All Puma articles – Page 3
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ArticlePuma opens first European flagship store on iconic shopping street
The 2,200-square-meter store is located on a London shopping avenue, Oxford Street, among such competitors as Asics, Adidas and Champion.
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News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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ArticleIntersport rolls out football specialist store format, set to launch in up to 20 markets
The 1,200-square-meter store in Athens, Greece, includes an in-game presence partnership with EA Sports FC 25, a Puma Footlab initiative to engage Gen Z and an indoor football court to test gear.
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ArticlePerfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
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News briefsPuma launches a new ad campaign for running
“Go Wild” is the big running campaign for Puma that really gets attention right now.
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ArticlePuma replaces Nike as official matchball supplier to Premier League
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
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ArticlePuma cuts 500 jobs worldwide
The company, which employs about 22,000 people worldwide, said the move is aimed at improving profitability.
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ArticleUpdated: Puma’s FY25 outlook affected by geopolitical tensions and tariffs
Puma’s projected FY24 results include an estimated 8.5 percent revenue growth and net income of €281.6 million.
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ArticlePuma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
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News briefsPuma and Brooks settle running-shoe patents and trademark dispute
Both companies reportedly asked to dismiss the cases with prejudice, to ensure they cannot be reopened.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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ArticlePuma recognized as Top Employer for sixth time
The Top Employers Institute has once again named Puma a “Top Employer”. In the survey Puma has received recognition from employees in all regions and from its 50 subsidiaries. SGI Europe wanted to know why Puma is so successful in this.
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ArticlePuma SE reports flat FY24 operating profit despite sales growth
Preliminary annual results at Puma, while showing favorable, 4.4 percent currency-adjusted growth on the sales side
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
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News briefsWhat Puma King looks like in the eyes of Rihanna
Superstar continues her Puma collab with an intense blue football-inspired boot designed for sizzling moves on the world’s red carpets.
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News briefsPuma files lawsuit over Sun Day Red logo
Puma claims the Sun Day Red logo is “highly similar” to its own logo and is likely to create consumer confusion.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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AnalysisAnalysis: 2024 Global Sporting Goods Industry Stocks Slip Lower in 2024
Which of the top 85 sporting goods companies performed best, and which lost ground in 2024? Get the figures.
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News briefsPuma collaborates with Squid Game
The collection was released coinciding with the launch of the show’s second season on Dec. 12, 2024.
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ArticlePuma revises climate target for 2030 and looks ahead
Puma, a top manufacturer, is transforming its production to be more sustainable. The German company, therefore, recently adjusted its climate target for 2030.
