All Puma articles – Page 3

  • News briefs

    Puma carves its way into U.S. soccer


    Puma will sponsor the United Soccer League (USL) , the second division for global soccer in the U.S., for the next three years. It will also be the national partner of a newly formed USL Academy League , which is due to start with more than 50 clubs in ...

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    Puma’s gains from Singles’ Day rise by 50%


    Puma collected 2.8 million orders worth the equivalent of more than €80 million through this year’s Singles’ Day festival organized by Alibaba , 50 percent more than a year ago, when it already booked an increase of 40 percent. Puma says its China team spent two months preparing ...

  • News briefs

    Puma signs up Wizkid for new campaign with JD


    Puma has named Ayodeji Ibrahim Balogun , best known as Wizkid , as the Puma x JD Ambassador for the relaunch of the Puma Suede Classics range for autumn/winter 2020. The campaign, due to be launched on Nov. 4 at and all major JD Sports ...

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    Puma appoints new head of Sportstyle unit


    Puma has appointed Maria Valdes as the new general manager of its Sportstyle unit, the company’s largest business unit by revenues. She replaces R einhard Dischner , who will leave Puma at the end of the year after 18 years with the company. Dischner will stay on until ...

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    Puma celebrates Tommie Smith’s legacy with made-in-Italy Suede


    Puma has announced a limited edition of its classic Suede silhouette that honors Tommie Smith, the sprinter who raised his fist toward the sky after winning a gold medal at the 1968 Olympics . The gesture, which was meant as a claim for justice and equality, has ...

  • News briefs

    Puma hires new creative director


    Puma has hired June Ambrose as creative director, in charge of designing items for women and girls. The 48-year-old designer from Antigua has a long list of important clients including several well-known Hollywood actors and hip-hop and R B musicians – Zoe Saldana , Kim Cattrall , Missy ...

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    Kering trims its stake in Puma to 9.8%


    Kering has completed the sale of about 8.8 million shares in Puma for €655.6 million, further reducing its stake in the company from 15.7 percent to 9.8 percent. Kering held 86.3 percent of Puma’s shares before spinning off most of them to its own shareholders in 2018 in ...

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    Puma takes inspiration from Italy’s renaissance


    Puma has introduced three new jerseys for the Italian Football Association (FIGC) , which it sponsors, that are inspired by Italian renaissance art and fashion culture. They have been designed in collaboration with The Football Gall , a design studio for customized football jerseys.

  • News briefs

    A new DACH manager at Puma


    Puma has appointed a new country manager for Germany, Austria and Switzerland, or the so-called DACH region. Nina Graf-Vlachy will take on the position in October, taking the place of Matthias Bäumer , who left the post in June to become the brand’s general manager for teamports. Born ...

  • News briefs

    Puma may snatch Neymar away from Nike


    A Nike spokesman has confirmed that it is no longer sponsoring Neymar , the famous Brazilian forward player, ending a relationship that has lasted for 15 years. According to press reports, the 28-year-old football star is in discussions with Puma after failing to reach an agreement with the ...

  • top-10-athletic footwear brands
    Infographics & Data

    Ranking - The top 10 athletic footwear brands


    This exclusive chart shows the leading international footwear brands, including Nike, Adidas, Skechers, VF Corp., New Balance, Puma, Asics. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.

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    Market Analysis: The global athletic shoe market


    The global market for athletic footwear enjoyed solid growth of 6.7 percent at the wholesale level last year, reaching a level of $70.9 billion, according to an annual analysis by Sporting Goods Intelligence of the major sports brands’ performance in this segment. It would have risen a little more without ...

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    News briefs

    Puma appoints Ben Hughes as general manager for UKIB


    Source: Puma Ben Hughes Puma has appointed Ben Hughes as general manager for the United Kingdom, Ireland and the Benelux countries (UKIB), with immediate effect. He succeeds Paul Spencer , who moved to the position of regional sales director for Europe at the beginning ...

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    Signs of recovery for Puma after a difficult quarter


    Puma ’s revenues for the second quarter declined by 32.3 percent in euros to €831 million, or by 30.7 percent in local currencies, leading to a net loss of €95.6 million, compared with net income of €49.7 million for the year-ago quarter. Sales declined in all regions and all ...

  • News briefs

    Puma to launch the Unity Collection


    Puma is releasing the Unity Collection of unisex apparel, footwear and accessories, accompanying the launch with a pledge of $200,000 to the U.N. Covid-19 Solidarity Response Fund , which supports the World Health Organization (WHO) . The pack is to celebrate Puma’s sports heritage and the unifying force ...

  • News briefs

    Puma appoints Paul Spencer as regional sales director Europe


    Puma has announced that Paul Spencer is taking over the position of regional sales director for Europe with immediate effect. He succeeds Marek Drvota , who has left the company. The briton has been with Puma since 2007, where he started as a lifestyle sales manager. He became ...

  • Article

    Facebook boycott gains ground in the sports sector


    Big sports brands like Adidas , Arc’teryx , Lululemon , Puma and Reebok have joined many others in the last few days in boycotting Facebook in response to a call by six civil rights group to stop advertising on the leading social network in order to ...

  • News briefs

    Artémis trims its stake in Puma


    Artémis , the holding company that controls Kering , expects to reduce its stake in Puma from 29 percent to about 25 percent through a new €500 million convertible bond offering. Bondholders will be able to convert their investment into Puma shares in 2025, with a conversion premium of ...

  • News briefs

    A new sustainable textile project by Puma


    Puma has developed a new sustainable lifestyle and performance collection of garments based on a bio-design project called ” Design to Fade .” The non-commercial project served to research sustainable alternatives for textile production and textile dyeing. The result: Some of the products are dyed using bacteria, “while others ...

  • News briefs

    Puma cooperates with the designer Billy Walsh


    Puma and Billy Walsh , a designer based in Boston, have developed a joint collection. According to Puma, Walsh is one of the most innovative creative minds of our time. His creative work is said to be versatile, ranging from fashion design to songwriting. Above all, he is a ...