News and insights about brands in the sporting goods industry – Page 362
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JD Sports has won the title of “Most Improved U.K....
JD Sports has won the title of “Most Improved U.K. Retailer” in a survey of 6,000 British consumers conducted by Verdict
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Hummel is understood to be replacing Kappa as the sponsor...
Hummel is understood to be replacing Kappa as the sponsor of Stade de Reims, a French football team that has qualified to re-enter the first division of the French Football League
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Odlo is responding to the fact that German customers have...
Odlo is responding to the fact that German customers have grown bigger over the past decades by adjusting the sizes of its garments to the latest research. The adjustments are being made by the Swiss marketer of functional sportswear on the basis of a long-term field research project called “Size ...
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Macron's new five-year sponsoring contract with the Roman Lazio team...
Macron's new five-year sponsoring contract with the Roman Lazio team is said to be worth about €15 million
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The Italian designer Pier Callegarini has received four nominations for...
The Italian designer Pier Callegarini has received four nominations for next November's Grandesign Etico International Award in relation to the ethical and environmental-friendly work that he has done for Crocs, Maresca, Varlion and Vaude
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Elan received the prestigious title of “Most Innovative Brand” of...
Elan received the prestigious title of “Most Innovative Brand” of sports equipment in 2012 from the jury of the Plus X Awards. The Slovenian brand, which has already collected several other awards, was one out of 25 brands that were given prizes in as many product categories at a ceremony in ...
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Blue Tomato, the big international online and offline retailer of...
Blue Tomato, the big international online and offline retailer of boardsports products based in Austria, is encouraging its customers to buy its reusable “Surfer's Bottle” to reduce plastic bottle waste, raising general awareness of environmental issues while helping the people of Bali and neighboring islands. One-fifth of the proceeds from ...
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Garmin is new title sponsor of Prorace Berlin, a race...
Garmin is new title sponsor of Prorace Berlin, a race for cycling professionals that will take place in that city on June 12. Meanwhile, the specialty company for mobile navigating solutions has announced that in early May, it cracked the historical mark of 100 million sold items. While it took ...
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Andrea Fischbacher, the Austrian gold medalist in the Super G...
Andrea Fischbacher, the Austrian gold medalist in the Super G at the Vancouver Olympics in 2010, will compete using Völkl equipment through a new sponsorship deal. Her former sponsor was Atomic. Other new members of Völkl's team include Eva-Maria Brem of Austria, five-time top 10 finisher in World Cup GS ...
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Amer Sports has promoted Jean-Yves Couput to the position of...
Amer Sports has promoted Jean-Yves Couput to the position of global marketing manager for its Suunto brand. Stationed at Amer's U.S. office in Ogden, Utah, he recently acted as global outdoor brand manager for Salomon and as marketing director for Amer's winter and outdoor sports activities in the Americas. Couput ...
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Shock Doctor has entered a multi-year deal with Akeem Ayers,...
Shock Doctor has entered a multi-year deal with Akeem Ayers, a linebacker for the Tennessee Titans of the NFL. He will wear custom mouthguards, ShockSkin protective equipment, Velocity Motion 360 base layers, chin straps, and wraps and supports when he reports for training this summer. He will also serve as ...
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Atomic has extended its sponsorship agreement with Benjamin Raich and...
Atomic has extended its sponsorship agreement with Benjamin Raich and Marlies Schild until 2014
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Jack Wolfskin will act as the main sponsor of the...
Jack Wolfskin will act as the main sponsor of the International Biathlon Union World Cup series for the next two years, starting with the 2012-13 winter season, under a contract signed through Infront Sports & Media. Additionally, the German outdoor company will be the top sponsor of the IBU World ...
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Mitac Europe, a marketer of GPS devices, is about to...
Mitac Europe, a marketer of GPS devices, is about to launch its own line of bicycle-related products called Mio Cycle. The new line of products will be distributed in the German-speaking countries by CicloSport, which is a vendor of bike computers and wrist-top electronic devices.
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Sport 1 has been ranked first in customer satisfaction among...
Sport 1 has been ranked first in customer satisfaction among sporting goods retailers in Norway, while Stormberg has been voted first among Norway's most visible companies for its reputation. The rankings for customer satisfaction, compiled every year by Norsk Kundebarometer (NKB) at the BI Norwegian Business School, are based on ...
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Starting July 1, Puma will be the technical and licensing...
Starting July 1, Puma will be the technical and licensing partner of RCD Espanyol, the football club from Barcelona that plays in Spain's La Liga. It has been sponsored until now by Li-Ning. Puma will provide playing kits for all the teams associated with the club, including the Espanyol B ...
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Odlo, which used to rely mainly on its own membranes,...
Odlo, which used to rely mainly on its own membranes, has decided to use those of W.L. Gore starting with its spring/summer 2013 collections. The company has sealed a licensing agreement for this purpose. Odlo intends to use Gore's Windstopper technology mainly in its lines of running and bike wear. ...
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One Way, the Finnish Nordic sports company, has signed a...
One Way, the Finnish Nordic sports company, has signed a deal with the World Cup winner and Tour de Ski winner Dario Cologna of Switzerland. He will use the company's Diamond Storm Premio poles starting this spring. The company has also signed up Sami Jauhojärvi, the Finnish World Cup ...
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Under Armour's new Coldblack sportswear collection launched in the U.S....
Under Armour's new Coldblack sportswear collection launched in the U.S. in March was developed with the help of Schoeller, a Swiss company specializing in innovative textile technologies, and Clariant, a global leader in specialty chemicals. The collection features advanced UV protection and reflection by reducing the absorption of heat rays, ...
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Eider has organized a giant treasure hunt in the streets...
Eider has organized a giant treasure hunt in the streets of Paris to launch its spring range, focusing on breathability. The concept of the game, called the Eider Urban Game by Gore-Tex, was that participants should find one of the personalities sponsored by the brand, using the latest geo-finding apps ...
