All Puma articles – Page 2
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ArticlePinault reportedly exploring Puma stake sale
Speculation mounts over a potential divestment of a significant stake in the German sportswear brand, but no official statement has been issued.
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ArticlePuma keeps aiming high, steals Basketball VP from Nike
Puma is not giving up on challenging Nike and Adidas for the top spot in basketball sales. The company has appointed Archie McEachern as its Vice President of Basketball.
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News briefsPuma appoints Andreas Hubert as COO
The new chief operating officer comes from a well-known competitor.
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News briefsPuma cuts 2025 outlook after Q2 net loss of €247m
The German sports company is struggling with the difficult geopolitical situation and weakness in key regions.
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ArticlePuma and Man City in first Premier League £1bn deal
The £ 100 million a-year deal extends their agreement until at least 2035.
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News briefsGerman BSI forms new group to strengthen team sports segment
The Bundesverband der Deutschen Sportartikel-Industrie (BSI) has launched a new specialist group focused on team sports.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
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Infographics & DataFull list: Global sporting goods industry stock market performers 2024
How did the sporting goods industry do in 2024? Download our list of the 85 stock-listed sporting goods companies and their results from last year.
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ArticleTopsports International’s FY operating profit sinks by 43%
Topsports’ annual operating profit slipped by 43 percent to 1,529.7-million-yuan renminbi (€194.8m).
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News briefsDominique Gathier is appointed Vice President Teamsport at Puma
Loyal servant will take control over footwear, apparel and accessories for football, handball and more.
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ArticleUpdated: Puma remains stable as currency-adjusted sales stay flat in Q1
Puma reports a decline in Q1 profit, sales flat and guidance unchanged, but there is no forecast for the impact of tariffs.
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News briefsUS sneaker industry appeals to Trump in letter: ‘Spare us from tariffs’
The letter supports a petition signed by such brands as Nike, Adidas, Saucony, Puma and Crocs.
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News briefsNew Category Management Leader at Intersport Germany
Sascha Groß, a former Adidas executive, will lead a key division for Intersport Deutschland, signaling a push for a stronger product strategy.
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ArticlePuma is closer to its 2050 goal: 90% of products now contain recycled materials
One milestone achieved, says the company’s Senior Director of Sustainability to SGI Europe.
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News briefsAdidas steals GM of basketball from Puma
Max Staiger will fill the role left vacant by Eric Wise, who stepped down from his position in February.
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News briefsFormer Puma and Nike exec joins wearable tech brand
Hubertus “Bert” Hoyt, with 22 years at Nike, joins DBIO.
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News briefsSport 2000 appoints new Head of Division Teamsport
A former Puma employee joins from his role as General Manager of Sports Licenses and Director at 11teamsports.
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ArticlePuma appoints its first female President of North America
Tara McRae, who until recently led Puma’s Marketing and Brand Strategy in North America, will immediately switch roles.
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ArticleArthur Hoeld of Adidas is to be the new Puma CEO
Puma is parting ways with CEO Arne Freundt. These are the reasons.
