News and insights about brands in the sporting goods industry – Page 363
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Powakaddy has extended its contract with England Golf as its...
Powakaddy has extended its contract with England Golf as its official trolley supplier
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In De Sport, a website for professionals in Dutch sports...
In De Sport, a website for professionals in Dutch sports retailing, went live last week. The indesport.nl website, containing plenty of news on products, market developments and all sorts of practical information, was initiated by a special advisory committee on sports retailing within the Hoofdbedrijfschap Detailhandel, itself an advisory organization ...
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Umbro has signed a deal to outfit the Zebras of...
Umbro has signed a deal to outfit the Zebras of the Botswana Football Association. The team will play in a qualifier for the 2014 World Cup tomorrow, but will probably be wearing interim kits as there wasn't time to get them into finalized uniforms. It is reported that Umbro beat ...
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Kelme has signed a sponsorship deal for the next three...
Kelme has signed a sponsorship deal for the next three seasons with the Royal Racing Club of Santander, taking the place of Slam
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Dobotex, the producer, developer and distributor of Puma lifestyle products,...
Dobotex, the producer, developer and distributor of Puma lifestyle products, plans to launch a trade competition at the Moda spring fair in Birmingham next August. The winners could get tickets to Premiership football games and a week's supply of Puma socks and underwear. The competition is available to all retailers/traders ...
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Novak Djokovic, the Serbian tennis star, is no longer sponsored...
Novak Djokovic, the Serbian tennis star, is no longer sponsored by Sergio Tacchini for clothing. The new sponsor is Uniqlo, the big Japanese sportswear brand, under a deal reported to be worth €6 million a year. Tadashi Yanai, chief executive of Fast Retailing, the company that owns Uniqlo, announced the ...
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Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa...
Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa
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A jury organized by the Sports Unlimited fair in Valencia...
A jury organized by the Sports Unlimited fair in Valencia has awarded its annual SU+ prizes to Benito Garcia, Nike, Polar, Runnering.com and Unipreus. Garcia owns the Spanish Benitosports chain of sporting goods stores, which is one of the pillars of the Detallsport buying group. Unipreus is another major ...
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Lacoste has signed a five-year partnership with Gustavo Kuerten, the...
Lacoste has signed a five-year partnership with Gustavo Kuerten, the former Brazilian tennis champion who won the Roland-Garros Tennis Open three times. He will be the new face of the brand's “Unconventional Chic” campaign, first launched by Lacoste in 2011. Nicknamed Guga, the Brazilian founded in 2000 the Guga Kuerten ...
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Sport 1 has been ranked first in customer satisfaction among...
Sport 1 has been ranked first in customer satisfaction among sporting goods retailers in Norway, while Stormberg has been voted first among Norway's most visible companies for its reputation. The rankings for customer satisfaction, compiled every year by Norsk Kundebarometer (NKB) at the BI Norwegian Business School, are based on ...
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Starting July 1, Puma will be the technical and licensing...
Starting July 1, Puma will be the technical and licensing partner of RCD Espanyol, the football club from Barcelona that plays in Spain's La Liga. It has been sponsored until now by Li-Ning. Puma will provide playing kits for all the teams associated with the club, including the Espanyol B ...
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Mitac Europe, a marketer of GPS devices, is about to...
Mitac Europe, a marketer of GPS devices, is about to launch its own line of bicycle-related products called Mio Cycle. The new line of products will be distributed in the German-speaking countries by CicloSport, which is a vendor of bike computers and wrist-top electronic devices.
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Jack Wolfskin will act as the main sponsor of the...
Jack Wolfskin will act as the main sponsor of the International Biathlon Union World Cup series for the next two years, starting with the 2012-13 winter season, under a contract signed through Infront Sports & Media. Additionally, the German outdoor company will be the top sponsor of the IBU World ...
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Atomic has extended its sponsorship agreement with Benjamin Raich and...
Atomic has extended its sponsorship agreement with Benjamin Raich and Marlies Schild until 2014
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Shock Doctor has entered a multi-year deal with Akeem Ayers,...
Shock Doctor has entered a multi-year deal with Akeem Ayers, a linebacker for the Tennessee Titans of the NFL. He will wear custom mouthguards, ShockSkin protective equipment, Velocity Motion 360 base layers, chin straps, and wraps and supports when he reports for training this summer. He will also serve as ...
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Amer Sports has promoted Jean-Yves Couput to the position of...
Amer Sports has promoted Jean-Yves Couput to the position of global marketing manager for its Suunto brand. Stationed at Amer's U.S. office in Ogden, Utah, he recently acted as global outdoor brand manager for Salomon and as marketing director for Amer's winter and outdoor sports activities in the Americas. Couput ...
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Andrea Fischbacher, the Austrian gold medalist in the Super G...
Andrea Fischbacher, the Austrian gold medalist in the Super G at the Vancouver Olympics in 2010, will compete using Völkl equipment through a new sponsorship deal. Her former sponsor was Atomic. Other new members of Völkl's team include Eva-Maria Brem of Austria, five-time top 10 finisher in World Cup GS ...
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Garmin is new title sponsor of Prorace Berlin, a race...
Garmin is new title sponsor of Prorace Berlin, a race for cycling professionals that will take place in that city on June 12. Meanwhile, the specialty company for mobile navigating solutions has announced that in early May, it cracked the historical mark of 100 million sold items. While it took ...
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Blue Tomato, the big international online and offline retailer of...
Blue Tomato, the big international online and offline retailer of boardsports products based in Austria, is encouraging its customers to buy its reusable “Surfer's Bottle” to reduce plastic bottle waste, raising general awareness of environmental issues while helping the people of Bali and neighboring islands. One-fifth of the proceeds from ...
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Elan received the prestigious title of “Most Innovative Brand” of...
Elan received the prestigious title of “Most Innovative Brand” of sports equipment in 2012 from the jury of the Plus X Awards. The Slovenian brand, which has already collected several other awards, was one out of 25 brands that were given prizes in as many product categories at a ceremony in ...
