All Puma articles – Page 5

  • Bjørn Gulden and Giorgio Chiellini © Business Wire

    Puma CEO Bjørn Gulden: “Not having fun is a waste of time”


    Puma’s CEO Bjørn Gulden and Giorgio Chiellini, captain of the Italian national soccer team at Euro2020, talked about their careers, outstanding leadership and the importance of having fun in a video interview released as part of the sports company’s annual report. In his professional career spanning more than two decades, ...

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    Héloïse Temple-Boyer is new chairwoman of Puma’s supervisory board


    Source: Puma Héloïse Temple-Boyer Puma has elected Héloïse Temple-Boyer as the new chairwoman of its supervisory board. The financial expert succeeds Jean-François Palus, who will remain on the board for an orderly handover. Palus had held the position since 2007. Temple-Boyer has been on the board since ...

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    Sports Direct opens new 5.500-sqm store in Birmingham


    Covering four floors on one of Birmingham’s main shopping streets, the new Sports Direct flagship store uses roughly 5.500 square meters of retail space. The chain, part of the Frasers Group, has closed its older two-floor store in Birmingham on April 10, while a second Birmingham store is said to ...

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    Puma continues to promote Re:Jersey on the big soccer stage


    After Manchester City players wore special Puma jerseys made from recycled soccer jerseys before the Premier League match against Watford a week earlier, Borussia Dortmund players now swapped jerseys with fans at Signal Iduna Park before the kickoff of the match against VfL Bochum on April 30th to draw attention ...

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    Puma cuts CO2 emissions despite strong business growth


    Puma has cut its own carbon emissions and those from purchased energy by 88 percent between 2017 and 2021. The company also managed to reduce CO2 emissions in the supply chain by 12 percent, despite its recorded business growth of 65 percent during that period. If adjusted for the sales ...

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    NPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands


    Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...

  • Puma Logo

    Puma maintains FY guidance despite 20% sales jump in Q1


    Puma said it still anticipates currency-adjusted sales will increase “by at least 10 percent” in 2022, although it left the door open to “upside potential” after posting better-than-expected sales growth in the first quarter. Sales in the first three months of the year increased by 19.7 percent in local currencies, ...

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    Puma launches circular economy project Re:Jersey at Manchester City Premier League match


    Manchester City players wore special Puma jerseys made from recycled soccer jerseys as part of Puma’s Re:Jersey recycling project ahead of the Premier League match against Watford (score: 5-1) on April 23. Re:Jersey aims to reduce waste and pave the way for future circular production models. While Puma’s soccer jerseys ...

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    Sporting Goods Industry Scorecard 2021


    Exclusive: We give you an overview of top performers by sales and profit.

  • Cara Delevingne, Puma Re:Suede
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    Puma’s Re:Suede project begins


    Puma is now conducting the Re:Suede experiment we reported on last month when it was seeking 500 Germans to join some of its brand ambassadors in a trial to determine whether a biodegradable version of its Suede model – made of Zeology-tanned suede, biodegradable TPE and hemp fibers – would ...

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    Puma signs multi-year contract with Brazilian Confederation of Athletics


    Puma has signed a multi-year sponsorship contract with the Brazilian Confederation of Athletics. The new agreement, effective July 2022, will see Brazilian athletic teams wear Puma apparel for the first time at the World Athletics Championships in Oregon this summer. The partnership includes 24 adult and youth teams, including male ...

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    Anti-mulesing campaign of Four Paws targets Nike and other brands


    A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...

  • BrandFinance Apparel50

    Nike remains the world’s most valuable apparel brand


    Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.

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    Analysis: Sporting Goods Industry stocks fell more than 16% in Q1 2022


    According to SGI Europe’s quarterly study of selected public sporting goods industry stocks, their average share price fell by 16.25 percent on a sequential basis in the first quarter of 2022, in contrast with the performance of some major stock indexes during the same period. The Standard & Poor’s 500 ...

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    Puma returns to pádel with new collection


    After an eight-year hiatus, Puma is returning to pádel with a new collection of racquets, shoes, apparel and accessories – for players of various expertise and style – as well as a campaign called Faster Padel. The racquets range from the top-of-the-line solarATTACK, solarATTACK PWR (power) and solarATTACK CTR (control) ...

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    Puma Safety partners with Shoe For Crews


    Puma Safety is partnering with Shoe For Crews, a Florida-headquartered firm that designs and manufactures slip-resistant footwear on a line of slip-resistant industrial safety footwear. The collaborative line will include full-grain leather and microfiber footwear, featuring lightweight composite and fiberglass safety toe options and antimicrobial and moisture-wicking linings and shock ...

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    WNBA player Breanna Stewart and eBay show trailblazer sneaker collection


    Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...

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    Puma turns old football jerseys into new ones


    Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...

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    Update: Sports companies and the war in Ukraine


    We had previously reported on first, early measures taken by some sports companies such as Nike, Haglöfs and Mammut following Russia’s attack against Ukraine. In the meantime, other companies have joined, and industry groups and federations are also taking action. We have summarized the activities that we are aware of. ...

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    Russian footwear market faces a crisis


    The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...