News and insights about brands in the sporting goods industry – Page 355
-
News briefs
Body Glove has partnered with a Guinness world record holder,...
Body Glove has partnered with a Guinness world record holder, Garrett McNamara, to create a new flotation wetsuit designed for big-wave, cold-water surfing, to help surfers in potentially life-threatening conditions. Facilitating a faster surfacing time, the interior of the new suit comprises a system of modular foam inserts that are ...
-
Short stops
Lotto has extended its endorsement contract with David Ferrer, ranked...
Lotto has extended its endorsement contract with David Ferrer, ranked fifth in the ATP Tour, for four more years
-
News briefs
The Vegam division of Spac, an Italian developer and manufacturer...
The Vegam division of Spac, an Italian developer and manufacturer of technical fabrics and components near Vicenza, is partnering with the eVent division of General Electric to bring a new line of permeable and bi-component waterproof fabrics to European shoe companies. Spac will produce both three- and four-layer laminates for ...
-
News briefs
Matrix Fitness, one of the divisions of Johnson Health Tech,...
Matrix Fitness, one of the divisions of Johnson Health Tech, has become the official supplier of fitness equipment to the Red Bull Racing automotive team. Matrix has equipped an on-site gym in the team's head office for use by the drivers and team employees.
-
News briefs
Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly...
Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly alternative to neoprene products. It was developed in partnership with Yulex Corporation, a company focusing on clean technologies using agriculture-based biomaterials. The new Patagonia wetsuit is made at 60 percent of biorubber issued from guayule, a renewable crop which requires little ...
-
News briefs
Flow Snowboarding will return as the title sponsor for Tailgate...
Flow Snowboarding will return as the title sponsor for Tailgate Alaska, the yearly gathering of elite riders on Alaska's Thompson Pass. Heading into its sixth year, the snowboarding festival will take place from March 29 to April 7, 2013. Flow Snowboarding will also be sponsoring the Flow World Freeriding Championships, ...
-
Short stops
Nicolas Sarkozy, former president of France, was spotted on French...
Nicolas Sarkozy, former president of France, was spotted on French television running with On Cloudrunner shoes
-
Short stops
The members of the Italian freestyle ski and snowboard teams...
The members of the Italian freestyle ski and snowboard teams will wear FiveFingers shoes as part of their training under a contract between Vibram and Fisi, the Italian ski federation
-
News briefs
Stöckli, the Swiss manufacturer of snow and outdoor products, makes...
Stöckli, the Swiss manufacturer of snow and outdoor products, makes inroads into “cross-country cycling,” which is now also an Olympic discipline. The company has sealed a sponsoring agreement with Mathias Flückiger, Switzerland's best biker in this category and third in world championships.
-
Short stops
Décathlon has more than 1 million fans on Facebook in...
Décathlon has more than 1 million fans on Facebook in Spain
-
News briefs
Our previous report (SGI Europe, Vol. 23, No. 44+45) on...
Our previous report (SGI Europe, Vol. 23, No. 44+45) on rumors that Rory McIlroy, the pro golfer, was going to sign a sponsorship deal with Nike has been realized. With the deal for £156 million (€195.1m-$248.0m), McIlroy becomes the second-highest-paid British athlete after David Beckham. McIlroy, from Northern Ireland, will ...
-
Short stops
Reusch has agreed on an extension of its contract with...
Reusch has agreed on an extension of its contract with the national Brazilian goalkeeper, Diego Alves, through the 2014 World Cup in Brazil
-
News briefs
Oakley is unveiling a very sophisticated Airwave snow goggle, available...
Oakley is unveiling a very sophisticated Airwave snow goggle, available immediately on Oakley.com and Apple.com and in Oakley stores, that features advanced head-up displays and integrate GPS and Bluetooth technologies, linked with various onboard sensors to check the outside temperature and other parameters. The viewer can visualize the slopes from ...
-
News briefs
Following the cancellation of the New York Marathon, Asics America...
Following the cancellation of the New York Marathon, Asics America said it would donate to the American Red Cross 100 percent of the proceeds from the sale of its apparel and accessories for the race made at the ING NYC Marathon Expo on the eve of the event. Two days ...
-
News briefs
Head has extended its long-standing sponsorship with the Association of...
Head has extended its long-standing sponsorship with the Association of Tennis Professionals (ATP), which began in 1994. The brand will continue to supply the official ball for the ATP World Tour and the World Tour Finals for five more years.
-
Short stops
Russell Athletic will be the official supplier of on-field uniforms...
Russell Athletic will be the official supplier of on-field uniforms for the Australian Baseball League over the next three years
-
News briefs
New Balance is extending its footprint in the cricket sector...
New Balance is extending its footprint in the cricket sector by signing a three-year sponsorship contract with Jonathan Trott, England's Test cricketer. The contract is the first to encompass both footwear and equipment for cricket. The brand already sponsors two other leading batsmen: Dale Steyn from South Africa and Pat ...
-
News briefs
Ramon Navarro, the Chilean surfer, has joined the team of...
Ramon Navarro, the Chilean surfer, has joined the team of surf ambassadors for Patagonia. He and his fellow Patagonia team member Kohl Christensen will work with Fletcher Chouinard of FCD Surfboards to develop boards for big waves.
-
Short stops
Kappa is the new technical sponsor of the Xerex Club...
Kappa is the new technical sponsor of the Xerex Club Deportivo in Andalusia
-
Short stops
Hummel will outfit the Spanish team in the Davis Cup...
Hummel will outfit the Spanish team in the Davis Cup (more on the Danbish company shortly)
