All Adidas articles – Page 7
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ArticleTop three changes in the 2024 Stifel US sneaker survey
Nike, New Balance and Adidas are the most popular sneaker brands in Stifel’s 17th sneaker survey.
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ArticleStars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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News briefsStockX resale report: Asics soars 589% in 2024 as sneaker resale market evolves
While traditional powerhouses like Nike and Jordan have experienced a decline, challenger brand Asics has seen almost 600% growth in resale.
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ArticleThree stripes celebrate 75 years
Adidas celebrates 75 years of innovations in the sports industry. Or is it 100?
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
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News briefsExecutive board member leaves Adidas after 27 years
Martin Shankland has informed Adidas AG’s Supervisory Board of his intention to step down from the Executive Board and leave the company after 27 years with the brand.
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ArticleAdidas’ results in step with earlier guidance
The preliminary Q2 results published in mid-July were confirmed with the official figures: The group posted sales growth of 8.9% to €5.82 billion.
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ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
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News briefsAdidas collaborates with Marvel Studios’ ‘Deadpool & Wolverine’
Adidas has unveiled an exclusive collection to celebrate the release of Marvel Studios’ new Deadpool & Wolverine movie, which hits US movie theaters on July 26, 2024.
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ArticleAdidas raises FY forecast after better-than-expected Q2
Adidas continues to surf the wave of success of the Q1 report from May. The company’s sales rose 9 percent to €5.822 billion in Q2. The significantly smaller Yeezy business had a negative impact on the year-on-year result.
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News briefsSportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
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News briefsCommercial revenues flat for Manchester United in Q3
For the third quarter ended March 31, Manchester United’s commercial revenues were flat at £69.6 million (€81.6 million). Retail, merchandising, apparel and product licensing were also flat at £28.9 million (€33.9 million), attributable to the Adidas expansion, which was partially offset by lower megastore sales due to nine fewer games ...
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News briefsManchester United’s new home kit for 2024/25
Adidas has revealed Manchester United’s home kit for the 2024/25 season. The new design is based on the classic jerseys, which featured slightly fluorescent materials so players could see each other better in the floodlights. The viscose fabric appeared in different shades of red, depending on how the light reflected ...
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News briefsAdidas launches its The Pulse retail concept in the UK
Adidas is introducing its premium store format, dubbed “The Pulse,” in the UK with two locations in Edinburgh and Glasgow. A 1,000 sqm store has just opened at Fort Kinnaird in Edinburgh. It is the third The Pulse store to open in Europe, with other locations in Germany and Italy. ...
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News briefsAdidas and AFA to continue partnership until 2038
The Argentinian Football Association (AFA) and Adidas have extended their long-term kit supplier contract until 2038. The brand has been Argentina’s supplier since 2001. The long-term extension means that Adidas will continue to outfit the Argentinian men’s, women’s and youth teams throughout the next four FIFA Men’s World Cups in ...
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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ArticleDawn of the connected ball
The video assistant referee (VAR) has been a part of professional football in some capacity since at least 2016, with trials going back years before, but it hit the big time at the FIFA World Cup in 2018. Now, six years later, an extended version of it has cost Belgium ...
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News briefsAdidas partners with the UK Golf Federation
The UK Golf Federation has announced Adidas as its newest corporate partner. Effective Jan. 1, 2025, this new collaboration will give the UK Golf Federation members enhanced membership benefits and Adidas access to a broader audience of golfers across the UK. The UK Golf Federation is a not-for-profit organization with ...
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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News briefsAdidas starts internal investigation into allegations of bribery
On Monday morning, several media outlets, including the Financial Times, reported that Adidas had launched an internal investigation into allegations of bribery in its China business following a whistleblower complaint accusing executives of embezzlement. According to the Financial Times, the letter alleged that Adidas employees, including a senior manager, received ...
