News and insights about brands in the sporting goods industry – Page 363
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The Development League of the NBA has signed a sponsorship...
The Development League of the NBA has signed a sponsorship deal with Banco Bilbao Vizcaya Argentaria S.A. making the Spanish bank the presenting partner of the league's playoffs and finals. BBVA has partnered with the NBA for two years, but this extends the deal to include a combined D-League/BBVA logo ...
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Puma is rolling out its “Bring Me Back“ program in...
Puma is rolling out its “Bring Me Back“ program in cooperation with I:CO, a global recycling company. Starting today, Puma is installing recycling bins at its corporate stores in Germany, allowing customers to dump used shoes, apparel and accessories of any brand. The idea is to reuse them, if the ...
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Asics' Running Expo, held in Paris in conjunction with the...
Asics' Running Expo, held in Paris in conjunction with the Paris Marathon, drew nearly 65,000 visitors over its two and a half days, April 12-14. At its 1,000-square-meter stand, Asics sold more than 1,000 pairs of shoes, signed up 482 people for the MyAsics program, and tested 515 people with ...
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Regatta announced that it has been awarded the prestigious Queen's...
Regatta announced that it has been awarded the prestigious Queen's Award for Enterprise: International Trade 2012. Given every year to companies in all sectors on the British Queen's birthday, this is one of the U.K.'s most prestigious accolades for business performance. The only other British company remotely involved in the ...
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Callaway Golf has announced a multi-year sponsorship contract with Kelly...
Callaway Golf has announced a multi-year sponsorship contract with Kelly Kraft, who became the U.S. amateur golf champion last year. After earning a spot at this year's Masters tournament, he made his professional debut this week at the Valero Texas Open in San Antonio.
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Reebok has signed an agreement with the Planet Funk, a...
Reebok has signed an agreement with the Planet Funk, a well-known Italian electronic dance music group. The deal is part of an integrated marketing campaign in Italy that will involve dedicated merchandising in Athletes World stores and on the internet. A co-signed limited edition will be marketed for spring/summer 2013.
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Mizuno has announced a collaboration agreement with Lásló Nagy, the...
Mizuno has announced a collaboration agreement with Lásló Nagy, the captain of the Spanish Futbol Club Barcelona Intersport, who is described as the best handball player in the world
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A few weeks after it snatched a four-year sponsorship agreement...
A few weeks after it snatched a four-year sponsorship agreement with the Rugby Football Union, Canterbury inked a three-year partnership with the Leicester Tigers. The deal to act as a the kit supplier of England Rugby marked the return of Canterbury to the forefront of the rugby market, particularly since ...
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Prada will outfit the Italian National Sailing Team for this...
Prada will outfit the Italian National Sailing Team for this year's Olympic and Paralympic Games; another luxury Italian brand, Giorgio Armani, is designing uniforms for other sports in the Games
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Dobotex, the Dutch-based knitting company owned by Puma, is launching...
Dobotex, the Dutch-based knitting company owned by Puma, is launching a collection of socks associated with the European football championships planned for next June and July in Poland and Ukraine. The socks will feature the flag of several major participating countries – in particular England, France, Germany, Italy, the Netherlands ...
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Tern, the young urban cycling company, has won a prestigious...
Tern, the young urban cycling company, has won a prestigious Red Dot Award for product design with its Verge Duo folding bicycle. The Taiwan-based firm was launched only last year by Joshua Hon, son of the founder of Dahon, the established specialist in folding bicycles. Since then, Tern has been distinguished three ...
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Penalty, the leading Brazilian brand of football products, which entered...
Penalty, the leading Brazilian brand of football products, which entered the Spanish market two years ago, has announced a sponsorship deal with the Pozo Murcia football team
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Atomic has extended its partnership contract with Carlo Janka until...
Atomic has extended its partnership contract with Carlo Janka until 2016. The new deal with the 26-year-old Swiss ski racer adds Atomic branded helmets and goggles to the standard package of skis, boots and bindings.
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Most Nike Golf athletes playing in the Masters tournament in...
Most Nike Golf athletes playing in the Masters tournament in the U.S., the first major golf championship of the season, will wear the company's limited edition Lunar Control footwear. The shoe is lightweight but provides stability through its Flywire technology, and is well-cushioned for walking the greens. Made of waterproof ...
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Skullcandy has partnered with the Berrics, the Los Angeles indoor...
Skullcandy has partnered with the Berrics, the Los Angeles indoor skate park and corresponding website. Skullcandy's name and logo will appear prominently throughout the website and in the content that Berrics will upload to the site. A Skullcandy gaming zone and recording studio at the park will offer exclusive branded ...
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Adidas is rolling out a new multi-channel advertising campaign in...
Adidas is rolling out a new multi-channel advertising campaign in the U.K., saying it's its biggest ever in the country. The centerpiece of its “Take the Stage” campaign is a 60-second TV commercial that features Victoria Pendleton, Louis Smith and Tom Daley, all members of Team GB, as well as ...
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Nike will be the title sponsor of the 10K, the...
Nike will be the title sponsor of the 10K, the running race due to take place in the streets of London on July 8, involving an estimated 25,000 runners
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Intersport Germany has donated €11,000 to Deutsche Sporthilfe (“German sports...
Intersport Germany has donated €11,000 to Deutsche Sporthilfe (“German sports aid”), a nonprofit foundation that supports athletes and hopeful talents who may make it onto the stage at the Olympics or other top sports events. Since 1967, Deutsche Sporthilfe has supported 44,000 athletes financially, though only West Germans benefited from ...
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Skullcandy's latest endorser is Kate Upton, a supermodel who made...
Skullcandy's latest endorser is Kate Upton, a supermodel who made the cover of Sports Illustrated with her swimsuit
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J'hayber, the Spanish shoe company, is launching a line of...
J'hayber, the Spanish shoe company, is launching a line of sports shoes developed together with Dani Martin, a well-known Spanish singer
