News and insights about brands in the sporting goods industry – Page 360
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Kelme has unveiled a new sponsorship deal with the Spanish...
Kelme has unveiled a new sponsorship deal with the Spanish Levante football club until June 2015
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Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European...
Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European fans. The global Nikegolf Twitter, with its 440,000 fans since its launch, has already grown an important component of the company's marketing mix around the world. The new NikeGolfEU aims to propose the behind-the-scene stories of Nike's athletes on the ...
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W.L. Gore has introduced a new website for its Gore...
W.L. Gore has introduced a new website for its Gore Bike Wear and Gore Running wear. This new “Online Brand Platform” allows cyclists and runners to get information on the latest products available as well as technical information about the textiles used. They can use the Outfit System to put ...
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A British producer of squash racquets, Mantis, will be the...
A British producer of squash racquets, Mantis, will be the official racquet partner of the 2012 Subway World Squash Masters Championships in Birmingham
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While the Euro Cup football championships was in full swing,...
While the Euro Cup football championships was in full swing, Puma was already preparing its on-site marketing for the London Olympics. The sports lifestyle brand is building the Puma Yard at the Boiler House, part of the Old Truman brewery on Brick Lane, to draw thousands of consumers with music ...
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Eastpak has introduced its first collection of footwear for the...
Eastpak has introduced its first collection of footwear for the fall/winter 2012 season, adding to its daypacks and backpacks, under a licensing contract signed with Sugi International last year. Some of the shoes use the same materials as the backpacks. A larger collection has been developed for spring/summer 2013, which ...
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Galvin Green has a new contract with Ryder Cup Europe...
Galvin Green has a new contract with Ryder Cup Europe to be a licensee and to provide part of a new “exclusive collection” for the golf event. The agreement, signed to last through the 2014 Ryder Cup, sees Galvin Green offering its apparel with the official Ryder Cup logo throughout ...
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Macron, the Italian teamwear supplier, has inked a sponsorship deal...
Macron, the Italian teamwear supplier, has inked a sponsorship deal with Vicenza Calcio, starting with the opening of this year's football season
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Shock Doctor, the maker of mouthguards and other protective gear...
Shock Doctor, the maker of mouthguards and other protective gear for performance sports, has relaunched its website, ShockDoctor.com. The company boasts that the reimagined site improves the user experience. It features Shock Doctor athletes and has an improved and streamlined shopping process. Customers can search by product, sport or technology. ...
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GE is introducing a new fabric, eVent DVL. DVL stands...
GE is introducing a new fabric, eVent DVL. DVL stands for Direct Venting Lite, and is an extension of the award-winning eVent fabric. eVent DVL promises to be an extremely light, air-permeable and waterproof material for three-season apparel.
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Hummel is taking over from the next football season as...
Hummel is taking over from the next football season as kit supplier for the Dutch football team of FC Utrecht, which is currently sponsored by Kappa
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Oakley is partnering with its sponsored golfer Rory McIlroy, who...
Oakley is partnering with its sponsored golfer Rory McIlroy, who is also a Unicef ambassador, to help raise money for that organization during this year's U.S. Open. Any time a fan or viewer “tweets” on Twitter using the hashtag #RoryReturns, Oakley will donate $1 to Unicef, up to a total ...
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Joma Sport will be the new kit sponsor for Italian...
Joma Sport will be the new kit sponsor for Italian first-division club ACF Fiorentina, starting from the beginning of July and for three football seasons, ending a seven-year old relationship between Fiorentina and Lotto
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Luanvi is taking the place of Legea as technical sponsor...
Luanvi is taking the place of Legea as technical sponsor of the Granada football team in Spain for the next two seasons
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Crocs is celebrating 10 years in business this month with...
Crocs is celebrating 10 years in business this month with a European tour covering 10 locations in five cities and countries. To raise awareness of its newest styles and target a more urban/lifestyle demographic, the company is inviting members of the public to try on a pair of Crocs, with ...
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Le Coq Sportif is sponsoring a 20-year-old French swimming champion,...
Le Coq Sportif is sponsoring a 20-year-old French swimming champion, Yannick Agnel
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Columbia Sportswear presented its latest innovations for spring/summer 2013 at...
Columbia Sportswear presented its latest innovations for spring/summer 2013 at a showcase event held in Sedona, Arizona, last weekend. Its newest technology is called Omni-Freeze Zero. Mountain Hardwear, Columbia's sister company, calls the same technology Cool.Q Zero. The concept behind the new development is contrary to that of market leaders ...
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Odlo's 37-page report on its social and ecological footprint highlights...
Odlo's 37-page report on its social and ecological footprint highlights Odlo's efforts in the field of corporate social responsibility. According to the report, 90 percent of the manufacturing facilities that work for Odlo already meet the requirements of the Fair Wear Foundation (FWF). This figure includes both the company's own ...
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A new line of golf apparel, footwear and accessories under...
A new line of golf apparel, footwear and accessories under the label Ferrari Golf will soon be coming out thanks to a new deal between the Italian luxury car company and Cobra Puma Golf. The clothing will include polo shirts, knit, jackets and pants, and the footwear – handmade in ...
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Ashworth Golf is joining its new parent companies, Adidas and...
Ashworth Golf is joining its new parent companies, Adidas and TaylorMade, as sponsor of Justin Rose, the British professional golfer
