All Puma articles – Page 4
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ArticleAnalysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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Infographics & Data
Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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News briefs
Puma launches metaverse website, NFTs
Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...
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Article
Market Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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News briefs
Puma presents new Away football kits
Puma has unveiled th new 2022 national team Away kits. A new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The German company is equipping the teams of ...
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News briefs
Puma signs Qatari high jumper Mutaz Essa Barshim
Puma has signed Qatari high jumper Mutaz Essa Barshim, who will wear the company’s performance products from the Diamond League meeting in Lausanne. With three world titles and Olympic gold, Barshim has already won everything there is to win in his sport. He successfully defended his title at the World ...
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Article
Puma to host event to discuss solutions for a more sustainable fashion industry
Puma plans to discuss solutions to some of the fashion industry’s most pressing sustainability issues, including waste, materials and climate change, at an event in London on Sept. 6 that will be digitally streamed around the world. The “Conference of the People” will feature industry peers, activists, ...
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Article
Puma raises FY revenue outlook, maintains Ebit forecast
Puma, bolstered by its strong first-half sales despite persistent global headwinds, has increased its financial year 2022 revenue forecast to mid-teens currency-adjusted growth from a prior outlook of at least 10 percent sales expansion. Various factors, however, ranging from higher freight costs to rising raw material prices, will dilute the ...
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Infographics & Data
DTC Sales Growth 2021
This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry.
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News briefs
Puma signs fastest woman alive
Source: Business Wire Elaine Thompson-Herah Puma has signed the world’s fastest woman alive, Elaine Thompson-Herah. The Jamaican sprinter and five-time Olympic champion is thus leaving Nike, with whom she had been associated her entire career. Thompson-Herah was seen wearing Puma-branded shoes and apparel earlier this week before ...
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Infographics & Data
DTC sales of five major sports brands
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Puma partners with mobile linking specialist Branch on first global e-com app
Puma and Branch, an omnichannel mobile linking and mobile measurement platform, have partnered to successfully launch and grow Puma’s first global e-commerce app. The rollout began in June with the launch of the Puma app in India (SGI Europe reported). The companies are working together to drive fans and consumers ...
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News briefs
Puma returns to New York Fashion Week
After five years of absence, Puma will return to New York Fashion Week (NYFW) with Futrograde, an immersive sport and music runway show. The event is scheduled for Sept. 13 at 9 pm EST. The brand will showcase its men’s and women’s collections, including remixed retro signatures, upcoming collaborations, custom ...
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Article
Puma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship
Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...
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Article
Puma signs deal with metaverse accessory craftsman
Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...
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News briefs
Puma unveils new Serie A match football
Source: Puma Olivier Giroud with the Orbita Seria A Following the announcement in March that Puma will become the official technical partner of Lega Serie A, Puma and Lega Serie A have unveiled the Orbita, the new match ball to kick off the partnership. Serie A is ...
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News briefs
Nike to exit Russia for good
According to multiple published reports, Nike, three months after suspending operations in Russia, has decided to exit the country altogether. Slated to report its fourth quarter and full fiscal year results on Monday, Nike’s planned withdrawal follows that of other U.S. firms, such as Coca-Cola, McDonald’s and Google, who have ...
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Article
U.S. ban on imports from Xinjiang goes into effect
The Uyghur Forced Labor Prevention Act (UFPLA), prohibiting the import into the U.S. of products made by forced labor in Xinjiang, China, is now in force, under the oversight of U.S. Customs and Border Protection (CBP). The act was signed into law by President Joseph Biden on Dec. 23, 2021, ...
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News briefs
Puma and Sympatex start product partnership
Improving the recyclability of products is one of the goals Puma has set out in its sustainability report, as is a reduction in its carbon footprint. As part of the evolution of the company’s strategy, the German brand has now partnered with materials provider Sympatex to develop and use more ...
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News briefs
Puma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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