All Puma articles – Page 5
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News briefsPuma names Johan Kuhlo as Managing Director GCC
Kuhlo will oversee the major markets UAE and Saudi Arabia, as well as Qatar, Kuwait and Oman.
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ArticlePuma leaps up 2.1% in sales Q2
Puma recorded a strong Q2 with slight sales growth. One highlight was the Americas region, with sales rising 9.0% (currency-adjusted) to €887.5 million.
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News briefsPuma ranks first in Fashion Revolution report on decarbonization strategies
The sportswear brand ranks first out of 250 major fashion brands and retailers.
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News briefsPuma introduces made-in-Italy footwear collection
The German company reissues five of its classic silhouettes, all crafted in Italy using premium materials.
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News briefsPuma House in Paris is open
The Puma House in Paris opened on July 27, serving as “the epicenter for all things Puma” during the Olympics.
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News briefsPuma equips 35 clubs with jerseys made from recycled polyester
From the start of the 24/25 season, the Puma soccer shirts of 35 clubs, including those for the Euro and Copa América tournaments, are made from Re:Fibre.
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ArticlePuma, Mercedes AMG Petronas and Ræburn launch upcycling collection
Puma has entered into a collaboration with the Mercedes-AMG Petronas Formula One team (MAPF1) and Ræburn, a London-based creative studio known for reusing surplus materials. Source: Puma MAPF1 x Ræburn / George Russell Within the scope of the partnership, the trio is mainly drawing on Ræburn’s upcycling ...
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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ArticleWhich sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
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News briefsErik Janshen appointed Vice President DTC at Puma
Source: Puma Erik Janshen Puma has appointed Erik Janshen to lead its global direct-to-consumer (DTC) business, which includes Puma’s owned and operated stores, the puma.com website and various online marketplaces. Janshen, a German national, has more than 10 years of experience in digital sales and DTC ...
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News briefsNike fails to retain “footware” trademark
The General Court of the European Union has sided with Puma against Nike’s attempt to trademark the capitalized word “Footware” as a play on software/hardware and footwear, according to the Wall Street Journal. Nike obtained the trademark from the UK High Court in mid-2021, but Puma has been arguing that ...
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ArticlePuma continues major marketing offensive during Euro and Copa
With the second chapter of its first global brand campaign in 10 years, “Forever. Faster. - See The Game Like We Do”, Puma is launching two offshoots of the campaign this summer during UEFA Euro 2024 and the Copa América 2024, in which the company tells the story of its ...
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ArticleAre compostable sneakers soon ready for mass production?
In late April, Puma announced it would make a commercial version of its Re:Suede 2.0 compostable sneaker. The brand created 500 pairs of its Re:Suede sneaker in 2021 as an experimental project, then asked volunteers to wear them for half a year to test comfort and durability. Now, the brand ...
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News briefsPuma becomes official partner of Hyrox
Puma has elevated its involvement in the world of competitive fitness by announcing a global partnership with Hyrox, the series known as the “world series of fitness racing.” This deal establishes Puma as the official apparel and footwear sponsor for all Hyrox events from 2024 through 2027. Puma’s association with ...
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News briefsPuma expands supervisory board, elects two new independent members
Puma has expanded its Supervisory Board with the election of Harsh Saini and Roland Krüger as independent members during its annual general shareholders meeting. Their election follows the departure of long-time board member Thore Ohlsson and marks an increase in the board’s size from six to seven members. The pair ...
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News briefsRetail, Other Brands lead Topsports International in FY
The Chinese group achieved year-over-year sales lifts from both its retail business and Other Brands segment (Puma, Converse, Asics, and Hoka among others) to help it realize overall FY revenue growth of 6.9 percent to 28,933.2 yuan renminbi (€3.74b) for the 12 months ended Feb. 29. Annual operating profit grew ...
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News briefsZalando taps former Puma Executive to lead sports division
Zalando has announced the appointment of Nina Graf-Vlachy as its new General Manager for sports, effective August. This move is part of Zalando’s strategy to enhance its sports lifestyle offerings. Graf-Vlachy, who previously held the role of managing director of central Europe at sportswear company Puma for over a decade, ...
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News briefsPuma introduces genderless collection with Palomo Spain
Puma is launching a new genderless collection in collaboration with Palomo Spain. The new apparel, footwear and accessories collection is meant as a “celebration of queer identities, ‘80s athletic culture, and the glitz of ‘70s roller disco,” Puma said. The collection combines retro flair and contemporary elements with premium fabrics, ...
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News briefsPuma announces leadership shuffle in Europe, appoints new Head for Central Europe
Puma has announced significant leadership changes in its European operations, appointing Bas van den Bemt, a seasoned company executive, as the new head of Central Europe. van den Bemt, who has been with Puma since 2009, previously managed the company’s business in the Benelux region for over eight years and ...
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ArticlePuma sees improving trends ahead, maintains FY24 outlook
Puma, now that its most “challenging” quarter of the year is over, is forecasting sequentially improving trends for the remainder of 2024. Stronger sales growth is projected in H2 as the commercialization of developing product trends and impact of the company’s accelerated brand elevation strategy take hold. “We are ...
