News and insights about brands in the sporting goods industry – Page 364
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The Italian designer Pier Callegarini has received four nominations for...
The Italian designer Pier Callegarini has received four nominations for next November's Grandesign Etico International Award in relation to the ethical and environmental-friendly work that he has done for Crocs, Maresca, Varlion and Vaude
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Macron's new five-year sponsoring contract with the Roman Lazio team...
Macron's new five-year sponsoring contract with the Roman Lazio team is said to be worth about €15 million
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Odlo is responding to the fact that German customers have...
Odlo is responding to the fact that German customers have grown bigger over the past decades by adjusting the sizes of its garments to the latest research. The adjustments are being made by the Swiss marketer of functional sportswear on the basis of a long-term field research project called “Size ...
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Hummel is understood to be replacing Kappa as the sponsor...
Hummel is understood to be replacing Kappa as the sponsor of Stade de Reims, a French football team that has qualified to re-enter the first division of the French Football League
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JD Sports has won the title of “Most Improved U.K....
JD Sports has won the title of “Most Improved U.K. Retailer” in a survey of 6,000 British consumers conducted by Verdict
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Through a new partnership, OrthoLite's insole technology will be incorporated...
Through a new partnership, OrthoLite's insole technology will be incorporated into the footwear of Carhartt, the American brand of work clothing and accessories
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Under Armour's new Coldblack sportswear collection launched in the U.S....
Under Armour's new Coldblack sportswear collection launched in the U.S. in March was developed with the help of Schoeller, a Swiss company specializing in innovative textile technologies, and Clariant, a global leader in specialty chemicals. The collection features advanced UV protection and reflection by reducing the absorption of heat rays, ...
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One Way, the Finnish Nordic sports company, has signed a...
One Way, the Finnish Nordic sports company, has signed a deal with the World Cup winner and Tour de Ski winner Dario Cologna of Switzerland. He will use the company's Diamond Storm Premio poles starting this spring. The company has also signed up Sami Jauhojärvi, the Finnish World Cup ...
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Odlo, which used to rely mainly on its own membranes,...
Odlo, which used to rely mainly on its own membranes, has decided to use those of W.L. Gore starting with its spring/summer 2013 collections. The company has sealed a licensing agreement for this purpose. Odlo intends to use Gore's Windstopper technology mainly in its lines of running and bike wear. ...
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A few weeks after it snatched a four-year sponsorship agreement...
A few weeks after it snatched a four-year sponsorship agreement with the Rugby Football Union, Canterbury inked a three-year partnership with the Leicester Tigers. The deal to act as a the kit supplier of England Rugby marked the return of Canterbury to the forefront of the rugby market, particularly since ...
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Reebok has signed an agreement with the Planet Funk, a...
Reebok has signed an agreement with the Planet Funk, a well-known Italian electronic dance music group. The deal is part of an integrated marketing campaign in Italy that will involve dedicated merchandising in Athletes World stores and on the internet. A co-signed limited edition will be marketed for spring/summer 2013.
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Mizuno has announced a collaboration agreement with Lásló Nagy, the...
Mizuno has announced a collaboration agreement with Lásló Nagy, the captain of the Spanish Futbol Club Barcelona Intersport, who is described as the best handball player in the world
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Regatta announced that it has been awarded the prestigious Queen's...
Regatta announced that it has been awarded the prestigious Queen's Award for Enterprise: International Trade 2012. Given every year to companies in all sectors on the British Queen's birthday, this is one of the U.K.'s most prestigious accolades for business performance. The only other British company remotely involved in the ...
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Callaway Golf has announced a multi-year sponsorship contract with Kelly...
Callaway Golf has announced a multi-year sponsorship contract with Kelly Kraft, who became the U.S. amateur golf champion last year. After earning a spot at this year's Masters tournament, he made his professional debut this week at the Valero Texas Open in San Antonio.
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Asics' Running Expo, held in Paris in conjunction with the...
Asics' Running Expo, held in Paris in conjunction with the Paris Marathon, drew nearly 65,000 visitors over its two and a half days, April 12-14. At its 1,000-square-meter stand, Asics sold more than 1,000 pairs of shoes, signed up 482 people for the MyAsics program, and tested 515 people with ...
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Puma is rolling out its “Bring Me Back“ program in...
Puma is rolling out its “Bring Me Back“ program in cooperation with I:CO, a global recycling company. Starting today, Puma is installing recycling bins at its corporate stores in Germany, allowing customers to dump used shoes, apparel and accessories of any brand. The idea is to reuse them, if the ...
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The Development League of the NBA has signed a sponsorship...
The Development League of the NBA has signed a sponsorship deal with Banco Bilbao Vizcaya Argentaria S.A. making the Spanish bank the presenting partner of the league's playoffs and finals. BBVA has partnered with the NBA for two years, but this extends the deal to include a combined D-League/BBVA logo ...
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Eider has organized a giant treasure hunt in the streets...
Eider has organized a giant treasure hunt in the streets of Paris to launch its spring range, focusing on breathability. The concept of the game, called the Eider Urban Game by Gore-Tex, was that participants should find one of the personalities sponsored by the brand, using the latest geo-finding apps ...
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Intersport Germany has donated €11,000 to Deutsche Sporthilfe (“German sports...
Intersport Germany has donated €11,000 to Deutsche Sporthilfe (“German sports aid”), a nonprofit foundation that supports athletes and hopeful talents who may make it onto the stage at the Olympics or other top sports events. Since 1967, Deutsche Sporthilfe has supported 44,000 athletes financially, though only West Germans benefited from ...
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Nike will be the title sponsor of the 10K, the...
Nike will be the title sponsor of the 10K, the running race due to take place in the streets of London on July 8, involving an estimated 25,000 runners
