News and insights about brands in the sporting goods industry – Page 364
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News briefs
British Prime Minister David Cameron has donated a customized Dunlop...
British Prime Minister David Cameron has donated a customized Dunlop tennis table made in the U.K. to the White House following his recent visit to the U.S. He decided to make the gift to President Barack Obama because the two played table tennis at a school in south London when ...
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News briefs
Boss Green, the golfwear brand of Hugo Boss, is paying...
Boss Green, the golfwear brand of Hugo Boss, is paying tribute to football with a new line of sports shirts designed for six countries participating in the Euro 2012 tournament. The limited edition shirts, for France, Italy, Germany, Spain, Poland and England, features the national flag across the chest along ...
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News briefs
The partnership between Nike and Liberty, the department store in...
The partnership between Nike and Liberty, the department store in London, continues with this month's launch of their new collection. Nike's Cortez, Air Max One and Nike Free 5.0 will be available with Liberty's Lagos Laurel print. In May, three more shoe styles will get the Liberty treatment: the Blazer, ...
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News briefs
A new collection of Billabong clothing based on designs by...
A new collection of Billabong clothing based on designs by Andy Davis is hitting European stores this month. The range is supposed to celebrate the fun and funk of surfing's bohemian lifestyle, according to Boardsport Source magazine. Based in San Diego, Davis has developed a strong reputation as a surf ...
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News briefs
The Smart Cap by Arena has won the prestigious Red...
The Smart Cap by Arena has won the prestigious Red Dot Award for design. Designed for swimmers with long hair, the swim cap features an inner band to keep the hair in place while pulling the cap on. About 1,800 manufacturers from 58 countries submitted 4,515 products for the Red ...
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News briefs
Confirming rumors, the Everton Football Club has announced a three-year...
Confirming rumors, the Everton Football Club has announced a three-year partnership with Nike, starting with the 2012/13 playing season. As the technical partner of the English Premier League team, the Swoosh will provide the Blues' match and training kits as well as a Nike Pro Combat range, extending the club's ...
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News briefs
Lurbel has launched a new website and a new advertising...
Lurbel has launched a new website and a new advertising campaign around the “Free to move” concept as part of a restyling of its image. For this Spanish manufacturer of sports socks and sports underwear, these actions coincide with its 20th anniversary and the launch of its new Bmax line ...
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News briefs
This month New Balance is launching its first TV ad...
This month New Balance is launching its first TV ad campaign in the U.K. to celebrate its 30 years of manufacturing there. The commercial features 100 people recruited from local running clubs in the Flimby, Cumbria, area, where its factory is located, to highlight New Balance's commitment to the local ...
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Short stops
Gonso is putting out Agion Active, a line of bikewear...
Gonso is putting out Agion Active, a line of bikewear that uses silver ions to reduce bacteria and the bad smell generated by sweat
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News briefs
Specialized, according to a report from velobiz.de, is getting serious...
Specialized, according to a report from velobiz.de, is getting serious about electric bicycles and has now presented its own range of pedelecs, which are said to be more sportive than other products on the market. Specialized's idea is to market a bicycle, called “Turbo,” which is designed for high speed ...
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News briefs
According to a recent report from Sportlab, a Paris-based market...
According to a recent report from Sportlab, a Paris-based market research company specializing in sports, Adidas and Nike enjoy the best brand awareness among French consumers as far as sports is concerned. In football, the brand that was most mentioned by consumers was Adidas with 35 percent, followed by Nike ...
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Short stops
According to a report in a local Spanish newspaper, Li-Ning...
According to a report in a local Spanish newspaper, Li-Ning may replace Adidas as the sponsor of Zaragoza's football team
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News briefs
And 1 has signed an endorsement deal with Marcus and...
And 1 has signed an endorsement deal with Marcus and Markieff Morris. The twins, who are from Philadelphia like the brand, were picked by the NBA in the 2011 draft. They play with the Houston Rockets and the Phoenix Suns teams, respectively.
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Short stops
The 1t4i cycling team changes its name to Argos-Shimano, after...
The 1t4i cycling team changes its name to Argos-Shimano, after the names of its two sponsors
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News briefs
Merrell has launched a new page on its website to...
Merrell has launched a new page on its website to educate and train women in the use of its Merrell Barefoot shoes for running and fitness. The page carries the title “Pretty Strong” and encourages the viewer to “unleash your natural power, embrace your natural beauty.” Three women with different ...
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News briefs
Rapala is introducing its new Eco Wear Reflection waders to...
Rapala is introducing its new Eco Wear Reflection waders to alleviate stress on water ecosystems. Renewable energy is used in their production. They are made with DuPont Cerenol Polyol technology, a family of polyether polyols that are manufactured in a sustainable process. This technology is applied to the waders to ...
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Short stops
Craft of Sweden is bringing out a range of seamless...
Craft of Sweden is bringing out a range of seamless baselayer ski garments made of merino wool
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News briefs
Body Glove Footwear is coming out in the U.S. with...
Body Glove Footwear is coming out in the U.S. with its own line of minimalist technology footwear, called 3T Barefoot, that has a three-toed slot design to account for the fact that the smaller three toes on each foot cannot move as effectively as the first two toes. The amphibious ...
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Short stops
Erima is coming out with its first collection of basketball...
Erima is coming out with its first collection of basketball clothing
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News briefs
A big Austrian sporting goods retailer, Intersport Bründl, has won...
A big Austrian sporting goods retailer, Intersport Bründl, has won an international award in Las Vegas as the best “hardline specialty store.” Beating applications from all over the world, its new store in the Tyrolean ski resort of Ischgl got the 2012 A.R.E. Award in this category. The three-storey outlet ...
