All News briefs articles – Page 500
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News briefs
Under Armour is launching a new global training campaign featuring...
Under Armour is launching a new global training campaign featuring Dwayne Johnson which highlights the importance of hard work, resilience and dedication. The “Will Finds a Way” campaign spotlights Johnson as he introduces the stories of eight athletes from eight different sports: Natasha Hastings (world champion sprinter); Yusra Mardini (Olympic ...
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News briefs
A ball tampering scandal that occurred in March led Asics...
A ball tampering scandal that occurred in March led Asics severing ties with the Australian national cricket team. Asics had sponsorships in place with two of the players involved, vice-captain David Warner and batsman Cameron Bancroft. Asics said it was tearing the deals up. Reuters quoted the brand as saying ...
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News briefs
Nike is the Official Partner of the European Athletics Championships...
Nike is the Official Partner of the European Athletics Championships 2018 in Berlin, which will be held on Aug. 7-12 at Berlin's Olympic Stadium, with the road races and race walking events held throughout the city. The sportswear giant is already a supplier to the German Athletics Federation (DLV). As ...
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News briefs
Sophie Bambuck, whose has served as senior brand director for...
Sophie Bambuck, whose has served as senior brand director for Nike Sportswear for Western Europe for the past two years, has become chief marketing officer of Converse. She takes the place of Julien Cahn, who had moved to Converse from Nike in 2016. According to Bloomberg, he is going to ...
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News briefs
Golfino, the golfwear specialist based in Hamburg, has redesigned its...
Golfino, the golfwear specialist based in Hamburg, has redesigned its online store at www.golfino.com. The main feature of the site is a new shopping system, based on a software called “Shopware,” which is said to significantly enhance the customer's shopping experience. According to the company's description, the revamped site features ...
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News briefs
Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the German Wrestlers Association. The sponsorship deal includes presentation and leisure apparel, as well as exclusive apparel for competitions, for athletes, trainers and advisers. They will be wearing Kempa's Core 2.0 collection at the European championship in Kaspiisk, Russia, at ...
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News briefs
Martin Benda has taken over from Jochen Lederhilger as general...
Martin Benda has taken over from Jochen Lederhilger as general counsel at Puma. Benda is reporting directly to Michael Lämmermann, the group's chief financial officer. Benda started his career as legal counsel at Mannesmann Mobilfunk, which has become part of Vodafone, and in 2001 he joined The Coca-Cola Company, as ...
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News briefs
Leif Holst-Liæker has resigned as chief executive at Bergans of...
Leif Holst-Liæker has resigned as chief executive at Bergans of Norway over disagreements with the board regarding the implementation of far-reaching strategic changes at the Norwegian outdoor brand. Holst-Liæker formally joined Bergans in December 2015, taking over the leadership from Ragnar Jensen, who retired after many years at the helm. ...
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News briefs
Iconix Brand Group, the owner of Umbro, has signed a...
Iconix Brand Group, the owner of Umbro, has signed a new master license agreement for Italy with NewAge, which has led to the creation of the Umbro Italy business unit. The launch of Umbro Italy's first collection is scheduled for autumn/winter 2018/19. NewAge is a manufacturer specializing in underwear, beachwear ...
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News briefs
O'Neill has teamed up with Hello Kitty, a brand of...
O'Neill has teamed up with Hello Kitty, a brand of Sanrio, on a girl's swimwear and related apparel and accessories range. The first collection, for summer 2018, launched on April 11. This will be followed by an autumn capsule collection, which will make its debut in mid-May. The O'Neill x Hello ...
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News briefs
The Bright show, regarded as the leading European trade show...
The Bright show, regarded as the leading European trade show for streetwear, sneakers and skateboarding, which was acquired by the Premium Group in July 2015 and is held at the Arena Berlin fairgrounds, has restructured its management team. Katharina Schreiber and Dennis Scholz, both active skateboarders who are said to ...
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News briefs
Calderon Sport, which was for many years the leading sporting...
Calderon Sport, which was for many years the leading sporting goods retailer in the region of Madrid, is moving toward the liquidation of its remaining stores and its online shop, according to CMD Sport. The company, which had more than 30 stores ten years ago, was founded by the Calderon ...
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News briefs
Canada Goose is launching a new range of reflective rain...
Canada Goose is launching a new range of reflective rain jackets. Each jacket in the collection has a different birch bark print, inspired by the nature of British Columbia, which reflects in low light. The four styles in the range include the heavy-duty men's Harbour jacket and women's Trinity jacket, ...
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News briefs
Canterbury succeeds Kappa as the new technical sponsor of UBB...
Canterbury succeeds Kappa as the new technical sponsor of UBB (Union Bordeaux Bègles). UBB is a French rugby union team based in Bordeaux. The club competes in the Top 14, the first level of France's professional league system. The deal is effective from July 1, and will last for five ...
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News briefs
The European Union (EU) has voted to clarify regulations on...
The European Union (EU) has voted to clarify regulations on nanomaterials, a move that is expected to reinforce the action against the presence of hazardous chemicals in clothing, textiles and footwear. At the Reach (Regulation on Registration, Evaluation, Authorisation and Restriction of Chemicals) Committee meeting in Helsinki on April 26, ...
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News briefs
The new European Cup of Padel Clubs, or Euro Padel...
The new European Cup of Padel Clubs, or Euro Padel Cup, will make its debut on Nov. 9-11 in Paris, at Casa Padel. The tournament is organized by AECP, the European Association of Padel Clubs, based in Toulouse, France. The new event is to promote the sport across the continent ...
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News briefs
Scott Sports is warning consumers of the proliferation of fraudulent...
Scott Sports is warning consumers of the proliferation of fraudulent online stores, which typically offer promising discounts of up to 80 percent and more on Scott bikes. Consumers are often led to these sites by sponsored ads. The company is reminding buyers of the risk of making payments on these ...
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News briefs
Hoka One One continues to invest heavily in sponsorships. It...
Hoka One One continues to invest heavily in sponsorships. It has just signed on as the official running shoe for Ironman North America and Ironman Europe. Meanwhile, Franco Collè, the Italian ultrarunner who won the Tor Des Géants race in 2014, has joined Hoka One One's team of sponsored athletes.
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News briefs
As a cricketer, Virat Kohli knows how to slash the...
As a cricketer, Virat Kohli knows how to slash the blade and New Era hopes that his outstanding onfield performance will carry over into his activities off it. The company recently signed the dashing Indian cricket captain as a brand ambassador for the region. As an ambassador, Kohli has launched ...
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News briefs
On the hottest day in the London Marathon's history, Eliud...
On the hottest day in the London Marathon's history, Eliud Kipchoge glided to victory on Nike Zoom Vaporfly Elite running shoes. The footwear featured new 3D-printed textile uppers created with a technology called Flyprint. The uppers are produced through solid deposit modelling (SDM) that involves a process where TPU filament ...
