News and insights about brands in the sporting goods industry – Page 357
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Puma has signed partnership deals with Gael Clichy, the French...
Puma has signed partnership deals with Gael Clichy, the French international and Manchester City left back defender, and Rui Patricio, the Portuguese national and Sporting Lisbon goalkeeper. Clichy, who previously wore Umbro boots, will wear the Puma evoSPEED 1FG boot. In addition to the Puma evoSPEED 1FG boot, Patricio will ...
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Mike Tyson has launched his new official clothing range, featuring...
Mike Tyson has launched his new official clothing range, featuring T-shirts influenced by his career and body art, at the Lillywhites store in London. The former U.S. heavyweight champion hosted a special event and Q&A session on Oct. 6 at the London Fight Zone of the Lillywhites store on Piccadilly ...
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ProQuip has joined forces with Colin Montgomerie to create a...
ProQuip has joined forces with Colin Montgomerie to create a new performance rain suit called “Colin Montgomerie by ProQuip.” According to ProQuip, the Scottish golfer, victorious 2010 Ryder Cup captain and the winner of a record eight European Tour Order of Merit titles, inspired and co-designed the new line, which ...
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Pepe has signed an endorsement deal with Nike. The Real...
Pepe has signed an endorsement deal with Nike. The Real Madrid defender will wear Nike boots rather than his usual Umbro pair for the duration of the deal's tenure. The 29-year-old champion becomes the seventh player at Real Madrid to agree to a deal with the U.S. brand, joining fellow ...
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Gilbert has signed a sponsorship deal with the Welsh Rugby...
Gilbert has signed a sponsorship deal with the Welsh Rugby Union. The Sussex-based brand will supply the league with a range of domestic and international balls until 2018.
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Reusch has signed up two more goalkeepers, Javi Varas of...
Reusch has signed up two more goalkeepers, Javi Varas of Real Club Celta de Vigo and Robert Green from QPR, after extending its sponsoring contracts with the goalkeepers of three Italian football teams: Andrea Consigli of Atlanta, Antonio Mirante of Parma, and Michael Agazzi of Cagliari. The German brand of ...
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Killy has launched a new website at www.killy.com for its...
Killy has launched a new website at www.killy.com for its sportswear, which is licensed by the Lafuma Group via Eider. The site includes a store locator and allows users to access information on the founder of the eponymous brand, Jean-Claude Killy. The French skiing legend won three gold medals at ...
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Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000...
Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000 bicycles because it received reports of front forks breaking, posing fall and injury hazards to riders. The recall involves some 2008 and 2009 women's and men's Globe model bicycles manufactured by Kinesis in China. Recalled models include the Globe Elite, ...
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After its painful split with the French football team, Adidas...
After its painful split with the French football team, Adidas has lost another French partner of four decades as the country's athletics federation switched to Asics. The Japanese brand is to provide outfits for French track and field athletes for four years from the start of January in all international ...
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Apparently as the first company within the outdoor industry, Jack...
Apparently as the first company within the outdoor industry, Jack Wolfskin has agreed to join the “Zero Discharge of Hazardous Chemicals” project. In the framework of the program, a member company is required to follow a special collective roadmap for sustainability from now until the year 2020. The to-do list requires ...
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Short stops
The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes...
The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes
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Shimano and BMC will join forces in mountain bike racing...
Shimano and BMC will join forces in mountain bike racing starting next season. The BMC mountain bike racing team will use Shimano's XTR components, wheels and pedals. The two companies will also extend their partnership on the BMC road racing team, which has used Shimano's Dura Ace components for the ...
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Head has granted a license for the development and the...
Head has granted a license for the development and the sale of Head branded bikes in Austria and some Eastern European countries, according to velobiz.de, the German online news service for the bicycle industry. The collection was presented at the first edition of a new Austrian trade show, Best of Bike, in ...
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Reebok has partnered with The Echo Nest, a music intelligence...
Reebok has partnered with The Echo Nest, a music intelligence platform, to release a new Spotify app. The Reebok FitList app, aimed at providing fitness exercisers with a soundtrack for their workout sessions, is free to use within Spotify. Users select an activity, an intensity level, the duration of the ...
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The surfing legend Laird Hamilton has partnered with Nidecker to...
The surfing legend Laird Hamilton has partnered with Nidecker to develop Laird StandUp and other stand-up paddleboards. Bob Pearson, of Pearson Arrow, is creating the initial line. Laird StandUp was first unveiled at the Surf Expo in Orlando earlier this month, and made its European debut Sept. 18-20 at Paddle ...
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Short stops
Adidas has extended its sponsorship of the German Olympic Committee...
Adidas has extended its sponsorship of the German Olympic Committee through 2016
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Short stops
Rapha replaces Adidas as the official clothing provider for Sky...
Rapha replaces Adidas as the official clothing provider for Sky Pro Cycling, the highest-ranking cycle team in the world, starting in January for a four-year deal
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Skechers has signed marketing agreements with sports legends Mark Cuban,...
Skechers has signed marketing agreements with sports legends Mark Cuban, Joe Montana and Tommy Lasorda to launch the Relaxed Fit men's footwear collection, inspired by the popularity of relaxed fit jeans to offer a similar type of comfort with a more stylish design. Each one of the endorsees will star ...
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England's Football Association (FA) confirmed that it was putting an...
England's Football Association (FA) confirmed that it was putting an end to its long-standing relationship with Umbro, and that the England football team will be wearing Nike apparel from next spring. Nike bought Umbro in 2007 but announced a few months ago that it wanted to sell the British football ...
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Nike is the new sponsor of the Spanish Basketball Association....
Nike is the new sponsor of the Spanish Basketball Association. Pau Gasol, Marta Fernández and their teammates will be in Nike shirts earlier this month. Gasol himself was at Nike's Madrid office last week to announce a partnership between the American brand and the Spanish basketball federation, starting from next ...
