All Puma articles – Page 4

  • q2-2022-sgi-europe-scorecard-overview-premium-version(1)

    Analysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit


    Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.

  • q2-2022-sgi-europe-scorecard-overview-premium-version
    Infographics & Data

    Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit


    This exclusive chart and data can be downloaded by our Premium Members.

  • 22AW_ECOM_GE_NYFW_Black Station Live_1536x768
    News briefs

    Puma launches metaverse website, NFTs


    Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...

  • 72375_EDM_Sports apparel_Superside_v2(1)

    Market Analysis: The sports apparel market


    This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.

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    News briefs

    Puma presents new Away football kits


    Puma has unveiled th new 2022 national team Away kits. A new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The German company is equipping the teams of ...

    News briefs

    ​Puma signs Qatari high jumper Mutaz Essa Barshim


    Puma has signed Qatari high jumper Mutaz Essa Barshim, who will wear the company’s performance products from the Diamond League meeting in Lausanne. With three world titles and Olympic gold, Barshim has already won everything there is to win in his sport. He successfully defended his title at the World ...

  • Cara Delevingne supporting Conference of the People, powered by PUMA on 6th Sept 22[2]

    Puma to host event to discuss solutions for a more sustainable fashion industry


    Puma plans to discuss solutions to some of the fashion industry’s most pressing sustainability issues, including waste, materials and climate change, at an event in London on Sept. 6 that will be digitally streamed around the world. The “Conference of the People” will feature industry peers, activists, ...

  • puma_logo_cat_936046

    Puma raises FY revenue outlook, maintains Ebit forecast


    Puma, bolstered by its strong first-half sales despite persistent global headwinds, has increased its financial year 2022 revenue forecast to mid-teens currency-adjusted growth from a prior outlook of at least 10 percent sales expansion. Various factors, however, ranging from higher freight costs to rising raw material prices, will dilute the ...

  • dtc-sales-growth-2021-sports-brands-updated(2)
    Infographics & Data

    DTC Sales Growth 2021


    This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry. 

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    News briefs

    ​Puma signs fastest woman alive


    Source: Business Wire Elaine Thompson-Herah Puma has signed the world’s fastest woman alive, Elaine Thompson-Herah. The Jamaican sprinter and five-time Olympic champion is thus leaving Nike, with whom she had been associated her entire career. Thompson-Herah was seen wearing Puma-branded shoes and apparel earlier this week before ...

  • dtc-sales-in-from-total-net-sales
    Infographics & Data

    DTC sales of five major sports brands


    This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.

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    News briefs

    Puma partners with mobile linking specialist Branch on first global e-com app


    Puma and Branch, an omnichannel mobile linking and mobile measurement platform, have partnered to successfully launch and grow Puma’s first global e-commerce app. The rollout began in June with the launch of the Puma app in India (SGI Europe reported). The companies are working together to drive fans and consumers ...

    News briefs

    Puma returns to New York Fashion Week


    After five years of absence, Puma will return to New York Fashion Week (NYFW) with Futrograde, an immersive sport and music runway show. The event is scheduled for Sept. 13 at 9 pm EST. The brand will showcase its men’s and women’s collections, including remixed retro signatures, upcoming collaborations, custom ...


    Puma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship


    Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...

  • 10KTFxPUMA

    Puma signs deal with metaverse accessory craftsman


    Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...

  • PUMA_22SS_TS_Football_Orbita Serie A Football_1
    News briefs

    Puma unveils new Serie A match football


    Source: Puma Olivier Giroud with the Orbita Seria A Following the announcement in March that Puma will become the official technical partner of Lega Serie A, Puma and Lega Serie A have unveiled the Orbita, the new match ball to kick off the partnership. Serie A is ...

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    News briefs

    Nike to exit Russia for good


    According to multiple published reports, Nike, three months after suspending operations in Russia, has decided to exit the country altogether. Slated to report its fourth quarter and full fiscal year results on Monday, Nike’s planned withdrawal follows that of other U.S. firms, such as Coca-Cola, McDonald’s and Google, who have ...

  • US State Department

    U.S. ban on imports from Xinjiang goes into effect


    The Uyghur Forced Labor Prevention Act (UFPLA), prohibiting the import into the U.S. of products made by forced labor in Xinjiang, China, is now in force, under the oversight of U.S. Customs and Border Protection (CBP). The act was signed into law by President Joseph Biden on Dec. 23, 2021, ...

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    News briefs

    Puma and Sympatex start product partnership


    Improving the recyclability of products is one of the goals Puma has set out in its sustainability report, as is a reduction in its carbon footprint. As part of the evolution of the company’s strategy, the German brand has now partnered with materials provider Sympatex to develop and use more ...

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    News briefs

    Puma launches mini-games for Roblox's avatar apparel services


    Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...