News and insights about brands in the sporting goods industry – Page 357
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Warrior Sports has signed Vinnie Jones as the brand's latest...
Warrior Sports has signed Vinnie Jones as the brand's latest football ambassador. He will also become the face of “Face Off,” the new online Premier League prediction game that the American company is launching. Jones is an English actor and retired footballer who represented and captained the Welsh national football ...
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The Bos Group has obtained a license to source and...
The Bos Group has obtained a license to source and distribute O'Neill footwear all around Europe, Sport Partner reports. The deal covers footwear for men, women and children in all seasons, and the first delivery is expected for the second half of 2013. It also involves O'Neill branded socks. Entities ...
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Oakley is making a big splash at the London Olympics,...
Oakley is making a big splash at the London Olympics, where it is supplying more than 80 percent of the athletes who are wearing sunglasses. It has deals with more 700 athletes competing in the Games in 19 disciplines and coming from more than 200 countries. They are being invited ...
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Rossignol has signed a partnership with Best of the Alps...
Rossignol has signed a partnership with Best of the Alps – The Classic Mountain Resorts, to produce a limited edition of alpine skis that will only be available through authorized dealers at member resorts. Best of the Alps is a group of prestigious alpine resorts, from Chamonix Mont-Blanc to Cortina ...
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Kappa has signed a sponsorship agreement with U.E. Santboiana, the...
Kappa has signed a sponsorship agreement with U.E. Santboiana, the rugby team of Sant Boi de Llobregat in Catalonia, covering the next two seasons. The Italian brand will supply sportswear to all the teams of the Spanish club as well as its rugby school. Kappa started its presence on Spain's ...
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After H&M announced the opening of a couple of sports...
After H&M announced the opening of a couple of sports fashion stores in London for the Olympics, Mango announced that it is considering the development of a new line of sportswear and “homewear” within the next two-three years. This adds to recent announcements by the company in May about a ...
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Cristian Deville has had a gondola named after him at...
Cristian Deville has had a gondola named after him at the Austrian skiing resort of Kitzbuehel. Cristian won the slalom there in January and tradition has it that the winner of the Kitzbuehel round of the Alpine Skiing World Cup is awarded this special prize. One of the red gondolas ...
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Vibram began to advertise its FiveFingers brand of minimalist shoes...
Vibram began to advertise its FiveFingers brand of minimalist shoes on some London buses on July 24. The branded buses were supposed to crisscross Central London for four weeks in connection with the Olympics.
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Adidas and Major League Soccer (MLS) have announced that MLS...
Adidas and Major League Soccer (MLS) have announced that MLS will integrate the Adidas Micoach Elite System league-wide as from the 2013 season, making it the first “smart league” in the world. The data-tracking technology provides coaches, trainers and players with real-time performance metrics including heart rate, acceleration, speed, distance, ...
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Short stops
Go Sport will act as the official retail partner for...
Go Sport will act as the official retail partner for the next two seasons of the Paris Saint-Germain football club, and the French retailer's logo will appear in the club's stadium and in its media
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W.L. Gore has introduced a new website for its Gore...
W.L. Gore has introduced a new website for its Gore Bike Wear and Gore Running wear. This new “Online Brand Platform” allows cyclists and runners to get information on the latest products available as well as technical information about the textiles used. They can use the Outfit System to put ...
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Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European...
Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European fans. The global Nikegolf Twitter, with its 440,000 fans since its launch, has already grown an important component of the company's marketing mix around the world. The new NikeGolfEU aims to propose the behind-the-scene stories of Nike's athletes on the ...
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Short stops
Kelme has unveiled a new sponsorship deal with the Spanish...
Kelme has unveiled a new sponsorship deal with the Spanish Levante football club until June 2015
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On the eve of the first day of the U.S....
On the eve of the first day of the U.S. Olympic Swim Trials in Omaha, Nebraska, Arena North America announced that it would donate funds to the U.S.-based Edith Sanford Breast Cancer Foundation. For the first world record that is broken between now and the end of 2012, in any ...
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Vans has come out with a recyclable sandal in a...
Vans has come out with a recyclable sandal in a new partnership with Plus Compound Technologies, the maker of PLUSfoam recyclable material. The Nexpa sandal is available worldwide through select retailers. Michael Carr, the associate general manager at Plus Compound Technologies, noted that for the manufacturing run of Nexpa sandals, ...
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Lotto Sport Italy and the Genoa Cricket and Football Club,...
Lotto Sport Italy and the Genoa Cricket and Football Club, commonly referred to as Genoa, have signed a new partnership agreement for the next four years, until June 30, 2016. Lotto becomes the technical sponsor and official supplier for Genoa's main team, the youth teams and its school of football, ...
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Puma has launched its largest ever campaign with a football...
Puma has launched its largest ever campaign with a football club to kick off its partnership with Borussia Dortmund. The team has topped the Bundesliga rankings in the last two seasons and achieved a double in the last season by also winning the DFB-Pokal. The Puma jerseys for Borussia Dortmund ...
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Hummel launched a new marketing campaign at this year's summer...
Hummel launched a new marketing campaign at this year's summer edition of the Bread & Butter show in Berlin. The title of the campaign, which is aimed to be ongoing, is “Change the world through sport.” The campaign will be communicated and activated across major international events and activities such ...
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Short stops
“Brett vorm Kopf,” an independent film charting the story of...
“Brett vorm Kopf,” an independent film charting the story of Titus Dittmann, a former teacher who shaped the German skateboarding market, was introduced in Germany last month
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Brunotti, the Dutch surf brand, has come up with quick-dry...
Brunotti, the Dutch surf brand, has come up with quick-dry boardshorts featuring the famous “Sunflowers” painting by Vincent van Gogh, which will be sold through usual sports stores as well as museums such as the Van Gogh Museum in Amsterdam, the Metropolitan Museum of Art in New York and the ...
