All articles by Mattias Björklund – Page 13
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ArticleDecathlon Germany to open stores at Galeria locations
Decathlon Germany’s expansion plans with Galeria: from Konstanz to Leverkusen. New hires will number in the thousands.
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ArticlePerfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
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News briefsYKK has won The Orange Innovation Award 2024
YKK was praised for its efforts to develop products that help dementia patients.
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ArticleBundesliga and Infront in collaboration for media rights in nine countries
The Bundesliga has further strengthened its international position with its partner Infront, starting from the 2025-26 season.
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ArticleFoot Locker has a new President
Franklin R. Bracken, at the company since 2010, has been named President, effective immediately.
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News briefsSalomon appoints former Nike designer as its new Global Brand Creative Director
Former Nike designer Nick Parkinson has been appointed Salomon’s new Global Brand Creative Director.
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News briefsSportsshoes.com celebrates 150,000 app downloads
Sportsshoes.com’s app, launched in August 2024, has been downloaded 150,000 times. The retailer has a turnover of £90 million (€107.7m), with expansion plans to enhance the online retail experience for customers. The app also serves as a platform for customer engagement and to support the wider athlete community. In the ...
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ArticleDFL takes a stand against racism together with clubs and brands for the 14th time
With all clubs in the Bundesliga and Bundesliga 2 and a handful of brands, the DFL takes a stand to prevent discrimination in all its forms.
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News briefseCom Teams files for corporate reorganization
Operations will be continuing as usual, eCom says.
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News briefsDecathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
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News briefsFrasers expands partnership with MAP Active to expand in South Asia
The plan is to open more than 350 stores in the region over the long term.
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ArticleFormer Nike GM becomes Rip Curl’s new CEO
An Aussie returns home. Former Vice President & General Manager of Nike Pacific will work for Rip Curl from now on.
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ArticleHavaianas partners with super model, flip-flop market to reach $5.38bn in 2030
Flip-flops are a global cash machine. Brazilian brands like Alpargatas (Havaianas) and Vulcabras are producing more than ever.
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News briefsSkechers signs its first Italian player
Harry Kane, Anthony Elanga, and others are joined by AS Roma’s Niccolò Pisilli on the roster.
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ArticleEcom Teams insolvent following dispute with Danske Bank
Ecom Teams (former Footway Group) intends to report its bank’s actions to the Swedish Financial Supervisory Authority for investigation.
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News briefsSnipes has a new CMO in the US
Snipes has appointed Kelley Walton as the US market’s new Chief Marketing Officer (CMO).
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ArticleAdidas and Inuteq keep F1 drivers cool with tech filled garments
Together, Adidas and Inuteq have created a jacket and a vest that double the impact of just wearing a cooling vest.
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ArticleFrasers Group to make second mandatory offer on XXL
The British sports conglomerate, after acquiring a majority share, has announced it intends to make a mandatory offer for the remaining shares in XXL ASA.
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ArticleDecathlon joins the CDP A-List for its climate efforts
After six years’ work in environmental disclosure and scoring, Decathlon is added to the CDP’s list.
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ArticleAdidas and Bundesliga back in official matchball partnership
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
