All Adidas articles – Page 10
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News briefs
Adidas appoints new head of retail
Adidas has announced via LinkedIn that the appointment of Andrea Dorigo as senior vice president of global retail will go into effect on Jan. 1, 2023. Dorigo is currently Estée Lauder’s global retail and commercial director for North America. Prior to joining Estée Lauder in 2018, he was the CEO ...
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Article
Foot Locker raises FY outlook, decides to exit some geographies
Citing better-than-expected third-quarter results, plans to further realign its brand portfolio and a strategy to move to 300 non-mall locations by 2024, Foot Locker today raised its full-year outlook. The retailer, which has decided to abandon a fourth quarter entry into Japan and exit joint ventures in Benelux and Eastern ...
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Article
Nike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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News briefs
Adidas Originals and Rimowa join forces for exclusive capsule
Source: Adidas Rimowa x Adidas NMD_Backpack German brands Adidas Originals and Rimowa have teamed up for their first-ever capsule collection. The cross-category collection is made exclusively in Germany and includes Rimowa’s first backpack – the NMD_Backpack – made from the luggage brand’s signature grooved aluminum and the ...
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News briefs
Adidas teams up with Stormzy to promote diversity in the football industry
British rapper Stormzy is partnering with Adidas and ten other brands, including Sky Sports, Manchester United, and Fulham FC, on a program to help young black people in the U.K. secure jobs and leadership positions in football. The initiative is named Merky FC, after Stormzy’s philanthropic foundation. The launch follows ...
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News briefs
Adidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
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Article
Adidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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Article
Adidas slashes FY outlook again
Faced with a myriad of issues that need addressing in the coming financial year under the leadership of newly named CEO Bjørn Gulden, Adidas today cut its FY22 guidance for the third time since July 26. Three weeks after its last outlook adjustment on Oct. 20, the group today reduced ...
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Infographics & Data
H1 sales growth in China for Nike, Adidas, Puma
This exclusive analysis shows the three top sportswear companies’ first-half revenue and year-on-year revenue growth in China for 2022.
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Article
Gulden returns to Adidas as CEO, Freundt heads Puma with immediate effect
Source: Maria Bayer / Puma CEO of Adidas from Jan. 1, 2023: Bjørn Gulden, currently CEO of Puma (until Nov. 11) On Nov. 8, the Adidas AG supervisory board announced the successor to its CEO Kasper Rorsted: Bjørn Gulden will be member and chairman of the executive ...
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News briefs
Adidas and Scottish FA extend their partnership deal until 2028
Adidas and the Scottish Football Association (Scottish FA) have extended their partnership agreement until 2028. The partnership, which sees Adidas as the Scottish FA’s official kit supplier, has been in place since 2010. The Scotland men’s national team has recently secured second seeding in next year’s UEFA Euro 2024 qualification ...
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Article
Skechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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News briefs
Adidas opens second flagship in Mexico City
Adidas has opened its second brand store in Mexico City on one of the busiest and most prestigious streets in the city, Presidente Marasyk Avenue. In a press release, Adidas said that the new store focuses mainly on running, a rapidly growing sport in the country, as well as Adidas ...
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Article
Adidas severs ties with Kanye West
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said concisely in its official statement.
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Infographics & Data
Annual advertising expenses 2021
These exclusive, yearly charts shows advertising expenses for 13 major global sportswear brands for the year 2021 and their year-on-year change.
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Article
Adidas completes second share buyback program in 2022
Adidas has completed its second share buyback program this year. On March 1, 2022, the company announced the launch of another share buyback program in mid-March to return cash proceeds from the Reebok divestment to its shareholders. In the period between March 14 and Oct. 10, 2022, the company repurchased ...
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News briefs
Adidas opens flagship in Barcelona
At 2,200 square meters, Adidas’ new store in Barcelona is also its largest store in Spain, according to CMDsport. The brand’s other Spanish flagship is in Madrid. It operates seven shop-in-shops and 13 outlets as well.
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News briefs
Sport 2000: first annual meeting of Absolute Teamsport retailers
In late September, all 21 partners currently running a Sport 2000 Absolute Teamsport concept store gathered for the first time for an interchange of experience. The meeting of retailers from six countries took place in Antwerp, Belgium, and was supported by the main partner brands for the retail concept, Nike, ...
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News briefs
Adidas teams up with Calm on World Mental Health Day
Adidas has announced a new partnership with Calm, a global mental health platform, on World Mental Health Day (Oct. 10). The idea behind the collaboration is to help progress sports performance by supporting mental well-being. Through Adidas’ membership program, adiClub, consumers can access Calm Premium. The partnership is starting as ...
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News briefs
Adidas reviewing its contract with Kanye West
Adidas has placed its partnership with Kanye West “under review,” as our colleagues at the American edition of SGI report. The sportswear company has in the past spoken in the same terms of deals subsequently ended with Ashworth, TaylorMade and Reebok. This is a response to West’s badmouthing last month ...