All Puma articles – Page 3
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ArticlePuma ambassadors celebrate 75 years of sports history
Puma and some of its world-class ambassadors gathered at the company’s headquarters in Herzogenaurach, Germany, to share some of their most memorable moments in sports history over the past 75 years and celebrate the company’s anniversary. “I think along all these 75 years, one thing which has not changed at ...
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News briefsNew Balance phases out kangaroo leather
Just months after Nike and Puma’s announcements, New Balance has informed the Center for a Humane Economy that the company will also phase out its use of kangaroo hides and stop selling kangaroo-based shoes by December 2024. Kangaroo skins are commonly used to make soccer cleats. The Center for a ...
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News briefsPuma calls on ambassadors to form the “Class of 23”
Puma, which was founded 75 years ago in 1948, has launched a beanie campaign called “Class of 23” to unite ambassadors from around the world who represent the close-knit Puma family. Each talent, from Neymar Jr. and Pamela Reif to Gianmarco Tamberi and Winnie Harlow, was captured in their own ...
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News briefsPuma to sponsor Dux
Puma has signed a two-season deal to become the technical supplier for Dux Gaming, according to Esports Insider and Tradesport. Dux operates in both sports and e-sports, in the latter case competing in FIFA (EA Sports FC), NBA 2K and Formula One. In addition to such e-sports teams, Puma will ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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Infographics & DataSales of the biggest Athletic Apparel, Accesories and Footwear companies worldwide 2022
This week’s infographic comes from Statista, who compiled the Athletic Apparel, Accessories and Footwear sales figures for some of the biggest sporting goods companies worldwide, Jan. 2022 – Jan. 2023.
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News briefsFormer Puma MD for India & Southeast Asia to buy India’s largest athletic footwear manufacturer
Source: Puma Abhishek Ganguly India Retailing has reported that Agilitas Sports, co-founded by former Puma India & South East Asia Managing Director Abhishek Ganguly, will acquire Mochiko Shoes for an undisclosed amount. Agilitas Sports is a platform for sportswear and athleisure solutions, while Mochiko is India’s largest ...
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News briefsPuma launches special collection with Instituto Neymar Jr.
Source: Puma Puma has introduced a special collection in collaboration with the Instituto Neymar Jr., a community center founded by Brazilian football star Neymar Jr. that supports underserved youth in his old neighborhood of Praia Grande, near Santos. Puma worked with children from the institute to create ...
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News briefsFirst new Rihanna x Puma collaboration revealed
After teasing her return in March this year, Rihanna and Puma have launched their newest collaboration. With the singer now the Creative Director of Fenty x Puma, a new sneaker from the footwear franchise was unveiled today. The Fenty x Puma Avanti is a mix of two Puma icons, blending ...
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News briefsPuma's head of sustainability says EU reporting requirements are challenging
Puma’s Head of Sustainability Stefan Seidel has said that meeting new European Union requirements for corporate reporting on sustainability is a challenge, according to Reuters. Speaking at the Reuters Impact conference in London during the panel discussion, “Collecting consistent, comparable and quality data,” Seidel is quoted as saying: “We are ...
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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ArticleFoot Locker committed to Lace Up strategy despite current challenges
Faced with persistent store traffic and conversion challenges, a promotional landscape, and an 11 percent year-over-year increase in inventories, Foot Locker has lowered its financial outlook for the remainder of the FY and paused its dividend for shareholders as it works to get better positioned for the upcoming holiday season ...
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News briefsLatest Puma limited edition inspired by tourist destination
Puma has partnered with Sport 2000’s content platform Sneaker Force to bring out the first collection dedicated to a tourist region: The Black Forest region of Germany. The idea of a limited edition was initiated jointly by Sport 2000 and the tourism marketing agency Saint Elmo’s Tourism and its client ...
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Infographics & DataYear-on-year DTC sales growth 2022
How do the 2022 DTC sales at some of the biggest sporting goods companies compare with 2020 and 2021? We have the numbers for Nike, Adidas and more.
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News briefsAnne-Laure Descours features in Puma’s podcast
All episodes of Puma’s sustainability report podcast, Re:Gen Reports, are now available to stream. In the final episode, Puma’s Chief Sourcing Officer, Anne-Laure Descours, reminds audiences that it’s important for people in the North to “recognize how much people on the ground are trying to improve [factory working conditions].” ...
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ArticleKangaroo Protection Act introduced in U.S. Congress
The bipartisan bill introduced in the U.S. House of Representatives would ban the sale of kangaroo body parts in the U.S., including on footwear and apparel. Months ago, Puma and Nike announced they would halt further sourcing of kangaroo skins for their respective soccer boots. The Center for a Humane ...
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News briefsPuma supports research on ACL injuries in women’s football
Puma has announced its investment in a research study to explore further ACL (anterior cruciate ligament) injuries in women’s football. The brand said that one of the practical outcomes of this study is to further develop the women-specific football boots that Puma first launched two years ago. Female players are ...
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ArticleFormer Nike distributor in Russia launches multibrand retail chain
Russian retail company Inventive Retail Group plans to launch a new network, Amazing Red, to sell sporting goods of multiple Western brands. Tikhon Smykov, president of Inventive Retail Group, told the local press that the company intends to launch 100 outlets under a new banner in the ...
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Infographics & Data% of DTC sales at 5 of the biggest sporting goods companies
We bring you an updated infographic showing DTC sales as a percentage of total net sales at five of the biggest Sporting Goods companies, 2019-2022.
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Infographics & DataSporting goods industry inventory levels Q1 2023
The Q1 numbers are in, and we focus on inventory. Download our infographic of inventory levels at 18 of the biggest Sporting Goods Industry companies.
