News and insights about brands in the sporting goods industry – Page 352
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News briefs
Flow Snowboarding will return as the title sponsor for Tailgate...
Flow Snowboarding will return as the title sponsor for Tailgate Alaska, the yearly gathering of elite riders on Alaska's Thompson Pass. Heading into its sixth year, the snowboarding festival will take place from March 29 to April 7, 2013. Flow Snowboarding will also be sponsoring the Flow World Freeriding Championships, ...
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News briefs
Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly...
Patagonia has unveiled a plant-based wetsuit, as an environmentally-friendly alternative to neoprene products. It was developed in partnership with Yulex Corporation, a company focusing on clean technologies using agriculture-based biomaterials. The new Patagonia wetsuit is made at 60 percent of biorubber issued from guayule, a renewable crop which requires little ...
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News briefs
Matrix Fitness, one of the divisions of Johnson Health Tech,...
Matrix Fitness, one of the divisions of Johnson Health Tech, has become the official supplier of fitness equipment to the Red Bull Racing automotive team. Matrix has equipped an on-site gym in the team's head office for use by the drivers and team employees.
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News briefs
The Vegam division of Spac, an Italian developer and manufacturer...
The Vegam division of Spac, an Italian developer and manufacturer of technical fabrics and components near Vicenza, is partnering with the eVent division of General Electric to bring a new line of permeable and bi-component waterproof fabrics to European shoe companies. Spac will produce both three- and four-layer laminates for ...
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Lotto has extended its endorsement contract with David Ferrer, ranked...
Lotto has extended its endorsement contract with David Ferrer, ranked fifth in the ATP Tour, for four more years
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News briefs
Body Glove has partnered with a Guinness world record holder,...
Body Glove has partnered with a Guinness world record holder, Garrett McNamara, to create a new flotation wetsuit designed for big-wave, cold-water surfing, to help surfers in potentially life-threatening conditions. Facilitating a faster surfacing time, the interior of the new suit comprises a system of modular foam inserts that are ...
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News briefs
Lacoste was reportedly the only brand that issued a bid...
Lacoste was reportedly the only brand that issued a bid to outfit French athletes outside the field of play at the Olympics, after the French Olympic Committee decided to no longer attribute all-encompassing rights to a single brand. For many years that brand was Adidas, which provided outfits for French ...
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News briefs
Li-Ning, the leading Chinese sports brand, has just begun...
Li-Ning, the leading Chinese sports brand, has just begun a test in the outdoor sector by launching its own line of outdoor products, called Li-Ning Adventure. In late October, the first Li-Ning Adventure single-brand store dedicated to the new offer was opened at the group's headquarters in Beijing. The selling ...
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News briefs
The Backenger backpack won this year's edition of the Oxylane...
The Backenger backpack won this year's edition of the Oxylane Innovation Awards. Every year, the prize showcases the most innovative products and services developed by any of the exclusive brands of Oxylane, the parent company of Décathlon and other smaller retail chains. The Backenger is one of the items offered ...
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Nike will continue to sponsor the Football Association of Singapore...
Nike will continue to sponsor the Football Association of Singapore until 2016
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News briefs
Rossignol has updated and broadened a free app enabling skiers...
Rossignol has updated and broadened a free app enabling skiers to visualize their runs and to measure their performance: Ski Pursuit has already been used by 32,000 skiers since the French ski company launched it for iPhones earlier this year but Rossignol is certain that the numbers will surge as ...
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Nike is taking over from Umbro the sponsorship of another...
Nike is taking over from Umbro the sponsorship of another Spanish football team, Athletic
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News briefs
Canterbury announced that Geoff Parling, who plays for the Leicester...
Canterbury announced that Geoff Parling, who plays for the Leicester Tigers team and for the national England rugby team – both sponsored by the company – has become its newest brand ambassador. Meanwhile, Canterbury is using a new interactive 3D photo booth at the Twickenham stadium that allows fans of the ...
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News briefs
China's Peak Sport Products announced the signing of a sponsorship...
China's Peak Sport Products announced the signing of a sponsorship agreement with the German Basketball Federation (DBB), replacing Nike in the role. Starting next Jan. 1, Peak will act as the exclusive “premium partner & official supplier” of the DBB, which features several NBA players and has qualified for the ...
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News briefs
Norrøna has contracted Christine Hargin as new ambassador for the...
Norrøna has contracted Christine Hargin as new ambassador for the Norwegian brand. The Swedish freeride champion won the Freeride World Tour (FWT) in March. With her years of experience, the 32-year-old will also support the company's research & development team.
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News briefs
Head Tennis has already begun to make a big buzz...
Head Tennis has already begun to make a big buzz out about Novak Djokovic' new Speed racquet, which will premier at the Australian Open next January. In a James-Bond-like film on Youtube, the Serbian tennis star is shown secretely testing a black prototype of the new product, but it cannot be ...
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Aksel Lund Svindal, a Norwegian-born ski racer who has...
Aksel Lund Svindal, a Norwegian-born ski racer who has won gold in the Olympics and two victories in the World Cup, is joining Oakley's family of sponsored athletes
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Callaway has agreed on a four-year extension of its partnership...
Callaway has agreed on a four-year extension of its partnership with Annika Sorenstam
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News briefs
Adidas has chosen Selena Gomez as the new global ambassador...
Adidas has chosen Selena Gomez as the new global ambassador for its Neo label through 2015. The 20-year-old actress, recording artist and designer is set to appear over the next three years in a series of print, digital, retail and outdoor campaigns. Gomez stars in a video released by the ...
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News briefs
Adidas has turned its recently signed five-year sponsorship deal with...
Adidas has turned its recently signed five-year sponsorship deal with the Italian Rugby Federation (FIR) into a master license. The company will manage a new online store for the Italian rugby team and look for licensees in Italy and abroad that will design, develop and produce FIR branded products that ...
