All articles by Mattias Björklund – Page 14
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ArticlePuma replaces Nike as official matchball supplier to Premier League
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
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News briefsJD.com named official e-com innovation partner of UEFA
UEFA Champions League is expanding its global reach.
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News briefsArena makes changes in the company’s management
Giuseppe Musciacchio, Deputy CEO, has resigned from all his positions.
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ArticleKlarna files for IPO in New York
The Swedish fintech company, valued at €13.6b recently, expects to trade on the New York Stock Exchange under the symbol “KLAR.”
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News briefsCraft enlists former national coach Janne Andersson
Janne Andersson has dropped his focus on football coaching and become a boardroom professional instead.
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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ArticlePuma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
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News briefsActress joins the Adidas influencing family
Brazilian-American actress Camila Mendes is set to help Adidas amplify its reach worldwide.
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News briefsIndonesia’s footwear industry is hurt as Nike and Adidas factory makes layoffs
In total, 3,500 jobs have disappeared at two major factories in the country since Jan.
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ArticleTarget in partnership with Champion and will go for $15bn+ in sales growth by 2030
The discount department store giant will offer more brand partnerships to end-customers, for example, with Champion and Disney.
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News briefsHenri-Lloyd partners with new logistics provider
Henri-Lloyd partners with Dutch logistic company Bleckmann to enhance global logistics.
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News briefsFair Trade Commission fines Dunlop Sports Korea
The company is found to have restricted discounts.
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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News briefsNew CEO for Head North America
Jeff Bardsley will succeed Kevin Kempin, retiring after 32 years with the company.
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News briefsBoozt doubles its lay-offs to 20% of its workforce
Twenty percent, instead of ten, lost their jobs as Boozt increased its use of AI.
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ArticleIcanIwill opens its first store
Swedish training and lifestyle brand IcanIwill opens its first physical store in its home country.
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C-Suite InterviewCEO Richard Collier: Db has grown up
In fifteen years, Db has grown from a start up that wanted to make cool but practical ski products into a premium luggage company. We talked to CEO Richard Collier.
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News briefsFenix Outdoor acquires controlling interest in Norway-based Devold
Fenix Outdoor International AG has announced the acquisition of a 65 percent stake in Devold of Norway AS.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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