News Briefs – Page 62
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News briefsHanesBrands to downsize headquarters after Champion sale
North Carolinian Triad Business Journal has obtained a memo revealing that HanesBrands will move from its Hanes Mill Road campus to the Park Building in downtown Winston-Salem early next year. This is part of a plan to downsize after the company has sold Champion to Authentic Brands Group. The new ...
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News briefsPuma equips 35 clubs with jerseys made from recycled polyester
From the start of the 24/25 season, the Puma soccer shirts of 35 clubs, including those for the Euro and Copa América tournaments, are made from Re:Fibre.
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News briefsInaugural Olympic Esports Games to be hosted in Saudi Arabia
The IOC has announced that the first Olympic Esports Games 2025 will be hosted in the Kingdom of Saudi Arabia.
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News briefsSeve Ballesteros Foundation launches first golf apparel collection
The Seve Ballesteros Foundation is introducing its first golf apparel collection to honor Seve Ballesteros and coincide with the 40th anniversary of his victory at the 1984 Open Championship. The first Seve collection features items made in cotton, cashmere and four-way stretch technical fabrics. It comprises golfing essentials like polos, ...
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsPangaia opens first standalone UK retail store
Purpose-driven lifestyle apparel brand Pangaia has opened its first standalone store in the UK on Carnaby Street in the vibrant Soho district.
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News briefsPOC launches digital DTC flagship store
POC has launched a flagship DTC online store this June serving 35 countries in four languages and supporting 13 currencies.
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News briefsPuma Golf releases product capsule to celebrate British Open
Puma Golf has unveiled the Fair Isle Capsule, which is rooted in tradition and pays tribute to The Open Championship, sometimes called the British Open outside the UK.
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News briefsCanada Goose hires new digital platform executive
Alfredo Cunanan Mendoza Tan is Canada Goose’s new Chief Digital & Information Officer.
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News briefsSportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
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News briefsRawlings announces trade-in program for customers
Sidelineswap, one of the world’s largest online marketplaces for new and used sporting goods, and Rawlings, a longtime leader in diamond sports, announce a comprehensive resale partnership.
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News briefsThe untapped potential of female fans in new report on sports merchandise
New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found ...
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News briefsDecathlon seeks to unify and improve its stores
Decathlon is beginning a universal store renovation program in Spain, specifically at the 8,000-sqm store in San Sebastián de los Reyes, on the northern outskirts of Madrid. Nine other stores will be following suit elsewhere in Europe and, in time, another 23 in Spain. Decathlon seeks to establish a circular ...
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News briefsSkechers expands retail presence in Spain
Skechers is expanding its retail presence in Spain under the guidance of retail property consultancy Newmark Retail. The American footwear brand is opening two flagship stores in Madrid and one in A Coruña. The new flagships in Spain’s capital city will be in the Parque Oeste and Rivas Futura shopping ...
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News briefsAsics lifts guidance, reports strong first half
Bolstered by double-digit sales growth across all global regions in Q2, Asics Corp. raised its full-year guidance late last week. The Japanese group is now forecasting 11.9 percent annual revenue growth to ¥660,000 million (€3.82bn) and a 64 percent increase in operating income to ¥95,000 million (€550.1m) for the 12 ...
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News briefsHead unveils tennis racquet made from biocircular carbon fibers
Source: Head Head Torayca tennis racquet Kennelbach-based company Head announced that it is working with Toray to develop tennis and pickleball racquets containing Toray’s 100-percent biocircular carbon fibers in accordance with the mass balance approach. Toray’s biocircular carbon fibers are made from waste and residues of biological ...
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News briefsNike reshuffles management teams
Nike promoted Tom Clarke to the role of Senior Advisor on Strategic Growth Initiatives, reporting to President and CEO John Donahoe.
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
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News briefsCrypto company Kraken and Atlético de Madrid sign sponsorship deal
Crypto platform Kraken is sponsoring La Liga club Atlético Madrid for the 2024/25 season.
