All Adidas articles – Page 5
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Article
Ahead of FIFA Women’s, Adidas celebrates the game’s next-gen icons
To kick off its campaign for the FIFA Women’s World Cup™ (July 20-Aug. 20, 2023), Adidas is celebrating the next-gen stars of women’s soccer, Alessia Russo, Lena Oberdorf and Mary Fowler. Adidas’ “Play Until They Can’t Look Away” films showcase the skill and passion of some of the world’s best ...
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C-Suite Interview
Made for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
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Infographics & Data
% of DTC sales at 5 of the biggest sporting goods companies
We bring you an updated infographic showing DTC sales as a percentage of total net sales at five of the biggest Sporting Goods companies, 2019-2022.
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News briefs
Adidas’ Executive Board Member resigns
Adidas has announced that Amanda Rajkumar, 51, member of the company’s Executive Board and Labor Director of Adidas responsible for Global Human Resources, People and Culture, has decided not to extend her executive board mandate beyond Dec. 31, 2023. The termination of Rajkumar’s appointment as an executive board member is ...
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Infographics & Data
Sporting goods industry inventory levels Q1 2023
The Q1 numbers are in, and we focus on inventory. Download our infographic of inventory levels at 18 of the biggest Sporting Goods Industry companies.
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News briefs
Supreme Court declines to hear Nike’s appeal in Flyknit dispute
The U.S. Supreme Court has declined to hear Nike’s appeal of a decision by the Patent Trial and Appeal Board of the U.S. Patent and Trademark Office that one of its Flyknit patents, which covers a process for knitting footwear tops, is invalid. Adidas had asked the board to invalidate ...
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Analysis
Analysis: The latest inventory levels in the Sporting Goods Industry, Q1 2023
The Q1 numbers are in, and it’s time to talk inventory. Read our analysis from industry experts and get the latest inventory numbers in full.
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Infographics & Data
Sales per employee 2022 at sporting goods companies
Our downloadable infographic has employee numbers and sales per employee at 25 of some of the world’s biggest sporting goods companies.
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News briefs
Lululemon joins Sorting for Circularity USA while Adidas becomes the project’s lead sponsor
Lululemon has joined the Sorting for Circularity USA project as a seventh external brand partner. Furthermore, Adidas has become the project’s lead sponsor. Sorting for Circularity USA was launched in January 2023 by Amsterdam-based Fashion for Good and Circle Economy, building on the learnings from Sorting for Circularity Europe and ...
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News briefs
Adidas Sportswear drops comfort-first collection, promoted by lineup of global celebs
Adidas has unveiled the latest drop from its new Adidas Sportswear label. Z.N.E. is a collection of comfortable and relaxed fits, featuring innovative materials such as Aeroready technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, t-shirts and shorts offers minimalist and distraction-free design for ...
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News briefs
Reebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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News briefs
Adidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
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Article
Russian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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Article
Analysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
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Infographics & Data
The most faked sneaker models
One brand dominates, but with which iconic line? Our infographic shows the RRP, counterfeit price and resale value of the 10 most counterfeited sneakers.
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News briefs
Adidas licensee to introduce a new pádel brand
All for Padel (AFP) is planning to field its own brand, according to a pair of reports in CMDsport. The brand is to make its debut in December (for the Christmas season); include racquets, apparel and shoes; and take aim at “the new generations.” CEO José Luís Sicre assures CMDsport ...
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Infographics & Data
SGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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News briefs
Apparel brands address textile waste management in new report
Apparel brands have come together with the Policy Hub – Circularity for Apparel & Footwear and Eunomia Research & Consulting to research and publish a set of principles for an effective waste management system to tackle pollution and facilitate the transition to a circular economy for textiles ...
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C-Suite Interview
Carla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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Article
Unions send open letter to Adidas demanding workers be compensated from Yeezy profits
In response to Adidas’ announcement to begin selling off Yeezy products, unions united in the Pay Your Workers - Respect Labor Rights (PYW-RLR) trade union committee have written an open letter to Adidas CEO Bjørn Gulden. In the letter, they support the company’s pledge to donate proceeds from the sale ...