News and insights about brands in the sporting goods industry – Page 362
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Two top ski champions, Werner Heel and Antonio Fantino, have...
Two top ski champions, Werner Heel and Antonio Fantino, have joined the Atomic squad, and they will use the company's skis, ski boots and ski bindings during the next season
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Vaude's commitment to the environment was applauded by the German...
Vaude's commitment to the environment was applauded by the German Environmental Management Association (BAUM), which gave its award for small and medium-sized enterprises to Antje von Dewitz, chief executive of the German outdoor company. She received the award at a reception with Germany's federal president, Joachim Gauck. Vaude has set ...
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Puma was honored by the Guardian Sustainable Business Awards as...
Puma was honored by the Guardian Sustainable Business Awards as the overall winner, beating out 35 other companies. It also took home the award in the biodiversity category for its environmental profit and loss account, which analyzes environmental factors such as water consumption and greenhouse gas emissions throughout its operations ...
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Teva has signed the mountain bike freerider Paul Basagoitia of...
Teva has signed the mountain bike freerider Paul Basagoitia of Nevada to its team
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MiTAC Europe is entering the bicycle market through a new...
MiTAC Europe is entering the bicycle market through a new collaboration with Shimano for its range of bike GPS, Mio Cyclo. Shimano will distribute the new range in France, the Netherlands, Belgium, Luxembourg, Poland, Norway, Finland and Sweden.
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Technogym, the big Italian manufacturer of fitness and wellness equipment,...
Technogym, the big Italian manufacturer of fitness and wellness equipment, has unveiled its latest product, called the mywellness Cloud. It combines cloud computing technology with a “mywellness” platform. The aim of the product is to ensure that operators are always in touch with their customers and to help users manage ...
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Garmont's Masterlite ski mountaineering boot has won the Premio dei...
Garmont's Masterlite ski mountaineering boot has won the Premio dei Premi, the Italian national award for innovation given by the Association for Industrial Design. The Masterlite is a lightweight, streamlined boot with a Pebax WebFrame shell and a G-Fit Light liner. It is designed by MM Design.
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Canterbury will be the official kit supplier of the Sale...
Canterbury will be the official kit supplier of the Sale Sharks, an English rugby team with a history going back to 1861
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Nike Golf has signed up Cheyenne Woods, the niece of...
Nike Golf has signed up Cheyenne Woods, the niece of Tiger Woods, who started her professional golfing career clad entirely in Nike at Wegman's LPGA Championship this week. Woods is using Nike Golf's clubs, balls and accessories, and wearing the brand's apparel, footwear and headwear. A recent graduate of Wake ...
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Jeremy Moon, the founder and chief executive of Icebreaker, won...
Jeremy Moon, the founder and chief executive of Icebreaker, won the World Class New Zealand Award for Manufacturing, Design and Innovation. The World Class New Zealand Awards, given by Kea New Zealand, honor those who have contributed to the country's growth, development and reputation. Icebreaker was called “an iconic international brand ...
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Oakley has extended its role as official eyewear supplier to...
Oakley has extended its role as official eyewear supplier to American Olympic athletes beyond the previous deal, which ran through this year's Games in London. The new partnership with the U.S. Olympic Committee runs through 2020 and gives Oakley licensing rights for protective, active, lifestyle and corrective eyewear. Athletes from ...
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Sunderland of Scotland has launched a new range of golf...
Sunderland of Scotland has launched a new range of golf shirts designed to keep the golfer cool and dry while providing ultraviolet protection. Its new Arizona shirts boast UPF 40+ (UV protection factor) and feature Coolmax Active technology. The shirts are available in six colors in sizes S-XXL and have ...
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Through a new partnership, Zoggs will provide poolside and swim...
Through a new partnership, Zoggs will provide poolside and swim teaching equipment for David Lloyd Leisure, a sports, health and leisure group with 90 clubs in the U.K. and Europe. The brand's name will be displayed on swim caps and uniforms of lifeguards and swim coaches. The two companies will ...
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Crocs is celebrating its 10th anniversary with the “Crocs Around...
Crocs is celebrating its 10th anniversary with the “Crocs Around the World” campaign. It has its own website, crocsaroundtheworld.com, where fans can share Crocs stories, shop for limited-edition products and get a feel for how the brand has evolved in the last decade. The site is available in 11 languages.
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The Ryder Cup European Development Trust has reportedly donated 30...
The Ryder Cup European Development Trust has reportedly donated 30 sets of start-up golf equipment by SNAG Golf to the Hungarian Golf Federation for its junior program, which relies on PGA professionals as coaches. The federation is planning to launch a golf program in Hungarian schools.
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Dainese is celebrating its 40th anniversary with a new digital...
Dainese is celebrating its 40th anniversary with a new digital magazine titled “Legends”
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Alberto, the German pants specialist, will accompany its line of...
Alberto, the German pants specialist, will accompany its line of golf trousers for men with a line of golf trousers for women as part of its spring/summer 2013 collection
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Nike Football's new ad campaign, “My Time Is Now,” launched...
Nike Football's new ad campaign, “My Time Is Now,” launched last month during the Champions League final, preparing for the run-up to the Euro 2012 and the London Olympics. The tagline of the campaign is “Don't tell me I have potential,” and it features such Nike football stars as Cristiano ...
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Umbro has launched a new ad campaign, “Faces of England,”...
Umbro has launched a new ad campaign, “Faces of England,” featuring icons of English sport. First up is Paul “Gazza” Gascoigne, who last played in an England jersey in 1998. He appears in a giant billboard image on Old Street in London as well as a 30-second TV commercial.
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Adidas will be replacing Umbro as the kit supplier for...
Adidas will be replacing Umbro as the kit supplier for Sunderland FC, a Premier League team in the U.K. Starting in June, Adidas will provide uniforms for competition as well as training. Adidas will also create a full line of replica jerseys and other fan merchandise, available for purchase in ...
