All Adidas articles – Page 5
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ArticleTrump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
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ArticlePreliminary 2024 report from Adidas shows double-digit growth to €23.7bn
Adidas reported “better-than-expected” fourth-quarter results, which rose 24 percent in euros to €5,965 million from €4,812 million.
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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AnalysisAnalysis: 2024 Global Sporting Goods Industry Stocks Slip Lower in 2024
Which of the top 85 sporting goods companies performed best, and which lost ground in 2024? Get the figures.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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News briefsAdidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
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News briefsAdidas headquarters raided by German law enforcement
After a years-long tax investigation, German law enforcement has executed a search operation at Adidas headquarters in Herzogenaurach, Germany.
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ArticleAdidas releases its first physical shoe out the metaverse
A version of the Ultraboost 5 has roots in an app that gamifies exercise.
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ArticleBook chronicling the sporting goods industry is out now
Eugenio Di Maria’s comprehensive new book explores the evolution of the global sporting goods and outdoor industries. It provides insights for decision-makers.
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ArticleKey Q3 developments lead Foot Locker to lower FY guidance
Foot Locker’s operating income fell 74% to $12 million in Q3. Total sales declined 1.4% to $1.96 billion.
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ArticleRussian sporting goods market is flooded with fakes
The share of counterfeit fake products on the Russian market has expanded since 2022. This is SGI Europes staff member Vlad Vorotnikov reporting.
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News briefsAdidas and Mexico extends kit deal until 2034
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
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ArticleAdidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
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News briefsAdidas has reached a settlement with Kanye West
Two years after Adidas ended its Yeezy partnership with the rapper, Adidas AG has reached an out-of-court settlement with Kanye West.
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ArticleAdidas Q3: Ready to deliver revenue growth of 10%
In its Q3 report, Adidas says it is examining a business model focused on a new generation of consumers and is ready to deliver currency-neutral revenue growth of approximately 10% in 2024.
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News briefsAdidas' debt rating outlook raised as H1 results exceed expectations
S&P Global Ratings revised the outlook for the debt ratings of Adidas AG to stable from negative.
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ArticleRussian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
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ArticleTopsports’ H1 revenues, profit tumble
Greater China’s top Nike and Adidas retailer saw sales, profit and gross margin fall in the six months to August 31.
