All Adidas articles – Page 11
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ArticlePuma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
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News briefsAdidas and Ye rumored to agree on cleaning Yeezy inventory worth €500m
According to Hypebeast, Fashion United, Sole and other media, Adidas has agreed with Ye (formerly known as Kanye West) to sell some of the remaining Yeezy branded stock worth $500 million. The two companies have parted in October 2022 after West made a series of anti-semitic comments online in various ...
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ArticleNike tops global retailers list among sports retailers
Nike Inc./Nike Direct is the largest sports retailer in the world, according to the “Global Powers of Retailing 2023” report, which Deloitte has just released. Decathlon takes the 2nd spot, followed by Dick’s, JD Sports and Adidas, to complete the Top 5 in the sports retailing sub-category. ...
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News briefsMLS and Adidas announce multi-year partnership extension
Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership. Under the multi-faceted agreement, Adidas will continue to be the official outfitter of the U.S./Canadian football league, its clubs and youth academies. The brand will pay €780 million over the next seven years to continue as ...
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News briefsAMSilk and Brain Biotech develop high-performance biobased protein fibers
Biomaterial specialist AMSilk, based in Munich, and industry solutions provider Brain Biotech have entered a partnership to accelerate the development of high-performance fibers for the performance materials market. AMSilk produces biotechnological materials based on renewable carbon structural proteins that are fully recyclable, biodegradable and contain no microplastics. The company’s Biosteel ...
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Infographics & DataAnalysis: Sporting Goods Scorecard - Q3 2022
Our Q3 Scorecard includes the revenue and profit development of 41 major sporting goods companies - benchmark yourself with the top players in the industry
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ArticleBrands provide earthquake relief for Turkey and Syria
9,210 apparel, footwear and textile manufacturers were located around the epicenter of the 7.8 and 7.7-magnitude earthquakes, which caused widespread damage across Turkey and northern Syria when they hit during the night of Feb. 6, 2023, according to the Business & Human Rights Resource Centre. Many retailers have already committed ...
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News briefsAdidas launches a new footwear design tournament
Adidas has announced the launch of a new Consortium Cup – a four week footwear design tournament, with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions. Organized in knockout format, the Consortium Cup includes sneaker stores Overkill, Nice Kicks, ...
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News briefsBeyoncé’s Adidas line is reportedly struggling
Revenues from Ivy Park, Beyoncé’s clothing line with Adidas, fell by more than 50 percent last year, the Wall Street Journal (WSJ) has reported. According to documents obtained by the newspaper, Ivy Park posted around $40 million in sales in 2022, compared with $93 million in 2021, and in sharp ...
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ArticleAdidas braces for a hard year ahead after a difficult 2022
In a press release on Feb. 9, Adidas warn of considerably lower revenues in 2023. If Adidas decides not to repurpose Yeezy prduct, 2023 could see an operating loss as low as €700 million.
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News briefsWhat the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
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News briefsAdidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
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News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
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News briefsAdidas among backers of Sapphire Sport’s new venture fund
The venture capital platform Sapphire Sport has raised $181 million for a new fund focusing on sports, media, entertainment and technology in North America, mainly in California and New York, Bloomberg has reported. The new fund’s investors include Adidas, AEG Worldwide, Arctos Sports Partners, the Bank of Montreal, City Football ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefsAdidas and Bollywood star team up to challenge Indian stereotypes
Source: Adidas Originals Ranveer Singh Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the ...
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News briefsAdidas might move its Paris store to a more central location
According to Sport Guide, Adidas is considering moving its 2,000-sqm store on Paris’ Champs-Elysées to another location, also on the Champs-Elysées but in a better spot, more visible to pedestrians and tourists. The Avenue des Champs-Élysées in Paris’ 8th arrondissement runs between the Place de la Concorde and Place Charles ...
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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ArticleStockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
