News and insights about brands in the sporting goods industry – Page 360
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News briefs
Puma has agreed on a multi-year licensing deal with the...
Puma has agreed on a multi-year licensing deal with the Mini, the iconic small car manufactured and marketed by BMW. The two brands are joining forces to develop a collection of cars, shoes, apparel and accessories named Mini by Puma. A joint statement says the two new partners share values ...
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Puma has signed a deal with the South African rugby...
Puma has signed a deal with the South African rugby player Francois Hougard to run through the 2015 IRB Rugby World Cup
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Ashworth Golf is joining its new parent companies, Adidas and...
Ashworth Golf is joining its new parent companies, Adidas and TaylorMade, as sponsor of Justin Rose, the British professional golfer
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A new line of golf apparel, footwear and accessories under...
A new line of golf apparel, footwear and accessories under the label Ferrari Golf will soon be coming out thanks to a new deal between the Italian luxury car company and Cobra Puma Golf. The clothing will include polo shirts, knit, jackets and pants, and the footwear – handmade in ...
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Odlo's 37-page report on its social and ecological footprint highlights...
Odlo's 37-page report on its social and ecological footprint highlights Odlo's efforts in the field of corporate social responsibility. According to the report, 90 percent of the manufacturing facilities that work for Odlo already meet the requirements of the Fair Wear Foundation (FWF). This figure includes both the company's own ...
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Columbia Sportswear presented its latest innovations for spring/summer 2013 at...
Columbia Sportswear presented its latest innovations for spring/summer 2013 at a showcase event held in Sedona, Arizona, last weekend. Its newest technology is called Omni-Freeze Zero. Mountain Hardwear, Columbia's sister company, calls the same technology Cool.Q Zero. The concept behind the new development is contrary to that of market leaders ...
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Le Coq Sportif is sponsoring a 20-year-old French swimming champion,...
Le Coq Sportif is sponsoring a 20-year-old French swimming champion, Yannick Agnel
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Crocs is celebrating 10 years in business this month with...
Crocs is celebrating 10 years in business this month with a European tour covering 10 locations in five cities and countries. To raise awareness of its newest styles and target a more urban/lifestyle demographic, the company is inviting members of the public to try on a pair of Crocs, with ...
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Lacoste has signed a five-year partnership with Gustavo Kuerten, the...
Lacoste has signed a five-year partnership with Gustavo Kuerten, the former Brazilian tennis champion who won the Roland-Garros Tennis Open three times. He will be the new face of the brand's “Unconventional Chic” campaign, first launched by Lacoste in 2011. Nicknamed Guga, the Brazilian founded in 2000 the Guga Kuerten ...
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A jury organized by the Sports Unlimited fair in Valencia...
A jury organized by the Sports Unlimited fair in Valencia has awarded its annual SU+ prizes to Benito Garcia, Nike, Polar, Runnering.com and Unipreus. Garcia owns the Spanish Benitosports chain of sporting goods stores, which is one of the pillars of the Detallsport buying group. Unipreus is another major ...
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Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa...
Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa
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Novak Djokovic, the Serbian tennis star, is no longer sponsored...
Novak Djokovic, the Serbian tennis star, is no longer sponsored by Sergio Tacchini for clothing. The new sponsor is Uniqlo, the big Japanese sportswear brand, under a deal reported to be worth €6 million a year. Tadashi Yanai, chief executive of Fast Retailing, the company that owns Uniqlo, announced the ...
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Dobotex, the producer, developer and distributor of Puma lifestyle products,...
Dobotex, the producer, developer and distributor of Puma lifestyle products, plans to launch a trade competition at the Moda spring fair in Birmingham next August. The winners could get tickets to Premiership football games and a week's supply of Puma socks and underwear. The competition is available to all retailers/traders ...
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Umbro has signed a deal to outfit the Zebras of...
Umbro has signed a deal to outfit the Zebras of the Botswana Football Association. The team will play in a qualifier for the 2014 World Cup tomorrow, but will probably be wearing interim kits as there wasn't time to get them into finalized uniforms. It is reported that Umbro beat ...
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Kelme has signed a sponsorship deal for the next three...
Kelme has signed a sponsorship deal for the next three seasons with the Royal Racing Club of Santander, taking the place of Slam
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In De Sport, a website for professionals in Dutch sports...
In De Sport, a website for professionals in Dutch sports retailing, went live last week. The indesport.nl website, containing plenty of news on products, market developments and all sorts of practical information, was initiated by a special advisory committee on sports retailing within the Hoofdbedrijfschap Detailhandel, itself an advisory organization ...
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Powakaddy has extended its contract with England Golf as its...
Powakaddy has extended its contract with England Golf as its official trolley supplier
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A global football survey conducted by Kantar, the market research...
A global football survey conducted by Kantar, the market research agency, found that Manchester United is the most popular football club in the world, pulling in 659 million fans. This despite the fact that the team didn't win the big competition this year, losing the Premiership to its cross-town rivals, ...
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The same Spanish company has signed an endorsement contract with...
The same Spanish company has signed an endorsement contract with Loïc Perrin, a football player from the French Saint-Etienne first-division team
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Puma has extended its sponsorship contract with Schalk Burger, the...
Puma has extended its sponsorship contract with Schalk Burger, the famous Springbok player also known as “Schalla,” beyond 2015
