News and insights about brands in the sporting goods industry – Page 358
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Kari Traa, the Norwegian brand of women's ski and outdoor...
Kari Traa, the Norwegian brand of women's ski and outdoor apparel, received 505 applications when it created a website to search for a fun-loving and healthy woman to represent the brand
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Scientists at the Hohenstein Institute in Bönnigheim, Germany, are working...
Scientists at the Hohenstein Institute in Bönnigheim, Germany, are working to create virtual hand models and hand measurement tables that will be provided for glove manufacturers to aid in making customized ergonomic gloves. The scientists have compiled actual hand measurements in a database, inputting them with 3D scanners to make ...
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Molten has renewed its partnership with Basketball Ireland from September,...
Molten has renewed its partnership with Basketball Ireland from September, so that the Japanese brand will be the official supplier of balls for all Irish and international games including schools, colleges and universities
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Babolat will become the official footwear brand at Wimbledon from...
Babolat will become the official footwear brand at Wimbledon from the start of next year and for five years, so that all ball boys and girls will wear the French brand's shoes
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Fifa has approved the use of a system using the...
Fifa has approved the use of a system using the world's first “intelligent” football – it can communicate that it has crossed the goal line. The Select iBall used in the GoalRef system has been tested by the football organization for several months, and has one final test left to ...
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New Era will launch an app for smartphones at the...
New Era will launch an app for smartphones at the beginning of August and move the “New Era Introducing” art contest, which took place from January to April in Europe, to New York at the end of August
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Macron and Section Paloise, a French rugby club, have announced...
Macron and Section Paloise, a French rugby club, have announced the signing of a three-year technical sponsorship deal starting from the 2012-13 season. The Bologna-based teamwear supplier will be the official licensee of first team and replica merchandise. The new kit will be launched in August and will go on ...
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Amer Sports is restructuring its management in central Europe, splitting...
Amer Sports is restructuring its management in central Europe, splitting the functions of country manager and regional manager. Armin Fuchs, former country manager in Germany, has been appointed general manager for Amer Sports in central Europe. His function as country manager for Germany has been taken over by Daniel Sprung, former ...
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Amazon has entered into a sponsorship agreement with Andy Macdonald,...
Amazon has entered into a sponsorship agreement with Andy Macdonald, the eight-time world skateboard champion from Melrose, Massachusetts. A well-known athlete within the action sports sphere, Macdonald has a record 21 medals from the X Games, the annual sports events arranged by the U.S. sports broadcaster ESPN focusing on action ...
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After the launch of its golf apparel and footwear, Louis...
After the launch of its golf apparel and footwear, Louis Vuitton, the French luxury brand, is introducing a light but resistant and practical golf bag bearing its famous logo and intended to retail at more than €7,500
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The Swedish sportswear company Abacus will be the official apparel...
The Swedish sportswear company Abacus will be the official apparel partner of the Asian Tour, the region's elite professional golf circuit, under a two-and-a-half year agreement running until the end of 2014. Abacus is available in over twenty countries, with strong market positions in Sweden, Denmark, the Netherlands, Germany and ...
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O'Neill 365 is launching the Natalie Coughlin Collection, designed by...
O'Neill 365 is launching the Natalie Coughlin Collection, designed by Natalie Coughlin, an American swimmer and an 11-time Olympic medalist. O'Neill 365 is an extension of the O'Neill brand and focuses on workout apparel that merges fashion and function. 2012 marks the 60th anniversary of O'Neill.
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Erima has extended its 10-year-old cooperation with the Austrian football...
Erima has extended its 10-year-old cooperation with the Austrian football federation
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Luanvi is taking the place of Legea as technical sponsor...
Luanvi is taking the place of Legea as technical sponsor of the Granada football team in Spain for the next two seasons
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Joma Sport will be the new kit sponsor for Italian...
Joma Sport will be the new kit sponsor for Italian first-division club ACF Fiorentina, starting from the beginning of July and for three football seasons, ending a seven-year old relationship between Fiorentina and Lotto
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Oakley is partnering with its sponsored golfer Rory McIlroy, who...
Oakley is partnering with its sponsored golfer Rory McIlroy, who is also a Unicef ambassador, to help raise money for that organization during this year's U.S. Open. Any time a fan or viewer “tweets” on Twitter using the hashtag #RoryReturns, Oakley will donate $1 to Unicef, up to a total ...
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Hummel is taking over from the next football season as...
Hummel is taking over from the next football season as kit supplier for the Dutch football team of FC Utrecht, which is currently sponsored by Kappa
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GE is introducing a new fabric, eVent DVL. DVL stands...
GE is introducing a new fabric, eVent DVL. DVL stands for Direct Venting Lite, and is an extension of the award-winning eVent fabric. eVent DVL promises to be an extremely light, air-permeable and waterproof material for three-season apparel.
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Shock Doctor, the maker of mouthguards and other protective gear...
Shock Doctor, the maker of mouthguards and other protective gear for performance sports, has relaunched its website, ShockDoctor.com. The company boasts that the reimagined site improves the user experience. It features Shock Doctor athletes and has an improved and streamlined shopping process. Customers can search by product, sport or technology. ...
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Macron, the Italian teamwear supplier, has inked a sponsorship deal...
Macron, the Italian teamwear supplier, has inked a sponsorship deal with Vicenza Calcio, starting with the opening of this year's football season
