All Puma articles – Page 4
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News briefsPortugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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News briefsPuma has opened 2,300 sqm store in Las Vegas
Puma has opened its second North American flagship store in Las Vegas, at the BLVD shopping center, a 25,000-square-foot retail space with three stores.
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ArticleIntersport teams up with AC Milan and Puma to inspire next generation ball wizards
For over 100 times, Intersport has arranged the Footlab Experience. The latest was held at Puma House of Football together with AC Milan and Puma to give inspiration to next-generation football players.
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ArticlePuma CEO and others discuss new brand positioning in sports
Sport Marke Medien, a conference during ISPO 2024, brings together representatives from Puma, Bundesliga, FC Bayern, Cupra, Lidl and more, to discuss new ways to position brands in sports. And it’s free to attend.
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ArticleTopsports’ H1 revenues, profit tumble
Greater China’s top Nike and Adidas retailer saw sales, profit and gross margin fall in the six months to August 31.
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News briefsPuma makes its biggest basketball investment in 10 years
Featuring their biggest NBA and WBA athletes, Puma releases its largest basketball campaign for a decade.
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ArticleThree sports companies on the Forbes list
When Forbes business magazine published its annual list of the World’s Best Employers, three sports companies were among the top 50. Almost.
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News briefsAlantra acquires majority stake in sports textiles producer SPW Fabrics
SPW Fabrics supplies global brands like Le Coq Sportif, Puma, Adidas, Rapha, Gobik, and Banana Moon.
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ArticlePuma works with influencer to highlight use of leather versus vegan leather
Puma launches #KnowYourStuff, an educational content series that wants to discuss the use of leather vs vegan leather.
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News briefsA$AP Rocky and Puma in a racing red collaboration
Artist A$AP Rocky and Puma have released an apparel collection featuring the Mostro 3.D and Inhale Distressed.
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News briefsPuma has a new Chief Financial Officer
The German company has appointed Markus Neubrand, formerly of Guess?, MCM and Hugo Boss, as its new CFO, effective Oct. 1.
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News briefsPuma strikes new deal with Google
The German brand is using generative AI for localization.
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ArticleWell-known brand-name products surface on Shein
Major brands face scrutiny as their products appear on Shein, sparking environmental and ethical concerns.
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News briefsPuma in partnership with Payrails
Payrails’ modular technology and payment provider-agnostic approach will integrate with Puma’s existing systems.
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News briefsPuma opens largest Southeast Asia flagship in Kuala Lumpur
The German brand has launched its biggest Southeast-Asian flagship in Malaysia, offering immersive in-store experiences and a commitment to community impact.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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ArticlePuma has a new Senior Vice President Group Sourcing
Indrajeet Sen will take over the operational tasks after Anne-Laure Descours decided not to extend her contract.
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
