News and insights about brands in the sporting goods industry – Page 362
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Short stops
Dainese is celebrating its 40th anniversary with a new digital...
Dainese is celebrating its 40th anniversary with a new digital magazine titled “Legends”
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Alberto, the German pants specialist, will accompany its line of...
Alberto, the German pants specialist, will accompany its line of golf trousers for men with a line of golf trousers for women as part of its spring/summer 2013 collection
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News briefs
Nike Football's new ad campaign, “My Time Is Now,” launched...
Nike Football's new ad campaign, “My Time Is Now,” launched last month during the Champions League final, preparing for the run-up to the Euro 2012 and the London Olympics. The tagline of the campaign is “Don't tell me I have potential,” and it features such Nike football stars as Cristiano ...
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Umbro has launched a new ad campaign, “Faces of England,”...
Umbro has launched a new ad campaign, “Faces of England,” featuring icons of English sport. First up is Paul “Gazza” Gascoigne, who last played in an England jersey in 1998. He appears in a giant billboard image on Old Street in London as well as a 30-second TV commercial.
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Adidas will be replacing Umbro as the kit supplier for...
Adidas will be replacing Umbro as the kit supplier for Sunderland FC, a Premier League team in the U.K. Starting in June, Adidas will provide uniforms for competition as well as training. Adidas will also create a full line of replica jerseys and other fan merchandise, available for purchase in ...
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Adidas is taking over the sponsorship of the Bolton football...
Adidas is taking over the sponsorship of the Bolton football club in England from Reebok, putting an end to a 22-year relationship. However, Reebok will retain the naming rights on the stadium of the city, where it used to have its European headquarters. Adidas had previously done the same with ...
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News briefs
Just as Nike launched its new TV commercial ahead of...
Just as Nike launched its new TV commercial ahead of the European football championships, Adidas was busy spreading the word about its new version of the Predator football boot – online. Consumers linked to Adidas through social networks were given sneak previews of parts of the Predator Lethal Zones. The brand ...
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Nobody runs faster than Usain Bolt but they can all...
Nobody runs faster than Usain Bolt but they can all wear Evospeed, Puma's first multi-category performance range While its leading rivals are getting ready for the European football championships with large-scale football campaigns, Puma is launching an international campaign around its multi-category Evospeed range, starring the Jamaican sprinter Usain Bolt. ...
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Chevrolet, the American automaker, has announced a three-year partnership with...
Chevrolet, the American automaker, has announced a three-year partnership with the One World Futbol Project, a B-corporation that uses sports to resolve conflicts, teach tolerance and build communities. Chevrolet will donate 1.5 million “virtually indestructible” footballs to children in disadvantaged communities worldwide, including war zones, refugee camps and disaster areas. ...
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Odlo announced a contract to be the official supplier...
Odlo announced a contract to be the official supplier of underwear for about 470 people involved with all the German national ski teams. The contract has been signed initially for two years. It will cover ...
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Vaude has made another step toward making a dream...
Vaude has made another step toward making a dream come true – to become Europe's most eco-friendly company in the industry. Vaude says that its headquarters near Lake Constance – including the production facilities that it runs there – are now fully “climate-neutral.” This means that the company has reduced ...
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News briefs
Quiksilver has just launched its new website, a revamped area...
Quiksilver has just launched its new website, a revamped area where users can enjoy interactive look books and a powerful search engine. It is divided into separate areas for various boardsports, making navigating it easier. It features the entire Quiksilver collection, more than 3,000 products, in a 3D interactive environment. ...
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News briefs
Li-Ning has a new U.K. site dedicated to badminton, www.li-ning-badminton.com,...
Li-Ning has a new U.K. site dedicated to badminton, www.li-ning-badminton.com, to boost its already impressive growth in the country. The brand's racquets, shuttlecocks, grips, shoes, apparel and accessories are distributed in the U.K. and Ireland by Reydon Sports under the name of Li-Ning Badminton UK.
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News briefs
While the barefoot running trend is continuing to spread,...
While the barefoot running trend is continuing to spread, Merrell is preparing the large-scale launch of a vastly expanded barefoot running footwear range, including hiking products. The American brand has already contributed to the enthusiasm for light, fast and flexible running footwear with its own Merrell Barefoot range, which sold more than ...
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News briefs
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and...
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and other brands, has been recognized as one of the best places to work in the U.K., ranking higher than any other sports company in the country. It took the 16th spot on the list established annually by the Great Place to ...
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News briefs
Casall, the Swedish fitness brand, plans to launch a new...
Casall, the Swedish fitness brand, plans to launch a new digital communication platform and new packaging next September to provide consumers in Sweden, the U.K. and possibly other countries with more than just training products. The new platform will consist of packaging with QR-codes, a new fitness app, as well ...
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News briefs
Collective Licensing International has signed a deal with OTL Brands...
Collective Licensing International has signed a deal with OTL Brands giving the London-based firm the right to design and sell Airwalk brand headphones and other electronic accessories in Europe. The products will be launched throughout Europe this winter.
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Short stops
Puma has extended its sponsorship contract with Schalk Burger, the...
Puma has extended its sponsorship contract with Schalk Burger, the famous Springbok player also known as “Schalla,” beyond 2015
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The same Spanish company has signed an endorsement contract with...
The same Spanish company has signed an endorsement contract with Loïc Perrin, a football player from the French Saint-Etienne first-division team
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News briefs
A global football survey conducted by Kantar, the market research...
A global football survey conducted by Kantar, the market research agency, found that Manchester United is the most popular football club in the world, pulling in 659 million fans. This despite the fact that the team didn't win the big competition this year, losing the Premiership to its cross-town rivals, ...
