All Puma articles – Page 5
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Article10 years since the Rana Plaza tragedy: Has anything changed?
The apparel industry in Bangladesh employs 4 million garment workers. 10 years on from the Rana Plaza disaster, have conditions improved?
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News briefsPuma goes grunge with The Ragged Priest
Source: Puma Puma x The Ragged Priest footwear For over 15 years, The Ragged Priest has been mixing up British fashion with distinctive grunge-inspired fashion collections, specializing in worn knits and statement denim. Now, Puma has launched a collaboration that pays homage to both brands’ design signatures, ...
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ArticlePuma empowers young people through new sustainability initiative
Puma aims to further develop its sustainability strategy by including young people’s perspectives and recommendations. The project, called Voices of a Re:Generation, begins with a year-long collaboration between Puma and four young environmentalists from Europe and the U.S. who will have the opportunity to actively shape the strategy. As part ...
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Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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News briefsThe Athlete’s Foot appoints Beth Greenfield as lead merchandiser and buyer
Specialty footwear and lifestyle chain The Athlete’s Foot has announced industry veteran Beth Greenfield as its new lead merchandiser and buyer. Greenfield has over 25 years of experience in retail, buying and merchandising, working for brands like Champion, Puma, Footlocker, and Citi Trends. In her new role at The Athlete’s ...
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News briefsPuma announces new U.S. kids collection inspired by hit show CoComelon
As previously announced, Moonbug Entertainment, a subsidiary of Candle Media, has partnered with Puma to launch a new children’s footwear and apparel collection inspired by the characters of Moonbug’s hit series CoComelon. Inspired by the popular characters, including JJ, Nina and Cody, the Puma x CoComelon collection includes five different ...
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AnalysisAnalysis: Taking stock of sporting goods inventory levels
Our exclusive analysis of the inventory levels of some of the industry’s biggest brands, including how some are responding to the challenges
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Infographics & DataSporting goods company inventory levels in Q4 2022
We’ve compiled inventory levels at the top sporting goods companies in Q4 2022. Found out how they compare with 2021 and across the industry
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Infographics & DataYue Yuen’s 2022 shoe manufacture volume by region
We bring you a breakdown of Yue Yuen’s shoe manufacture volume by region
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News briefsPuma opens high-performance test lab near Frankfurt
Puma has unveiled the Puma Nitrolab, a new high-performance athlete testing facility developed in partnership with Hartmann Orthopedics & Sports. The facility, based at Hartmann’s near Frankfurt, provides athletes with detailed full-body insights through a series of tests and scans, including 4D Motion analysis. The results help develop customized solutions ...
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News briefsJill Scott to captain England at Charity Soccer Event
Soccer Aid, the charity event in aid of UNICEF, announced former England player Jill Scott will lead the England side in the world’s biggest charity football game – the first time a female player has skippered England. Scott will play alongside fellow Soccer Aid debutants, including former Lioness Karen Carney, ...
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News briefsPuma appoints new GM for Sportstyle unit
Source: Puma Lionel Telega Puma appointed Lionel Telega as new general manager of its Sportstyle business unit, the company’s largest division, effective immediately. A French native, Telega has been with Puma since 2004 and most recently served as global director of go-to-market. Prior to joining the company, ...
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News briefsPuma signs Jack Grealish in new boot deal
Source: Puma Jack Grealish Puma has announced a new long-term partnership with Jack Grealish, the most expensive British football player ever. Grealish currently plays for Premier League club Manchester City and the England national team. The new boot deal with Puma has been described as “record-breaking” by ...
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ArticlePuma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
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News briefs“She’s back”: Puma announces renewed collab with Rihanna
Puma announced the return of its partnership with singer and businesswoman Rihanna and her Fenty brand with an innovative two-word statement: “She’s back.” The message was shared via a post on Puma’s Instagram page. Fenty x Puma Rihanna first signed a multi-year partnership with Puma in 2014 to ...
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News briefsPuma awarded Universal Fair Pay Developer status
Ahead of International Women’s Day on March 3, an independent analysis has confirmed that Puma has closed the adjusted pay gap between male and female employees in Germany. The results, certified by the FPI Fair Pay Innovation Lab, make Puma the second company in Germany to receive the title “Universal ...
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ArticlePuma eyes more gains after record FY22
Under new CEO Arne Freundt, Puma has established numerous brand and company priorities for 2023 after reporting record annual sales and Ebit in FY22. While forecasting a “normalization” of market conditions in the U.S. and China this year, the group predicts high-single-digit revenue growth and an Ebit range of €590 ...
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News briefsFiber-to-fiber consortium gets a new member
A fiber-to-fiber consortium founded in 2022 by On, Puma, Salomon, Patagonia and the green biotech company Carbios, has welcomed a new collaborative partner: Fashion company PVH Corp (which includes brands Calvin Klein and Tommy Hilfiger). According to the consortium agreement, during the two-year collaboration, member brands will test and enhance ...
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ArticlePuma gets ready to celebrate 75 years, in the real world and in the metaverse
On the occasion of its 75th anniversary, Puma has announced that it will celebrate its motto “Forever Faster“ – which is based on company founder Rudolf Dassler’s intention to give his athletes the agility and performance of a big cat – with various events. Dassler founded the “Puma Schuhfabrik Rudolf ...
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Infographics & DataAnalysis: Sporting Goods Scorecard - Q3 2022
Our Q3 Scorecard includes the revenue and profit development of 41 major sporting goods companies - benchmark yourself with the top players in the industry
