News and insights about brands in the sporting goods industry – Page 352
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Short stops
EA7 Emporio Armani is the new technical sponsor of L'Usine,...
EA7 Emporio Armani is the new technical sponsor of L'Usine, a high-end sports club in Paris
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News briefs
Lotto Sport Italia will provide footwear, clothing and accessories for...
Lotto Sport Italia will provide footwear, clothing and accessories for Nicolás Almagro, the Spanish tennis champion, through a new three-year technical sponsorship. The deal, which takes effect next year, will see Almagro outfitted in Lotto for competitions as well as leisure time. He will play wearing the Raptro Ulta IV ...
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News briefs
Odlo will be unveiling Muscle Force, the newest addition to...
Odlo will be unveiling Muscle Force, the newest addition to its base-layer collection at Ispo Munich next February. The latest product line from the maker of functional sports underwear is designed specifically for skiers and snowboarders. It helps keep their energy up by reducing muscle vibration with zoned muscle support, ...
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News briefs
Nike is investing more in football after its divestiture of...
Nike is investing more in football after its divestiture of Umbro. The Swoosh has taken over from the former Nike subsidiary the sponsorship of the United Soccer Leagues (USL). This organization groups a variety of professional and amateur men's and women's soccer leagues in the U.S., Canada and the Caribbean, including ...
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Erima has signed a sponsorship agreement with the handball team...
Erima has signed a sponsorship agreement with the handball team of Flensburg in Germany
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News briefs
Polartec is introducing Polartec Alpha, a new synthetic insulation technology...
Polartec is introducing Polartec Alpha, a new synthetic insulation technology developed for the U.S. Army that makes puffy garments breathable and more comfortable during active use. The technology, which will be showcased at trade shows in January and February, has already been adopted by 16 outdoor brands – five in ...
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News briefs
The board of Amer Sports Corp. has approved two new...
The board of Amer Sports Corp. has approved two new share-based incentive plans for key personnel of the group. A new Performance Share Plan, directed at about 80 people including members of the executive board, allocates a maximum total of 1.2 million shares that can be obtained based on operating ...
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Arena is coming out with its first triathlon line next...
Arena is coming out with its first triathlon line next summer, integrating its Powerskin Carbon Pro technology
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News briefs
Right in time for the holiday season, Intersport Austria has...
Right in time for the holiday season, Intersport Austria has donated 3,000 winter jackets to Volkshilfe (“help to the people”), a local charity organization. The used jackets came from customers of Intersport's retailers. In return for their used jackets, the customers got a 20 percent discount on the purchase of ...
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News briefs
Warrior Sports, the team sports brand of New Balance, has...
Warrior Sports, the team sports brand of New Balance, has signed a sponsorship deal with Jonás Gutiérrez, a 29-year-old Argentinean football player who has been a member of the Newcastle United team since 2008. Nicknamed “Spider-Man” because of a mask that he put on when he scored a goal during his ...
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News briefs
With basketball gaining increasing visibility in their domestic market, two Chinese...
With basketball gaining increasing visibility in their domestic market, two Chinese sports brands, Li-Ning and Peak Sports, have signed separate deals to become official partners of two teams of the National Basketball League: the Miami Heat and the Toronto Raptors, respectively. The contract with the Miami Heat, current world champion in the ...
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News briefs
Blue Tomato is launching the third edition of its Best...
Blue Tomato is launching the third edition of its Best Urban Shot competition, where city board sports participants, from snowboarding to freeskiing, are invited to submit photos and videos of their sport. The only requirement is that the shot be taking in an unrban environment – no parks, no mountains. ...
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News briefs
Völkl can proudly call itself “brand of the century,” a...
Völkl can proudly call itself “brand of the century,” a title bestowed by a German publisher, Verlag Deutsche Standards, and granted to companies that illustrate the quality of the German economy. At a ceremony at Berlin's prestigious Adlon hotel, Völkl was awarded the prize for its global importance as the only ...
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News briefs
Marker is entering the protective equipment category with its new...
Marker is entering the protective equipment category with its new Marker Protective Snow Equipment collection. Known for producing ski bindings since the 1950s, the company is launching a line of helmets and goggles for men, women and kids. In partnership with Ortema, which specializes in orthopaedic technology, Marker has developed ...
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Puma has chosen Clifford French, the sports and entertainment communications...
Puma has chosen Clifford French, the sports and entertainment communications agency, to advise it on its communication strategy for U.K. and Ireland football
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News briefs
SRAM has done some reorganizing at its marketing team in...
SRAM has done some reorganizing at its marketing team in Europe, saying that the move will better serve its road, mountain bike and urban segments. Gaetan Vétois is the company's new European marketing manager, and he will work with the teams from original equipment sales, aftermarket, dealer marketing, and marketing and ...
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News briefs
Millet is going to launch the first skis under its...
Millet is going to launch the first skis under its own name, in partnership with Zag, for the winter 2013/14 season. They will go with a full line of double-layer outerwear for all-mountain skiing and a dedicated backpack, with an integrated airbag. Millet is the technical apparel brand of the ...
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News briefs
The Ideas Active Sports Design Network has selected the word...
The Ideas Active Sports Design Network has selected the word “Find” as the tagline for its Winter 2014/15 color card, stressing the current demand for something innovative and surprising in a world gripped by problems that require new paths and solutions. The new Ideas color card, whose preview can be ordered ...
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News briefs
Arc'teryx has obtained the involvement of the local police in...
Arc'teryx has obtained the involvement of the local police in Vancouver to distribute more than 700 waterproof capes to the homeless population of the Canadian city, where the brand has its head office. The capes are made with excess or discontinued raw materials from the Arc'teryx factory in nearby Burnaby, ...
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News briefs
Sport Partner reports that Arena has signed a four-year sponsorship...
Sport Partner reports that Arena has signed a four-year sponsorship deal with the Dutch Swimming Federation. Announced during the European championships held in Chartres, the deal relates to all categories from swimming to diving, synchronized swimming, water polo and disabled swimming. Starting from the beginning of next year, the agreement ...
