All News briefs articles – Page 242
-
News briefsVF veteran Kevin Bailey back at Vans as global brand president
VF Corp. has appointed Kevin Bailey to the position of global brand president of Vans. Bailey will continue to report to VF chairman, president and CEO Steve Rendle and will serve on the company’s executive leadership team. Source: VF Corp Kevin Bailey With this appointment, Bailey returns ...
-
News briefsCinelli and Inter release Milan-centered collaborative collection
Cinelli, the Italian bicycle manufacturing company from Milan, and Milan-based football club Inter have joined forces to create an exclusive collection of limited-edition products. Inter has described the collaboration as part of its brand development and positioning, “showcasing that the club is capable of thriving in worlds beyond football and ...
-
News briefsHydrow raises $55 million in Series D funding
Hydrow, the at-home connected rower, has announced that it has raised around $55 million in Series D funding, led by Constitution Capital with continued support from L Catterton and RX3 Ventures and additional participation from Liberty Street, Activant Capital and Sandbridge Capital. L Catterton, the largest global consumer-focused private equity ...
-
News briefsPolartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
-
News briefsChampion launches new women’s campaign with rapper Saweetie
U.S. brand Champion has hired rapper/singer Saweetie (born Diamonté Harper) as its first-ever global culture consultant. The singer has more than 13 million Instagram followers and is spearheading the new Champion women’s campaign headlined “Get it Girl” that features the “Champion Circle,” a group of twelve diverse, female collegiate athletes, ...
-
News briefsAbercrombie & Fitch launches new activewear line
Global textile retailer Abercrombie & Fitch (A&F) has launched a new activewear sub-brand for women and men named Your Personal Best (YPB) that is currently available only in most North American Abercrombie & Fitch stores and online. Offering a size range from XXS to XXL with additional ...
-
News briefsTennis-Point is the new sponsor of ITA’s Collegiate Tennis Rankings
Tennis-Point is the new official sponsor of the ITA Collegiate Tennis Rankings. As the governing body of college tennis in the U.S., the Intercollegiate Tennis Association (ITA) administers regional and national rankings for all five divisions of college tennis (NCAA Division I, Division II, Division III, NAIA and NJCAA), including ...
-
News briefsPadel Trend Expo 2022, the first major Italian trade show dedicated to padel
The inaugural edition of the Padel Trend Expo will take place at Palazzo dei Congressi in Rome on Sept. 16-18, 2022. The event is organized by Next Group, an integrated communication group with its subsidiary Padel Trend Srl and in collaboration with the Italian Tennis Federation (FIT). The new event, ...
-
News briefsReal Madrid will donate €1 million for Ukraine aid
Real Madrid Club de Fútbol has announced that it will donate €1 million within the framework of “Everyone with Ukraine,” a campaign that was launched by the Real Madrid Foundation on March 5 to help alleviate the humanitarian needs of the displaced population in Ukraine. Some of the funds raised ...
-
News briefsLeki has a new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
-
News briefs
U.K. trade show organizer Raccoon buys U.S. B2C event from SIA
Raccoon Events, the British company behind the National Running Show and the National Outdoor Expo in the U.K., has acquired the Snowbound Festival from Snowsports Industries America (SIA). Raccoon and SIA announced that they would form a long-term partnership in conjunction with the Snowbound B2C event. The partnership aims to ...
-
News briefs
K-Swiss names VP of marketing and director of e-commerce
K-Swiss, together with Palladium under the umbrella of Chinese manufacturer Xtep since 2019, has a new VP of marketing: Anna Amador brings rich industry experience from previous positions at Skechers, Adidas and Nike. ”I’m thrilled to join the team and contribute to the success of the heritage brands of K-Swiss ...
-
News briefsSpotify to be FC Barcelona’s new main partner
With the start of the 2022/2023 season this summer, the music streaming service Spotify will become FC Barcelona’s new main sponsor, replacing Rakuten. The contract is initially effective for four seasons and includes jersey sponsorship for the men’s and women’s teams as well as naming rights for the stadium. As ...
-
News briefsU.S. Customs detains goods from Li-Ning at border
Effective March 14, 2022, the U.S. Customs and Border Protection (CBP) has detained merchandise produced or manufactured by Li-Ning at all U.S. ports of entry. The measure is the result of an investigation by the CBP indicating Li-Ning uses North Korean slave labor in its supply chain. In the statement, ...
-
News briefsTréndico is entering the phygital era
Tréndico Group will be taking “all necessary steps” to bring its Atleet and Foot on Mars stores into the “phygital” (physical + digital) realm. Speaking to CMDsport, group CEO Carlos Tejeda laid out the rationale as follows: “The main changes in the market are generated by the consumer, and right ...
-
News briefs
Julbo USA hires new sports marketing manager
Tyler Cohen is Julbo’s new sports marketing manager in the U.S. In this new position, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships, as well as contributing to content creation to activate the brand online and at ...
-
News briefs
Alibaba to conquer Europe with digital marketing agency POD Studios
Alibaba has tapped POD Studios as its new paid digital marketing agency. The goal of the e-commerce marketplace is to grow in Europe with POD’s digital expertise in the B2B and B2C sectors. For this purpose, campaigns are to be developed for the most important digital platforms and then executed ...
-
News briefs
VF suspends commercial activities in Russia and supports refugees
VF Corp. has joined those companies temporarily suspending commercial operations in Russia. Accordingly, VF has closed Vans-operated retail stores across the country and suspended processing e-commerce orders through the Vans and The North Face brand websites, the company said. The VF Foundation has donated $250,000 to UNHCR, the United Nations ...
-
News briefsNew Global Category Manager for cross training at inov-8
After an eight-year absence, Chris Melton has returned to British running, hiking and fitness brand inov-8 as the new global category manager for cross training. Starting March 14, he is also responsible for the sales of footwear and apparel in Central and South America. Source: innov-8 Chris Melton ...
-
News briefsWomen’s activewear e-shop Apparelle launches end of March
A new online store concept will launch on March 21, 2022: Apparelle. According to theindustry.fashion, the new shop concept will feature 25 brands from established to niche brands and newcomers, including Lorna Jane, Bala and Free People Movement. The founder of the new Apparelle store is Amber Goodwin, an ex-investment ...
