News and insights about brands in the sporting goods industry – Page 357
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Adidas has extended its sponsorship of the German Olympic Committee...
Adidas has extended its sponsorship of the German Olympic Committee through 2016
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Rapha replaces Adidas as the official clothing provider for Sky...
Rapha replaces Adidas as the official clothing provider for Sky Pro Cycling, the highest-ranking cycle team in the world, starting in January for a four-year deal
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Skechers has signed marketing agreements with sports legends Mark Cuban,...
Skechers has signed marketing agreements with sports legends Mark Cuban, Joe Montana and Tommy Lasorda to launch the Relaxed Fit men's footwear collection, inspired by the popularity of relaxed fit jeans to offer a similar type of comfort with a more stylish design. Each one of the endorsees will star ...
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England's Football Association (FA) confirmed that it was putting an...
England's Football Association (FA) confirmed that it was putting an end to its long-standing relationship with Umbro, and that the England football team will be wearing Nike apparel from next spring. Nike bought Umbro in 2007 but announced a few months ago that it wanted to sell the British football ...
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Nike is the new sponsor of the Spanish Basketball Association....
Nike is the new sponsor of the Spanish Basketball Association. Pau Gasol, Marta Fernández and their teammates will be in Nike shirts earlier this month. Gasol himself was at Nike's Madrid office last week to announce a partnership between the American brand and the Spanish basketball federation, starting from next ...
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Spy Optic had to modify its billboard in Encinitas, California,...
Spy Optic had to modify its billboard in Encinitas, California, advertising its new Happy Lens. The previous ad read “Happy to sit on your face,” and garnered some complaints from locals about the double entendre. Spy took it down after a week. The new board reads “Happiness is coming …” ...
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Prince Global has renewed its sponsorship of Mike and Bob...
Prince Global has renewed its sponsorship of Mike and Bob Bryan, the American brothers who hold the record for all-time winningest doubles team, male or female. They also won the 2012 U.S. Open and a gold medal at the London Olympics. They will continue to use Prince's EXO3 Rebel 95 ...
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In a sponsoring deal described as by far the largest...
In a sponsoring deal described as by far the largest agreed upon by a Chinese sports company in its own country, Li Ning, the leading domestic sportswear brand, will become sponsor of CBA, the Chinese Basketball Association, taking the place of Anta Sports. The new deal, which will run over ...
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M-Way, the specialty retail operation of the Swiss Migros Group...
M-Way, the specialty retail operation of the Swiss Migros Group for electric urban mobility, invites its customers to show up in the stores with their old bikes and to leave them there. All consumers enjoy a discount of 250 Swiss francs (€205-$270) on the purchase of a new e-bike if ...
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According to the Daily Mail of Britain, Nike is set...
According to the Daily Mail of Britain, Nike is set to take the place of Umbro as the official supplier of the England football team as of next year, launching a new kit next spring. As previously reported, Nike wants to sell Umbro, which holds the England contract until 2018, ...
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Nike has announced that it will continue to support Lance...
Nike has announced that it will continue to support Lance Armstrong and his Livestrong Foundation, which serves cancer survivors, in spite of the recent decision by the U.S. anti-doping agency (USADA) to ban him from cycling for life. USADA also expects the International Cycling Union, cycling's governing body, to strip ...
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One Way, the Finnish Nordic sports brand, has introduced a...
One Way, the Finnish Nordic sports brand, has introduced a new web-based platform, with weekly updates on cross-country skiing and other cross country sports. The URL is http://www.onewaysport.com. One Way designs and markets ski poles and technical apparel, footwear and accessories for cross-country skiing, Nordic walking and other outdoor sports. ...
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Garmin, the specialty company for mobile navigation, has signed a...
Garmin, the specialty company for mobile navigation, has signed a three-year agreement to be the title sponsor of Velothon, a popular bicycle competition in Berlin, starting with its third edition, scheduled for June 9, 2013. The U.S. company has been increasingly active in cycling. It has been supporting one of the ...
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Petter Northug, a Norwegian star cross-country skier, plans to launch...
Petter Northug, a Norwegian star cross-country skier, plans to launch his own clothing brand. Northug is involved in the company PN Active Wear, which will develop training clothing together with two sponsors of the Norwegian national cross-country ski team sponsors, Swix and Skiforbundet, according to the Norwegian newspaper Finansavisen. Initially, ...
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Nike wants to make Sunday, Aug. 12, the “most active...
Nike wants to make Sunday, Aug. 12, the “most active day” ever through its Nike+ digital ecosystem, which has more than 8.5 million members around the world. Nike is calling on everybody to engage in a “Greatness Is Ours” mission by sharing their activities and their achievements through the social ...
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Article
Anta’s net falls by 17%
Anta Sports Products, a major Chinese manufacturer of athletic footwear, announced that its net profit for the six months ended June 30 was $121.7 million, down by 17 percent from the year-ago period. An official partner of the Chinese Olympic Committee, Anta remains cautious about the short-term outlook for the ...
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Quiksilver says it has more than 2 million fans on...
Quiksilver says it has more than 2 million fans on Facebook
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Saucony will have some Gore-Tex footwear for the spring/summer 2013...
Saucony will have some Gore-Tex footwear for the spring/summer 2013 season. Brooks already offers the membrane in some of its own running shoes.
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Speedo has commissioned a report about the benefits of swimming...
Speedo has commissioned a report about the benefits of swimming that it hopes will get more people in the water. The study, conducted by Ipsos MORI, looked into the psychological benefits of swimming. It found that, according to 74 percent of the respondents, swimming helps reduce stress and tension, and ...
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Patagonia Books, a subsidiary of Patagonia Inc. acting as a...
Patagonia Books, a subsidiary of Patagonia Inc. acting as a publisher of writings devoted to nature and outdoor sports, is putting out “The Responsible Company,” a book written by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, the company's marketing director. The authors want to outline – supported ...
