All Adidas articles – Page 7
-
News briefsY-3 and Adidas take on the running shoe
In the latest in its ongoing collaboration with with Japanese fashion designer Yohji Yamamoto, Adidas has for the first time released a capsule collection of running sneakers under his Y-3 brand. Yamamoto describes the Y-3 brand as a “blend of sport and style and the tension caused by mixing tradition ...
-
ArticleAdidas may have a solution for Yeezy inventory
Reports coming from Adidas’ “Hauptversammlung” (AGM) indicate that the company may now have a solution for the surfeit of Yeezy inventory it finds itself left with after terminating its partnership with rapper and fashion designer Ye (formerly known as Kanye West). As reported in its Q1 call last week, if ...
-
News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
-
-
ArticleAdidas begins "bumpy year" with flat revenues, big operating income decline
After working aggressively and diligently in his first 90 days on the job to simplify and accelerate processes at Adidas, CEO Bjorn Gulden is straightforward when offering a brand assessment for the company in both the short and long term. “Adidas has all the ingredients to be the best ...
-
ArticleAdidas hit with shareholder lawsuit over Kanye West relationship
The proposed class action suit, filed in U.S. federal court in Oregon on April 28, names Adidas AG, the company’s former CEO Kasper Rorsted, and current CFO Harm Ohlmeyer as defendants. The 26-page complaint, filed on behalf of Adidas investor HRSA-ILA Funds and other shareholders, accuses the company of ignoring ...
-
Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
-
ArticleAdidas wants to win back China with "patriotic products"
A few years ago, China was a promising market for Adidas because the country’s middle class was growing and the margins for Adidas were particularly strong. The brand with the three stripes was one of the most popular Western brands in China. As early as 2008, Adidas opened its (then) ...
-
Article10 years since the Rana Plaza tragedy: Has anything changed?
The apparel industry in Bangladesh employs 4 million garment workers. 10 years on from the Rana Plaza disaster, have conditions improved?
-
ArticleAdidas announces 96% of polyester used is now recycled
One day before Earth Day 2023, Adidas published a press release announcing a new “Personal Best” milestone in the brand’s journey towards replacing virgin polyester: 96 percent of all polyester used in Adidas products is now recycled polyester. The company said that the achievement of the ambition that Adidas first ...
-
ArticleWhat are brands doing for Earth Day 2023?
For Earth Day 2023, businesses are being pitched as central to environmental efforts. We take a look at what our industry brands are doing.
-
News briefsAdidas among the top European cross-border e-commerce retailers
Brussels-based Cross-Border Commerce Europe (CBCommerce), the platform that stimulates cross-border e-commerce in Europe, has released the fifth edition of “TOP 500 Cross-Border Retail Europe,” a research paper that ranks the 500 strongest European players with a focus on cross-border performance. Adidas Group took the 10th spot in the latest edition ...
-
ArticleFashion for Good introduces sustainable Dyestuff Library
Fashion for Good (FFG), a platform for sustainable fashion innovation, has unveiled the Dyestuff Library, a digital tool that enables partners to select sustainable dyes for commercial use based on performance and environmental criteria. The library, which will accelerate the shift from harmful chemistry to more sustainable options by providing ...
-
News briefsSpanish retailer to leave Intersport
Deportes Alvarado will be severing its ties with the Intersport Spain buying group on Oct. 31, according to CMDsport. This is its 50th anniversary year, and it has been with Intersport for about half of its existence. “We are not leaving Intersport over any difference or dispute with the group,” ...
-
News briefsAdidas x Gucci returns with new sneakers for spring/summer 2023
Source: Adidas Adidas x Gucci The Adidas x Gucci collection, which first launched in 2022, is back in spring/summer 2023 with a series of new sneakers that celebrate the legacies of both labels. Alongside the return of the Adidas x Gucci Gazelle, this season marks the arrival ...
-
Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
-
News briefsAdidas withdraws opposition to Black Lives Matter trademark application
Adidas has reversed its decision to pursue an objection to a Black Lives Matter Global Network Foundation (BLM) application for a trademark with the U.S. Trademark Office. The application, from Nov. 2020, features a design including three parallel stripes. Adidas originally sought on Monday, March 27, to block the application, ...
-
News briefsAdidas to host virtual fashion show at the Metaverse Fashion Week
The second ever Metaverse Fashion Week (MVFW), organized and hosted by Decentraland, is to take place March 28–31 and will feature a fashion show by Adidas. The MVFW is a multi-disciplinary and cross-metaverse event consisting of runway shows, after-parties, educational talks, shopping, immersive experiences, and entertainment. The theme of ...
-
AnalysisAnalysis: Taking stock of sporting goods inventory levels
Our exclusive analysis of the inventory levels of some of the industry’s biggest brands, including how some are responding to the challenges
-
Infographics & DataSporting goods company inventory levels in Q4 2022
We’ve compiled inventory levels at the top sporting goods companies in Q4 2022. Found out how they compare with 2021 and across the industry
