sponsor for Italian first-division club ACF Fiorentina, starting from the beginning of July and for three football seasons, ending a seven-year old relationship between Fiorentina and Lotto
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Luanvi is taking the place of Legea as technical sponsor...
Luanvi is taking the place of Legea as technical sponsor of the Granada football team in Spain for the next two seasons
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News briefs
Crocs is celebrating 10 years in business this month with...
Crocs is celebrating 10 years in business this month with a European tour covering 10 locations in five cities and countries. To raise awareness of its newest styles and target a more urban/lifestyle demographic, the company is inviting members of the public to try on a pair of Crocs, with ...
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Le Coq Sportif is sponsoring a 20-year-old French swimming champion,...
Le Coq Sportif is sponsoring a 20-year-old French swimming champion, Yannick Agnel
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News briefs
Columbia Sportswear presented its latest innovations for spring/summer 2013 at...
Columbia Sportswear presented its latest innovations for spring/summer 2013 at a showcase event held in Sedona, Arizona, last weekend. Its newest technology is called Omni-Freeze Zero. Mountain Hardwear, Columbia's sister company, calls the same technology Cool.Q Zero. The concept behind the new development is contrary to that of market leaders ...
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News briefs
Odlo's 37-page report on its social and ecological footprint highlights...
Odlo's 37-page report on its social and ecological footprint highlights Odlo's efforts in the field of corporate social responsibility. According to the report, 90 percent of the manufacturing facilities that work for Odlo already meet the requirements of the Fair Wear Foundation (FWF). This figure includes both the company's own ...
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News briefs
A new line of golf apparel, footwear and accessories under...
A new line of golf apparel, footwear and accessories under the label Ferrari Golf will soon be coming out thanks to a new deal between the Italian luxury car company and Cobra Puma Golf. The clothing will include polo shirts, knit, jackets and pants, and the footwear – handmade in ...
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Ashworth Golf is joining its new parent companies, Adidas and...
Ashworth Golf is joining its new parent companies, Adidas and TaylorMade, as sponsor of Justin Rose, the British professional golfer
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Puma has signed a deal with the South African rugby...
Puma has signed a deal with the South African rugby player Francois Hougard to run through the 2015 IRB Rugby World Cup
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News briefs
Puma has agreed on a multi-year licensing deal with the...
Puma has agreed on a multi-year licensing deal with the Mini, the iconic small car manufactured and marketed by BMW. The two brands are joining forces to develop a collection of cars, shoes, apparel and accessories named Mini by Puma. A joint statement says the two new partners share values ...
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News briefs
New Balance has signed several new licensing agreements in Europe....
New Balance has signed several new licensing agreements in Europe. Star Sock, a company based in the Netherlands, has the license for New Balance sports socks, covering the whole Europe, Middle East and Africa (EMEA) region, starting this year. Two other licensees have been signed up for the Italian market. ...
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News briefs
Amer Sports announced yesterday that Vincent Wauters has been appointed...
Amer Sports announced yesterday that Vincent Wauters has been appointed general manager of Arc'teryx, starting immediately. Taking the place of Tyler Jordan, he will be based at the brand's head office in Vancouver. He will report to Andy Towne, president of Amer's sports apparel division, with the goal of driving ...
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News briefs
BioLogic has launched an Android version of its weatherproof Bike...
BioLogic has launched an Android version of its weatherproof Bike Mount case for smartphones. The Taiwanese company had already introduced a similar case for iPhones, enabling cyclists to use them as cycling computers. Thanks to its hardshell case, smartphones can be securely attached to the handlebar of a bicycle or ...
